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How Publishers Can Strengthen Their Social Media Efforts

The Optimized Publisher: Social Integration

Have you ever read a book, heard a song or watched a film that was so amazing and inspiring that you just had to share it with everyone you know? Before social media, this involved a lot of lending and borrowing (I have lost so many “borrowed” books, CDs and DVDs this way). But...

How Paid Reviews Work for Indie Authors

How Paid Reviews Work for Indie Authors

Bowker’s most recent analysis of ISBN numbers revealed that 458,564 books were self-published in 2013, an increase of 17 percent over 2012. Occasionally an indie book breaks out of this crowded pack and achieves significant sales or acclaim, but this is still a rare occurrence, given the sheer number of titles, the variability of...

Social Media Marketing Is Backwards: Strategy Vs. Tactics

Social Media Marketing Is Backwards: Strategy Vs. Tactics

There are more than 200 social media networks, and more hit the Internet daily. No wonder authors are confused about how to approach this behemoth. The social media information highway is crowded and noisy. There are more than 30 billion pieces of content shared on Facebook every month, and according to Twitter, there are...

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Stop Grading an Author’s Social Media Presence

When I was in college, my initial major was landscape design and architecture. For some strange reason, I had visions of designing golf courses with fancy clubhouses around the world. But my dream was crushed as a sophomore when I was graded on our biggest project of the year. I was given the task...

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The Ebook Developer in the Corner

Finding community as an ebook developer is a weird challenge. Most small- and medium-sized publishers have only one or two in-house people who do this kind of work (if that), and the in-house web specialist might be around to talk HTML and CSS, but really, that person mostly just laughs at the quirks and...

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Do Standards Help or Hinder Innovation?

Many trade publishers fall asleep at the mention of standards. Support for EPUB3—just to name one—is still far from universal, and there are few signs that that’s changing quickly. But outside trade publishing, standards arguably garner more urgent attention from digital content developers, distributors and their partners. W3C, a web standards group, secures the...

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What ‘Mobile’ Really Means for Publishers

Many publishers and booksellers today worry that ebooks face steeper odds competing with the wealth of other media now available on mobile devices. But a more seldom heard fear is the one that publishers themselves may not be able to adapt fast enough to meet that competition head-on. After all, it isn’t just consumers’...

Hachette Takes Bookselling to Twitter

Hachette partners with Gumroad on a direct sales platform for Twitter, Wattpad and Amazon face off on fan fiction market, Addr picks up where Readmill left off on social e-reading, Kobo crowdsources innovation and much more.

Social Media Marketing, for Novelists, Is Relationship Building

What is social media marketing for an author? If you’re fairly introverted, humble, or shy, you may not like the idea marketing your own work.  But social media marketing does not have to mean getting on a loudspeaker and booming out self-lauding messages. That model for promotion is not necessary. Instead, think about marketing as building...

Chick Lit Authors Give Away Bubble Bath To Promote Their Books

Authors today must run their own promotions, including raffles and giveaways. In December, chick-lit author Gale Martin ran a giveaway. Here’s a Q&A Case Study of her marketing program. Beth Bacon: Please describe your holiday promotion, what exactly what was your offer and to whom? Gale Martin: Three Booktrope “chick lit” authors—Meredith Schorr, Laura...

4 Ways For Authors To Reach The Right Audience For Your Book

  You’ve spent months (or years) writing and producing your book. It’s for sale online and … crickets. Nothing but chirping insects piercing the silence, far, far away. “But all my beta readers enjoyed it,” you may say, “Where are my sales?” The answer is this: creating an enjoyable book is one thing—but attracting...

The Book Marketing Social Media Hierarchy: Which Sites to Use for Which Purposes

Social media has made reaching a wide audience without spending much money buying media time easier than ever. But social media takes time, effort and opportunity cost. So, which social media channels should book marketers spend time with and for what purposes? A panel at the Digital Book World Marketing + Publishing Services Conference...

13 Book Marketing Techniques That Engage Readers

Learn more about cutting edge book marketing techniques at the Digital Book World Marketing + Publishing Services Conference & Expo.  It ain’t easy to turn a book into a bestseller. Harder still is for a first-time author to reach the heights of the charts. But is bookselling success a nebulous, magical achievement “ultimately in...

Intel's Twitter Ad

Can Twitter help eBook sales?

With the eagerness of authors to engage their audience via existing social channels, how long until we begin seeing truly engaging ebook ads within Twitter streams? Wednesday morning I noticed this interesting ad in my Twitter stream from Intel. What struck me was the amount of screen real estate this particular ad took. While...