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BISG higher education digital content students

Students Value Efficiency and Effectiveness in Digital Content

52% of higher education students who responded to a recent Book Industry Study Group (BISG) survey agreed with this statement: “I would rather pay $100 for a learning solution that improves my result by one letter grade and reduces my study time by 25% than $50 for my current textbook.” According to Nadine Vassallo, BISG’s...

digital ebook publishing strategies

Making Digital Strategies Pay

Has the digital shift stalled? With print sales jumping 3% in the past quarter and other indicators showing the format’s staying power amid flat ebook growth, the case for publishers to push further into digital might seem to be getting weaker. But the relative stability of the hybrid market now gives publishers an opportunity...

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How to Reach Millennial Readers

For book publishers, millennials can be a tricky bunch. They appear to favor print as well as offline, word-of-mouth book recommendations on the one hand, while driving an enormous share of social media activity on the other. Meanwhile, publishers’ marketing resources remain limited, and many are struggling to build relationships with readers where such...

print books ebooks millennials young readers

New Survey Finds Millennial Readers Clinging to Print

A new study by Publishing Technology finds U.S. millennials—defined as people currently between the ages of 18 and 34—almost twice as likely to read a print book as an ebook. That finding squares with similar print preferences Pew researchers found among older readers as well. Among adults 18 and up, 28% read an ebook in 2014 as compared with the...

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Why Print Still Matters

E-reading may be growing in popularity, but most publishers today know to expect more incremental gains than ebooks first met with during their early boom years. In the meantime, print books are doing just fine. A recent study of authors’ publishing choices and outcomes finds that “despite the focus in much current debate on authors’...

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Why Authors and Readers Still Want Print

Some of the biggest book industry events and trends of the past few years, including the closing of Borders bookstores, the rise in popularity of tablets and e-readers and the exponential growth in the number of ebooks (as well as of digital-only authors and publishers) could easily give the impression that print is becoming...

7 Must-Consider Strategies for Ebook Pricing

Is there room for new thinking on ebook pricing strategies? The medium is still new, so customer expectations have not been set in stone. Now’s the time for publishers and authors to think strategically about the cost of e-books. I’ve looked at ways businesses in other fields charge for their services and come up with some...

Second Digital Revolution – But This Time It’s Print

The conference is called “drupa” but “the Olympics of printing” sounds a lot sexier. This year’s event, just concluded, may be the most significant print convocation since the Chicago Book Expo in 1998 that introduced print on demand. Drupa is held, Olympics style, every four years in Düsseldorf, Germany. This year’s drew some 400,000...

DBW Weekly Roundup: 11/19/10

The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.

DBW Weekly Roundup: 10/15/10

The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.

DBW Weekly Roundup: 9/17/10

The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.

DBW Weekly Roundup: 8/27/10

The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.

DBW Weekly Roundup: 8/20/10

The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.

DBW Weekly Roundup: 8/6/10

The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.

DBW Weekly Roundup: 7/9/10

The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.