self-publishing

publisher, micro-publisher, business, books, sales

An Inside Look at a Micro-Publisher

You’ve probably heard of indie publishers, but have you heard of micro-publishers? Author Shirin Bridges, owner of Goosebottom Books, calls her company a micro-publisher: a professional publishing organization that brings together a flexible workforce to produce a small number of highly targeted books. Because of the nature of micro-publishers as small, custom organizations, no...

authors, self-publishing, books, blogs, podcasts

4 Steps to Create a Blog or Podcast That You and Your Readers Will Love

If you’re a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and maintain a fan...

DBW, digital book world conference

5 Questions with Writers House’s Julie Trelstad

Julie Trelstad is the director of digital rights at the literary agency Writers House, where she manages the agency’s self-publishing program and helps clients with online marketing. She previously held positions at John Wiley & Sons, The Taunton Press, Readers Digest and Sterling Publishing, and started her own publishing venture, The Plain White Press, which...

audiobooks, authors, books, indie authors

Can Authors Afford to Produce an Audiobook?

One of the first questions that indie authors and small- to mid-size publishers ask me about audiobook production is, “How much does it cost?” My answer is always, “It depends.” Producing an audiobook is like building a house: your choices dictate your final cost. Each recording is custom-made rather than mass-produced. When people contact...

content, publishers, marketing, discovery, books

What Is the Content Trap?

A recent trip to a local brick-and-mortar bookstore helped me realize that even the best algorithms and email campaigns can’t replace in-person product discovery. On this trip, I noticed a book called The Content Trap sitting face-out on the shelf and couldn’t resist picking it up. Great title. Intriguing outline. Normally I’d make a...

authors, pr, sales, books, marketing, indie authors, self-publishing

How Authors Can Step Up Their PR Efforts

Dana Kaye is the owner of Kaye Publicity, Inc. and author of the book, Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales. Dana is a frequent speaker on social media, branding, and publishing trends, and her commentary has been featured on websites like The Huffington Post, Little...

DBW17, digital book world conference, audiobooks, bookstr

Ken Brooks of Macmillan Learning: Focusing on Content over Products

Ken Brooks is the chief operating officer of Macmillan Learning, and before that he was senior vice president of global supply chain management at Cengage Learning. Ken is also a recognized and proven expert in aligning operational execution for competitive advantage, and has been instrumental in driving industry standards. Ken is a speaker at...

DBW, digital book world conference

5 Questions with DBW 2017’s Jane Friedman

Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She’s the co-founder and editor of The Hot Sheet, an essential publishing industry newsletter for authors, and is the former publisher of Writer’s Digest. She has been interviewed and featured by NPR, PBS,...

ebooks, apps, dbw, digital book world conference, publishers

The AP’s Digital Publishing Manager on Ebooks, Apps and More

Peter Costanzo is the digital and archival publishing manager for The Associated Press. He is also an award-winning book producer and he teaches the “New Media Technology: Formats and Devices” course at New York University. Peter is also a speaker at DBW 2017, where he will discuss new approaches to some old ideas in...

Bookbaby

BookBaby Launches 2017 Self-Publishing Survey

BookBaby announced today that is launching its 2017 Self-Publishing Survey, a comprehensive study aimed at revealing the most successful book marketing and promotion strategies for self-published authors. The company has partnered with 15 self-publishing providers to ask published and aspiring authors to share their marketplace experiences and opinions. “The self-publishing community is gigantic and...

publishers, authors, dbw, keywords, sales, books

How Publishers Can Build on Self-Publishing’s Victories

In recent articles, I have pointed with optimism to the green-shoots of recovery for the book industry after a bruising and challenging seven years. Print sales are on the way up, or at least finally not falling, depending on whom you speak to. Consumer ebook sales are dropping, but likely to be stabilizing against...

publishers, authors, dbw, keywords, sales, books

How Publishers Can Build on Self-Publishing’s Victories

In recent articles, I have pointed with optimism to the green-shoots of recovery for the book industry after a bruising and challenging seven years. Print sales are on the way up, or at least finally not falling, depending on whom you speak to. Consumer ebook sales are dropping, but likely to be stabilizing against...

overdrive, ebooks, libraries, schools, app

Overdrive to Donate Hundreds of Ebooks to 1,000 Elementary Schools

Digital reading platform Overdrive announced yesterday that it is donating a collection of hundreds of popular ebooks to up to 1,000 elementary schools. The initiative is part of Overdrive’s marking its 30th anniversary. School officials can click here to apply to receive the donation for their school through the end of the school year. Overdrive...

libraries, authors, self-publishing, ebooks, publishers

How Self-Published Authors Can Sell Their Books to Libraries

An author wants as many people to read her books as possible. But if you’re only published digitally, it can be difficult for people to find you—much less spend the money to read you—if they don’t already know what they’re looking for. Libraries are one place that people can find authors who are new...

libraries, authors, self-publishing, ebooks, publishers

Borrowing Trouble? Selling Digitally-Published Books to Libraries

An author wants as many people to read her books as possible. But if you’re only published digitally, it can be difficult for people to find you—much less spend the money to read you—if they don’t already know what they’re looking for. Libraries are one place that people can find authors who are new...

Avoid These 7 Book Marketing Trends

Avoid These 7 Book Marketing Trends

One of the biggest certainties about marketing trends, including book marketing trends, is that they are always in a state of change. This has a lot to do with changing technology. In nearly every aspect of every day, someone is marketing something to each of us. Since I am in the business of book...

agents, authors, publishers, books

The New Customer Relationship

Mark Allin, president and CEO of Wiley, delivered the keynote address at yesterday’s Markets conference on the first day of the Frankfurt Book Fair. Titled “The New Customer Relationship,” Allin’s presentation discussed how the digital transformation has upended how Wiley and the publishing and education industries at large interact with the customer. Wiley’s revenue...

sara nelson, harper, harpercollins, dbw, digital book world conference

The Hybrid Author: Everything You Need to Know

Digital publishing has drastically changed the landscape of the publishing industry, opening up new paths to success. Once upon a time, the only way for an author to get their books into the hands of readers was to land a deal with a publisher and allow them to distribute your title. This took a...

machine learning, publishers, data, metadata, bestseller list

The Limits of Using an Algorithm to Predict Book Sales

There’s been much recent conjecture on whether book sales can be predicted by text analysis alone. My company, Kadaxis, has dedicated the past few years to machine learning research and product development for the publishing industry. In our early days, we set out to build an algorithm to predict bestsellers, and tested it in...

ebooks, libraries, overdrive

Celebrate International Read an Ebook Day Today

Ebooks provide a simple way to give readers instant access to what they want to read. And to celebrate digital reading, Overdrive is hosting its annual international Read an Ebook Day today, September 16. Throughout the day, readers have a chance to win a tablet by sharing what they’re reading, pictures of what they’re...

authors, self-publishing, publishers, books, sales

How Much Should My Book Cost?

When you embark on the journey of getting a book published, there’s a lot to consider, and one of the things that should be on your priority list is how much you’re going to charge for your book. The editors of traditional publishing houses must fill out a profit and loss spreadsheet (P&L) before...

audiobooks, authors, books, indie authors

Why Indie Authors Must Start Producing Audiobooks

One of the first questions that indie authors and small- to mid-size publishers ask me about audiobook production is, “How much does it cost?” My answer is always, “It depends.” Producing an audiobook is like building a house: your choices dictate your final cost. Each recording is custom-made rather than mass-produced. When people contact...

digital book world conference, dbw, books, marketing

11 Ways Authors Can Overcome Marketing Dread

I was with a group of authors the other day when the conversation took a turn toward marketing. The group was unanimous in the declaration that they loved to write but loathed to market their work. Whether they were self-published or worked with a more traditional publishing house, whether they sold most of their...

dbw, digital book world conference, design thinking

How Machine Learning Can Help Predict a Bestseller

Last month, Mike Shatzkin wrote a blog post titled “Full text examination by computer is very unlikely to predict bestsellers,” in which he described how the claims of the creation of an algorithm that predicts bestsellers, as outlined in a new book The Bestseller Code: Anatomy of the Blockbuster Novel, are impossible. While I...

authors, books, ebooks, content, brand, author platform

What Authors Need to Know About Blog Tours

For every genre of ebook, there are hundreds of book bloggers—people who read books and post reviews on their sites. When ebook authors plan their book launches, many of them add blog tours to their marketing plans. A blog tour is series of pre-arranged blog posts, usually scheduled during the months just before and...