Experts Answer Key Questions on Social Media Marketing

No serious marketing professional in the digital publishing world today can afford to ignore the resources social media offers to connect with readers. But as social platforms multiply and develop, it can be increasingly difficult to cut through the cacophony …

Internet Boom Means More Avid Users

New data on mobile and internet users in emerging nations, another angle on the Author Earnings report, Simon & Schuster’s strong 2013 finish, rethinking start-ups and the editorial process and much more.

Internet, Mobile Boom Creating Avid Users Worldwide

A new study conducted by the Pew Research Center’s Global Attitudes Project found that Internet, cell phone and social media use is surging worldwide. And most people to adopt those technologies are becoming avid, rather than occasional, users of them. …

4 Easy Steps To An Irresistible Book Blurb

The blurb. The back-of-book description. The dust-cover copy. Whatever you call your book’s summary, it’s an important element of your marketing package. How to create a great book description? It comes down to four steps. Here is the formula: (1) …

Authors Connect With Live, Virtual Events

Standing alone on a stage in a nightclub, comedian Wali Collins understands the power of personal engagement. “My joke may succeed or fail, but at least I get immediate feedback,” he said. So when he wrote a self-help book, The …

The Truth About Author Websites

For some writers, the author website is a thing of pride of beauty. It’s an active well of new material, a place of engagement and connection, an extension of their books, even an invitation into their writing life. It gathers …

13 Book Marketing Techniques That Engage Readers

Learn more about cutting edge book marketing techniques at the Digital Book World Marketing + Publishing Services Conference & Expo.  It ain’t easy to turn a book into a bestseller. Harder still is for a first-time author to reach the …

The 3 Pillars Of Selling More Books

by Beth Bacon In the digital book marketplace, individual authors fight in the same ring with legacy publishers. The big publishers have an advantage: the power of their reputations grabs the notice of readers. Indie authors and publishers struggle for …

Is Amazon Asocial?

I recently wrote a post called “Is Amazon Invincible.” It was a bit tongue-in-cheek, because in the long-term no company is invincible. The post was actually an exercise in analyzing Amazon’s formidable strengths, but also in exploring some of the …

Are Ebooks Worse For Kids Than Paper Books?

by Beth Bacon Two recent surveys on children and digital books have generated headlines hinting at ebooks’ negative influence on kids. Are these reports two more sources of data proving that digital books are worse for children than paper books? Where, exactly, …

Publishers Need Social Media

Book publishing is a legacy industry with the advantages of a history, established conventions, and deep institutional knowledge. Social media, by comparison, can feel fleeting. Platforms come and go so quickly. But, social media is about a conversation rather than …

Digital Book Signings Help Grow Authors’ Careers

Part 1 in a 2-part series on digital book signing. See part 2 here. Book signings are an age-old tradition, but is it really necessary to extend this custom to ebooks? Today’s ebook signing services and apps not only make …

Discoverability Tools and the Writer’s “Fight for Time”

The feedback and chatter from this week’s DBW Discoverability and Marketing Conference (including this post from Porter Anderson) is positive—if for no other reason than the conference exists. Any time publishing minds gather to specifically focus on better ways to …

DBW Insights: Gretchen Rubin

“For me, writing a blog seemed incredibly new, incredibly intimidating, but I thought, ‘Well, I’ll give it a shot.’” Gretchen Rubin