Book publishers wanting to optimize their web content to drive discovery should approach it as a battle waged on two fronts: the elements they control, and the ones they don’t. Off-site content, like book reviews, fall into the latter category, but what marketing expert Murray Izenwasser calls the “mechanicals” of publishers’ own sites can be tailored to...
Here’s a scenario: A reader hears about a book you publish from someone they trust. They decide they want to buy it and read it. So how do they find it? It’s possible they go directly to their favorite bookseller (let’s assume this is all happening online), find it there and buy it. Awesome,...
Related: Join Mike Shatzkin at Digital Book World 2014 in New York. Register today! In the digital age, one of the main selling points for a publisher is its ability to help generate a wide audience for a book through marketing. With traditional media, book tours and other forms of book marketing giving way to digital marketing,...
Peter McCarthy has more than 15 years experience in book marketing and is programming our upcoming marketing conference in in New York on September 26. Learn more about the conference here. Or, register today! …If one uses it wisely. Recently there has been a spate of research and opinion on social media and its...
The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
By James Mathewson | "What would 30 percent better engagement do to your bottom line?"
A look at our top articles and referring sites, and a request for feedback.
"An overview of SEO/SEM strategy, along with specific tactics for publishers to put books in front of the right readers."
Roundtable: 4/8/10 || Topic: eBook Hide-and-Seek
By Jim Fallone || "Converting to digital means everyone starts from scratch."
By Guy LeCharles Gonzalez || "Without a focus on analytics, social media can quickly become a worthless investment of your time."
By Laura Dawson || "If your sales are dipping, it’s entirely possible that readers can’t find your books."
"Search, discover and purchase 20m+ books, including print, e-books, audio books and more."
By Aaron Wall || "If people do not pay for information they tend not to respect it enough to act on it."