A free WEBcast presented by Digital Book World and the Publishing Innovation Awards

The Publishing Innovation Awards are sponsored by Constellation

Publishers know great content when they see it – the business of books, whether in print or digital, is built around finding and nurturing the very best stories and storytellers. But a great ebook is more than just text delivered digitally. Readers recognize and appreciate quality design. Publishers who deliver beautiful ebooks that travel seamlessly across devices will win lifelong advocates.

So what makes up a great ebook, enhanced ebook, or book app? We’ve asked two leading experts on ebook creation and usability to walk you through the important issues to consider as part of your digital strategy. Anne Kostick, Partner at Foxpath IND, will highlight the issues you should consider when making critical ebook design decisions that will best satisfy your reader, while Joshua Tallent, President and Founder of Ebook Architects, will show you how to make it all work from a technical perspective.

In addition, as part of this 1-hour free WEBcast in support of the Publishing Innovation Awards, we’ll go through the QED, the Seal of Approval for ebooks, and how to make sure your titles pass the multi-platform, multi-format test. In addition, we’ll look at the state of the innovation in ebooks, enhanced ebooks, and book apps, and explore how to make future-proof ebooks today.

This WEBcast will occured live on October 27th at 1 PM ET / 10 AM PT.

SLIDES

PANELISTS

• Joshua Tallent, President and Founder, Ebook Architects
• Anne Kostick, Partner, Foxpath IND

MODERATOR

• Matt Mullin, Community Relations Manager, Digital Book World

This WEBcast is designed for publishers, editors, marketers, authors, and agents interested in delivering quality ebooks.

If you’re on Twitter, why not tell your followers about this WEBcast, too:

I’m attending “Give the Readers What They Want: Producing Better Ebooks” on 10/27 @ 1pm ET http://bit.ly/r6cLCt #DBW

There’s only a few days left to enter your best into the Publishing Innovation Awards. The final day to submit your titles is November 1st – don’t delay.

Also, both Joshua and Anne will present 3-hour, intensive workshops at Digital Book World Conference + Expo on January 23rd, 2012. To register now, go here.

The Publishing Innovation Awards are sponsored by Constellation. Constellation is the most complete digital service for publishers, and currently serves over 275 publisher clients globally.  Constellation offers digital conversion, eBook sales and distribution reaching four continents, digital asset management, digital marketing tools, digital printing, and online sampling.  Custom-built for publishers, Constellation provides digital reach, power and control.  For more information visit them at: Constellation.

In this bi-weekly 1-hour WEBcast, the Roundtable offers insight into the greater book publishing ecosystem with actionable case studies from practitioners in publishing.

In this special presentation from the Roundtable, author and ebook consultant Carolyn McCray will follow up on her successful Optimizing Your Titles For Online Bookselling Part 1, and share her experience with online bookselling with a focus on the largest retailer for ebooks, Amazon. She’ll look at how publishers and authors can use pricing tactics, groups of titles, and the Amazon recommendation queues to promote both front and backlist titles.

Bonus: If you are a publisher or author with ebook titles on Amazon that you would like Carolyn to review and comment on during the WEBcast, post a comment below with a link.

ON THE AGENDA:

• Amazon’s Internal Recommendation Queues – Some Educated Guesses
• The Life Span of a Great Sale
• The See-Saw of Royalties versus Rankings
• “Price Pulsing”
• Rotating your “Pulse” for Maximum Sales
• “Sales Nodes” – The Functional Unit of Backlists
• Getting your “Node” On
• Putting it all together: Recommendation Queue Lifespans, Price Pulsing within a Sales Node

WHO SHOULD ATTEND:

Trade publishers, authors, marketers, and online merchandisers interested in the Amazon Kindle marketplace.

The Roundtable will be broadcast on October 20th at 1 PM EST / 10 AM PST.

Register For the Roundtable!

THE ROUNDTABLE

Carolyn McCray, Author and Ebook Consultant

THE MODERATOR

Matt Mullin, Community Relations Manager, Digital Book World

Join the Roundtable for provocative discussions every two weeks that set the tone for another exciting year in the publishing industry!

• Register to participate LIVE
• Subscribe to the audio podcast
• DBW Members can access the on-demand video archive of The Roundtable

AUDIO

A free WEBcast from Digital Book World, sponsored by Aptara.

Join us September 20th at 11 AM ET / 8 AM PT / 4 PM GMT for the latest data on digital publishing.

Ebooks are the most dominant force in contemporary publishing, but skyrocketing consumer sales aside, what is their real impact on book publishers’ operations and bottom lines?

In this free WEBcast, we’ll reveal the results, trends, and best practices of ebook publishers as uncovered over the past two years in a three survey series conducted by Aptara – the findings from the third, of which, were just released.  What works and what doesn’t?  From production techniques, preferred file formats and distribution channels, to enhanced ebooks and apps strategies, we’ll discuss how the findings correspond and differ across publishing market segments.  In addition to sharing insight collected from over 1,300 publishers, we’ll talk with digital experts from both sides of the Atlantic to understand how digital publishing is evolving in the United States and Europe.

ATTENDEES WILL LEARN

• Primary areas where the ebook market remains nascent worldwide
• Where 1,350 book publishers stand in building their digital programs (the answers will surprise you!)
• How publisher opinions about DRM have evolved
• Key differences between digital strategies in the Trade, Academic, and STM markets
• How issues like ebook design and formatting may be holding back growth in sales

WHO SHOULD ATTEND

• Publishers interested in ebook penetration in Europe
• Publishers looking to inform and improve their ebook strategy
• Digital strategists looking to understand surprising trends in book publishing
• Business development executives seeking to capitalize on ebook opportunities

PANELISTS

• Guy LeCharles Gonzalez, Director, Content & Digital Product Development at Media Source, Inc
• Frederique Meriot, Consultant on the state of the European Ebook Industry
• Eric Freese, Solutions Architect, Aptara

MODERATOR

• Matt Mullin, Community Relations Manager, Digital Book World

On twitter? Why not tell your followers:

I’m attending “Ebooks’ Real Impact on the Book Publishing Market: 2009 – 2011l” on 9/20 @ 11am ET http://bit.ly/nfEIUS #DBW

SLIDES

SPONSOR

Aptara’s digital publishing solutions deliver significant gains in quality, time-to-market and costs for eBook publishers. Having produced tens of millions of eBook pages and designed flexible, digital workflows for the world’s leading publishers, Aptara’s content technology solutions span all content source types and delivery media — from eReaders, tablets, smart phones and PCs to print.  With partnerships across the entire production and distribution supply-chain, including relationships with mobile channel partners, Aptara helps publishers stay ahead of the curve in today’s rapidly changing publishing market.

The DBW Roundtable

In this bi-weekly 1-hour WEBcast, the Roundtable offers insight into the greater book publishing ecosystem with actionable case studies from practitioners in publishing.

Following the enormously successful Roundtable Review of Ebook Design and Formatting with Peter Meyers and Anne Kostick, this edition of the Roundtable will look at ebooks once they’ve arrived in the retailing environment. While many publishers have long mastered the art of selling titles in bookstores, proper merchandising in places like the Kindle store require new skill sets and practices.

In this special exclusive presentation from the Roundtable, author and ebook consultant Carolyn McCray will share her experience with online bookselling with a focus on the largest retailer for ebooks, Amazon. She’ll look at publishers who are highlighting their books effectively in their consumer facing metadata: product descriptions, blurbs, and more.

Bonus: If you are a publisher or author with ebook titles on Amazon that you would like Carolyn to review and comment on during the WEBcast, post a comment below with a link.

WHAT YOU’LL LEARN:

• Best practices for optimizing your product descriptions, editorial reviews, and more.
• Getting your books into the right categories and bestseller lists for maximum exposure.
• How people make purchase decisions in an online environment.
• What to do to make sure that readers are discovering your titles internally and externally.

WHO SHOULD ATTEND:

Trade publishers, authors, marketers, and online merchandisers interested in the Amazon Kindle marketplace.

The Roundtable will be broadcast on August 25th at 1 PM EST / 10 AM PST.

Register For the Roundtable!

THE ROUNDTABLE

Carolyn McCray, Author and Ebook Consultant

THE MODERATOR

Matt Mullin, Community Relations Manager, Digital Book World

Join the Roundtable for provocative discussions every two weeks that set the tone for another exciting year in the publishing industry!

• Register to participate LIVE
• Subscribe to the audio podcast
• DBW Members can access the on-demand video archive of The Roundtable

AUDIO

Sponsored by Aptara.

This WEBcast was presented on August 9th. For a period of one week, you can access the archived presentation here. Even if you’ve previously registered, you’ll need to sign up one more time to access the archive. Digital Book World members get perpetual access to the archive, along with DBW 2011 conference audio and video. Not a member yet? Join the digital publishing community today.

In the trade, the digital transition has upended the marketplace, changing the entire publishing process. In academic publishing, the challenges of digital are no less seismic. Factors like piracy, a growing secondary market, and an environment that demands greater customization and speed to market present real tests to academic publishers. There are also great opportunities: ebooks, enhanced and otherwise, offer academic publishers a chance to make textbooks more relevant to students and—potentially—increase adoption rates. In this free WEBcast, Digital Textbooks: Innovations From the Academic Business Model, academic and trade publishers can learn from the lessons of big and small innovators at the forefront of digital.

We’ll talk to small start-ups and large publishers to find out how digital innovation has reshaped the academic marketplace.

Join us on Tuesday, August 9th at 1PM ET / 10 AM PT for this free WEBcast presented in partnership with Publishers Weekly and sponsored by Aptara.

AGENDA

• New business models for selling content to educators and students – by the chapter and by the format.
• What “open textbooks,” or free online versions of course material, have done to curb attrition rates of textbook purchases by semester.
• How academic enhanced ebooks have added video, audio, and interactive features that go beyond bells-and-whistles publishing and improve the learning experience.

This WEBcast will primarily appeal to publishers in both academic and trade who are interested in new ways of selling and delivering content.

SPEAKERS

• Eric Frank, Co-Founder, Flat World Knowledge
• Matt MacInnis, CEO, Inkling
• Brett Sandusky, Director of Product Innovation, Kaplan Publishing

MODERATOR

• Matt Mullin, Community Relations Manager, Digital Book World

ABOUT THE PANELISTS

Eric Frank

Eric Frank is the President and Co-Founder of  Flat World Knowledge, Inc., the largest publisher of free and open college textbooks for students worldwide. Committed to making higher education more affordable and accessible, the company has launched a classic disruptive business model in the face of the $8 billion U.S. textbook publishing market. Founded in 2007, Flat World has raised $30 million in venture capital in the past two years.

Eric has a successful track record of more than 14 years in higher education publishing, including senior management positions in sales, editorial, and marketing at Thomson (now Cengage) and Prentice Hall, a division of Pearson Education.

He is a frequent speaker at educational conferences, publishing industry events and universities and colleges, and has appeared in the New York Times, USA Today, US News & World Report, The Chronicle of Higher Education, and numerous other media outlets.

Matt MacInnis

Raised in rural Nova Scotia, Matt attended Harvard University where he earned a degree in Computer Engineering and Chinese Language. He moved to California and pursued an eight-year career at Apple where he managed the company’s international expansion into international education markets. During that time, Matt saw a lot of misuse of technology in the classroom, and in 2009 his frustration drove him to start Inkling. With a vision for reinventing the textbook, Matt has led Inkling into partnerships with the world’s largest publishers, building engaging, interactive learning content from the ground up for iPad. Both Matt and Inkling are based in San Francisco, CA.

Brett Sandusky

Brett Sandusky is currently Director of Product Innovation for Kaplan Publishing where he focuses on digital product development, eBook strategy, usability, mobile applications, and content integration across platforms. Formerly, he was Director of Marketing during which time he developed data-driven marketing strategies that capitalized on strategic use of metadata, Web 2.0 functionality, and direct-to-consumer outreach.

SPONSOR

Aptara’s digital publishing solutions deliver significant gains in quality, time-to-market and costs for eBook publishers. Having produced tens of millions of eBook pages and designed flexible, digital workflows for the world’s leading publishers, Aptara’s content technology solutions span all content source types and delivery media — from eReaders, tablets, smart phones and PCs to print.  With partnerships across the entire production and distribution supply-chain, including relationships with mobile channel partners, Aptara helps publishers stay ahead of the curve in today’s rapidly changing publishing market.

The DBW Roundtable

In this bi-weekly 1-hour WEBcast, the Roundtable offers insight into the greater book publishing ecosystem with actionable case studies from practitioners in publishing.

Join reading design mavens Peter Meyers & Anne Kostick on August 4th at 1 PM ET / 10 AM PT as they fussbudget their way through a bookshelf of titles. Their mission? Read as many ebooks as their eyes can bear—from different publishers, on different devices, and using different apps—in order to smoke out a top-10 list of common formatting and design mistakes.

From nitty gritty annoyances (botched smart quotes) to big picture no-no’s (TOC snafus), they’ll help authors, publishers, and ebook designers avoid the kinds of missteps that turn book lovers into ebook haters. And fear not: this session isn’t just an hour long complaint fest. For each gotcha, Anne and Peter discuss fairly easy to implement alternatives.

WHAT YOU’LL LEARN:

• Top 10 common formatting & design mistakes (and how to avoid them).
• What readers want to see in a quality designed ebook.
• How to fix persistent problems in your digital titles.
• Best practices for ebook design.

WHO SHOULD ATTEND:

Ebook designers, authors, publishers, and anyone involved in digital publishing for today’s major platforms.

The Roundtable will be broadcast on August 4th at 1 PM EST / 10 AM PST.

Register For the Roundtable!

THE ROUNDTABLE

Peter Meyers, Author and Digital Book Producer
Anne Kostick, Partner, Foxpath IND

THE MODERATOR

Matt Mullin, Community Relations Manager, Digital Book World

Join the Roundtable for provocative discussions every two weeks that set the tone for another exciting year in the publishing industry!

• Register to participate LIVE
• Subscribe to the audio podcast
• DBW Members can access the on-demand video archive of The Roundtable

AUDIO

The DBW Roundtable

In this bi-weekly 1-hour WEBcast, the Roundtable offers insight into the greater book publishing ecosystem with actionable case studies from practitioners in publishing.

When a publisher creates a new digital product, they don’t have to reinvent the wheel. Bodies like BISG, NISO, the IDPF, and others endeavor to create agreed upon standards for identifiers, content, and coding languages that can give guidelines on product creation. However, the pace of implementation of new standards like HTML5 may seem painfully slow when compared to the rate of digital change.

In this special episode of the Roundtable, Laura Dawson, Content Chief at Firebrand Technologies, will engage in a conversation with Todd Carpenter, Managing Director of the National Information Standards Organization, on a number of issues surrounding standards.

Attendees will learn:

• The main standards book publishers need to know about.
• Why using standards is important for the shelf-life of your ebooks.
• How you can start integrating standards into your publisher’s workflow (even when the final specification might not be complete)

On the agenda for the Roundtable:

A free WEBcast presented by Digital Book World and Publishers Weekly

The digital transition in trade publishing presents new products that don’t fit neatly into old workflows. If publishers want to ensure simultaneous release of print, ebook, enhanced ebook or app, then they need lean, efficient processes. Effective workflows open up new opportunities in print as well – rush titles and repurposed books can provide fresh revenue with a timely release. In this free WEBcast, New Workflows for Editorial and Production, we’ll delve into the challenges and opportunities facing editors and production professionals today.

Join us on Tuesday, July 12th at 1 PM ET / 10 AM PT for this free WEBcast presented in partnership with Publishers Weekly.

Just some of the topics we’ll explore:

• How new business models are changing how titles are produced, from acquisition to pub date: Short-form titles, enhanced products, rush books, and repurposed titles from backlist books present new challenges for editors and production professionals. What are some of the questions a publisher needs to ask when embarking on a publishing schedule that includes some of the above? How should you cope with the requirements these products require? What skillsets are needed on your staff to do this sort of work?
• Setting up your publishing workflow so that editorial and production work smoothly together: What does a publisher have to do to ensure that enhanced ebooks, for example, can be released on schedule with print counterparts? When you have disparate media elements, how do you make them all come together?
• Opportunities that arise from better workflows: Besides streamlining the creation of titles, great publishing workflows make it possible to create entirely new products. What are the opportunities presented by XML-first?

This WEBcast will primarily benefit publishers working in editorial, operations, and production.

PANELISTS

Karen Cooper, Publisher and Community Leader, Adams Media

Liz Kessler, Digital Managing Editor, Hachette Book Group

Laura Dawson, Content Chief, Firebrand Technologies

MODERATOR

Matt Mullin, Community Relations Manager, Digital Book World

In this bi-weekly 1-hour WEBcast, the Roundtable offers insight into the greater book publishing ecosystem with actionable case studies from practitioners in publishing.

With ebooks selling more than all print copies combined in certain titles and genres, it’s clear that a title’s digital versions should receive the same attention and design as their print equivalents. But since Liza Daly’s 2009 presentation at Digital Book World, Getting Past “Good Enough” Ebooks, many problems remain in the ebook marketplace. In this edition of the Roundtable, we’ll dive deeply into the ebook landscape today and give positive examples on how to start producing better ebooks.

Among the topics the panel will explore:

• What’s Wrong With Ebook Design Today? We’ll present a partial list of mistakes,  miscalculations, and oversights that are appearing in professionally published ebooks today, and why they’re displeasing in the reader experience.
• Best Practices for Ebooks Design: Panelists will suggest some better ways to do your ebooks – and how. Should your publisher be hosting an all hands meeting of your digital and managing editorial teams to set up best practices? How often should you revisit?
• Skill Sets: Who do you need to hire or retrain in order to improve your processes? Should that person be coming from an editorial background (as was suggested in our Ebook Distribution for Small Publishers WEBcast with Publishers Weekly) or from a more technical production background? Is it a mixture of the two? What are some options for controlling costs? Who is doing good work in the field right now?
• “Mistakes Were Made”: How do you prioritize fixing previously digitized content that is not optimized for the expectations of today’s consumer? How do you make sure your titles look good on devices that have entered the market since original conversion, and then future proof your books?

This edition of the Roundtable will appeal especially to publishers involved with digital, managing editorial, production, and editorial. This is not intended to be a highly technical presentation on book making, but an introduction into the types of problems that exist in ebooks from even the largest houses and how to go about fixing them.

This edition of the Roundtable  was broadcast on June 30th at 1 PM EST / 10 AM PST. The next episode will air on July 14th at 1 PM EST / 10 AM PST.

Register For the Roundtable!

THE ROUNDTABLE

• India Amos, Digital Production ePub QA Associate, F+W Media
• Kate Rados, Group Marketing Director, F+W Media
• Don Linn, Former CEO, Consortium Book Sales & Distribution
• Pablo Defendini, Interactive Producer, Open Road Integrated Media

THE MODERATOR

• Matt Mullin, Community Relations Manager, Digital Book World

Join the Roundtable for provocative discussions every two weeks that set the tone for another exciting year in the publishing industry!

• Register to participate LIVE
• Subscribe to the audio podcast
• DBW Members can access the on-demand video archive of The Roundtable

AUDIO

LINKS

Learn to be a Reader Again
Fran Toolan, Issues In Publishing

Understand the Consumer’s experience. As a company executive, you should OWN many different devices, a Kindle, a Nook, an iPad, a Kobo Reader, and any other device you can get your hands on. You should be BUYING books from different retailers (all around the world), downloading them to your device or devices and READING them. BUY books from your own website and from the websites of other publishers. This is a relatively small investment of money compared with the insights you will receive in doing so…

Ask lot’s of dumb questions internally. Understand your internal processes. Understand why certain groups work differently than others. Understand what kinds of stresses and strains producing ebooks puts on your staff. Understand how production quality breakdowns occur. Understand how rights are managed.

What Men (and Women) Talk About When They Talk About Publishing (Part 2)
Don Linn, Bait ‘n’ Beer

Quality of the work (And let’s stop calling it ‘content’, dammit; “content” comes from boiler rooms…books come from the heart.) We are, at bottom, a creative business. We are fighting for share of mind against hundreds of alternatives and if we do not put our best foot forward with regard to the titles we acquire, the care we give to the editorial process, and to the production quality of both our print and digital books, we won’t (and don’t deserve to) survive and prosper. When I see a poorly conceived, apparently unedited or copy-edited, badly designed book, that is produced (whether in hardcover, paperback or in a digital edition) in what is obviously the cheapest possible way, I fear for our future. Resources are limited, but if we can’t produce consistent quality, then let’s reduce quantities until we can. Nobody wants to buy a bad product.

A free WEBcast in support of StoryWorld Conference + Expo

When media companies and content creators make the big leap across platforms, they’re jumping into unknown waters. Business strategists need to know that there is real revenue potential in engaging in cross-platform storytelling, but how do you even begin to navigate the myriad choices and options that make transmedia storytelling a healthy investment?

We’ll talk with practitioners who are realizing significant gains in new areas and growing their business beyond their traditional channels.

Join us on June 29th at 1 PM ET / 10 AM PT for Monetizing Cross-Platform Storytelling for this free WEBcast.

WHO SHOULD ATTEND

This WEBcast will primarily benefit business development managers, digital publishers, content creators in television, film, gaming, and transmedia producers.

PANELISTS

Mike Wiese, Director of Branded Entertainment at JWT

Olivier Delfosse, VP, Interactive, Mobile & Digital Content at FremantleMedia Enterprises

David Levithan, Executive Editorial Director of Scholastic Press, multimedia publishing and Push at Scholastic

MODERATOR

Matt Mullin, Community Relations Manager at Digital Book World

ABOUT THE PANEL

Mike Wiese
Director of Branded Entertainment at JWT

Mike Wiese is an established leader in branded entertainment, focused on the creation of multi-platform entertainment and integrated marketing solutions with leading brands, agencies, media companies and production partners.  Throughout his career he has generated critical acclaim, industry awards, and millions of dollars in new revenue through innovative approaches to the convergence of entertainment, brands and media.

Mike is Director of Branded Entertainment for global advertising agency JWT, developing content across all formats, including digital content, scripted and unscripted television, documentary film, music, and live events. Clients include J&J, Macy’s, Nestle, Royal Caribbean Cruise Lines, Rolex, Cadbury, Smirnoff, US Marine Corp., Egypt Tourism, Unilever, and HSBC.

Recent projects range from creating Bing’s experience with the Sundance Film Festival, to producing a documentary for Rolex and the BBC, to packaging a children’s book with Harper-Collins for Macy’s acclaimed TV special “Yes, Virginia.”

David Levithan
Executive Editorial Director of Scholastic Press, multimedia publishing and Push, Scholastic

David Levithan is an Executive Editor and Reprint Director at Scholastic, as well as the founding editor of its PUSH imprint (www.thisispush.com) and one of the founders of the 39 Clues, a Scholastic series that integrates online, print, and trading cards. He is also the co-author of Nick and Nora’s Infinite Playlist and author of the recently released The Realm of Possibility and last year’s Boy Meets Boy, an ALA Top Ten Best Book for Teens, a NYPL Book for the Teen Age, an ALA Quick Pick, a Booklist Editors’ Choice, and the winner of a Lambda Award. He is also the editor of the anthology You Are Here, This Is Now: The Best Young Writers & Artists in America.

Olivier Delfosse
VP, Interactive, Mobile & Digital Content, FremantleMedia Enterprises

At FME Olivier is responsible for all sales, product development, marketing and new business initiatives for interactive, mobile and digital content in North America across the whole spectrum of FremantleMedia’s television shows and third party brands. These include American Idol, America’s Got Talent, The Price Is Right, Family Feud, Let’s Make A Deal, as well as the much anticipated US version of The X Factor.

Delfosse has grown his business with great success working across all new gaming platforms, including high profile and groundbreaking successes with the Family Feud and The Price Is Right brands in the mobile gaming, iPhone/iPad and Facebook gaming arenas. Delfosse also oversaw a company investment and partnership in a portfolio of original IP games for Facebook with a variety of development partners.

On the digital content front, Delfosse is responsible for overseeing digital extensions for all major FremantleMedia brands, while also brokering deals for original digital content. Delfosse’s most recent successes include a 12 city online travel series for MSN, sponsored by Buick called re:discover, and a choose-your-own-adventure series on YouTube sponsored by AXE called, The Teleporter.

LINKS

The 39 Clues: Reading Is Just Part of the Game
Fast Company

David Levithan [is one] of the masterminds that created the children’s series The 39 Clues, which weaves its story through 10 books, an online game, and trading cards. The first three books have more than 2.5 million copies in print, DreamWorks bought the movie rights, and the fourth title will be released in June.

LEVITHAN: “We want to find as many readers as possible and use technology to tell stories in different ways. From the beginning, we knew the story would encompass books, a Web site, and cards. It was minutely choreographed that we’d reveal 10 clues in print and 29 online.”

Entertainment Distribution & Revenue Streams in the Digital Transmedia Age
Transmythology / Simon Pulman

I’ve been following the first quarter earnings calls for media companies and retailers with great interest. There have been a number of statements made – from distributors talking about synergy and social media (also a recurring theme at the TV upfronts), to video game publishers discussing strengthening and extending their IP, to a softening of the studios’ public stance towards Netflix – that may suggest that a genuine paradigm shift in the creation and distribution of entertainment may be on its way.

Simon Staffans: Can Transmedia Be a Cash Cow?
MIPBlog

I firmly believe that creating a viable business plan – a plan that fits logically with the content without compromising it – can be as much of a challenge when it comes to transmedia as creating the content itself. It’s also one of the most interesting points in my opinion as a creative person; if our transmedia projects make money, that means we will get to go on doing them and also get the opportunity to create new transmedia installments.

Want to learn more about using transmedia storytelling and cross-media strategies? Join us at StoryWorld, the only major gathering of industry leaders, decision makers, and transmedia specialists, to explore fresh revenue streams, new business models, and innovative partnerships.