SEO

seo, publishers, keywords, editorial

The Ultimate SEO Guide for Book Publishers

Search engines typically represent one of the largest—if not the largest—traffic sources for websites and online publishers, in particular. And publishing houses’ editorial teams hold the keys to this traffic, so it only makes sense to align their efforts with a content strategy that is backed by keyword and topic search volume data. For...

seo, publishers, keywords, editorial

The Importance of SEO Training for Editorial Teams

Search engines typically represent one of the largest—if not the largest—traffic sources for websites and online publishers, in particular. And publishing houses’ editorial teams hold the keys to this traffic, so it only makes sense to align their efforts with a content strategy that is backed by keyword and topic search volume data. For...

Independent Publishers in a Modern World

Final Thoughts: Independent Publishers in a Modern, Optimized World

When we presented our analysis of Search Engine Optimization (SEO) factors amongst independent book publishers more than 16 weeks ago, we began a journey that I hoped would be eye-opening to the participants and Digital Book World readers alike. What we’ve learned on our way has certainly been enlightening—a chance to view achievements, challenges and...

The Optimized Publisher: HTTPS

The Optimized Publisher: HTTPS

For the final factor of our multi-step evaluation of Search Engine Optimization (SEO) factors, we will be turning to security. In May of 2015, The Washington Post provided a timeline of the history of Internet security, ranging from Cold War communication strategies of the 1960s to hacking car navigation and other vehicle systems in...

What Macmillan's Acquisition of Pronoun Means

The Optimized Publisher: XML Sitemaps

I would like to turn your attention to the Doodle Track Car, an award-winning toy that allows kids to draw a line (or print out their own racetrack) for a little racecar to obediently follow. Without the line, the car is lost. With the line, the toy will go anywhere you draw it to...

How Publishers Can Use Their Authors to Boost Sales

The Optimized Publisher: Author Amplification

“Call me Ishmael.” “It was the best of times. It was the worst of times.” “It was a dark and stormy night.” These are the opening lines that have turned writers into authors and kept many a reader glued to the books and statements made by their favorite wordsmiths (Well, maybe not that last...

How Publishers Can Strengthen Their Social Media Efforts

The Optimized Publisher: Social Integration

Have you ever read a book, heard a song or watched a film that was so amazing and inspiring that you just had to share it with everyone you know? Before social media, this involved a lot of lending and borrowing (I have lost so many “borrowed” books, CDs and DVDs this way). But...

Why Publishers Need to Be Mobile-Friendly

Is Your Site Mobile-Friendly?

Can you imagine life without a smartphone or tablet? Before 1994, access to the Internet was limited to desktops and laptops, confining website commerce to the home and business. Believe it or not, the first micro/mobile browser made its debut that year. And 13 years later, how we all use the Internet changed immeasurably...

Code Validation

What Publishers Need to Know About Code Validation

Millennials of the world might cite the most important event of 1994 as the birth of pop star Justin Bieber (I did say “might,” ok?). But webmasters and coders might view 1994’s highlights a bit differently: that year was the origin of the World Wide Web Consortium (W3c), the organization that dictates the Web...

Code Validation

The Optimized Publisher: Code Validation

Millennials of the world might cite the most important event of 1994 as the birth of pop star Justin Bieber (I did say “might,” ok?). But webmasters and coders might view 1994’s highlights a bit differently: that year was the origin of the World Wide Web Consortium (W3c), the organization that dictates the Web...

How Publishers Must Use Images

How Publishers Must Use Images

Let me drop some statistics on you: the Google domain was registered in September 1997, and today, the most popular search engine in the world indexes close to 50 billion webpages. Out of those webpages, Google has indexed over 1 trillion page images for its Google Image Search (as of 2013). In case you...

How Publishers Must Use Images

The Optimized Publisher: Images

Let me drop some statistics on you: the Google domain was registered in September 1997, and today, the most popular search engine in the world indexes close to 50 billion webpages. Out of those webpages, Google has indexed more than 1 trillion page images for its Google Image Search (as of 2013). In case you...

Page Load Speeds

Page Load and Page Crawl Speed

Shave your body hair. Wear form-fitting suits and caps. Improve your balance and form. No, these are not the latest fashion trends (unless you are a swimmer). These are tips from USA Swimming for reducing friction and improving speed. In competition, these tips—when combined with training and ability—can mean the difference between getting one...

short form content, content, amazon, kindle, audible

How Structured Data Markup Affects Publishers

In the old standard “Over the River and Through the Woods,” a trip to Grandma’s house exposes our noses and toes to the elements over an arduous journey by sleigh. Wouldn’t it be great if there were a shortcut to Grandma’s that allowed us to get there faster without exposing us to frostbite? In...

short form content, content, amazon, kindle, audible

The Optimized Publisher: Structured Data Markup

In the old standard “Over the River and Through the Woods,” a trip to Grandma’s house exposes our noses and toes to the elements over an arduous journey by sleigh. Wouldn’t it be great if there were a shortcut to Grandma’s that allowed us to get there faster without exposing us to frostbite? In...

The Optimized Publisher: Heading Tags

The Optimized Publisher: Heading Tags

In one of my earlier posts, URL Structure and Site Architecture, I talked about the importance of organizing your site via a hierarchical structure and mapping your website by categories and subcategories. In this post, I am going to explain how good page architecture can not only keep your site well organized, but also...

Another Big SEO Factor for Publishers

Another Big SEO Factor for Publishers

When we talk about something being “meta,” we are aware of the self-referential nature of the object —a movie about a movie, a song about a song, etc. And when the prefix “meta” is used to talk about Search Engine Optimization (SEO), it is being self-referential in relation to your website. In this part...

Another Big SEO Factor for Publishers

Meta Description Tags

When we talk about something being “meta,” we are aware of the self-referential nature of the object—a movie about a movie, a song about a song, etc. And when the prefix “meta” is used to talk about Search Engine Optimization (SEO), it is being self-referential in relation to your website. In this part of...

Why Book Publishers Need to Produce Compelling Digital Content

Why Book Publishers Need to Produce Compelling Digital Content

In the latest installment of his Digital Book World column, The Optimized Publisher, Murray Izenwasser instructs publishers how to format their websites so as to produce compelling content that gets them noticed. “I’m going to let you in on a little secret,” Izenwasser writes. “Google and other search engines want more than original and...

Why Book Publishers Need to Produce Compelling Digital Content

Content – Fresh, Exciting and Inviting

In one of my blog posts for Digital Book World, “Your Content Is the Problem,” I pointed out that duplicate content can hurt your search engine rankings due to Google’s preference for unique content on your website pages. In the past few installments of this series of SEO guidelines for book publishers in the...

How Book Fairs and Technology Work Together

How Book Fairs and Technology Work Together

“October has long been synonymous with the Frankfurt Book Fair,” writes Tom Chalmers in a blog post for Digital Book World, “and this continues to be the largest and most important one-off rights and licensing event on the publishing calendar.” “The completion of key deals is commonplace at FBF, and each fair will have...

A Critical Element Publishers Must Improve

A Critical SEO Element Publishers Must Improve

In the second installment of his new column, The Optimized Publisher, Murray Izenwasser discusses an important SEO issue for publishers: the disconnect between the number of pages crawled by Google for a website (and displayed in the SERPs) and the number of pages indexed (or the total number of site pages for that specific...

ebook marketing book publishers SEO websites direct-to-consumer

Twelve Publishers Submit to SEO Analysis

Like one of the main things it seeks to improve—discoverability—search engine optimization can be something of a moving target for publishers. Still, marketing experts like Murray Izenwasser and Peter McCarthy have shown there are ways to solve key pieces of the SEO puzzle without much technical expertise, time or investment. Now, Izenwasser puts that...

ebook marketing book publishers SEO websites direct-to-consumer

Twelve Publishers’ Websites Go Under the SEO Microscope

For publishers, a fully search engine–optimized website is the first step in improving discoverability and in building out a direct-to-consumer program. It’s usually the piece of the puzzle that’s fairly straightforward to implement and brings a pretty good return on investment. And since it’s the part of SEO that publishers themselves control, I recently...

book marketing strategies readers Peter McCarthy

Audience Research Needn’t Be Costly or Time Consuming

The line between “conventional wisdom” and “misconception” is often thin, blurry and easy to stumble over. As the book marketing world sharpens its digital chops, misconceptions tend to result from insufficient experience with, and incomplete understanding of, a particular tactic. In my experience, it’s that holistic sort of nuance that makes all the difference. This...

book publishers web optimization SEO ebooks Biztegra

Don’t Optimize Alone

Over a year ago, Jellybooks founder Andrew Rhomberg took the stage at Digital Book World 2014 to make the case for publishers partnering with start-ups and other service providers. Nodding to the ratio between resources and ambitions, Rhomberg urged two things on publishers: “Don’t try to do everything in-house” and “Try a lot but...

SEO publishers websites

This Is Not a Blog Post

It’s an offer for those of you who are publishers or work for one. One of the things I want to do in this column is highlight real-world examples of the direct-to-consumer publishing initiatives whose components I write about each week. If you’ve been reading along, you know one of them is optimization, and...