Ebook Marketing: New Skills and Fresh Opportunities (WEBcast 10/25/11) October 6, 2011 | DBW | 5 Free 1-hour WEBcast presented by Digital Book World and Ingram Content on October 25th at 1 PM ET / 10 AM PT
DBW Insights: Fauzia Burke, President of FSB Associates September 21, 2011 | Rich Fahle | 2 “The ROI a lot of times is building that brand for the author so they can take advantage of different opportunities.” – Fauzia Burke
DBW Insights: Melanie Notkin, Author and Founder, Savvy Auntie August 29, 2011 | Rich Fahle | 6 Melanie Notkin on building her platform in a niche and marketing to her audience.
A Ticket to The Night Circus July 7, 2011 | Yvette M. Chin | 8 A debut novel. A digital marketing campaign…. A paradigm shift?
DBW Insights: Gretchen Rubin June 28, 2011 | Rich Fahle | 0 “For me, writing a blog seemed incredibly new, incredibly intimidating, but I thought, ‘Well, I’ll give it a shot.’” Gretchen Rubin
Co-Creating Value with Audiences – 7th Son: Obsidian June 21, 2011 | DBW | 11 Scott Walker | It does not require a large budget to make the connection between creator and audience. Here’s how one author did it.
8 Ways to Develop Better Relationships with Bloggers June 8, 2011 | DBW | 6 Fauzia Burke | A relationship with bloggers built on mutual respect, trust, and consistency is a must for any publicist.
Ebook MarketView: The Value of Promoting the First Title of a Series June 7, 2011 | Dan Lubart | 6 Dan Lubart | Publishers and authors stand to make huge gains from smart promotion of a first title, under the right conditions.
Book Video: Not an Oxymoron Anymore June 1, 2011 | Rich Fahle | 12 Rich Fahle | Book trailers often lack the pass-along factor because many of these videos are, well, not very good.
The State of the Market with Impelsys Founder Sameer Shariff May 6, 2011 | Yvette M. Chin | 2 “The growth horizon is massive.” Sameer Shariff
DBW Weekly Roundup, 4/28/11 April 28, 2011 | Yvette M. Chin | 0 This week: value propositions and ebooks, lessons from marketing, and more!
Direct to Reader: Best Practices for Publishers (Roundtable 4/21/11) April 12, 2011 | DBW | 4 DBW Roundtable: 4/14 | Topic: Direct to Consumer Models for Publishers Direct to Reader: Best Practices for Publishers (Roundtable 4/21/11) [ 1:02:23 ]
Your Backlist Is a Veritable Gold Mine April 12, 2011 | Carolyn McCray | 5 Carolyn McCray | Backlist titles are hidden gems, and promoting your backlist is a simple way of boosting sales.
Discoverability Online: Helping Readers Find Your Titles (Roundtable 4/7/11) April 1, 2011 | Matt Mullin | 7 DBW Roundtable: 4/7 | Topic: Making Online Titles More Visible Discoverability Online: Helping Readers Find Your Titles [ 58:06 ]
Turn the Ebook Upside Down, Shake Well Before Serving March 31, 2011 | DBW | 16 Gabriel Paul | We need to reverse the way books are created, negotiated and sold.
DBW Insights: Scott Waxman March 31, 2011 | Rich Fahle | 1 “The role of the agent has always been to find great projects. Now, you have to figure out ways to get them out there.” Scott Waxman
DBW Weekly Roundup: 3/31/11 March 31, 2011 | DBW | 0 The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
Anatomy of a Successful Ebook Giveaway, Continued March 25, 2011 | Carolyn McCray | 17 Carolyn McCray | Implementing a successful ebook giveaway and achieving four measurable marketing goals.
DBW Insights: David Steinberger March 22, 2011 | Rich Fahle | 3 “I think one of the things that we’re going to see over the next year is social media really come to the book publishing industry.” David Steinberger
The Anatomy of a Successful Ebook Giveaway March 22, 2011 | Carolyn McCray | 23 Carolyn McCray | Crafting an effective marketing strategy with four measurable goals
Library Ebooks: Towards a Cooperative Business Model (Roundtable: 3/24/11) March 17, 2011 | DBW | 8 DBW Roundtable: 3/24 | Topic: Ebooks in Libraries DBW Roundtable: Library Ebooks [ 1:02:58 ]
DBW Insights: Rachel Chou March 10, 2011 | Rich Fahle | 0 “You need to be flexible and able to change your course of action.” Rachel Chou
DBW Insights: Deborah Forte February 23, 2011 | Rich Fahle | 1 “It always starts with the content… the technology never drives adoption.” Deborah Forte
DBW Insights: Michael Hyatt February 23, 2011 | Rich Fahle | 3 “Publishers are going to have to work at bundling their products, or making that an option.” Michael Hyatt
Know Thy Reader (DBW Roundtable: 2/24/11) February 23, 2011 | DBW | 4 Topic: Know Thy Reader (Now, More Than Ever) | DBW Roundtable: 2/24/11 Know Thy Reader (Now, More Than Ever) [ 1:00:36 ]
DBW Insights: Jane Friedman February 17, 2011 | Rich Fahle | 3 “I’m out of the advance business, and I’m out of the inventory business.” Jane Friedman
Can Publishers Compete on Tech’s Cutting Edge? February 11, 2011 | DBW | 8 Mary Kole | “It sure is sharp and fun up there, but it’s easy to lose one’s footing.”
DBW Weekly Roundup: 2/11/2011 February 11, 2011 | DBW | 0 The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
Author Branding: Make it Memorable January 18, 2011 | DBW | 10 Sarah Wendell | “Building a brand name is not about selling books – it’s about making your name memorable.”
The Power of the Quiet Social Book January 12, 2011 | DBW | 9 Kathy Meis | “Publishers can try it all. But they know, if Martha next door tells her friend Mary to read Franzen… sold!”
DBW Weekly Roundup: 1/7/11 January 7, 2011 | DBW | 1 The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
One CEO’s View of the Future of Publishing January 4, 2011 | David Nussbaum | 9 David Nussbaum | “We learn more about consumers of our content — what they buy, when and why — each and every day.”
A Modest Proposal for Book Marketing December 24, 2010 | DBW | 2 Mike Shatzkin | “The principle is that ‘investment marketing’ must replace ‘expensed marketing.’”
Digital Book World
Digital Book World