In the Spanish-speaking world, one digital publishing company has disrupted the traditional publishing process by creating an online platform that combines full-service self-publishing with crowdfunding. This platform allows authors to present their projects, lets backers pledge and support them and provides financial rewards to all involved once the books sell. The...
When it comes to book publicity and promotion, the predominant strategy has always been, for better or worse, “big splash out of the gate.” The resulting typical PR time frame for most books hovers in the two- to three-month range for titles that show signs of catching on with readers; even...
The stories of self-publishing success—the Hockings, Howeys, Konraths and the like—are well known, as is the Publishing Industry is Dead viewpoint of New York Times bestseller (and self-pub advocate), Seth Godin. But what of the long-predicted mid-lister migration to self publishing? For the past couple of years, the popular hypothesis has...
Part Two in the series of articles on new e-book distribution methods for schools. See “Ebooks Are Actually Not Books” for Part One. One ebook, one device, for one child. It makes sense if you’re a parent looking to provide reading material for your son or daughter. It makes sense if you’re a publisher...
The feedback and chatter from this week’s DBW Discoverability and Marketing Conference (including this post from Porter Anderson) is positive—if for no other reason than the conference exists. Any time publishing minds gather to specifically focus on better ways to connect great books with interested readers, that certainly has to be...
The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
"There's an amazing opportunity...to properly digitize the books. Not just digitizing the text, but digitizing the whole experience." Peter Collingridge
Eric Freese | "What new reading devices can publishers expect to see their books on later this year…?"
David Nussbaum | "We learn more about consumers of our content -- what they buy, when and why -- each and every day."
Dan Blank | "A content strategy is ALL about serving the needs of your audience."
By Evan Schnittman | "It is incredibly important to market a title coherently and wisely with a single brand and publish everywhere at the same time."
By Don Linn | "Get comfortable with near-constant change, disruption and, well, discomfort. It's here to stay."
By Guy LeCharles Gonzalez | "It's not about the technology or the format, it's about giving readers multiple options to engage."
Topic: What is a Publisher? | Roundtable: 9/23/10
By Paolo Chikiamco | "The Internet also allows an Independent Publisher to collaborate with the most important partner of all - the readers."
By Simon Pulman | "Publishers must cease thinking of themselves as merely book - or even eBook - publishers."
Topic: Marketing, Marketing, Marketing | Roundtable: 9/9/10
By Guy LeCharles Gonzalez | "Publishers' lack of a direct relationship with readers leaves them vulnerable to disruption and disintermediation."
By Guy LeCharles Gonzalez | "While he's not short on ego, his platform isn't all about him; his focus is on serving his community."
By Shiv Singh | "Seth Godin believes in the power of his brand and is betting everything on it."
By Walt Shiel | "Will the iPad result in fewer eBooks being sold by Amazon? I sincerely doubt it."
By Marian Schembari | "If all you care about is protecting an established business model, then you are missing the point."
Topic: The Self-Publishing Opportunity | Roundtable: 7/1/10
By Jason Allen Ashlock | "There is a lot of slack in publishing these days, and agents are picking up most of it."
By Marian Schembari || "Fresh ideas certainly beat annoying the world with friend requests and promotional tweets."
"From Amazon and eBooks to new media, social media and transmedia, the landscape for authors has changed dramatically."
By Joe Dolce || "Publishers don't have the time to think about it; and a lot of authors don't know what to ask for."
By Marian Schembari || "If you’re waiting for permission, it's probably too late for you. You're already so far behind the curve."
By Marian Schembari || "Open up shop and recommend/sell your favorite crafty products; make some more money; write another book."
By Jim Fallone || "Marvel and DC saw this coming and have already established their digital strategies."
By Marian Schembari || "Adaptive Blue's Firefox browser add-on, Glue, has been downloaded an impressive 2.4 million times and counting."
By Alison Norrington || "Transmedia IP must be supported by a solid structure of strategy and can’t rely on a 'gut-instinct' or a 'roll of the dice'."
By Marian Schembari || "If you’re in marketing and in publishing and not in social media, you’re not going to have a job."