dbw, digital book world conference, design thinking

Designing Your Career in Publishing

Authors and publishers have been working in an environment of constant change for the last several years. New tools and technologies keep popping up. New sales options and strategies arise. Data has become important even to those without backgrounds in statistics. There’s always something new to learn, and many people have...

authors, self-publishing, books, blogs, podcasts

How a Bestselling Romance Writer Cranks Out Her Books

Laurie Starkey is an indie author dynamo. She’s written 88 works of fiction in 20 months. Thirty of those 88 books were created as a ghostwriter. The other 50, she wrote and produced under several pen names, including Ali Parker, Kate Thomas and L. A. Starkey. Starkey writes in the Young...

Social Media Marketing Must Be Relevant

Social Media Marketing Must Be Relevant

We often confuse relevance with creativity. Relevance is not about being cutting edge or participating in the latest fad. When it comes to social media, relevance is about delivering the right message to the right person at the right time through the right channel. Sometimes it’s actually easier to understand relevance...