TUESDAY CASE STUDIES
12:30 PM – 1:00 PM
Session #C251, SPi Global Case Study:
E2E Content Center
Process consolidation to produce content cheaper, better, and faster.
1:15 PM – 1:45 PM
Session #C252, Independent Publishers Group Case Study:
What Indie Authors Know That Publishers Should (And Vice Versa!)
Just like the entrepreneurs in Silicon Valley, indie authors came into publishing with a "break everything and see what works" attitude. It led to many authors bringing in six figures for the first time, but eventually caused a lot of authors to experience eroding sales, unpredictable markets, and erratic retailer payments. Still, indie authors revitalized and changed the industry forever, adding the term "hybrid author" to our lexicon and challenging what works in publishing every day. So what did cause hot sales for some?
* Publishers attending can see what proven techniques are more than a fad, hear what skills indie authors have that make a huge difference, then stay to see how to apply them to any publisher and see proven success.
* Indie authors can join to see why publishers have survived for so long, and learn how to use time to their advantage, and how to leverage backlist in a new way to make more money.
* Anyone with a questioning mind and a long-term view of publishing (especially, but not only, eBooks) is guaranteed to learn something before the end of this session!
2:00 PM – 2:30 PM
Session #C253, Hindenburg Case Study:
Helping the Library of Congress Efficiently Produce Thousands of Audiobooks Annually
In 2013, the Library of Congress (LoC) was looking for an integrated, end-to-end solution to enable them to record and produce a complete audio book or magazine in a streamlined environment. They also needed to improve quality, reduce mistakes, and increase production efficiency. Hindenburg Audio Book Creator (HABC) was developed together with the Danish and Norwegian Talking Book Libraries to solve the same challenges LoC was facing, enabling LoC to introduce more flexible workflows. This case study describes the features that solved challenges and shows how HABC is prepared for producing the audiobooks of the future. We’ll show how a narrator can produce a high-quality audiobook with limited training and make it ready for quality control or directly deliver it to the client’s server in the correct format.
2:45 PM – 3:15 PM
Session #C254, LifeWay Case Study:
Inclusive Access For Institutions: Success At Liberty University Online
Inclusive Access exemplifies digital first. This session will lay out the business goals and advantage of Inclusive Access in the education space.
3:30 PM – 4:00 PM
Session #C255, Readercoin Case Study:
A Modern Twist on Giveaways: Veronica and The Volcano
Learn how the children's adventure book “Veronica and the Volcano” used the power of audio to reach thousands of new readers ... for free.
4:15 PM – 4:45 PM
Session #C256, Copyright Clearance Center Case Study:
Getting on the Road to Intelligent Content: No Time Like the Present
Content is a publisher's most valuable asset; it sits at the core of all business and it's what makes an organization unique. To maximize the lifetime value of content and meet the evolving needs of customers, publishers need to be able to quickly find, reuse, and repackage content. But doing so requires a change in mindset from a traditional print-based workflow to a “digital-first” workflow where content is produced free of format and can be easily repurposed, reused, and distributed across all publishing channels. Drawing on lessons from engagements with large and small content providers, we will provide practical steps on how publishers can streamline publishing processes, develop new products faster to improve margins, and increase revenue.
WEDNESDAY CASE STUDIES
9:15 AM – 9:45 AM
Session #C358, Cenveo Publisher Services Case Study:
Born Accessible: Creating Accessible Content
Accessibility of content is essential to individuals with disabilities and holds important benefits for all users (including students, researchers, and libraries) and publishers. Yet it remains a misunderstood and secondary topic among many in the publishing community. When accessibility is well executed, it can expand readership and provide a higher-quality user experience for everyone. This case study will help you understand:
* how to build a business case for accessibility
* reasons for making content accessible
* key principles of accessibility
10:00 AM – 10:30 AM
Session #C359, Baker & Taylor Case Study:
Connecting the Data Dots
How merchandising with metadata and steady attention to sales data improve a title’s chance at success.
11:45 AM – 12:15 PM
Session #C361, Virtusales Case Study:
Rolling Audio Books into Your Existing Publishing Workflows
With audio books being such a growth area, many publishers are looking at how to make the most of existing efficiencies and maximize the income they receive from IP. Publishers need to have a system that supports and streamlines the process, allowing the synchronization of schedules and costs, and providing overall visibility of the process, costs and income. In this presentation we will look at best practices and how this can be rolled into existing workflows with systems such as BiblioLIVE.
12:30 PM – 1:00 PM
Session #C362, LSC Communications Case Study:
Protecting and Increasing Sales on Amazon
Brittnye Lewis, Product Development Director, LSC Publisher Services
Selling effectively on Amazon requires you have three key components in place:
* a solution for protecting sales against unauthorized third-party sellers,
* a solution for monitoring compliance and availability issues, and
* a solution to ensure your book is actually discoverable.
Come listen to LSC's case study on how to do this and the remarkable results it produced for publishers.