self-publishing

Why Amazon Is Doubling Down on Lobbying

Why Amazon Is Doubling Down on Lobbying

Amazon nearly doubled its lobbying expenditures in 2015 versus the previous year, spending $9.4 million dollars trying to sway Congress and executive agencies. The jump puts Amazon’s lobbying efforts in the same league as other tech giants like Microsoft and Facebook, and reflects how the company’s expanding business interests have raised the stakes of...

A Look at How Three Publishers Are Doing It

A Look at How Three Publishers Are Doing It

The publishing industry has encountered plenty of change in the past decade, most acutely due to the consumers’ mass adoption of digital content, which has been widely reported. Accordingly, the old stalwarts have been forced to adapt in a competitive environment, and this has opened up opportunities for smaller, more agile publishing groups to...

BEA Announces Conference Programming for 2016

BEA Announces Conference Programming for 2016

BOOKEXPO AMERICA (BEA) CONTENT & DIGITAL CONFERENCE PROGRAMMING ANNOUNCED FOR 2016 WITH FOCUS ON NEW PARTNERSHIP WITH THE AMERICAN LIBRARY ASSOCIATION (ALA) Libraries Transform: ALA@BEA sessions and New Conference Tracks Covering Children’s and Self-Publishing Add to Programming Created to Engage and Educate Leaders in Publishing Industry Norwalk, CT, January 20, 2016: BookExpo America (BEA),...

When Will Content Be Truly Mobile?

When Will Content Truly Be Mobile?

Here’s a radical idea: sell the all-in-one edition where my print purchase also includes the ebook and audio formats. We’re seeing the beginnings of this with alternate format add-ons, like Amazon’s Audible narration and Kindle MatchBook; the former brings audio to the ebook and the latter provides a discounted Kindle edition if you’ve already...

Blurb Announces New CEO; Gittins Stays on as Chairman

Blurb Announces New CEO; Gittins Stays on as Chairman

Book and magazine self-publishing platform Blurb announced on Tuesday that Todd Larsen has been appointed Chief Executive Officer. Larsen succeeds Founder and CEO Eileen Gittins, who becomes Executive Chairman of the Board of Directors as well as an advisor to the company. “I am honored and excited to lead Blurb into its next phase...

Blurb

Blurb Announces New CEO

Book and magazine self-publishing platform Blurb announced on Tuesday that Todd Larsen has been appointed Chief Executive Officer. Larsen succeeds Founder and CEO Eileen Gittins, who becomes Executive Chairman of the Board of Directors as well as an advisor to the company. “I am honored and excited to lead Blurb into its next phase of...

Amazon Has Won the Self-Publishing Market

Amazon Has Won the Self-Publishing Market

Penguin Random House, the largest book publisher in the world, is chopping off its self-publishing arm. The company said Tuesday that it has sold Author Solutions—the self-publishing author-tools platform that it bought in 2012—to an unnamed affiliate of US private equity firm Najafi Companies for an undisclosed sum. Whether driven by sinking profits or...

What Goes into a Successful Marketing Plan?

What Goes into a Successful Marketing Plan?

Today’s readers and book buyers are savvy. Ads are not enough to get a potential customer’s attention, and being bombarded daily with emails, texts, posts, tweets, shares, images and videos makes it incredibly easy, and more likely, for people to ignore ads. In fact, people are going out of their way to avoid ads,...

How Publishers Can Use Their Authors to Boost Sales

How Publishers Can Use Their Authors to Boost Sales

“Call me Ishmael.” “It was the best of times. It was the worst of times.” “It was a dark and stormy night.” These are the opening lines that have turned writers into authors and kept many a reader glued to the books and statements made by their favorite wordsmiths (Well, maybe not that last...

What Happened to Innovation in Publishing?

What Happened to Innovation in Publishing?

Remember the excitement surrounding the launch of Amazon’s Kindle eight years ago? It was a clunky device, even by 2007 standards, but it was revolutionary. One of the original Kindle’s breakthrough features was the ability to download books via cellular network. The e-ink display and extremely long battery life also led to its popularity...

The All-in-One Subscription Model

The All-in-One Subscription Model

Self-publishing is easier than it has ever been, but in the current marketplace earning money for the books you’ve written now comes with a whole new set of challenges. Most authors and publishers are finding it difficult to get their books to stand out in a market that’s only getting more and more saturated....

Print Primacy Vs. Digital Diversity?

Is Print the Single Source of Truth?

No matter what the trend in ebook sales, digital publishing continues to evolve. New resources have allowed for the development of products that complement and expand the publisher’s mission. Editors have had to give ground to producers and software developers, as new assessment modules, learning objects, multimedia tools and social medial platforms take hold....

How Paid Reviews Work for Indie Authors

How Paid Reviews Work for Indie Authors

Bowker’s most recent analysis of ISBN numbers revealed that 458,564 books were self-published in 2013, an increase of 17 percent over 2012. Occasionally an indie book breaks out of this crowded pack and achieves significant sales or acclaim, but this is still a rare occurrence, given the sheer number of titles, the variability of...

The Digital Experience Platform for Publishers: Are You Experienced?

The Digital Experience Platform for Publishers

The iPhone App Store opened on July 10th, 2008. The Amazon App store opened on March 22th, 2011. Google Play launched on March 6th, 2012. “In a relatively short time,” writes Marianne Calilhanna in a blog post for Digital Book World, “publishers had new and powerful distribution channels to target in addition to the...

Is Your Publishing Toolkit As Strong As It Can Be?

Is Your Publishing Toolkit As Strong As It Could Be?

For leaders of production and digital teams in publishing, the dizzying change of the past five years may seem like a hurdle that’s been overcome. And while most publishers now have a mix of internal and outsourced systems in place for metadata and asset management, frontline staff are often still challenged not only to...

Pentian

Pentian CEO: ‘Publishing with a Purpose Is a Privilege’

In the latest entry in Digital Book World’s series Interviews in Innovation, we sat down with Enrique Parrilla, founder and CEO of the Spanish crowdfunding publisher Pentian. One trouble people find with crowdfunding projects is that once the donation is met, there is little incentive for backers to continue offering support. Pentian, however, has...

How Structured Data Markup Affects Publishers

How Structured Data Markup Affects Publishers

In the old standard “Over the River and Through the Woods,” a trip to Grandma’s house exposes our noses and toes to the elements over an arduous journey by sleigh. Wouldn’t it be great if there were a shortcut to Grandma’s that allowed us to get there faster without exposing us to frostbite? In...

Edtech’s Next Big Disruption Is the College Degree

Edtech’s Next Big Disruption Is the College Degree

For centuries, the college degree has been the global gold standard for assessing an individual entering the workforce. But after cornering the credentials market for nearly a millennium, the degree’s days alone at the top are most definitely numbered. By 2020, the traditional degree will have made room on its pedestal for a new...

Get Used to Amazon Being Profitable

Get Used to Amazon Being Profitable

You may need to change the way you think about Amazon. It’s no longer just an e-commerce giant. It’s the world’s largest retailer. Period. And at the same time, it runs the world’s most successful cloud computing business. Last week, Amazon posted its third quarter earnings report, and for the second quarter in a...

Why Book Publishers Need to Produce Compelling Digital Content

Why Book Publishers Need to Produce Compelling Digital Content

In the latest installment of his Digital Book World column, The Optimized Publisher, Murray Izenwasser instructs publishers how to format their websites so as to produce compelling content that gets them noticed. “I’m going to let you in on a little secret,” Izenwasser writes. “Google and other search engines want more than original and...

Mechanical Sympathy Makes Rights Data Easy

How to Make Managing Rights Data Easy

“Mechanical sympathy is the ability to have an awareness of and empathy for how a machine works,” writes Emma Barnes in a blog post for Digital Book World, “as well as the capacity to adjust your engagement with that machine to help it perform optimally.” “If you have some mechanical sympathy for data and...

Rodale Wellness

Rodale SVP, Publisher: ‘We’re Building on Something Great’

Digital Book World is launching a new series, “Interviews in Innovation,” in which we speak with key figures in publishing who are doing things a bit differently. In our first entry, we talk to Mary Ann Naples, SVP, Publisher of Rodale Books, which publishes all things health and wellness. Before taking the helm at Rodale, Naples...

Publishers Happier with Digital Transition Than Authors

Publishers Happier with Digital Transition Than Authors

Publishers are more content with how the book business is weathering the digital transition than authors are, according to early results of the FutureBook Digital Census. When asked to rate how their business was faring at this point in the digital transition, 20 percent of publisher respondents replied “excellent,” while 41 percent said “good,...

Amazon

Amazon VP: Why I Work for Amazon

Maria Renz, vice president and technical advisor to the CEO at Amazon, wrote an article for Re/code describing her experience working for the tech giant. “I wouldn’t describe myself as outspoken,” Renz writes. “However, in the wake of the recent New York Times article about Amazon’s culture, I felt the need to contribute my...

Reaction to the NYT Piece on Slipping Ebook Sales

Reaction to the NYT Piece on Slipping Ebook Sales

The New York Times ran a front page piece earlier this week detailing how ebook sales are slowing and the life of the print book is therefore far from over. The piece has been criticized for its seeming lack of insight into the data it used to arrive at its conclusions. “While people who...

How Publishers Must Protect Their Business

How Publishers Must Protect Their Business

In a blog post for Digital Book World, Emma Barnes discusses the programming concept called “technical debt,” which is ”what you accrue when you write bad code or take some expedient shortcut or just think, ‘Nah, that’ll never be needed.’” “At some point, you might have to pay that debt off, or, in other...

Reedsy logo no text

Reedsy Launches Open Source Author Survey

How much money do authors typically make? And how much does it cost an author to self-publish a book? Questions like these are part of a new author survey launched by Reedsy, an all-encompassing self-publishing platform. “What’s the reality of being an author in 2015? This is what we’d like to uncover with the...

What’s Needed to Make a Good Author Marketing Platform

In a blog post for DBW, Reedsy founder Emmanuel Nataf writes that “discoverability is a space Reedsy hasn’t entered… And there are good reasons why.” “Readers don’t have a discoverability problem: everyone and everything from friends to family to newsletters are there to give you ideas for your next read,” Nataf writes. “It’s on...

What We Need to Make a Good Author Marketing Platform

As a founder of Reedsy, I am constantly thinking about how publishing and the publishing community are evolving and innovating. A recurring theme (or buzz word, depending on whom you ask) is “discoverability”—a metric of how easily and efficiently an author’s work is found by new readers. Discoverability is a space Reedsy hasn’t entered...

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How Authors Should Use Facebook

“Whether indie or traditionally published, most authors today can agree on one thing,” Teymour Shahabi writes in a blog post for DBW: “social media has helped redefine the way books are promoted and discovered.” But with a multitude of platforms and a maze of conflicting advice available online, what are the best social media...