SEO

book publishers web optimization SEO ebooks Biztegra

Don’t Optimize Alone

Over a year ago, Jellybooks founder Andrew Rhomberg took the stage at Digital Book World 2014 to make the case for publishers partnering with start-ups and other service providers. Nodding to the ratio between resources and ambitions, Rhomberg urged two things on publishers: “Don’t try to do everything in-house” and “Try a lot but...

SEO publishers websites

This Is Not a Blog Post

It’s an offer for those of you who are publishers or work for one. One of the things I want to do in this column is highlight real-world examples of the direct-to-consumer publishing initiatives whose components I write about each week. If you’ve been reading along, you know one of them is optimization, and...

mobile Google publishers SEO

Google Pushing Publishers to Go Mobile

If many publishers have yet to catch up with where their readers are, Google plans to pressure them to. A few weeks ago, Google made a rare announcement of a change set to weight mobile-responsive websites more favorably in searches. “It’s a push to make mobile responsiveness the new normal for everyone (including publishers),”...

Google publishers direct-to-consumer search SEO

Publishers Getting Left Behind on Mobile

Did you feel it? Did you feel the change? If you’re in the publishing world there’s a chance you didn’t. One reason for that could be you’ve been existing on the industry’s shifting sands for a while now. Maybe you’ve grown so used to change that it doesn’t even phase you anymore. But I...

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Getting to Know What Readers Go After

While “understanding searchers’ intentions and aligning marketing content with their queries” is fairly common outside the book world, according to marketing expert Peter McCarthy, it’s not yet a major part of publishers’ search engine optimization (SEO) practices. But identifying readers’ interests is in some ways easier than many might believe. That research starts with...

book publishers SEO ebooks readers

Researching Reader Intent to Fine-Tune Book SEO

There is one aspect of search engine optimization (SEO) that doesn’t get nearly as much play in the publishing business as it does elsewhere: understanding searchers’ intentions and aligning marketing content with their queries, usually by crafting landing pages. In this post, I’ll look at how book publishers and authors can better reach readers through...

digital marketing ebooks discoverability SEO

How Duplicate Content Dooms Book Marketers

No matter their size, virtually all publishers struggle to allocate limited marketing resources to many deserving titles. Sometimes that means taking a few shortcuts. One of the most common can also be the most dangerous to discoverability: recycling bits of marketing copy that leads to them appearing in multiple places across the web. “Relevance,...

SEO duplicate content book publishers keywords

Your Content Is the Problem. Your Content Is the Problem.

…Your content is the problem. Content is what drives the Internet. And relevant content is what drives search results. Having superbly written, deep, descriptive, and most importantly, relevant content is the key to creating a thriving web presence. Duplicate content, however, will shoot all of your high-flying search engine optimization (SEO) efforts right out...

book publishers SEO ebook discovery

For Publishers’ SEO, Divide and Conquer

Book publishers wanting to optimize their web content to drive discovery should approach it as a battle waged on two fronts: the elements they control, and the ones they don’t. Off-site content, like book reviews, fall into the latter category, but what marketing expert Murray Izenwasser calls the “mechanicals” of publishers’ own sites can be tailored to...

SEO book publishers ebooks direct-to-consumer

The Two Sides of SEO for Book Publishers

Here’s a scenario: A reader hears about a book you publish from someone they trust. They decide they want to buy it and read it. So how do they find it? It’s possible they go directly to their favorite bookseller (let’s assume this is all happening online), find it there and buy it. Awesome,...

Five Reasons Social Media Will Always Sell More Books…

Peter McCarthy has more than 15 years experience in book marketing and is programming our upcoming marketing conference in in New York on September 26. Learn more about the conference here. Or, register today! …If one uses it wisely. Recently there has been a spate of research and opinion on social media and its...