Tag Archives: publishing

Fashion Sets an Example for Publishers

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Publishers and authors can learn a lot about promotion and consumer engagement from the fashion industry. Social media strategies that fashion labels and clothing brands use regularly would serve publishers and authors well, according to Cindy Ratzlaff, buzz marketer and …

Publishers Need Social Media

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Book publishing is a legacy industry with the advantages of a history, established conventions, and deep institutional knowledge. Social media, by comparison, can feel fleeting. Platforms come and go so quickly. But, social media is about a conversation rather than …

7 Must-Consider Strategies for Ebook Pricing

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Is there room for new thinking on ebook pricing strategies? The medium is still new, so customer expectations have not been set in stone. Now’s the time for publishers and authors to think strategically about the cost of e-books. I’ve looked …

Is an ebook an experience or a thing?

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When readers purchase paper books, they know what they bought and they know what they can do with it. They can read it. They can re-read it as many times as they like. They can lend it to someone else …

An Interview with NY Times Bestselling Author Bella Andre

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Having sold more than 1.5 million self-published ebooks, New York Times and USA Today bestselling author Bella Andre’s novels have appeared on Top 5 lists at Amazon, Apple, Barnes & Noble and Kobo. After signing a groundbreaking 7-figure print-only, English …

Hydra is appropriately named.

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In mythology, a hydra is a serpent-like beast with many heads.  And when you cut one head off, it grew two more.  It also had poisonous breath and acid like blood. So why would you name a publishing imprint after …

The Great Publishing Wars of 2012

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In a decade, after the zombies have taken over the world and are hunting down the last of the vampire empire, they will look back at the great publishing wars of 2012 and go:  huh? I’ve retreated on the tactical …

The Un-tapped Potential of Backlist

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While I am very big on looking to the future, there is one area where I think publishing should look to the past.  Traditional publishers are sitting on top of a gold mine that they have traditionally never exploited except …

Not Dead Yet!

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Always good to use a Python quote. I was wondering whether someone would respond. I titled the post a bit outrageously to get reactions and Jeremy Greenfield did in his post. When I say traditional publishing the focus is on …

The Publishing Mind Shift

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The Publishing Mind Shift The biggest change in publishing is under our control—if we allow it. It is our own mind shift in how we approach things. This video was shared with me by a student in a publishing course. …

Authors Among Us: The Problem Writ Larger

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  The London-based literary agent Jonny Geller at Curtis Brown on Friday posted An Agent’s Manifesto at TheBookseller site in the UK. From his post: We publishing professionals are the ones who bear the risk—agents with time; publishers with investment; …

Open Sorcery: Letting the Authors In

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  Yes, another journalist in your face. And I’ve been making a lot of noise lately about the relationship of authors to what I call the “publishing core.” The core is the business. The publishing companies and their satellites — …