Social Media

Experts Answer Key Questions on Social Media Marketing

No serious marketing professional in the digital publishing world today can afford to ignore the resources social media offers to connect with readers. But as social platforms multiply and develop, it can be increasingly difficult to cut through the cacophony with an effective message that reaches the right audience. Confronting that challenge was one...

Internet Boom Means More Avid Users

New data on mobile and internet users in emerging nations, another angle on the Author Earnings report, Simon & Schuster's strong 2013 finish, rethinking start-ups and the editorial process and much more.

Internet, Mobile Boom Creating Avid Users Worldwide

A new study conducted by the Pew Research Center’s Global Attitudes Project found that Internet, cell phone and social media use is surging worldwide. And most people to adopt those technologies are becoming avid, rather than occasional, users of them. In many of the 24 developing nations surveyed–including China, Russia, South Africa, Venezuela and...

Email Promotion Newsletters: Q and A With “The Fussy Librarian”

Email newsletters that promote digital books are one of the fastest growing methods of book marketing today. The Fussy Librarian is one of the new ebook promotion newsletters, started by Jeffrey Bruner in the fall of 2013. The newsletter has already acquired 10,300 subscribers and 1,925 authors and about 3,500 different books have been featured....

Chick Lit Authors Give Away Bubble Bath To Promote Their Books

Authors today must run their own promotions, including raffles and giveaways. In December, chick-lit author Gale Martin ran a giveaway. Here’s a Q&A Case Study of her marketing program. Beth Bacon: Please describe your holiday promotion, what exactly what was your offer and to whom? Gale Martin: Three Booktrope “chick lit” authors—Meredith Schorr, Laura...

4 Easy Steps To An Irresistible Book Blurb

The blurb. The back-of-book description. The dust-cover copy. Whatever you call your book’s summary, it’s an important element of your marketing package. How to create a great book description? It comes down to four steps. Here is the formula: (1) Situation. Every story has to start somewhere, with some people in some sort of...

Authors Connect With Live, Virtual Events

Standing alone on a stage in a nightclub, comedian Wali Collins understands the power of personal engagement. “My joke may succeed or fail, but at least I get immediate feedback,” he said. So when he wrote a self-help book, The Y’NEVANO Book of Encouragements, Wali Collins wanted more direct engagement than jotting comments on...

4 Ways For Authors To Reach The Right Audience For Your Book

  You’ve spent months (or years) writing and producing your book. It’s for sale online and … crickets. Nothing but chirping insects piercing the silence, far, far away. “But all my beta readers enjoyed it,” you may say, “Where are my sales?” The answer is this: creating an enjoyable book is one thing—but attracting...

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The Truth About Author Websites

For some writers, the author website is a thing of pride of beauty. It’s an active well of new material, a place of engagement and connection, an extension of their books, even an invitation into their writing life. It gathers email addresses, expands audience, benefits SEO, and is their personal beachhead on the Web....

The Book Marketing Social Media Hierarchy: Which Sites to Use for Which Purposes

Social media has made reaching a wide audience without spending much money buying media time easier than ever. But social media takes time, effort and opportunity cost. So, which social media channels should book marketers spend time with and for what purposes? A panel at the Digital Book World Marketing + Publishing Services Conference...

13 Book Marketing Techniques That Engage Readers

Learn more about cutting edge book marketing techniques at the Digital Book World Marketing + Publishing Services Conference & Expo.  It ain’t easy to turn a book into a bestseller. Harder still is for a first-time author to reach the heights of the charts. But is bookselling success a nebulous, magical achievement “ultimately in...

The 3 Pillars Of Selling More Books

by Beth Bacon In the digital book marketplace, individual authors fight in the same ring with legacy publishers. The big publishers have an advantage: the power of their reputations grabs the notice of readers. Indie authors and publishers struggle for any attention at all. The “little guys” can overcome this disadvantage if they build...

Is Amazon Asocial?

I recently wrote a post called “Is Amazon Invincible.” It was a bit tongue-in-cheek, because in the long-term no company is invincible. The post was actually an exercise in analyzing Amazon’s formidable strengths, but also in exploring some of the company’s weaknesses. The analysis was strictly focused on book retailing, not the many other...

Are Ebooks Worse For Kids Than Paper Books?

by Beth Bacon Two recent surveys on children and digital books have generated headlines hinting at ebooks’ negative influence on kids. Are these reports two more sources of data proving that digital books are worse for children than paper books? Where, exactly, is the proof that e-books are poor choices for kids? Last month, the UK’s...

Publishers Need Social Media

Book publishing is a legacy industry with the advantages of a history, established conventions, and deep institutional knowledge. Social media, by comparison, can feel fleeting. Platforms come and go so quickly. But, social media is about a conversation rather than a platform. And, “the concept is here to stay,” said Morgan Baden social media...

Digital Book Signings: A Range Of Technologies And Services

Part 2 in a 2-part series on digital book signing. See part 1 here. Digital book authors and publishers who are seeking to enrich their relationships with readers find digital signatures an effective way to connect with their most ardent fans. Today, authors have several e-signature options to choose from. Some services allow authors...

Digital Book Signings Help Grow Authors’ Careers

Part 1 in a 2-part series on digital book signing. See part 2 here. Book signings are an age-old tradition, but is it really necessary to extend this custom to ebooks? Today’s ebook signing services and apps not only make digital signatures are possible, they show that digital autographs can be valuable relationship-building tools for authors....

Moving at the Speed of Social Media: Obama Digital Director Teddy Goff on Achieving Agility (DBW 2013 Video)

During his keynote address at last week’s Digital Book World 2013 Conference & Expo in New York, Teddy Goff, Digital Director for Obama for America, shared his own experiences successfully creating a nimble digital skunk works within a larger, more bureaucratic organization. In this interview, Goff acknowledged the challenges and complexities that publishers and...

Discoverability Tools and the Writer’s “Fight for Time”

The feedback and chatter from this week’s DBW Discoverability and Marketing Conference (including this post from Porter Anderson) is positive—if for no other reason than the conference exists. Any time publishing minds gather to specifically focus on better ways to connect great books with interested readers, that certainly has to be seen as an...