Social Media

How Publishers Can Regain Leverage

Author and 'New Yorker' contributor Ken Auletta on whether publishers can--or should--up their clout in Amazon negotiations, unfinished business for Authors United, Kobo sizes up the global ebook market and much more.

Free Webcast: Five Tips to Boost Your Digital Book Marketing Strategy

Join Digital Book World on Tuesday, December 9 at 12:00pm ET / 9:00am PT / 5:00pm GMT for a free webcast where you will learn how to fine-tune your metadata to boost discovery and drive sales in today’s changing digital market. There’s no doubt that effective book marketing for publishers and authors is becoming more difficult. There...

Simon & Schuster Launches Books Section With Social Media Platform Milq

Related: Simon & Schuster Author Walter Isaacson Talks Digital Innovation at Digital Book World 2015 [Press Release] New York / Toronto – Milq (milq.com and Milq on the App Store) is partnering with Simon & Schuster on the launch of Books as a new content category for its culture sharing app and site. Starting today, users...

Wattpad: Digital Storytelling With a Social Twist

The digital marketplace has changed the rules for both readers and writers. Authors no longer need to be separated from their readers. Readers no longer have to wait for books to be complete before getting a peek at authors’ work. The landscape for storytelling is changing and one of the leading innovations in this...

Want to Sell More Books? Understand Your Readers

Every self-published author wants to sell the most books possible. But not every book appeals to every reader—not even books that achieve best-seller status. The cold, hard fact is your book has unique characteristics that only interest a select group. The good news is you don’t need to appeal to everyone to experience brisk sales....

Webcast: Reaching Readers Through Tumblr—How to Leverage the Platform’s Marketing Power

Join Digital Book World on Tuesday, September 30 at 12:00pm ET / 9:00am PT / 5:00pm GMT for a webcast where you will learn how authors and publishers can incorporate Tumblr into a successful book marketing strategy. Authors and book marketing professionals are well aware of the opportunities—and the limitations—of platforms like Facebook and Twitter when it...

6 Steps to Overcoming Social Media Writer’s Block, Part 2

Part 2 in a 2-part series. If you’re an author who currently avoids social media, don’t be embarrassed. Take comfort in knowing you’re not alone. In my work helping authors promote their brands, I’ve only known a couple of writers who are naturals at social media. (Their books sell well, by the way—coincidence? I...

6 Steps to Overcoming Social Media Writer’s Block, Part 1

Part 1 in a 2-part series For self-published ebook authors, there’s one aspect of marketing that offers substantial exposure at a very low price: social media. It’s free, after all, and with social media, you can reach readers throughout the world. But when it comes to promoting their brands via social media, many authors freeze...

20 Marketing Questions Self-Published Authors Must Answer

If you’re a self-published novelist, your line of books is your small business. Like any small business, you need a marketing strategy. There are lots of marketing activities that you can engage in to promote your book, but before you start doing any of them, take the time to think like a marketer by asking yourself...

Social Media Marketing, for Novelists, Is Relationship Building

What is social media marketing for an author? If you’re fairly introverted, humble, or shy, you may not like the idea marketing your own work.  But social media marketing does not have to mean getting on a loudspeaker and booming out self-lauding messages. That model for promotion is not necessary. Instead, think about marketing as building...

Crowdfunding for Books: Pentian’s Self-Publishing Model Expands to U.S.

In the Spanish-speaking world, one digital publishing company has disrupted the traditional publishing process by creating an online platform that combines full-service self-publishing with crowdfunding. This platform allows authors to present their projects, lets backers pledge and support them and provides financial rewards to all involved once the books sell. The company is called...

BigJump Rizzoli Winner already published in print

Only 4 months from the submission of the draft manuscript to the availability in bookshops of the final print edition. During a public event on June 23rd, Rizzoli unveiled the final winner of BigJump, the first literary award in Italy for self-published novels, launched by Rizzoli, Amazon’s KDP and the Italian start-up 20lines. Out the...

Four Ways to Rock Goodread’s New “Ask the Author” Feature

Building relationships with readers is a valuable way for an author to grow book sales. The Goodreads book recommendation site has recently extended its author tools with a new feature called “Ask The Author” that allows authors to answer fans’ questions. The way Ask The Author works is that readers visit participating authors’ pages on Goodreads and...

Rizzoli Unveils Three Category Winners of BigJump Literary Award, Launched in Italy with Amazon Kindle Direct Publishing

More than 500 self-published novels participating and more than 500,000 views in the BigJump dedicated section on the online platform provided by Italian startup 20lines Rizzoli announced the three Category Winners of BigJump, the first literary award in Italy for self-published novels, launched by Rizzoli, Amazon’s KDP and the Italian start-up 20lines. BigJump is brand-new form...

Experts Answer Key Questions on Social Media Marketing

No serious marketing professional in the digital publishing world today can afford to ignore the resources social media offers to connect with readers. But as social platforms multiply and develop, it can be increasingly difficult to cut through the cacophony with an effective message that reaches the right audience. Confronting that challenge was one...

Internet Boom Means More Avid Users

New data on mobile and internet users in emerging nations, another angle on the Author Earnings report, Simon & Schuster's strong 2013 finish, rethinking start-ups and the editorial process and much more.

Internet, Mobile Boom Creating Avid Users Worldwide

A new study conducted by the Pew Research Center’s Global Attitudes Project found that Internet, cell phone and social media use is surging worldwide. And most people to adopt those technologies are becoming avid, rather than occasional, users of them. In many of the 24 developing nations surveyed–including China, Russia, South Africa, Venezuela and...

Email Promotion Newsletters: Q and A With “The Fussy Librarian”

Email newsletters that promote digital books are one of the fastest growing methods of book marketing today. The Fussy Librarian is one of the new ebook promotion newsletters, started by Jeffrey Bruner in the fall of 2013. The newsletter has already acquired 10,300 subscribers and 1,925 authors and about 3,500 different books have been featured....

Chick Lit Authors Give Away Bubble Bath To Promote Their Books

Authors today must run their own promotions, including raffles and giveaways. In December, chick-lit author Gale Martin ran a giveaway. Here’s a Q&A Case Study of her marketing program. Beth Bacon: Please describe your holiday promotion, what exactly what was your offer and to whom? Gale Martin: Three Booktrope “chick lit” authors—Meredith Schorr, Laura...

4 Easy Steps To An Irresistible Book Blurb

The blurb. The back-of-book description. The dust-cover copy. Whatever you call your book’s summary, it’s an important element of your marketing package. How to create a great book description? It comes down to four steps. Here is the formula: (1) Situation. Every story has to start somewhere, with some people in some sort of...

Authors Connect With Live, Virtual Events

Standing alone on a stage in a nightclub, comedian Wali Collins understands the power of personal engagement. “My joke may succeed or fail, but at least I get immediate feedback,” he said. So when he wrote a self-help book, The Y’NEVANO Book of Encouragements, Wali Collins wanted more direct engagement than jotting comments on...