mobile

video, publishers, virtual reality, vr, mobile, augmented reality, self-driving cars

Are We There Yet?

Ebook sales for “traditional publishers” seem to have hit a plateau. In the latest quarterly report from Simon & Schuster, for example, digital sales (including digital audio) fell approximately 10 percent, and HarperCollins has reported drop in digital revenue, as well. In some sectors, this has become a cause for celebration: the book is...

Pew Research Center

Pew Report: Long-Form Reading Shows Signs of Life in Mobile World

An analysis by the Pew Research Center looked at time spent on mobile phones viewing long-form content vs. time spent viewing short-form content. The report’s big takeaway: “Consumers do spend more cellphone time on average with long-form news articles than with short-form.” Full press release below: Long-Form Reading Shows Signs of Life in Our...

Tapas

Tapas Media Launches Gamified Stories App

At Digital Book World 2016, attendees heard Chang Kim, founder of Tapas Media Inc., talk about his company’s new app, Tapas, which allows users to read bite-sized content and access new chapters with virtual coins. After receiving approval from Apple’s App Store, the company released the app today. Based in San Francisco and Seoul,...

Why I’m Not on the Amazon Echo Bandwagon… Yet

Why I’m Not on the Amazon Echo Bandwagon… Yet

I almost bought an Amazon Echo last November. It was on sale for $129 and I figured it was too good of a deal to pass up. Amazon promised two-day Prime delivery, but they got overwhelmed by all the orders and, like many others, they botched mine and said I might receive it by...

What’s Your Mobile, Snackable Content Strategy?

What’s Your Mobile, Snackable Content Strategy?

Last week I highlighted some of the more interesting findings reported in a document Google published called Micro-Moments: Your Guide to Winning the Shift to Mobile. This week I want to focus on a couple other important points in that document, as well as provide an example of how publishers need to leverage the...

When Will Content Be Truly Mobile?

When Will Content Truly Be Mobile?

Here’s a radical idea: sell the all-in-one edition where my print purchase also includes the ebook and audio formats. We’re seeing the beginnings of this with alternate format add-ons, like Amazon’s Audible narration and Kindle MatchBook; the former brings audio to the ebook and the latter provides a discounted Kindle edition if you’ve already...

Why Publishers Need to Be Mobile-Friendly

Is Your Site Mobile-Friendly?

Can you imagine life without a smartphone or tablet? Before 1994, access to the Internet was limited to desktops and laptops, confining website commerce to the home and business. Believe it or not, the first micro/mobile browser made its debut that year. And 13 years later, how we all use the Internet changed immeasurably...

The Digital Experience Platform for Publishers: Are You Experienced?

The Digital Experience Platform for Publishers: Are You Experienced?

• The iPhone App Store opened on July 10th, 2008. • The Amazon App store opened on March 22th, 2011. • Google Play launched on March 6th, 2012. In a relatively short time, publishers had new and powerful distribution channels to target in addition to the established channels: print, website and industry-specific online hosting platforms. When apps...

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Mobile Putting New Focus on Customer Relationships

There’s reason to believe the major tech companies understand a lesson outside publishing that’s steadily reshaping the rules of the game within it. Google recently took steps to sharpen its e-commerce edge against Amazon among mobile users. Yet few observers believe Google wants to become an e-tailer itself. Rather, the race is for relationships...

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Friction as Book Reviews’ Roles Widen

Book reviews’ importance to discovery is arguably growing, and Amazon has taken note, cracking down on fake reviews and launching a platform to surface more relevant reviews to customers over time. Yet the e-tailer’s approach to book reviews is causing friction with some indie authors who say their reviews of other writers’ books are...

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Disney Rethinks Publishing in a Tech-Driven Market

The Walt Disney Company combines two divisions into a new Consumer Products and Interactive Media segment, in response to what the company calls “changing consumer preferences in a marketplace increasingly influenced by technology.” Disney Publishing Worldwide will now be housed within the combined segment, which Disney says will be better positioned to utilize its...

Oyster Lumin ebook e-reading

Oyster Adds Light-Adjusting Technology for Easier E-Reading

Oyster, the ebook subscription service and retailer, adds a new feature to its e-reading platform that adjusts the color and brightness of mobile users’ screens in order to improve the e-reading experience. Called Lumin, the software decreases the amount of blue light emitted by LED screens, which some recent research has suggested can be harmful to readers’...

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Are Mobile Apps for Publishers Overrated?

Not long ago, many publishers thought rising to the mobile challenge meant building apps. But as smartphone use expands and that first phase of experimentation recedes, “many publishers are finding that the revenue apps generate hardly ever covers the costs of development, let alone the overhead,” Felix Wenzel of Librios writes. At the same...

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Not All Publishers Need Mobile Apps

Back in 2010, at the European Tools of Change Conference in Frankfurt, I took part in a research group evaluating the pros and cons of mobile apps for book publishers. I remember one of the speakers saying something along these lines: “Before you put $10,000 aside to make an app, have a look at...

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HarperCollins Tries Mobile Marketing with Shazam

“We need to be more ambitious about who our audience is,” digital strategist Molly Barton exhorted publishers at the Digital Book 2015 Conference at BookExpo America earlier this week, urging them to look for readers in unlikely places. Now HarperCollins announces a mobile marketing partnership with Shazam, which first came to prominence an app...

HarperCollins Shazam digital ebook mobile marketing discovery readers

HarperCollins Partners with Shazam on Interactive Mobile Marketing

HarperCollins and Shazam team up to offer mobile users access to interactive multimedia content, including “author interviews, special offers, videos, playlists and more,” according to an announcement the publisher released today. The Shazam logo will now appear on certain HarperCollins print and digital titles, and readers who scan their devices across it will automatically launch a...

Tablet Sales Diminish for Apple and Samsung Alike

Apple’s iPad sales fell 23% in the first quarter of 2015 compared with the same period last year, according to new figures from ABI Research. It’s the second consecutive quarter where the tech company’s tablet sales have shrunk. While ABI found Samsung managed 7% tablet growth over the course of 2014, its first-quarter 2015 sales are likewise down—in Samsung’s...

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Why the Amazon Question Is Also a Mobile One

Not long after upgrading its search algorithm to give pride of place to mobile-optimized sites, Google develops a plan to add ‘buy’ buttons to certain search results appearing on mobile devices. The move is reportedly aimed at stemming the tide of shoppers who get irritated trying to make purchases through retailers’ cumbersome mobile sites...

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The Mobile Future Is Now and Amazon Is Winning It

No, I’m not talking about the Fire Phone. Two recent moves by Google drive home an e-commerce lesson many book publishers worried about Amazon’s market dominance are beginning to learn themselves—that a great deal depends on owning customer relationships with mobile users. Last month Google updated its search algorithm to give priority to mobile-responsive websites, and on Friday the Wall...

Cheerios BookShout Simon & Schuster Cheer on Reading

Cheerios: Now with Ebooks

Since 2003, Cheerios has stuffed some of its cereal boxes with children’s books published by Simon & Schuster, through a program called “Cheer on Reading.” Now, that program takes a digital turn with help from BookShout. The ebook distribution service is providing Cheerios boxes with special codes offering select free ebooks by some of...

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HarperCollins Signs Amazon Deal, Widens Global Reach

Resolving the apparent impasse where HarperCollins and Amazon found themselves earlier this month, the two parties sign a multi-year print and digital distribution contract. Officially, that’s the whole story. Neither HarperCollins nor Amazon have so far confirmed whether the deal rests on terms similar to those three other Big Five publishers have agreed to,...

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Kobo Takes Aim at Kindle Voyage

Unveiling its newest device, the Glo HD, Kobo makes a play for the top shelf of the e-reader market. Retailing for $70 less than Amazon’s premium e-reader, the Kindle Voyage, the Glo HD boasts comparable specs, including six-inch, 300 ppi E Ink touchscreen, 1GHz of processing power and approximately two months of battery life....

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Three Stats on the Mobile Future

If publishers are inching toward mobile by fits and starts, consumers are barreling forward. Here are key pieces of the emerging mobile picture: 1. It’s dominated by smartphones, ownership of which just hit 64% in the U.S., rising from 35% in 2011. 2. It’s no country for old men, who can get by more easily...

Tablets to Overtake Notebooks by 2016

The tablet market may be slowing, but notebooks appear to be doing worse. According to new figures from ABI research, notebooks are ceding market share to other mobile computing devices. Analysts estimate that by 2016, notebooks will account for only 47% of the market—falling from 51% in 2013—whereas tablets are projected to hit 52% by that time. It’s...

Amazon HarperCollins agency ebook pricing

Amazon-HarperCollins Contract Talks Sour

Its distribution contract up for renewal, HarperCollins is said to be refusing the terms Amazon has put on the table. According to a Business Insider report based on an unidentified Amazon source, the publisher has been offered “the same contract recently signed by Simon & Schuster, Hachette, and Macmillan.” If the impasse can’t be...

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Smartphone Ownership Hits 64% in the U.S., Millennials “Heavily Dependent”

64% of American adults are smartphone owners, a figure that’s risen from 35% just four years ago, according to the latest Pew study. For many, the devices are a primary means of accessing the Internet. 15% of Americans say they have few other ways to get online besides their smartphones. Perhaps unsurprisingly, many of those who rely most on...

Pew global ebooks readers publishing

Emerging Global Internet Users Young, Social, Read English

A Pew study published last week finds that Internet use in emerging and developing countries is highest among younger, more affluent, better educated users who read English—all potentially good news for English-language ebook publishers setting down roots in international markets. Despite wide variation in the rates of access among the 32 countries Pew surveyed, national income correlated strongly to...

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Keeping up with Digital Natives

By some accounts, young readers don’t behave much differently than older ones do; some studies find only tepid interest among digital natives in ebooks and other digital content. But the latest report based on an ongoing research project between PlayCollective and Digital Book World paints a more nuanced picture of children and families sorting...

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Google Pushing Publishers to Go Mobile

If many publishers have yet to catch up with where their readers are, Google plans to pressure them to. A few weeks ago, Google made a rare announcement of a change set to weight mobile-responsive websites more favorably in searches. “It’s a push to make mobile responsiveness the new normal for everyone (including publishers),”...

global independent publishing ebooks

Why Small Publishers Must Go Global, Too

Traditionally, being a global publisher has meant being a big publisher. Sandy Grant, CEO of the Australian publisher Hardie Grant, says until recently, independent publishers “often saw ourselves as unable to compete with the multi-nationals for global distribution and thus for global authors.” Especially now that ebooks have leveled off, the need for publishers...

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Android, Apple and Ebooks

Apple’s success with the iPhone 6 and 6 Plus has been extraordinary by any measure. And after bundling the iBooks app with iOS 8 late last year, Apple reported bringing in 1 million new customers a week through the holiday season. But the extent to which those gains indicate an increasingly Apple-dominated ebook universe...