Be sure you talk to the king and queen. That wise word of advice, when Wiley’s David Goehring mentioned it late on Monday, was an echo. Perseus’ Rick Joyce had opened the day with a keynote address that turned on …
We spoke with Perseus chief marketing officer Rick Joyce about discoverability, the most innovative marketing publishers are doing right now and what type of marketing just isn’t working anymore for books.
Now that many publishing houses have figured out how to digitize their front- and back-lists and have begun building e-book sales, the next step is to hone the art of e-book marketing.
