Part 1 in a 2-part series on digital book signing Book signings are an age-old tradition, but is it really necessary to extend this custom to ebooks? Today’s ebook signing services and apps not only make digital signatures are possible, …
Tag Archives: Marketing
Guccifer Hacks Candace Bushnell
Finding an Audience for Every Book
HarperCollins Audience Development Director Jim Hanas: Finding an Audience, Book-by-Book
Like his new boss, HarperCollins chief marketing officer, Jim Hanas is a publishing industry outsider; in some ways, however, he’s the ultimate insider. We spoke with Hanas about moving from online media to books, how he plans to help HarperCollins find an audience for each of its titles and how Digital Book World helped him get a leg up in digital publishing.
7 Must-Consider Strategies for Ebook Pricing
Self Publishing and the Perpetually Imminent Mid-List Migration
Bootstrap: Building a marketing strategy from scratch
The Way Publishers Create Marketing Copy is Stranger Than Fiction
The Barnes & Noble Elephant in the Room at DBW 2013
Moving at the Speed of Social Media: Obama Digital Director Teddy Goff on Achieving Agility (DBW 2013 Video)
The Goodreads To-Read List: A Metric For the Endless Launch Window
Size Doesn’t Matter in Publishing
Discoverability Tools and the Writer’s “Fight for Time”
Discoverability & Marketing Conference: A Diversity of Challenges
Digital Book World Discoverability and Marketing Conference Day One Recap
The 10 Commandments of Book Marketing
Start-Up Bibliostar Wants to Be Buzzfeed for Books, to Turn Authors into Online Video Stars
What’s The Point of Publishers in a Digital Age: Response
New Start-up Wants to Bring Book Tours Back, Launched by Unlikely Source
New Start-Up Aims to Be Google Analytics for E-Books
Big brother booksellers are watching readers, according to a recent report in the Wall Street Journal, and they may soon be joined by publishers. A new start-up backed by the vaunted Y-Combinator start-up incubator aims to give publishers the ability to track who is reading e-books and when and how they read them.
I Don’t Buy Penelope Trunk’s Story
Author Penelope Trunk Takes Advance Then Leaves to Self-Publish Because Publisher Didn’t Know Online Marketing
HarperCollins CMO Angela Tribelli: The Outsider
It might just take a publishing industry outsider to solve the current marketing challenges facing publishers. We spoke with Angela Tribelli, the new HarperCollins chief marketing officer who comes from outside the industry, about marketing analytics, the recent sales reorganization at HarperCollins, and why publishers need to think more like direct marketers.
Another Publisher Goes Direct to Readers as HarperCollins Launches Community Reading Site for Teens
As part of a larger strategy to engage more directly with readers, HarperCollins has launched a community reading site aimed at connecting teens with the publisher’s books and authors. Increasingly, publishers are going directly to the consumer to sell and market their wares — and also to acquire data.
