Upcoming Digital Book World Webcasts

Get essential tips and advice from the brightest minds in the digital publishing industry delivered to your desktop in a live presentation. These online, interactive webinars are presented by industry experts and noted consultants. Webcasts last about an hour and include a Q&A session toward the end where listeners can get answers to specific questions from the webcast presenters. Attend these online learning sessions live, or access them at a later date OnDemand and in our archives.


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Three Steps to Discoverability: How to Boost Online Sales

When: Wednesday, April 23, 2014
Time: 12:00-1:00 PM Eastern (1 hour)
Cost: Free

Ebooks may be prevalent, but their revenues aren’t.

Now that everyone’s a “publisher,” competing for the same consumers in a vast online marketplace, how do publishers get their titles in front of the readers most likely to buy them?

Discoverability. It’s the holy grail of digital publishing and a very real business challenge. There are lots of opinions and approaches, but no concrete solutions. And the problem is the same whether you have 10 titles or 10,000.

Join Pavan Arora, Chief Innovation Officer of Aptara, as he assesses the current state of discoverability. He’ll outline typical approaches, explain how large publishers are addressing it, and how content technology plays a vital role. He’ll also detail what all publishers can and should be doing now to prepare for real-time discoverability and real-time revenues.

Speakers:
Pavan Arora, Chief Innovation Officer, Aptara
Murray Izenwasser, Marketing Practice Lead, Biztegra

Moderator: Jeremy Greenfield, Editorial Director, Digital Book World

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What Are Ebook Readers Reading? Current Market Trends for Authors, Agents and Publishers

When: Wednesday, April 30, 2014
Time: 12:00-1:00 PM Eastern (1 hour)
Cost: $9.99

The proliferation of e-reading, book digitization and self-publishing have all helped put more books at readers’ fingertips than ever before. But what are they actually reading?

Together, Digital Book World and Huffington Post Books are setting out to answer that question. Using data from DBW’s long-running Ebook Best-Seller List and insights from the Web’s top destinations for readers, we’ll give authors, agents, readers and publishers an inside look at what’s trending in the ebook market now and what’s driving it.

Attendees Will Learn:
- Insights on readers’ interests, habits and behaviors online
- Top trend in genres, themes, subject matter, and more
- How to deliver content readers right now want
- Techniques for fostering community and conversation in the ebook market

Who Should Attend:
- Publishers and acquiring editors
- Marketing managers and publicists
- Authors
- Agents
- Ebook readers

Speakers:
Maddie Crum, Books Editor, The Huffington Post
Rebecca Schinsky, Senior Editor and Director of Content and Community, Book Riot
Isaac Fitzgerald, Books Editor, BuzzFeed

Moderator: Jeremy Greenfield, Editorial Director, Digital Book World

Register now!


Ten Cheap and Easy Ways to Promote Your Book

When: Tuesday, May 13, 2014
Time: 12:00-1:00 PM Eastern (1 hour)
Cost: $45.00

The web, social media and a host of new marketing platforms and initiatives are redefining book promotion for authors, publishers and content developers alike. Learning how to select and deploy them strategically could ultimately determine your book’s success.

Join us for a comprehensive survey of current strategies for diversifying and economizing your promotional toolkit. This webcast will look at ways to leverage new platforms and packages, tactics for getting fast, and effective results for multiple books at once.

Attendees Will Learn:
- How to use promotional tools in the digital space
- Techniques for promoting multiple books efficiently and successfully
- Tips for effective content marketing

Who Should Attend:
- Publishers
- Authors
- Publicists
- Marketing managers

Speakers:
Steven Spatz, Chief Marketing Officer, BookBaby
Fauzia Burke, Founder and President, FSB Associates
Thea James, Director, Digital Strategy and Operations, Workman Publishing

Moderator: Rich Bellis, Content Producer, Digital Book World

Register now!


Developing Children’s Apps for Authors and Publishers

When: Wednesday, May 21, 2014
Time: 12:00-1:00 PM Eastern (1 hour)
Cost: $45.00

As more “digital natives” come of age and technology grows more sophisticated, the challenges and opportunities for children’s app developers increase tremendously. An expanding marketplace is a competitive one, though, and getting a foothold means learning about your consumer and continually adapting your products and services.

Join Eric Huang of Made in Me, Dean Johnson of Brandwidth Group and Louise Rice of Touch Press for a discussion of the strategies children’s app developers, authors and publishers need to stay dynamic and succeed. This webcast will offer practical, market-driven insights on research and development, utilizing innovations in multimedia and game design, digital marketing and more.

Attendees Will Learn:
- Methods for incorporating insights based on trial and error
- How to market children’s apps effectively in the digital space
- Techniques for creating quality multimedia experiences for children

Who Should Attend:
- Children’s authors and publishers
- App developers
- Marketing professionals specializing in children’s content
- Educators interested in new media

Speakers:
Eric Huang, Development Director, Made in Me
Dean Johnson, SVP, Creative Innovation, Brandwidth Group
Louise Rice, Executive Producer, Touch Press

Moderator: Jeremy Greenfield, Editorial Director, Digital Book World

Register now!