Marketing in the Digital Age: Slides and Recap November 12, 2009 | DBW | 4 “Don’t look for $ signs right way; build a channel/platform/community.”
Publishing loves Twitter, but it’s no savior October 26, 2009 | DBW | 1 by Guy LeCharles Gonzalez Twitter is a great networking tool, and many publishing professionals have embraced it wholeheartedly, but sometimes the hype around it — not unlike eBooks — gets a little out of hand. It’s a tool, one of …
Marketing in the Digital Age: Batteries Not Included October 23, 2009 | DBW | 1 #DBW The opportunities are unprecedented, but there’s no rulebook for how to profitably take advantage of them.
The Truth About eBooks: Slides October 22, 2009 | DBW | 3 An alphabet soup of ebook formats; challenges of formatting, charts, consumer expectations: multi-media, interactivity.
eFrenzy: Another eReader Enters the Fray October 21, 2009 | DBW | 2 Not everyone is enthralled by the #Nook, though.
Surviving the Wild West of eBooks: Follow the Reader October 20, 2009 | DBW | 1 Publishers need to understand what motivates a reader to buy an eBook, and to create quality eBooks with those motivations in mind.
The Truth About eBooks: Devices, Formats, Pirates (Oh, My!) October 5, 2009 | DBW | 0 Free Webinar presented by Digital Book World, on 10/21 @ 1pm EST.
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