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Digital Book World 2019

Monday, September 9


8:30 AM


9:00 AM through 4:45 PM

Pre-Conference Workshops


Session #101, 9:00AM - 10:00 AM, Monday September 9

Leveraging The Colibrio Reader Framework

Lars Wallin (Founder, Colibrio)

This session will give you insight into how new technologies combined with proven web standards will let you innovate and create innovative products and services. The Founder of Colibrio Reader demonstrates how you can develop unique and accessible "web first" reading experiences using EPUB3 and the Modern Web Platform.

Session #102, 10:15 AM - 11:15 AM, Monday September 9

Book Marketing For Independent Publishers

Orna Ross (Director, Alliance for Independent Authors)

This practical workshop focuses on creative marketing - how to fire your marketing with the same sense of passion and purpose that sparks your book. You will leave with a marketing plan suited to your stage of the publication process, which can expand as your author-publishing business develops.

Session #103, 11:30 AM - 12:30 PM, Monday September 9

Writing Conversational Stories For Emerging Tech Platforms

Amy Stapleton (CEO, Tellables)

Emerging tech platforms present opportunities and challenges for authors. This workshop is designed to help authors think creatively about leveraging voice-first platforms, such as Amazon's Alexa, to tap into new audiences. We'll address strategies for writing conversational stories that leverage two-way communication between the storyteller and the listener.

The workshop covers:  

* Key differences between audio stories and voice-driven conversational stories 

* How to use two-way conversational components effectively 

* 4 different types of conversational elements available to authors

Session #104, 1:15 PM - 2:15 PM, Monday September 9

Audiobook Distribution:

How To Reach More Listeners Through CoreSource

Robin Erwin (Manager, Digital Retail Sales, Ingram)

John Behrens (Owner, Nashville Audio Productions)

Audiobooks continue to dominate headlines in the publishing industry. This workshop is designed for publishers who want to know more about the marketplace today, how audio business may differ from eBooks, and to gain a better understanding of the audiobook production process. The workshop covers:

* Review of 2019 audiobook industry

* How to prepare for success in the marketplace

* In-depth discussion on the production process

Session #105, 2:30 PM - 3:30 PM, Monday September 9

Podcasting as Marketing

Bradley Metrock (CEO, Score Publishing; Host, This Week In Voice)

Podcasting is more than just the domain of solo wannabe radio stars - it can add new dimension to your company's marketing strategy. In this workshop, Bradley Metrock - host of the #1 tech podcast This Week In Voice - will share lessons he's learned in creating VoiceFirst.FM, a podcast network now heard by hundreds of thousands of listeners across 56 countries.

Session #106, 3:45PM - 5:15 PM, Monday September 9

Alexa Voice Tech: Create an Interactive Fiction in 90 Minutes

Paul Cutsinger (Head of Education, Amazon Alexa)

Bring your laptop! In this session you will learn about writing for the ear, how to prompt readers to make stories interactive, and by the end, you will have made an interactive fiction for Alexa.

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Tuesday, September 10

8:25 AM - 8:30 AM

Welcome (Bradley Metrock)

8:30 AM - 9:15 AM

Session #202, Tuesday September 10


Preaching to a New Choir

Lisa Lucas (Executive Director, National Book Foundation)

How does the book world build a bigger, bolder, and more inclusive audience of lifelong readers across the US? In an age where books are regularly declared "dead," and we have more tools available than ever to reach new readers - we need more than just a diverse catalog of authors and a social media account to reach and engage new readers. Lisa Lucas, Executive Director of the National Book Foundation, talks about the importance of engaging and building a community of books through institutional and public programming, youth engagement, marketing to would-be readers, and how to convince even the most apprehensive people that they just might be bibliophiles too. 

9:15 AM - 9:50 AM

Session #203, Tuesday September 10

Fireside Chat with Liz Perl

EVP and Chief Marketing Officer, Simon & Schuster

How does one of the most visible and influential executives in trade publishing view the changing publishing landscape? We'll dive in on a number of key issues, from the state of retail, to how Simon & Schuster has leveraged technology to promote and sell books, and more.

9:50 AM - 10:30 AM Coffee Break / Review of Exhibits

10:30 AM - 10:55 AM

Session #204, Tuesday September 10

A Life WITH or withOUT Books:

Digital Publishing is the Answer for Languages without Literature 

Paul Frank (Bloom Library / SIL)

Many of the world's 7000+ languages will never have the publishing options that languages such as English, Spanish, or French are accustomed to. But that doesn't mean they can't have books. Learn about the status of publishing for the world's minority languages and the impact digital publishing can make through SIL International's Bloom Library. 

10:55 AM - 11:20 AM

Session #205, Tuesday September 10 

Interactive Books in 2019:

Life at the Creative Frontier and the Tools We Used to Get There

Eleanor Long and Trevor Young

(Co-founders, Tapocketa; Co-creators of Galdo's Gift)

So how did two outsiders produce a multi-award-winning (interactive and enhanced) ebook with no prior experience of e-publishing or the book industry?! In these exciting times for epub, the potential for development in this area is astonishing. With technology and inventive storytelling working alongside each other, the opportunity to create something new and engaging is upon us! In this talk Eleanor and Trevor give an insight into their bespoke techniques and decision-making process born from their alternative backgrounds and mindset. They also have a useful run-down of the invaluable tools they used throughout the process. Finally, they'll show an exclusive glimpse of their next intriguing project!

11:20 AM - 11:50 AM 

Session #206, Tuesday September 10

Digital Publishing in Brazil:

A Relevant Tool for Market Development

Marcelo Gioia (Managing Director/Brazil, Bookwire GmbH)

What role do ebooks and audiobooks play within developing markets? The evolution of Brazil's digital publishing landscape can inform a broader worldview, and Marcelo Gioia of Bookwire GmbH will share lessons learned along the way.

11:50 AM - 12:30 PM Lunch

Session #207, Tuesday September 10 , 12:00-12:30 PM

Luncheon Keynote:

What’s Next in Audiobook Production:

Case Studies from Penguin Random House Audio

Amy Metsch (SVP, Associate Publisher and Editorial Director, PRH Audio)

Dan Zitt (SVP, Content Production, PRH Audio)

Building on 2018’s overview of how publishers are adapting to the evolving audiobook market, Penguin Random House Audio’s Amy Metsch and Dan Zitt will discuss how audiobook production is growing ever more complex, sharing case studies and examples from their experience publishing more than 1,400 audiobooks a year. Listeners are more discerning and production values are only increasing, meaning audiobook publishers need to continue to innovate in a crowded market. Amy and Dan will discuss examples that continue to bring new listeners to the audiobook format, including audiobook originals, theater and graphic novel adaptations, Spanish language productions, and the expanding casting database.

12:30 PM - 1:00 PM Review of Exhibits

1:00 PM - 1:25 PM

Session #211, Tuesday September 10

STATE OF THE UNION: Independent Publishing

Orna Ross (Director, ALLi)

With introduction by John Gosslee, Principal, Litbreaker

What is happening, and trending, in the world of independent publishing today? And what is likely to trend tomorrow? Orna Ross explores and explains what the Alliance of Independent Authors calls “Self-Publishing 3.0" - the factors that create true independence for indie authors and other micro-publishers.

1:25 PM - 1:45 PM

Session #212, Tuesday September 10

How Buncee's Cultivation of a Love of Reading

With Students Can Help Any Publisher

Eda Giminez (Strategy and Business Affairs Manager, Buncee)

Creative freedom can empower and engage our students. Join our session as we cover Buncee, our award-winning content creation tool that is widely used to develop literacy skills and help students bring learning to life! You’ll learn how Buncee can be utilized to build confidence for struggling communicators and readers; and nurture a love for reading and writing - irrespective of age or grade level.

1:45 PM - 2:05 PM

Session #213, Tuesday September 10

The Winding Road of Bluefire Reader

Micah Bowers (Founder and CEO, Bluefire)

A recap of the incredible journey over the last decade of the popular mobile ereader app Bluefire Reader, the surprise twists and turns along the way ... and what that tells us about where the ebook industry has been, and where it is going. 

2:15 PM - 5:30 PM


Marketing Book World

2:15 PM - 3:00 PM

Session #221, Tuesday September 10

Stories That Drive Results

Charlotte Abbott (Founder, FutureProof Content Strategy)

Stories have more power than ever to capture attention and unite communities, even as technology reshapes the ways we tell, share, and experience them. New platforms also give storytellers more ways to build audiences that drive new revenue. This session will focus on how independent and corporate publishers and pub tech companies are using stories to explain their mission, spark customer connections, nurture loyal communities, and generate better business outcomes.

3:45 PM - 4:30 PM

Session #231, Tuesday September 10

PANEL: Marketing Books in the Year 2019: The Book as a Platform

Moderator: Bradley Metrock (CEO, Score Publishing)

Marika Flatt (Principal, PR By The Book)

Brandon Kaplan (CEO, Skilled Creative)

Trisha Ping (Publisher & Editor-in-Chief, BookPage)

Nicki Porter (Senior Editor, The Writer)

We live in a noisy world. Attracting and keeping attention is harder than ever before. In this session, panelists discuss challenges they’ve faced in improving book discovery, as well as best practices they’ve learned along the way.

Academic Book World

2:15 PM - 3:00 PM

Session #222, Tuesday September 10

Bring The Story To Life:

The Data Behind Using Voice Tech To Get More Kids To Read Out Loud

Tina McIntyre (VP Marketing, Novel Effect)

Studies show that a key factor in early childhood development is being read to aloud. Find out how voice tech is aiding that cause - to the delight of educators!

3:45 PM - 4:30 PM

Session #232, Tuesday September 10

Transforming Knowledge Creation and Sharing In Academia:

Building Open Communities and Resources For Learning

Adam Hyde (Founder, Coko)

Academic publishers are not alone in their need to radically improve the cost and speed of publishing. Impressive efficiencies can be gained by working together with other publishers to build better tools and processes. Adam Hyde will speak to his experience facilitating publishers to work together to design radically efficient publishing workflows and modern open source publishing tools. If you can work with others, it can work for you.

4:45 PM - 5:30 PM

Session #242, Tuesday September 10

From Cambridge to Corporations: What the Publishing Industry

Can Gain From Understanding How People Learn

Jens Troeger (CTO, Talaera)

The way we consume information has changed drastically over the past decade, and increasingly impacts the way we learn. Printed textbooks are increasingly replaced with ebooks, classrooms with chatrooms. Corporate entities spread across the globe are benefiting from advances in online and remote learning. With Talaera we are implementing a highly integrated approach to personalized education, with a current focus on language learning. We combine traditional content, from educational publishers and real time news feeds with AI/NLP algorithms to deliver personalized learning experiences at scale.

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Data Book World (Presented By Vearsa)

2:15 PM - 3:00 PM

Session #223, Tuesday September 10

Thrive in a Marketplace That's Ever-Changing:

Learn How to Understand and Act On Your Data

Brittyne Lewis (Product Development Director, LSC Communications)

It’s not enough to just tell people that they need to “do more with their data.” What does this actually mean? This session breaks down the basic functions of how you can use your data to create an easily understood and actionable process. Learn how to not only read your data for basic successful strategies, but also effectively grow your sales and thrive in an ever-changing marketplace.

3:45 PM - 4:30 PM

Session #233, Tuesday September 10

What Drives Valuations of Modern Publishers?

Howard Fisher (Managing Director, The Fisher Company)

Miriam Warren (Associate, The Fisher Company)

Whether you are an independent publisher or academic press, corporate or mission-based - understanding the importance of valuation is critical to future growth. From defining your organization’s values through to defining an exit strategy, this session will highlight what data is required, methods and approaches, and the effect of your valuation on your company.

4:45 PM - 5:30 PM

Session #243, Tuesday September 10

PANEL: Best Practices in Managing Data and Analytics

Moderator: Matt West (CEO, Dexterity)

Jean Arcache (President, Motovun Group)

Rebecca Burgoyne (Executive Director, Operations,

United Methodist Publishing House)

Kotesh Govindaraju (EVP, Head of Americas, Impelsys)

Maurice O'Connor (CEO, Vearsa)

New technology shaping the ever-changing world of publishing means new understanding is needed for how to approach management of data and analytics. This panel will explore best practices being used now to gain insights from data, and trends being observed in how analytics are being used in modern publishing operations to promote and sell books.

Production Book World

2:15 PM - 3:00 PM

Session #224, Tuesday September 10

Maximizing Income From IP

Rod Elder (EVP, Virtusales)

Rodney Elder will share his thoughts on how publishers can maximize the challenges and opportunities of a growing and evolving market by making the most of existing processes and systems. By streamlining their workflows and centralizing their metadata and product management, publishers can put themselves in a position to be able to cater for all forms of content.


3:45 PM - 4:30 PM

Session #234, Tuesday September 10

The Master Plan: Creating and Securely Delivering

Rich Digital Publications to Every Device and Desktop

Ken Jones (Director, Circular Software)

It is nearly 2020. It should not be this hard to create, distribute, and consume our beautiful and interactive books. This fast-paced session demonstrates live examples of rich and interactive possibilities available, and also offers a solution to securely deliver any page of any book to any reader. Is this the future of publishing?

4:45 PM - 5:30 PM

Session #244, Tuesday September 10

Marrying Story to Medium and Platform:

Marketing, Publicity, and Tech Trends

Robert Yehling (Founding Editor, Innovation & Tech Today)

Award-winning author, book publicist, and Innovation & Tech Today founding editor/contributor Robert Yehling wears all three hats as he discusses specific trends and strategies for book marketing and promotion. He presents ways to dial directly into targeted media and platforms for greatest impact, exposure, and sales, drawing from his own experiences and those of his numerous author-clients over the years. Question-and-answer session to follow.

Print Book World

2:15 PM - 3:00 PM

Session #225, Tuesday September 10

PANEL: Digital Strategies, Print Challenges,

and the Future of Omnichannel

Moderator: Bradley Metrock (CEO, Score Publishing)

Deborah Corn (Print Media Centr; Podcasts from the Printerverse)

Caroline Grenwelge (Developer Team Leader, Southwest Airlines)

Jason Spanos (Sales Manager, knk Publishing)

The worlds of print publishing and digital publishing have converged into an omnichannel, resulting in a blue ocean of opportunities. This panel will discuss strategies for print-native publishing operations to better embrace digital technologies, and vice versa.

3:45 PM - 4:30 PM

Session #235, Tuesday September 10

Ergonomics and Accessibility in Software Design

George Logan (VP Sales and Marketing, Klopotek)

Informed insights on the workflow behind the development of an MVP (Minimum Viable Product), the components in a User Interface that support people being more efficient in their environment, and meeting the challenges of Web Access Content Guidelines (WACG) from WC3.  

4:45 PM - 5:30 PM

Session #245, Tuesday September 10

Imagination Library: What We've Learned by Distributing

Over One Million Physical Books a Month to Children

Sam Roberts (Director of Operations, Dollywood Foundation)

The Imagination Library works with partners in the public and private sector to gift a book each month to 1.3 million preschool children in the United States. This session will address the logistics, funding, research, and impact of local and statewide Imagination Library programs. Current statewide efforts in Tennessee and North Carolina and impending statewide efforts in Arkansas and Ohio will illustrate how to bring the program to scale in any state or large city. The session will also examine the impact of the program’s scale on production and distribution. This includes customizing formats, creating bi-lingual content, and offering title-specific reading tips in each book.

New Media Book World (Presented By Amazon Alexa)

2:15 PM - 3:00 PM

Session #226, Tuesday September 10

Bringing Technology and Digital Tools into Storytelling for Children

Dean Hammond and Sue Hammond (Founders, Neighborhood Energy and HowAboutKidsBooks)

The evolution of Kids Books, from hand-drawn to animated with Kid Control (TM) for the “again” experience. Hear publishing veteran Dean Hammond and children’s book author, illustrator, and animator Susan Hammond demonstrate the transition from pencil to totally animated kids’ learning.


3:45 PM - 4:30 PM

Session #236, Tuesday September 10

Don't Fear the Bookchain

Simon-Pierre Marion (President/Founder, Scenarex)

Bookchain is a brand-new platform bringing a refreshingly flexible way to publish and distribute ebooks, based on blockchain technology. Through smart contracts, the platform enables the configuration of the security, traceability, attribution, and distribution settings of an ebook. In this session, we will explain in detail how Bookchain works behind the wheel as a publisher or self-publishing author and as a reader, with real cases. We will also have a deeper look under the hood of Bookchain in order for you to understand how the engine is working.

4:45 PM - 5:30 PM

Session #246, Tuesday September 10

PANEL: Storytelling, in the Era of Voice and AI

Moderator: Bradley Metrock

Jon Myers (CEO, Earplay)

Rachelle Dene Poth (President, ISTE Teacher Education Network)

Amy Stapleton (CEO, Tellables)

The emergence of voice-first technology has been rapid, and particularly beneficial for modern storytelling. This panel will discuss trends that have shaped this evolution, as well as shared obstacles in front of greater monetization and use.

5:45 PM - 7:15 PM, Tuesday September 10




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Wednesday, September 11

7:15 AM


8:15 AM - 8:50 AM

Session #301, Wednesday September 11

The Emergence of Corporate Publishing:

The Changes We Have Had ... and A Big Change Still to Come

Mike Shatzkin (CEO, The Idea Logical Company)

Mike Shatzkin, author of "The Book Business: What Everyone Needs to Know," has been in the book publishing business for over a century. For more than half that time, he has been tracking (and predicting) the rapid changes in the business caused by digital communication. In this presentation, Mike will review the changes the world of books - commercially published and increasingly self-published - have seen over the past two decades. Then he’ll forecast what he thinks will be the next big wave: the use of book publishing as a component of the marketing campaigns of commercial and NFP entities, large and small. The key, Mike maintains, is that every component of a book publisher's infrastructure and task requirements can be delivered "by the drink" - you don't have to "own" anything to be a book publisher any more. The full implications of that are only beginning to be appreciated by the marketing world at large.

9:00 AM - 10:45 AM


Marketing Book World

9:00 AM - 9:45 AM

Session #311, Wednesday September 11

Driving Discoverability, Building Your Audience,

and Engaging Your Readers

Libby Jordan (Executive Director, Partnerships, Open Road Media)

Mary McAveney (Chief Marketing Officer, Open Road Media)

If you are an innovator; if you love data (or want to); if you are experimenting with audience development; if the world of online retail fascinates you: don't miss this session. How can audience-first marketing allow publishers to mine revenue from the hidden gems on their list, and stimulate demand for titles regardless of pub date? 

Join us to learn first-hand:

* how to use data and technology to build discoverability and purchase at scale

* how search and content marketing contribute to digital content sales 

* how price and retail positioning are vital to online success

* how continually analyzing audience behavior can produce surprising results.

10:00 AM - 10:45 AM

Session #321, Wednesday September 11

Marketing Insights: Surfacing New Opportunities for Growth

Pete McCarthy (Director, Digital Services, Ingram Content Group)

The challenge of discovery has been a watchword for years now. The truth about consumer discovery of books is that it is happening all of the time, and probably as much or more than ever. It just looks a lot different than it used to, and it can be more difficult for publishers to “see.” This session will examine that phenomena using data and interest signals to:

* understand what things we in the publishing world can do to drive discovery

* understand that what we do is a small part of the picture when talking about consumer behavior

* understand how to use data and tools to “see” the larger picture of consumer behavior

* understand how opportunities often go unseen but don’t have to - and how surprise hits don’t necessarily need to be surprises

* provide actionable suggestions on how publishers can use this understanding to seize opportunities and efficiently grow sales.

Academic Book World

9:00 AM - 9:45 AM

Session #312, Wednesday September 11

"Born Smart" Content Creation:

Making Content Dynamic and Improving Learner Outcomes

Paul Belfanti (VP Content Operations Strategy, Macmillan Learning)

What is “Smart” content? It’s content that is built off open standards and enriched with metadata so that it’s discoverable, flexible, reusable, and deliverable through any channel or platform. Smart Content is able to be assembled as a full textbook or modularized into learning objects from a single source of truth so it can provide the optimal learning experience tailored to the needs of both the instructor and the learner. In this session we will explore the many benefits of content that is “Born Smart” and discuss strategies for implementing the standards, technologies, workflows, and cultural changes needed to produce content that serves the needs of your customers today and in the future.

10:00 AM - 10:45 AM

Session #322, Wednesday September 11

Fireside Chat: Exploring Open Access eBook Usage

Moderated by Brian O'Leary (Executive Director, BISG)

With Kevin Hawkins (Assistant Dean of Scholarly Communications,

University of North Texas)

In May 2019, the Book Industry Study Group published a white paper, "Exploring Open-Access eBook Usage," which summarized the findings and recommendations of a Mellon-funded project led by the University of Michigan with support from the University of North Texas, Knowledge Unlatched, Educopia, and BISG. In this session, two of the principal investigators will talk about the project, its six recommendations, and what may come next as open-access publishing continues to grow and evolve.

Data Book World (Presented By Vearsa)

9:00 AM - 9:45 AM

Session #313, Wednesday September 11

Bringing RealClearPolitics to Books: How a New Publishing Platform

Will Help Diversify and Enrich the National Political Debate

Naren Aryal (CEO & Publisher, Amplify Publishing, Mascot Books,


Dan Gerstein (CEO, Gotham Ghostwriters; Principal, RealClearBooks)

Today's political book marketplace too often caters to the loudest, most partisan voices - and boxes out independent, convention-challenging thinkers. But a perfect storm of publishing expertise, premiere editorial talent, and a dedicated, influential audience of political readers is bringing more thoughtful and thought-provoking titles to the national conversation. With the 2020 presidential election a mere one year away, RealClearBooks principals Naren Aryal and Dan Gerstein will share how they're disrupting the political book market with an innovative mix of compelling content, speed-to-market, and nimble marketing strategy. The session will close with a preview of Contract to Unite America, a forthcoming RealClearBooks title by Neal Simon, the most successful independent candidate to run for the U.S. Senate in 2018.

10:00 AM - 10:45 AM

Session #323, Wednesday September 11

Metadata and Merchandising: An Interactive Examination

Joshua Tallent (Director of Sales & Education, Firebrand Technologies)

"Metadata is important!" "Your metadata affects sales!" Sound familiar? Of course these statements are true, but they also raise a host of questions and potential concerns for publishers. Join this interactive examination of the role metadata plays in the merchandising of your books. We will explore what other publishers are doing with their metadata, how different elements of metadata can impact sales, and what retailers do (or don't do!) with the metadata you send them. In addition, we’ll discuss tried-and-true metadata best practices, and compare industry standards with what publishers are actually doing and with what retailers actually allow. We’ll also look at how you can proactively track the changes happening to your books in the marketplace and take advantage of those changes to increase your sales. All of these topics (and more!) will be illuminated with case studies, data, and clear examples, as well as instant input and feedback from the audience.

Production Book World

9:00 AM - 9:45 AM

Session #314, Wednesday September 11

The Evolution of Spanish Audiobooks in the US Market & Across The World

Javier Celaya (CEO, Dosdoce)

The US publishing community has demonstrated a renewed interest in producing Spanish audiobooks not only to be sold in North America, but also to be exported to other Spanish-speaking countries in the region, including Mexico, Colombia, and Chile, among other international markets. In order to help US publishers, agents, booksellers, and librarians to better understand the evolution of Spanish audiobooks across all Spanish-speaking markets (Spain, Latin America, and US Hispanic Market), Javier Celaya will analyze all the key aspects of the evolution of Spanish audiobooks in North America such as the upcoming number of titles to be produced in Spanish by US publishers, expected sales growth, the leading sales channels in the USA, as well as in which other countries Spanish audiobooks will be sold, among other topics of interest to the publishing community.

10:00 AM - 10:45 AM

Session #324, Wednesday September 11

Trends Driving Innovation In Publishing

Suzanne Norman (Director of Special Initiatives, Simon Fraser University Publishing)

As a publishing research institute, SFU Publishing actively works with other research institutions and industry in research and innovation. Current studies include Podcasting as a form of public scholarship, scholarly publishing, open source online publishing platforms, and partnering with community to build a robust Indigenous publishing sector. In this session, Suzanne will talk about the impact of research on innovation (and entrepreneurship) in the publishing industry, with a specific focus on her work with partners in the Indigenous publishing community.

Print Book World

9:00 AM - 9:45 AM

Session #315, Wednesday September 11

Challenges And Success Stories In Accessible Publishing

Dave Gunn (Accessibility Expert, DAISY Consortium)

This is an exciting time for accessibility in publishing. Around the world a series of key developments - often involving collaboration between the publishing industry, non-profit organizations, and governments - are helping to move the industry forward in the adoption of accessible and inclusive publishing practices. The trend is generally moving in the right direction, but it’s not all good news. This session will travel the world to highlight activities taking place in the developed and developing world, examining the success stories and new challenges to identify lessons which can be applied everywhere.

10:00 AM - 10:45 AM

Session #325, Wednesday September 11

The Need for Intelligent Tools across Print and Digital Book Design

Jens Troeger (CEO, Bookalope)

The sophistication and efficiency of tools that we use to build ebooks and print books directly impacts their quality - accessibility, validation for ebooks, beautiful visual design for print books - as well as the time-to-market and other cost factors of the publishing workflow. Manual labor is often tedious and error prone; incomplete workflows and outsourcing cost money and introduce inefficiencies. Bookalope is a set of AI-assisted and cloud-hosted tools that aim to solve these problems. This talk introduces the concepts behind Bookalope, and will show how intelligent tools can greatly improve existing manual workflows and add scripting and automation to enhance current solutions or to implement new ones.

New Media Book World

9:00 AM - 9:45 AM

Session #316, Wednesday September 11

Enhanced eBooks: Destigmatizing Interactive Content, and

Finding Where It Can Add Value and Sales to Your Catalog

Bee Kapitan (Founder and Creative Director, Interactive Bee Media)

Let's address the past challenges and present solutions around monetizing interactive e-books across multi-platforms. This session provides a fast-track overview of digital resources; insight into best practices; workflow procedures; and how to create and publish visually stunning digital publications. You’ll see demonstrations of enhanced e-books that include audio, animations, image galleries, and contextual links to a cloud-based solution with many customizable interactive widgets. Also included: introductions to new tools that soon independent and academic publishers can use to publish and distribute their enhanced digital publications that provide secure DRM in cross-platform delivery systems (Android/IOS). This session has door prizes and should spark a lively Q&A.

10:00 AM - 10:45 AM

Session #326, Wednesday September 11

Introducing the Intelligent Textbook

Vinay Chaudhri (Consultant, Stanford University)

An AI-enabled textbook is our trusted companion in learning. As a digital tool, an intelligent textbook not only understands the content of the book, but it understands what we have learned. It does so by answering our questions, and asking us questions. It is a book that comes alive when we interact with it, and has a marauder's map of where we are. Most of all, an intelligent textbook is a book that we can all play with.

10:45 AM - 11:10 AM Coffee Break / Review of Exhibits

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11:10 AM - 11:35 AM

Session #331, Wednesday September 11

Cultivating Partnerships In Publishing

Shira Schindel (Manager, Strategic Partnerships, Audible)

In this industry, if content is king, then relationships are a close second! How can we use the framework of a story to better understand the goals of fostering relationships and collaborations? In this talk, we’ll take a closer look at the framework around some of Audible’s recent content partnerships, business development, and programming to highlight effective ways of approaching partnerships around innovations in publishing.

11:35 AM - 12:00 PM

Session #332, Wednesday September 11

Transforming Into A Digital Copyright Office

Karyn Temple (U.S. Register of Copyrights;

Director of the U.S. Copyright Office)

Register Temple will discuss how the U.S. Copyright Office plans to modernize, including touching on technology, law and policy issues, and updates to the Office’s practices.

12:00 PM - 1:00 PM Luncheon Keynote:

Session #333, Wednesday September 11

Conversational AI and Next-Generation Publishing

Noelle LaCharite (Founder, AI Leadership Institute)

In this insightful keynote, you’ll gain an introduction to artificial intelligence and conversational AI, and learn three practical things you can do today to leverage AI to improve your publishing activities. Whether you’re a content creator, publisher, or a little of both, this session will put you on the fast track to using the right technology at the right time to increase your reach and success.

1:00 PM - 1:30 PM Review of Exhibits


1:30 PM - 1:45 PM

Session #341, Wednesday September 11 

Case Study: Virtusales

Rolling Audiobooks into Your Existing Publishing Workflows

Rodney Elder, EVP North America, Virtusales

Rodney Elder will take a look at some of the best practices and processes that publishers can apply to existing workflows to be able to get ahead of the game and take advantage of the burgeoning demand for audiobooks. 


1:45 PM - 2:00 PM

Session #342, Wednesday September 11 

Case Study: Impelsys

Leveraging Unconventional Revenue Streams

Through Innovative Business Models

Kotesh Govindaraju, EVP & Head of Americas, Impelsys

With a chaotic sea of eBook content to navigate through and limited budgets, libraries are today severely challenged in making informed decisions about which digital products to purchase. This business case unravels how a leading book review and collection development service for libraries leveraged state-of-the-art technology to build unique and innovative business offerings, making purchase decisions easier for libraries.    


2:00 PM - 2:15 PM

Session #343, Wednesday September 11  

Case Study: Capstone

Lessons Learned Publishing for Alexa

Matt Keller, VP Business Development, Capstone

Learn of the trials, tribulations, and triumphs that children’s publisher Capstone experienced entering the Voice market on Alexa. And, what’s next!

2:15 PM - 2:30 PM

Session #344, Wednesday September 11  

Case Study: Books International

Navigating the New Publishing Ecosystem

Tim Knickerbocker, National Sales Manager, Books International

Curtis Key, VP Innovation & Strategy, Casemate

Publishers today are bombarded with multiple choices when it comes to every aspect of the publishing process, and if you are a newly formed publishing house, it may feel like your only options are to sign on with one or two of the large multi-nationals. B.I. and Casemate present how their strategic partnership is providing publishers—large and small, old and new—with an ecosystem that streamlines the entire publishing workflow, from pre-press and printing options, to distribution, sales, and marketing. This case study will focus on the United Nations Press and how the two companies have provided technology-driven tools to power the organization’s publishing program.

2:30 PM - 2:45 PM

Session #345, Wednesday September 11  

Case Study: LSC Communications

Beware of the Book Bandits

Michael LoRusso, VP Sales, LSC Communications

Your titles are constantly under threat from third-party sellers - or as we like to call them, Book Bandits. We took a look at all of the titles we track through HARVEST, and gathered data that will prove how important it is to constantly keep an eye on your titles.

2:45 PM - 3:00 PM

Session #346, Wednesday September 11  

Case Study: StoryFit

Next-Gen Metadata for Marketing Magic

Mary Brendza, EVP Publishing, StoryFit

The publishing industry is more competitive than ever - with more books hitting the market and more channels for consumers to discover them. Publishers are looking for innovative ways to maximize opportunities and increase sales. Fortunately, the secret to getting your books in the hands of readers who will love them isn’t a secret at all; it’s all about your data. This case study illustrates how StoryFit harnesses the power of advanced metadata to develop effective marketing strategies for publishers.

3:00 PM - 3:30 PM Coffee Break / Review of Exhibits

3:30 PM - 3:55 PM

Session #351, Wednesday September 11

The Importance of Digital in the Library Space

Tammy Faxel (Publisher, Dreamscape Media)

Brad Rose (VP, Content Strategy, Hoopla Digital)

Cat Zappa (Executive Director, Content and Strategy,

Dreamscape Media)

There is an increasing value to content owners across industry spectrums for distribution opportunities in the library space. The rapid growth of digital has accelerated in public libraries across the United States and beyond. Heads of Hoopla Digital and sister content company Dreamscape Media will provide an overview as to the size of this business channel, varieties of digital lending models, and the special community created inside the library space for content owners, library buyers, and the end-using patron reflecting precisely how important digital is to libraries and the dynamic content this channel hungers for.


3:55 PM - 4:25 PM

Session #352, Wednesday September 11

Inclusive Publishing

Margot Atwell (Head of Publishing, Kickstarter)

Readers are showing their desire for a broader range of stories and representation than traditional publishing is offering. Kickstarter and other crowdfunding platforms have increasingly become a channel for writers and publishers to connect with readers who want to read (and pay for!) stories that aren't being told in the mainstream. Kickstarter's Head of Publishing, Margot Atwell, talks about her observations of the funding platform over the last five years, and why publishers should take note of these shifts in readership. Diverse publishing is not a trend; it's a correction. And publishers must make changes or risk being left behind.


4:25 PM - 4:50 PM

Session #353, Wednesday September 11

Fireside Chat with Publishers Weekly

Jim Milliot (Editorial Director, Publishers Weekly)

Publishers Weekly has unique line-of-sight on the global publishing industry, and has reported on many of the ongoing storylines re-shaping the landscape. In this fireside chat, we'll discuss some of these storylines, from a media point of view, and learn what publishing's pre-eminent publication sees taking place as we head toward 2020.

4:50 PM - 5:20 PM

Session #354, Wednesday September 11

Amazon Alexa and Storytelling: What's Next

Paul Cutsinger (Head of Education, Amazon Alexa)

Storytellers need to know three things to bring their experience to Alexa. What are the kinds story experiences? What do I need to know about the tech? How do I write for listening vs reading? In this session we’ll discuss these and what’s coming next for story telling on Alexa.

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Thursday, September 12

7:30 AM



7:45 AM - 8:15 AM

Bloom Library Breakfast

Come enjoy continental breakfast and hear more about Bloom Library

in a special Thursday morning bonus session added to the DBW 2019 program.

8:30 AM - 9:00 AM

Session #401, Thursday September 12

Home Field Advantage:

Using Your Website to Build Direct Connections with Readers

Craig Riggs (Co-Founder, ReaderBound)

Being able to quickly and efficiently connect with and engage your audience is a tremendous advantage for any publisher and one that is increasingly affordable and easy to achieve thanks to new systems, approaches, and the redefined role of the publisher’s website. In the past, publisher websites functioned largely to house catalogues and share information on author submissions. Now, they can be designed to build direct sales, stimulate reader engagement, and encourage fans to spread the word about books, events, and authors. They can meet readers where they’re at – online – and reach them while they’re in the mood for a great new book. This session will explore industry trends, case studies, consumer insights, and best practices for using your website to accomplish key business imperatives such as boosting discoverability, increasing sales, and growing your fan/subscriber base.

9:00 AM - 9:30 AM

Session #402, Thursday September 12

The Politics of Publishing:

Promoting Books in a Hyperpolitical Climate

Laini Brown (Senior Publicist, Hachette Book Group)

Marika Flatt (Principal, PR by the Book)

It's tougher than ever to rise above the noise and get your email read by a journalist / media outlet. With the conversation dominated by politics, tragedies, and mother nature's destruction, how do book publicists work their magic to get a response? Hear from both an in-house publicist and the owner of literary publicity firm on how they get their pitches heard. 

9:30 AM - 10:00 AM

Session #403, Thursday September 12


Susan Doerr (Assistant Director/Digital Publishing

and Operations Manager, University of Minnesota Press,

on behalf of the Association of University Presses)

A discussion of university presses’ need for stable and sustainable business models: should they be profit centers? Or self-sustaining? A look at their experiments with open access publication, and the business models that are forming around it.

10:00 AM - 10:30 AM Coffee Break / Review of Exhibits

10:30 AM - 10:50 AM

Session #414, Thursday September 12


Bradley Metrock (Host, This Week In Voice;

Executive Producer, Project Voice)

Following up on a presentation given at this year's London Book Fair, Bradley Metrock explores the evolution of how voice tech (more properly referred to as voice-first technology) and its underlying AI are influencing, and in some areas re-shaping, modern storytelling.

10:50 AM - 11:10 AM

Session #415, Thursday September 12


Part 1 of 2 -

Fireside Chat with OverDrive

David Burleigh (Director of Marketing, OverDrive)

The importance of libraries and their relationship to modern publishers is significant enough to warrant a special two-part State of the Union, as part of Digital Book World 2019. Part 1 is a fireside chat with OverDrive's David Burleigh, in which we'll discuss a more corporate point of view on the evolving relationship between publishers and libraries.

11:10 AM - 11:40 AM

Session #416, Thursday September 12


Part 2 of 2 -

Fireside Chat with the American Library Association

Mary Ghikas (Executive Director, ALA)

Part 2 of DBW's State of the Union: Libraries session is a fireside chat with Mary Ghikas, the Executive Director of the American Library Association. We'll discuss how the ALA has responded to a shifting view of how major publishers view libraries, the role libraries play within their communities, and how publishers should come to view and work with libraries moving forward.

11:40 AM - 12:10 PM

Session #417, Thursday September 12


The US Army: Our Nation's Newest Publisher

Ted Crisco, Chief/Special Doctrine,

U.S. Army Combined Arms Doctrine Directorate

The United States Army continues to be a big proponent of digital publishing, maintaining well over 300 doctrinal publications and thousands of technical manuals in its extensive library. While traditional printed publications continue to be important in many contexts, there were and remain budgetary limits on how much could be printed and distributed hard copy. For almost a decade, the Army has depended upon publications that can be read and transmitted in electronic formats as a cost- and space-saving measure. In 2017 they began looking for other creative ways to communicate doctrine - which represents a unique body of professional knowledge - in order to enhance understanding and make key parts of it accessible to more of their 1.1 million members. The Army produced a limited number of interactive digital publications, employing embedded multimedia objects to promote learning and to better engage today's Soldiers. Realizing that Soldiers spend a lot of time commuting, travelling, and working out, the Army began experimenting on converting doctrine to AUDIOBOOKS. After a year of prototyping to overcome the challenges, the Army published its first doctrinal audiobook in July 2019. This session will provide some perspectives, and hopefully some interesting insights, into how the U.S. Army publishes and maintains its extensive library of digital publications.

12:15 PM


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