Social Media

books, ebooks, authors, self-publishing, ebook conversion

What Self-Published Authors Should Know About Hard Copies

This is part five of a six-part series. Ebooks might be cheap to produce and distribute, but many authors still choose to do a short print run or make their books available in stores on a print-on-demand basis. Readers still like printed books—they’re not going away any time soon! And even if you don’t...

ebooks, authors, sales, self-publishing, marketing

Can Authors Sell More Books with Less Social Media?

A mind-boggling 78 percent of Americans have a social media profile. According to Statista, 2.72 billion people will be social media users worldwide by 2019. It is a given that authors can develop loyal audiences and sell more books with the help of social media. But as numbers of users rise, the pressure to...

Everything Self-Published Authors Need to Know

Everything Self-Published Authors Need to Know

More and more authors are self-publishing their books today, and many are finding the model to be more lucrative and sustainable than working with traditional publishers. But for authors trying to get started, the arena can be hard to break into—in part because of the sheer volume of editing, production, distribution and design services available....

author, marketing, facebook, twitter, webinar, website

5 Online Marketing Trends Authors Should Consider

Recently I had two different companies come to the house for some home interior improvements. Both of these men pulled out their iPads and showed me samples of different designs to choose from. All I could think was: What did people do before iPads? And, how did we even get by growing up without...

How Authors Can Sell Books in Three Steps

How Authors Can Sell Books in Three Steps

When it comes to choosing a social media channel for marketing, how often do we consider the channel’s selling potential? If our marketing goal is to build loyal fans and sell more books, a social media channel’s ability to actually sell books should be at the top of the list. And when it comes...

The Author's Three-Step Test for Sellability

The Author’s Three-Step Test for Sellability

When it comes to choosing a social media channel for marketing, how often do we consider the channel’s selling potential? If our marketing goal is to build loyal fans and sell more books, a social media channel’s ability to actually sell books should be at the top of the list. And when it comes...

Self-publishing, authors, books, ebooks

How to Get the Most out of Your Ebook Design

I got into the ebook development game when a typesetting client was seeing terrible results from their machine-made ebooks. Content was garbled and the books were ugly. It was impossible to open a book and tell what you were reading. So it became my mission to create ebooks that were nice-looking individuals, just like...

What Goes into a Successful Marketing Plan?

What Goes into a Successful Marketing Plan?

Today’s readers and book buyers are savvy. Ads are not enough to get a potential customer’s attention, and being bombarded daily with emails, texts, posts, tweets, shares, images and videos makes it incredibly easy, and more likely, for people to ignore ads. In fact, people are going out of their way to avoid ads,...

What Goes into a Successful Marketing Plan?

What Are the Ingredients of a Successful Marketing Plan?

Today’s readers and book buyers are savvy. Ads are not enough to get a potential customer’s attention, and being bombarded daily with emails, texts, posts, tweets, shares, images and videos makes it incredibly easy, and more likely, for people to ignore ads. In fact, people are going out of their way to avoid ads,...

How Publishers Can Strengthen Their Social Media Efforts

The Optimized Publisher: Social Integration

Have you ever read a book, heard a song or watched a film that was so amazing and inspiring that you just had to share it with everyone you know? Before social media, this involved a lot of lending and borrowing (I have lost so many “borrowed” books, CDs and DVDs this way). But...

5 Tools That Can Double Your Ebook Sales

5 Tools That Can Double Your Ebook Sales

Thousands of writers use our sales tool, Selz, to sell their ebooks, so we analyzed the sales of those in the top 10th percentile to find out how they are so successful. Here are the five most common tools used by our top sellers to drive sales. Tool #1: Abandoned Cart Ebook buyers put...

Social Media Marketing Is Backwards: Strategy Vs. Tactics

How to Define a Social Media Strategy

“The social media information highway is crowded and noisy,” Chris Syme writes in a blog post for Digital Book World. “There are more than 30 billion pieces of content shared on Facebook every month, and according to Twitter, there are 500 million tweets posted each day. What’s more, an average of 70 million images...

Social Media Marketing Is Backwards: Strategy Vs. Tactics

Social Media Marketing Is Backwards: Strategy Vs. Tactics

There are more than 200 social media networks, and more hit the Internet daily. No wonder authors are confused about how to approach this behemoth. The social media information highway is crowded and noisy. There are more than 30 billion pieces of content shared on Facebook every month, and according to Twitter, there are...

Social Media Marketing Must Be Relevant

How to Reach the Right Audience on Social Media

In her fourth post in a five-part series for Digital Book World on social media marketing, Chris Syme stresses the importance of delivering relevant content in order to drive sales. “Relevance is not about being cutting edge or participating in the latest fad,” Syme writes. “When it comes to social media, relevance is about...

Social Media Marketing Must Be Relevant

Social Media Marketing Must Be Relevant

We often confuse relevance with creativity. Relevance is not about being cutting edge or participating in the latest fad. When it comes to social media, relevance is about delivering the right message to the right person at the right time through the right channel. Sometimes it’s actually easier to understand relevance by looking at...

Social Media Marketing Must Be Audience-Specific

Social Media Marketing Must Be Audience-Specific

Social media marketing functions best when audience dictates channel and message. Today, though, much of our marketing efforts are backwards. We think a channel such as Facebook will deliver an audience, but a channel merely delivers a message to an audience we have already built. Your audience is a critical asset, and social media...

Why Facebook Cannot Help You Sell Books

Why Facebook Will Not Help You Sell Books

“As an author, book marketer and social media specialist, I cannot think of a single more wasteful thing an author can do for book sales than to market on Facebook,” writes Michael Alvear in a blog post for DBW, arguing against a recent post in favor of the platform. “Put simply,” Alvear continues, “there...

Why Facebook Cannot Help You Sell Books

Why Facebook Cannot Help You Sell Books

As an author, book marketer and social media specialist, I cannot think of a single more wasteful thing an author can do for book sales than to market on Facebook. Put simply, there is no evidence that Facebook can sell books, unless you’re a celebrity with a mass following. There is, however, plenty of...

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How Authors Should Use Facebook

“Whether indie or traditionally published, most authors today can agree on one thing,” Teymour Shahabi writes in a blog post for DBW: “social media has helped redefine the way books are promoted and discovered.” But with a multitude of platforms and a maze of conflicting advice available online, what are the best social media...

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How to Best Use Facebook as an Author

Whether indie or traditionally published, most authors today can agree on one thing: social media has helped redefine the way books are promoted and discovered. And perhaps just as important, it has allowed authors to further create and strengthen ties with their audience. But what’s the best way to get started with social media?...

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How an Author Should Manage Social Media Marketing

All most authors want to do is write their book. Rarely do they want to actually market it, let alone use social media to do so. One of the key reasons for this, according to Chris Syme in her latest DBW blog post, is that “social media marketing can be a big time suck...

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Why Smart Publishers Build Bad Websites

When you compare the online traffic of a news website against that of a publisher’s website, who do you think gets the most visitors? Think the New York Times or Fox News versus HarperCollins or Simon & Schuster. To almost no one’s surprise, it’s not even close: the news sites get much more traffic....

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Authors’ Social Media Marketing Must Be Sustainable

As an author, “if you have an aversion to social media, it probably stems from an aversion to marketing in general,” writes Chris Syme in a blog post for DBW. Marketing research, though, tells us social media plays a key role in buying decisions, with 71 percent of consumers saying they’re likely to make...

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Social Media Marketing Must Be Sustainable

In How to Market a Book, Joanna Penn writes, “The first job of an author is, of course, to write great books, but these days, their second job is to market them.” Penn goes on to address the misunderstanding many authors have about marketing: I know the very word can be off-putting, but marketing...

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Why Publishers Are Wrong About Social Media

In his latest blog post for DBW, Rob Eagar writes that he sees “too many publishers placing too much importance and assigning dubious grades to authors based on the strength or weakness of their social media following.” According to Eagar, there is little correlation between the amount of social media followers an author has...

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Stop Grading an Author’s Social Media Presence

When I was in college, my initial major was landscape design and architecture. For some strange reason, I had visions of designing golf courses with fancy clubhouses around the world. But my dream was crushed as a sophomore when I was graded on our biggest project of the year. I was given the task...

book marketing Goodreads discovery ebooks

Focused Book Marketing in a Fragmented Market

“The key change authors and publishers need to embrace—and it’s a change that’s both an opportunity and a challenge—is that the book discovery landscape is fracturing,” Goodreads co-founder and CEO Otis Chandler says. Some see that shift leading to readers exercising more control over how content is curated and discovered. For publishers, Chandler explains,...

Actively Learn HarperCollins ebooks e-reading learning K-12 education publishing

Getting Trade Ebooks into More Classrooms

Actively Learn, a digital content library and e-reading platform for K-12 students, adds “thousands” of popular titles published by HarperCollins, including classics like The Bridge to Terabithia. The platform lets students and school districts rent individual ebooks for limited periods, typically for less than it would cost to buy those titles in print or...

ebook data authors best-sellers Iobyte Databox

How to Spot a Breakout Author

It’s been noted how a dearth of available sales data continues to bedevil efforts at gaining a clear, accurate picture of the ebook market. But publishers have learned to make strategic decisions based on more limited slices of information. As one case in point, Iobyte Solutions founder Dan Lubart shows how comparing trends on...

Gareth Cuddy digital disruption ebooks publishing Vearsa Sinofsky

Why There Might Be (Much) More Disruption Coming

One digital publishing expert recently back from the London Book Fair perceived a “collective sigh of relief” that the print-digital market is finally stabilizing. But it might be too soon to take comfort. According to Gareth Cuddy, CEO of the newly rebranded Vearsa, “for anyone to think that the digital disruption book publishing has...