Upcoming Digital Book World Webcasts

Get essential tips and advice from the brightest minds in the digital publishing industry delivered to your desktop in a live presentation. These online, interactive webinars are presented by industry experts and noted consultants. Webcasts last about an hour and include a Q&A session toward the end where listeners can get answers to specific questions from the webcast presenters. Attend these online learning sessions live, or access them at a later date OnDemand and in our archives.


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Reaching Readers Through Tumblr: How to Leverage the Platform’s Marketing Power

Date: Tuesday, September 30, 2014
Time: 12-1pm EST
Cost: $45

Authors and book marketing professionals are well aware of the opportunities—and the limitations—of platforms like Facebook and Twitter when it comes to building audiences and drumming up interest in new content. Many have also found success on Tumblr, which is fast becoming a major tool of the trade.

Join Rachel Fershleiser, head of Publishing Outreach at Tumblr, and Emily Hughes, Digital Marketing Associate at Penguin Random House, for a close look at the skills needed to use Tumblr strategically and effectively. The webcast will offer authors and publishers a practical guide to building an maintaining an author platform through Tumblr, crafting content ideally suited to it, engaging productively with followers and turning insights from a Tumblr-based marketing approach into marketing insights that drive sales.

Who Should Attend:

  • Publishers
  • Authors
  • Marketing professionals
  • Social media experts
  • Publicists

What Attendees Will Learn:

  • Strategies for using Tumblr to build an author platform and promote content
  • Practical tips for utilizing Tumblr’s features to maximum effect
  • How to tailor Tumblr content to publicize your book and engage with readers simultaneously

Speakers:
Rachel Fershleiser, Director of Publishing Outreach, Tumblr
Emily Hughes, Digital Marketing Associate, Penguin Random House

Moderator: Jeremy Greenfield, Editorial Director, Digital Book World

Register now!


Metadata for Library Book Discovery: How to Help Librarians Find and Promote Your Content

When: Tuesday, October 21, 2014
Time: 12:00—1:00 PM Eastern (1 hour)
Cost: Free

Authors and publishers know that high-quality metadata can be a game-changer when it comes to the discoverability of their titles. That’s no less true for library content. Every librarian wants to help patrons find the right titles in their library’s collection, and there is now expanding array of ways publishers can help that happen.

Join Nicole Arbuckle, VP, Metadata Services, and Karen Anderson, Authorities Librarian, both of Backstage Library Works for a webcast exploring the latest best practices for library metadata creation and management. Nicole and Karen will explain the standard metadata format used in libraries, what specific metadata is most helpful and how publishers can benefit from cultivating a better understanding libraries’ metadata needs.

Who Should Attend:

  • Publishers
  • Authors
  • Distributors and aggregators working directly with libraries
  • Digital content developers working with metadata

Attendees Will Learn:

  • The current metadata standards for libraries and best practices for implementing them
  • What the terms MARC21, AACR2 and RDA mean for authors and publishers preparing their content for libraries
  • How to leverage controlled vocabularies and authorized headings in order to improve titles’ discoverability
  • A close look at how libraries share metadata and what authors and publishers can do to take best advantage
  • Tools and strategies to enrich metadata for libraries to improve discoverability

Speakers:
Nicole Arbuckle, VP, Metadata Services, Backstage Library Works
Karen Anderson, Authorities Librarian, Backstage Library Works

Moderator: Rich Bellis, Content Producer, Digital Book World

Sign up now!