Readers

books, ebooks, data, readers, publishers, authors

How to Make Reading Relevant to Today’s Consumer

In a world where users can access entertainment from their mobile devices anytime and anyplace, all forms of media are competing against each other for a resource that is quickly becoming scarce: user attention. Media consumption patterns are increasingly mobile, increasingly digital and often multi-platform. This evolution has created a “multi-tasking” form...

Should Publishers Rely More on Data or Instinct?

Data Vs. Instinct – The Publisher’s Dilemma

It might as well be time to address the elephant in the room. The pachyderm that is causing fear, uncertainty and doubt among authors, agents and publishers is the prospect of how data, and reading data in particular, may affect the creative process of writing, editing and marketing books. My starting...

8 Reasons Why People Buy Books

8 Reasons Why People Buy Books

Over the past couple weeks, I’ve been reporting on observations that Jellybooks has made about readers after collecting data about when, where and how they read. Do readers rant or rave about books? Do they read fast or slow? Do they even finish the books they begin reading? One of the...

How Does Age Affect Reading Behavior?

How Does Age Affect Reading?

Last week I explored how reading behavior differs between men and women. The analysis was based on observations that Jellybooks made as part of reading analytics studies with publishers that recorded how people read ebooks. This week, we will take a closer look at how a different factor impacts reading: age....

Books That Don’t Start Strong Will Lose the Reader

Start Strong or Lose Your Readers

In the first post in this series, I introduced the notion of the “Internet of Bookish Things” to describe how ebooks were now nodes on the Internet that could record how books are being read. And in last week’s post, “Reading Fast and Slow – Observing Book Readers in Their Natural...

Goodreads Otis Chandler ebook readers book discovery authors digital marketing

How to Work with Influencers to Drive Book Discovery

Ask authors and publishers about the biggest challenge they face, and chances are the top answer you’ll get is book discovery. Yes, it’s been the No. 1 issue in the industry for years, but it’s getting increasingly difficult. Millions of books are now published every year. Mass media, already the preserve...

Discovery Challenges Mount in a Reader-Driven World

Editors and imprints are steadily losing the ability to dictate how their content is curated and discovered, says Canelo co-founder Michael Bhaskar, speaking at the International Digital Publishing Forum’s Digital Book 2015 conference at BookExpo America in New York City this morning. That power, as Bhasksar sees it, has devolved to...

Gareth Cuddy digital disruption ebooks publishing Vearsa Sinofsky

Publishing’s Digital Disruption Hasn’t Even Started

Imperceptible, invisible almost, but it was there at the London Book Fair this year—publishers quietly clapping each other on the back and breathing a collective sigh of relief: Phew, thank goodness that ebook thing is over. Now let’s get back to real publishing. I’m being a little facetious, of course. But...

ebook readers direct-to-consumer sales marketing ebooks

Closing the Gaps in Readers’ Sales Journeys

Few publishers have marketing programs in place at every stage of a reader’s path toward making a book purchase. That’s partly because most publishers are still figuring out how to build meaningful relationships directly with their readers. But as marketing expert Murray Izenwasser and others have recently argued, a great discoverability...

Getting to Know What Readers Go After

While “understanding searchers’ intentions and aligning marketing content with their queries” is fairly common outside the book world, according to marketing expert Peter McCarthy, it’s not yet a major part of publishers’ search engine optimization (SEO) practices. But identifying readers’ interests is in some ways easier than many might believe. That...

Writing With Pictures: The Inside Story of a Wordless Picture Book

Wordless picture books are a special sub-category of children’s books. Even digital books are going wordless. What does it take to create such rich non-verbal tales? All the drama, action and emotion are conveyed with illustrations, not words. I spoke with Anne Belov, the author/illustrator of Pandamorphosis, a new picture book...

Four Ways to Rock Goodread’s New “Ask the Author” Feature

Building relationships with readers is a valuable way for an author to grow book sales. The Goodreads book recommendation site has recently extended its author tools with a new feature called “Ask The Author” that allows authors to answer fans’ questions. The way Ask The Author works is that readers visit participating authors’ pages...

What did UK publishers learn this week?

UK publishers gathered at the Futurebook conference yesterday to further the debate over change in the industry. I was unable to attend the conference this year but was able to make it to another London publishing event this week, the Byte the Book discussion covering the Future for Publishers in the...

With Tablets in Schools, K-12 Teachers Must Learn New Techniques

by Beth Bacon As the 2013 school year begins, some of the newest members of the classroom are digital. Tablets are now part of the instructional landscape in more schools than ever across the United States. One-third of K-12 students said they used a tablet for school during the 2012-13 academic year. This fall,...

How Booktrope Turned a Free Ebook Into A Bestseller

Riversong, a women’s fiction title by first-time author Tess Thomspon, is a bona fide bestseller for publisher BookTrope, having sold about 90,000 copies to date. The book reached #1 on Nook and spent 35 days in Amazon’s Top 100 in 2012. Booktrope attributes the fast rise of this book to hard...

ebooks, children's publishing, books, physical books

Are Ebooks Worse for Kids Than Paper Books?

Two recent surveys on children and digital books have generated headlines hinting at ebooks’ negative influence on kids. Are these reports two more sources of data proving that digital books are worse for children than paper books? Where, exactly, is the proof that ebooks are poor choices for kids? Last month, the UK’s...

Digital Book Signings Help Grow Authors’ Careers

Part 1 in a 2-part series on digital book signing. See part 2 here. Book signings are an age-old tradition, but is it really necessary to extend this custom to ebooks? Today’s ebook signing services and apps not only make digital signatures are possible, they show that digital autographs can be valuable relationship-building...

An Interview with NY Times Bestselling Author Bella Andre

Having sold more than 1.5 million self-published ebooks, New York Times and USA Today bestselling author Bella Andre’s novels have appeared on Top 5 lists at Amazon, Apple, Barnes & Noble and Kobo. After signing a groundbreaking 7-figure print-only, English language deal with Harlequin MIRA, Bella’s popular series about “The Sullivans”...

Rewarding Readers– with Ebooks via Credit/Debit Card

At the Digital Book World Discoverability Conference, many of the presenters kept getting back to involving readers in the process.  Some also mentioned giving readers “rewards”.  At Cool Gus Publishing, we’ve literally found a way to do that by teaming up with a company called Dynamics which is rolling out a...

Digital Reading: Getting Agile About Books

Last week I had the opportunity to moderate a webcast titled “Agile Content Development for Book Publishers.” We had less than an hour to explain, demonstrate and sometimes defend the agile methodology in its use for books. We certainly didn’t have time to question, even redefine, our end product; the book....