Video may have killed the radio star, but can it turn authors into online sensations? A new start-up launched today from a book-video veteran is betting that online video can help publishers make their authors famous and sell more books.
As business cycles in the publishing industry accelerate and more new books are being brought to market faster, does that mean that publishers can’t afford to take risks anymore? According to Simon & Schuster CEO Carolyn Reidy, they can and they still do.
When asked about “bookstore showroom,” which implies that readers like to browse at local bookstores but not buy, Mitchell Kaplan, owner of the Books and Books bookstore chain in South Florida, has an interesting suggestion of how publishers should interact with booksellers to the benefit of both.
By most reports, the vast majority of print- and e-books in the U.S. are sold by two retailers: Amazon and Barnes & Noble. If you’re a book publisher, this makes your life both easy and hard.
