social media marketing

How to Choose the Best Social Media Channels to Sell Books

How to Choose the Best Social Media Channels to Sell Books

Confused by all the differing opinions about social media? You’re not alone. There is a whimsical idea gaining ground in the author community that social media is an a la carte menu and that you should just choose a channel you like and stick with it. The truth is, social media is a marketing...

These Are Authors’ Biggest Social Media Mistakes

These Are Authors’ Biggest Social Media Mistakes

When it comes to the potential for selling a book, not all social media channels are created equal. Some are definitely wired for selling, while others are not. Some contain a variety of commerce tools that naturally lead people toward a sale, and some do not. Add your audience demographics and the culture of...

These Are Authors’ Biggest Social Media Mistakes

4 Mindsets That Could Doom Your Social Media Marketing Efforts

When it comes to the potential for selling a book, not all social media channels are created equal. Some are definitely wired for selling, while others are not. Some contain a variety of commerce tools that naturally lead people toward a sale, and some do not. Add your audience demographics and the culture of...

Social Media Marketing Must Be Audience-Specific

How to Build an Audience to Sell Books

In her third post in a five-part series for DBW on social media marketing, Chris Syme discusses why knowing your audience is so important as an author. Social media marketing functions best, Syme writes, “when audience dictates channel and message.” To that end, many think that a channel such as Facebook will automatically deliver...

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Social Media Marketing Must Be Manageable

Social media marketing can be a big time suck for many authors. Making it manageable, though, is about learning how to take inventory of your time, resources and skill and then planning accordingly. None of us can control how much time is in a day, but we can certainly control how we use it....

ebook publishers book discovery readers Goodreads

Steering Discovery with Readers in the Driver’s Seat

By some accounts, the book discovery landscape is much more fragmented and reader-driven than it’s ever been. And by certain measures, it’s also more difficult for authors and publishers. “Millions of books are now published every year,” Goodreads co-founder and CEO Otis Chandler acknowledges. “Mass media, already the preserve of the rarified best-selling book...

Five Reasons Social Media Will Always Sell More Books…

Peter McCarthy has more than 15 years experience in book marketing and is programming our upcoming marketing conference in in New York on September 26. Learn more about the conference here. Or, register today! …If one uses it wisely. Recently there has been a spate of research and opinion on social media and its...

Publishers Need Social Media

Book publishing is a legacy industry with the advantages of a history, established conventions, and deep institutional knowledge. Social media, by comparison, can feel fleeting. Platforms come and go so quickly. But, social media is about a conversation rather than a platform. And, “the concept is here to stay,” said Morgan Baden social media...

Book Publicity: What’s Changed and What Hasn’t

It’s not easy to secure publicity for books, and I doubt anyone would argue when I say that the difficulty is much greater when said book is published in electronic format only. Even with print-on-demand copies, we often find ourselves having to convince certain reviewers to merely take a look before saying “no.” But...