publishing

Don’t Outsource Your Publishing Business Away

When a task needs to be performed for your business, you have two options: you can either do the job in house or you can outsource it to another party. In the long run, writes Emma Barnes, founder and CEO of Bibliocloud, the better choice is option number one. Not only do you and...

The Content Flood and Authors Whining

Sales are down for most authors. You don’t see blog posts about it or tweets, but it’s a reality. And the reason is simple: there’s more content out there than ever before. Jon Fine of Amazon calls it a tsunami but at least a tsunami recedes. This is a flood that is going to...

Crowdfunding for Books: Pentian’s Self-Publishing Model Expands to U.S.

In the Spanish-speaking world, one digital publishing company has disrupted the traditional publishing process by creating an online platform that combines full-service self-publishing with crowdfunding. This platform allows authors to present their projects, lets backers pledge and support them and provides financial rewards to all involved once the books sell. The company is called...

The Lost Tail: The Myth of Book Publishing’s Long Tail

UPDATE: The Lost Tail: The Myth of Book Publishing’s Long Tail is no longer available as a free download. The myth of the Long Tail is possibly fading away as the digital book market grows, and it’s operated by few mega e-retailers. In a limitless world of digital goods, without inventory costs, huge search engines, near-zero marginal...

Opportunities and Obstacles for Women in Book Publishing

Last night’s Digital Book World event, Women in Book Publishing: Career Opportunities, Challenges and Advice, supported by the Association of American Publishers’ Young To Publishing Group and Workman Publishing, sold out in just a few days but a live stream from Shindig ensured that an even bigger audience could attend virtually. There was a cocktail...

Fashion Sets an Example for Publishers

Publishers and authors can learn a lot about promotion and consumer engagement from the fashion industry. Social media strategies that fashion labels and clothing brands use regularly would serve publishers and authors well, according to Cindy Ratzlaff, buzz marketer and social media specialist.* For instance Vine, the app for sharing six-second videos on Twitter,...

Publishers Need Social Media

Book publishing is a legacy industry with the advantages of a history, established conventions, and deep institutional knowledge. Social media, by comparison, can feel fleeting. Platforms come and go so quickly. But, social media is about a conversation rather than a platform. And, “the concept is here to stay,” said Morgan Baden social media...

7 Must-Consider Strategies for Ebook Pricing

Is there room for new thinking on ebook pricing strategies? The medium is still new, so customer expectations have not been set in stone. Now’s the time for publishers and authors to think strategically about the cost of e-books. I’ve looked at ways businesses in other fields charge for their services and come up with some...

Is an ebook an experience or a thing?

When readers purchase paper books, they know what they bought and they know what they can do with it. They can read it. They can re-read it as many times as they like. They can lend it to someone else to read. They can pass it around to everyone in their office. They can...

An Interview with NY Times Bestselling Author Bella Andre

Having sold more than 1.5 million self-published ebooks, New York Times and USA Today bestselling author Bella Andre’s novels have appeared on Top 5 lists at Amazon, Apple, Barnes & Noble and Kobo. After signing a groundbreaking 7-figure print-only, English language deal with Harlequin MIRA, Bella’s popular series about “The Sullivans” will be released...

Hydra is appropriately named.

In mythology, a hydra is a serpent-like beast with many heads.  And when you cut one head off, it grew two more.  It also had poisonous breath and acid like blood. So why would you name a publishing imprint after it? Random House did.  And the SF/F community promptly went after it.  And Random...

The Great Publishing Wars of 2012

In a decade, after the zombies have taken over the world and are hunting down the last of the vampire empire, they will look back at the great publishing wars of 2012 and go:  huh? I’ve retreated on the tactical front in the war for the past month as I am under deadline and...

The Un-tapped Potential of Backlist

While I am very big on looking to the future, there is one area where I think publishing should look to the past.  Traditional publishers are sitting on top of a gold mine that they have traditionally never exploited except when an author broke out:  backlist. The reason for this was limited shelf space. ...

Not Dead Yet!

Always good to use a Python quote. I was wondering whether someone would respond. I titled the post a bit outrageously to get reactions and Jeremy Greenfield did in his post. When I say traditional publishing the focus is on the traditional, not the publishing. I agree that there are many very smart people...

The Publishing Mind Shift

The Publishing Mind Shift The biggest change in publishing is under our control—if we allow it. It is our own mind shift in how we approach things. This video was shared with me by a student in a publishing course. What she gets that many established publishing professionals seem to struggle with is how...

Authors Among Us: The Problem Writ Larger

  The London-based literary agent Jonny Geller at Curtis Brown on Friday posted An Agent’s Manifesto at TheBookseller site in the UK. From his post: We publishing professionals are the ones who bear the risk—agents with time; publishers with investment; retailers with space. Authors risk only their whole life, self-esteem and their babies. In...

Open Sorcery: Letting the Authors In

  Yes, another journalist in your face. And I’ve been making a lot of noise lately about the relationship of authors to what I call the “publishing core.” The core is the business. The publishing companies and their satellites — those agents, editors, designers, developers, and Pret a Manger servers whose daily labors lie...