Social Media

What Goes into a Successful Marketing Plan?

What Goes into a Successful Marketing Plan?

Today’s readers and book buyers are savvy. Ads are not enough to get a potential customer’s attention, and being bombarded daily with emails, texts, posts, tweets, shares, images and videos makes it incredibly easy, and more likely, for people to ignore ads. In fact, people are going out of their way to avoid ads,...

What Goes into a Successful Marketing Plan?

What Are the Ingredients of a Successful Marketing Plan?

Today’s readers and book buyers are savvy. Ads are not enough to get a potential customer’s attention, and being bombarded daily with emails, texts, posts, tweets, shares, images and videos makes it incredibly easy, and more likely, for people to ignore ads. In fact, people are going out of their way to avoid ads,...

How Publishers Can Strengthen Their Social Media Efforts

The Optimized Publisher: Social Integration

Have you ever read a book, heard a song or watched a film that was so amazing and inspiring that you just had to share it with everyone you know? Before social media, this involved a lot of lending and borrowing (I have lost so many “borrowed” books, CDs and DVDs this way). But...

5 Tools That Can Double Your Ebook Sales

5 Tools That Can Double Your Ebook Sales

Thousands of writers use our sales tool, Selz, to sell their ebooks, so we analyzed the sales of those in the top 10th percentile to find out how they are so successful. Here are the five most common tools used by our top sellers to drive sales. Tool #1: Abandoned Cart Ebook buyers put...

Social Media Marketing Is Backwards: Strategy Vs. Tactics

How to Define a Social Media Strategy

“The social media information highway is crowded and noisy,” Chris Syme writes in a blog post for Digital Book World. “There are more than 30 billion pieces of content shared on Facebook every month, and according to Twitter, there are 500 million tweets posted each day. What’s more, an average of 70 million images...

Social Media Marketing Is Backwards: Strategy Vs. Tactics

Social Media Marketing Is Backwards: Strategy Vs. Tactics

There are more than 200 social media networks, and more hit the Internet daily. No wonder authors are confused about how to approach this behemoth. The social media information highway is crowded and noisy. There are more than 30 billion pieces of content shared on Facebook every month, and according to Twitter, there are...

Social Media Marketing Must Be Relevant

How to Reach the Right Audience on Social Media

In her fourth post in a five-part series for Digital Book World on social media marketing, Chris Syme stresses the importance of delivering relevant content in order to drive sales. “Relevance is not about being cutting edge or participating in the latest fad,” Syme writes. “When it comes to social media, relevance is about...

Social Media Marketing Must Be Relevant

Social Media Marketing Must Be Relevant

We often confuse relevance with creativity. Relevance is not about being cutting edge or participating in the latest fad. When it comes to social media, relevance is about delivering the right message to the right person at the right time through the right channel. Sometimes it’s actually easier to understand relevance by looking at...

Social Media Marketing Must Be Audience-Specific

Social Media Marketing Must Be Audience-Specific

Social media marketing functions best when audience dictates channel and message. Today, though, much of our marketing efforts are backwards. We think a channel such as Facebook will deliver an audience, but a channel merely delivers a message to an audience we have already built. Your audience is a critical asset, and social media...

Why Facebook Cannot Help You Sell Books

Why Facebook Will Not Help You Sell Books

“As an author, book marketer and social media specialist, I cannot think of a single more wasteful thing an author can do for book sales than to market on Facebook,” writes Michael Alvear in a blog post for DBW, arguing against a recent post in favor of the platform. “Put simply,” Alvear continues, “there...

Why Facebook Cannot Help You Sell Books

Why Facebook Cannot Help You Sell Books

As an author, book marketer and social media specialist, I cannot think of a single more wasteful thing an author can do for book sales than to market on Facebook. Put simply, there is no evidence that Facebook can sell books, unless you’re a celebrity with a mass following. There is, however, plenty of...

shutterstock_270264614

How Authors Should Use Facebook

“Whether indie or traditionally published, most authors today can agree on one thing,” Teymour Shahabi writes in a blog post for DBW: “social media has helped redefine the way books are promoted and discovered.” But with a multitude of platforms and a maze of conflicting advice available online, what are the best social media...

shutterstock_268527989

How to Best Use Facebook as an Author

Whether indie or traditionally published, most authors today can agree on one thing: social media has helped redefine the way books are promoted and discovered. And perhaps just as important, it has allowed authors to further create and strengthen ties with their audience. But what’s the best way to get started with social media?...

shutterstock_277100411

How an Author Should Manage Social Media Marketing

All most authors want to do is write their book. Rarely do they want to actually market it, let alone use social media to do so. One of the key reasons for this, according to Chris Syme in her latest DBW blog post, is that “social media marketing can be a big time suck...

shutterstock_234489289

Why Smart Publishers Build Bad Websites

When you compare the online traffic of a news website against that of a publisher’s website, who do you think gets the most visitors? Think the New York Times or Fox News versus HarperCollins or Simon & Schuster. To almost no one’s surprise, it’s not even close: the news sites get much more traffic....

shutterstock_65944045

Authors’ Social Media Marketing Must Be Sustainable

As an author, “if you have an aversion to social media, it probably stems from an aversion to marketing in general,” writes Chris Syme in a blog post for DBW. Marketing research, though, tells us social media plays a key role in buying decisions, with 71 percent of consumers saying they’re likely to make...

shutterstock_169291751

Social Media Marketing Must Be Sustainable

In How to Market a Book, Joanna Penn writes, “The first job of an author is, of course, to write great books, but these days, their second job is to market them.” Penn goes on to address the misunderstanding many authors have about marketing: I know the very word can be off-putting, but marketing...

shutterstock_249088423

Why Publishers Are Wrong About Social Media

In his latest blog post for DBW, Rob Eagar writes that he sees “too many publishers placing too much importance and assigning dubious grades to authors based on the strength or weakness of their social media following.” According to Eagar, there is little correlation between the amount of social media followers an author has...

shutterstock_212414554

Stop Grading an Author’s Social Media Presence

When I was in college, my initial major was landscape design and architecture. For some strange reason, I had visions of designing golf courses with fancy clubhouses around the world. But my dream was crushed as a sophomore when I was graded on our biggest project of the year. I was given the task...

book marketing Goodreads discovery ebooks

Focused Book Marketing in a Fragmented Market

“The key change authors and publishers need to embrace—and it’s a change that’s both an opportunity and a challenge—is that the book discovery landscape is fracturing,” Goodreads co-founder and CEO Otis Chandler says. Some see that shift leading to readers exercising more control over how content is curated and discovered. For publishers, Chandler explains,...

Actively Learn HarperCollins ebooks e-reading learning K-12 education publishing

Getting Trade Ebooks into More Classrooms

Actively Learn, a digital content library and e-reading platform for K-12 students, adds “thousands” of popular titles published by HarperCollins, including classics like The Bridge to Terabithia. The platform lets students and school districts rent individual ebooks for limited periods, typically for less than it would cost to buy those titles in print or...

ebook data authors best-sellers Iobyte Databox

How to Spot a Breakout Author

It’s been noted how a dearth of available sales data continues to bedevil efforts at gaining a clear, accurate picture of the ebook market. But publishers have learned to make strategic decisions based on more limited slices of information. As one case in point, Iobyte Solutions founder Dan Lubart shows how comparing trends on...

Gareth Cuddy digital disruption ebooks publishing Vearsa Sinofsky

Why There Might Be (Much) More Disruption Coming

One digital publishing expert recently back from the London Book Fair perceived a “collective sigh of relief” that the print-digital market is finally stabilizing. But it might be too soon to take comfort. According to Gareth Cuddy, CEO of the newly rebranded Vearsa, “for anyone to think that the digital disruption book publishing has...

social media video streaming platform marketing Meerkat Periscope book publishers

Video Marketing for Publishers: How, Whether, When?

Video may have killed the radio star, but its impact on the book world is still buffering. Book trailers are by now a familiar if limited presence in the marketing landscape. And while some publishers have built video into their marketing and content offerings, those experiments are still in their early days. So what...

enhanced ebooks multimedia digital natives millennials e-reading metabook

The Kids Are Alright without Enhanced E-Reading

For all the time millennials are spending on digital platforms, they aren’t dropping everything in order to read on them. The numbers tell a pretty clear story. While e-reading is popular and growing among younger readers, two recent studies both find they’re still about twice as likely to read a print book as an...

book publishers digital natives marketing ebook readers millennials

How to Reach Millennial Readers

For book publishers, millennials can be a tricky bunch. They appear to favor print as well as offline, word-of-mouth book recommendations on the one hand, while driving an enormous share of social media activity on the other. Meanwhile, publishers’ marketing resources remain limited, and many are struggling to build relationships with readers where such...

social media marketing book publishers millennials digital natives

Three Ways to Engage Millennials on Social Media

“Authenticity is key,” said Huffington Post Teen Editor Taylor Trudon about engaging with young readers on social platforms, speaking at a conference hosted by Publishing Perspectives in New York City this morning, called “Designing Books for Young Readers.” Striking a tone that digital natives perceive as authentic doesn’t always come easily to book publishers. Social media marketing is nothing new in publishing...

ebook price promotion agency pricing

When Low Ebook Prices Aren’t Enough

As the economics of digital bookselling evolve, bargain prices don’t always pack the punch they once did in terms of driving sales. That’s partly a function of the sheer volume of titles being pumped into the market, but major publishers’ willingness to experiment with price promotions is also influencing readers’ buying habits and expectations....

mobile social media marketing digital publishers ebooks

What ‘Mobile’ Really Means for Publishers

Many publishers and booksellers today worry that ebooks face steeper odds competing with the wealth of other media now available on mobile devices. But a more seldom heard fear is the one that publishers themselves may not be able to adapt fast enough to meet that competition head-on. After all, it isn’t just consumers’...

mobile1feature

What We Talk about When We Talk about Mobile

What exactly do we mean when we talk about mobile strategies for digital publishers? There’s one quick and easy answer. It involves posting regularly to Facebook, Instagram, Pinterest and their brethren so that people with smartphones can follow your publicity trail. True enough. But as I moved deeper into research on my report on...