DBW Weekly Roundup: 1/7/11 January 7, 2011 | DBW | 2 The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
One CEO’s View of the Future of Publishing January 4, 2011 | David Nussbaum | 16 David Nussbaum | “We learn more about consumers of our content — what they buy, when and why — each and every day.”
A Modest Proposal for Book Marketing December 24, 2010 | DBW | 4 Mike Shatzkin | “The principle is that ‘investment marketing’ must replace ‘expensed marketing.’”
Three Small Ideas for 2011 December 21, 2010 | DBW | 5 Greg Verdino | “Facebook isn’t one single network with 500 million members; it’s 500 million distinct, personal, niche networks.”
The Five Pillars of Online Content Strategy December 20, 2010 | Dan Blank | 9 Dan Blank | “A content strategy is ALL about serving the needs of your audience.”
Reply Hazy, Try Again (Roundtable: 12/9/10) December 8, 2010 | DBW | 4 Topic: Reply Hazy, Try Again (2011 Predictions) | Roundtable: 12/9/10 Reply Hazy, Try Again (2011 Predictions) [ 1:00:44 ]
What Can Publishers Learn From an ARG? December 2, 2010 | Guy LeCharles Gonzalez | 0 By Guy LeCharles Gonzalez | “You mustn’t be afraid to dream a little bigger, darling.”
JFK: 50 Days – Building an App December 1, 2010 | DBW | 5 By Peter Costanzo | “The structure of the ’50 days’ concept helped keep us focused since there was so much archival footage to watch.”
The Key to an Effective Engagement Strategy: PATIENCE November 15, 2010 | Dan Blank | 16 By Dan Blank | “Have the patience to create quality content, iterate your strategy and truly connect with individuals.”
DBW Weekly Roundup: 11/12/10 November 12, 2010 | DBW | 1 The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
Libraries’ Silver Lining (Roundtable: 11/11/10) November 10, 2010 | DBW | 9 Topic: Libraries’ Silver Lining | Roundtable: 11/11/10 Libraries' Silver Lining
DBW Weekly Roundup: 11/5/10 November 5, 2010 | DBW | 4 The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
Enabling a Global Marketing Strategy October 26, 2010 | DBW | 8 By Evan Schnittman | “It is incredibly important to market a title coherently and wisely with a single brand and publish everywhere at the same time.”
Decline and Fall of Literature (Roundtable: 10/28/10) October 26, 2010 | DBW | 8 Topic: Decline and Fall of Literature | Roundtable: 10/28/10 Decline and Fall of Literature [ 32:09 ]
Social Media Reality Check (Roundtable: 10/14/10) October 14, 2010 | DBW | 7 Topic: Social Media Reality Check | Roundtable: 10/14/10 Social Media Reality Check [ 32:13 ]
DBW Weekly Roundup: 10/8/10 October 8, 2010 | DBW | 2 The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
Musings Along the Apple iOS Superhighway October 4, 2010 | David Marlett | 4 By David Marlett | “We seem heavily reliant on word of mouth and platform ads, but that isn’t a scalable way to drive your app to market.”
DBW Weekly Roundup: 9/24/10 September 24, 2010 | DBW | 5 The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
On Digital Natives, Analog Marketing and Branding September 23, 2010 | Guy LeCharles Gonzalez | 14 By Guy LeCharles Gonzalez | “If books are ‘social objects,’ what happens when ereaders become the center of attention?”
DBW Weekly Roundup: 9/17/10 September 17, 2010 | DBW | 2 The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
New Skills for Publishing (Roundtable: 9/16/10) September 15, 2010 | DBW | 10 “Don’t look for a job that exists. Make it up.” – Jane Friedman New Skills for Publishing [ 32:51 ]
Publishers: Control IP, Develop Transmedia Brands September 15, 2010 | DBW | 12 By Simon Pulman | “Publishers must cease thinking of themselves as merely book – or even eBook – publishers.”
Marketing, Marketing, Marketing (Roundtable: 9/9/10) September 8, 2010 | DBW | 2 Topic: Marketing, Marketing, Marketing | Roundtable: 9/9/10 Marketing, Marketing, Marketing [ 0:01 ]
Your Brand is NOT a Community September 7, 2010 | Guy LeCharles Gonzalez | 11 By Guy LeCharles Gonzalez | “Publishers’ lack of a direct relationship with readers leaves them vulnerable to disruption and disintermediation.”
DBW Weekly Roundup: 9/3/10 September 3, 2010 | DBW | 3 The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
Open Leadership: Must-Read For Ethical Marketers September 2, 2010 | DBW | 2 By DJ Francis | “Social technologies and open leadership simply allows broader activation of the leader’s (your) personal values.”
The Godin Situation: Content, Context, Community August 25, 2010 | Guy LeCharles Gonzalez | 19 By Guy LeCharles Gonzalez | “While he’s not short on ego, his platform isn’t all about him; his focus is on serving his community.”
Publishing is Dead, Long Live Publishing August 24, 2010 | DBW | 21 By Shiv Singh | “Seth Godin believes in the power of his brand and is betting everything on it.”
Can Digital Expand the Audience for Comic Books? August 9, 2010 | Guy LeCharles Gonzalez | 12 By Guy LeCharles Gonzalez | “The price pressure on digital copies is likely to increase in a downward direction.”
Guy LeCharles Gonzalez: Chief Executive Optimist August 3, 2010 | DBW | 3 By Sue Lange | “Digital publishing is either going to expand the audience for books, or it’s going to destroy publishing as we know it.”
DBW Weekly Roundup: 7/30/10 July 30, 2010 | DBW | 4 The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
DBW Weekly Roundup: 7/23/10 July 23, 2010 | DBW | 4 The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
Amazon Wins? (Roundtable: 7/22/10) July 21, 2010 | DBW | 3 Topic: Amazon Wins? | Roundtable: 7/22/10 Amazon Wins? [ 0:01 ]
Digital Book World
Digital Book World