The Content Flood and Authors Whining

Sales are down for most authors. You don’t see blog posts about it or tweets, but it’s a reality. And the reason is simple: there’s more content out there than ever before. Jon Fine of Amazon calls it a tsunami …

Opportunities and Obstacles for Women in Book Publishing

Last night’s Digital Book World event, Women in Book Publishing: Career Opportunities, Challenges and Advice, supported by the Association of American Publishers’ Young To Publishing Group and Workman Publishing, sold out in just a few days but a live stream from …

Fashion Sets an Example for Publishers

Publishers and authors can learn a lot about promotion and consumer engagement from the fashion industry. Social media strategies that fashion labels and clothing brands use regularly would serve publishers and authors well, according to Cindy Ratzlaff, buzz marketer and …

Publishers Need Social Media

Book publishing is a legacy industry with the advantages of a history, established conventions, and deep institutional knowledge. Social media, by comparison, can feel fleeting. Platforms come and go so quickly. But, social media is about a conversation rather than …

7 Must-Consider Strategies for Ebook Pricing

Is there room for new thinking on ebook pricing strategies? The medium is still new, so customer expectations have not been set in stone. Now’s the time for publishers and authors to think strategically about the cost of e-books. I’ve looked …

Is an ebook an experience or a thing?

When readers purchase paper books, they know what they bought and they know what they can do with it. They can read it. They can re-read it as many times as they like. They can lend it to someone else …

An Interview with NY Times Bestselling Author Bella Andre

Having sold more than 1.5 million self-published ebooks, New York Times and USA Today bestselling author Bella Andre’s novels have appeared on Top 5 lists at Amazon, Apple, Barnes & Noble and Kobo. After signing a groundbreaking 7-figure print-only, English …

Hydra is appropriately named.

In mythology, a hydra is a serpent-like beast with many heads.  And when you cut one head off, it grew two more.  It also had poisonous breath and acid like blood. So why would you name a publishing imprint after …

The Great Publishing Wars of 2012

In a decade, after the zombies have taken over the world and are hunting down the last of the vampire empire, they will look back at the great publishing wars of 2012 and go:  huh? I’ve retreated on the tactical …

The Un-tapped Potential of Backlist

While I am very big on looking to the future, there is one area where I think publishing should look to the past.  Traditional publishers are sitting on top of a gold mine that they have traditionally never exploited except …

Not Dead Yet!

Always good to use a Python quote. I was wondering whether someone would respond. I titled the post a bit outrageously to get reactions and Jeremy Greenfield did in his post. When I say traditional publishing the focus is on …

The Publishing Mind Shift

The Publishing Mind Shift The biggest change in publishing is under our control—if we allow it. It is our own mind shift in how we approach things. This video was shared with me by a student in a publishing course. …

Authors Among Us: The Problem Writ Larger

  The London-based literary agent Jonny Geller at Curtis Brown on Friday posted An Agent’s Manifesto at TheBookseller site in the UK. From his post: We publishing professionals are the ones who bear the risk—agents with time; publishers with investment; …

Open Sorcery: Letting the Authors In

  Yes, another journalist in your face. And I’ve been making a lot of noise lately about the relationship of authors to what I call the “publishing core.” The core is the business. The publishing companies and their satellites — …