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What ‘Mobile’ Really Means for Publishers

Many publishers and booksellers today worry that ebooks face steeper odds competing with the wealth of other media now available on mobile devices. But a more seldom heard fear is the one that publishers themselves may not be able to adapt fast enough to meet that competition head-on. After all, it isn’t just consumers’...

Hachette Takes Bookselling to Twitter

Hachette partners with Gumroad on a direct sales platform for Twitter, Wattpad and Amazon face off on fan fiction market, Addr picks up where Readmill left off on social e-reading, Kobo crowdsources innovation and much more.

Social Media Marketing, for Novelists, Is Relationship Building

What is social media marketing for an author? If you’re fairly introverted, humble, or shy, you may not like the idea marketing your own work.  But social media marketing does not have to mean getting on a loudspeaker and booming out self-lauding messages. That model for promotion is not necessary. Instead, think about marketing as building...

Chick Lit Authors Give Away Bubble Bath To Promote Their Books

Authors today must run their own promotions, including raffles and giveaways. In December, chick-lit author Gale Martin ran a giveaway. Here’s a Q&A Case Study of her marketing program. Beth Bacon: Please describe your holiday promotion, what exactly what was your offer and to whom? Gale Martin: Three Booktrope “chick lit” authors—Meredith Schorr, Laura...

4 Ways For Authors To Reach The Right Audience For Your Book

  You’ve spent months (or years) writing and producing your book. It’s for sale online and … crickets. Nothing but chirping insects piercing the silence, far, far away. “But all my beta readers enjoyed it,” you may say, “Where are my sales?” The answer is this: creating an enjoyable book is one thing—but attracting...

The Book Marketing Social Media Hierarchy: Which Sites to Use for Which Purposes

Social media has made reaching a wide audience without spending much money buying media time easier than ever. But social media takes time, effort and opportunity cost. So, which social media channels should book marketers spend time with and for what purposes? A panel at the Digital Book World Marketing + Publishing Services Conference...

13 Book Marketing Techniques That Engage Readers

Learn more about cutting edge book marketing techniques at the Digital Book World Marketing + Publishing Services Conference & Expo.  It ain’t easy to turn a book into a bestseller. Harder still is for a first-time author to reach the heights of the charts. But is bookselling success a nebulous, magical achievement “ultimately in...

Intel's Twitter Ad

Can Twitter help eBook sales?

With the eagerness of authors to engage their audience via existing social channels, how long until we begin seeing truly engaging ebook ads within Twitter streams? Wednesday morning I noticed this interesting ad in my Twitter stream from Intel. What struck me was the amount of screen real estate this particular ad took. While...