With Digital Book World coming off a sold out DBW 2019, and with DBW 2020's spotlight on university presses around the world, the attendee mix at Digital Book World 2020 is expected to be slightly different than in years past. The expected attendance is roughly 1,000 publishing and technology professionals, distributed across the wide world of publishing as follows:

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38% university presses

18% trade publishing

14% independent publishing

12% educational publishing

9% technology companies / service providers

5% consultants / analysts

3% media

1% other