Get essential tips and advice from the brightest minds in the digital publishing industry delivered to your desktop in a live presentation. These online, interactive webinars are presented by industry experts and noted consultants. Webcasts last about an hour and include a Q&A session toward the end where listeners can get answers to specific questions from the webcast presenters. Attend these online learning sessions live, or access them at a later date OnDemand and in our archives.
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Unlocking the Power of HTML5, CSS and Javascript
With its flexibility and capabilities, HTML5 may just be the future programming language of the book publishing industry. But how can publishers take best advantage of the format to most cost-effectively build the reading experiences of the future?
Intelligently utilizing HTML5 features as well as a highly developed development community might be the key — but it takes knowledge of the possibilities.
Attendees Will Learn
– Explanations of how HTML5, CSS and Javascript enables content creators to make beautiful content
– Analysis of costs and benefits
– Discussions around the value of certain kinds of enhancements
– Form factors and flexibility
Participant
– Nick Ruffilo, chief technology officer of Aerbook and author of HTML5 Possibilities: A Visual Guide
Date: June 27
Time: 12 p.m. EDT
Think Outside the Book: Multi-Platform Storytelling and Digital Publishing
Fancy tablets like the iPad are changing the way people discover and ingest content and that includes books. With a generation raised on Angry Birds and creepers, these enhanced reading experiences are here to stay. How will you adapt?
Digital book enhancements—video, music, narration, pop ups, games, interactive maps, 3D objects—can be used in a multitude of ways and for different reasons. Whether it’s to add more context around a fictional Elizabethan kingdom or to provide local news clips from a golf tournament in the 1970s, enhancements can function as far more than shows of digital prowess. They give the reader more context and can provide multiple entry points into a story—whether fiction or nonfiction.
Attendees Will Learn
– The WiredBallyWho definition of transmedia
– How to use transmedia as marketing tool
– STOP: Why are you adding that enhancement?
– Strategies to focus on kids, education and attention spans
– A new understanding of author: Non-collaboration, collaboration, and call-and-response
Participants
– Connie Watts, publisher, WiredBallyWho
– Jen Olson, publisher, WiredBallyWho
Date: August 13
Time: 12 p.m. EDT
