Marketing & Discovery

author, marketing, facebook, twitter, webinar, website

5 Online Marketing Trends Authors Should Consider

Recently I had two different companies come to the house for some home interior improvements. Both of these men pulled out their iPads and showed me samples of different designs to choose from. All I could think was: What did people do before iPads? And, how did we even get by growing up without...

author, marketing, facebook, twitter, webinar, website

5 Online Marketing Trends Authors Should Consider

Recently I had two different companies come to the house for some home interior improvements. Both of these men pulled out their iPads and showed me samples of different designs to choose from. All I could think was: What did people do before iPads? And, how did we even get by growing up without...

publishers, books, ebooks, sales, marketing, authors

How Publishers Can Improve Native Retailing

The evolution of book buying continues to progress from a physical, pick-and-pay method of retailing to a highly sophisticated form of a digital, buy-on-demand model. With the help of native retailing through platforms, like Aer.io, a seller is able to reach potential customers wherever they are and wherever they interact with a book. Publishers...

publishers, books, ebooks, sales, marketing, authors

The Digital Economy Makes Way for Native Retailing

The evolution of book buying continues to progress from a physical, pick-and-pay method of retailing to a highly sophisticated form of a digital, buy-on-demand model. With the help of native retailing through platforms, a seller is able to reach potential customers wherever they are and wherever they interact with a book. Publishers have traditionally...

How Authors Should Develop a Workable Marketing Plan

How Authors Should Develop a Workable Marketing Plan

In part 1 last week, we discussed the two basic questions that should drive any author’s marketing strategy. Below, we show how to turn that strategy into a workable plan. Step 1: Set your tactics Using all you’ve learned above, list every way in which you’ll reach your reader around publication. A classic marketing...

How Authors Should Develop a Workable Marketing Plan

The Author’s Guide to Book Marketing: Part 2

In part 1 last week, we discussed the two basic questions that should drive any author’s marketing strategy. Below, we show how to turn that strategy into a workable plan. Step 1: Set your tactics Using all you’ve learned above, list every way in which you’ll reach your reader around publication. A classic marketing...

How Authors Should Develop a Workable Marketing Plan

The 2 Marketing Questions Every Author Should Ask

I’ve worked in the world of books for over a decade, mostly in marketing, from major houses like Wiley and FSG to Amazon to my current role at the start-up Inkshares, where I’m VP of Marketing & Operations. I’ve worked with hundreds of authors and have even been a part of getting a few...

How Authors Should Develop a Workable Marketing Plan

The Author’s Guide to Book Marketing: Part 1

I’ve worked in the world of books for over a decade, mostly in marketing, from major houses like Wiley and FSG to Amazon to my current role at the start-up Inkshares, where I’m VP of Marketing & Operations. I’ve worked with hundreds of authors and have even been a part of getting a few...

How Authors Should Advertise on Facebook

Why You Should Consider Advertising to Your Own Fans on Facebook

The chatter about Facebook ads in book marketing circles these days is all about building massive email lists and selling books. And although I am in that corner, I also believe that there are many entry-level advertising opportunities for authors with smaller platforms and budgets to grow their fanbases and email lists without breaking...

3 Facebook Marketing Tools for Publishers and Authors

3 Facebook Marketing Tools for Publishers and Authors

With 1.44 billion monthly active users, according to a Pew report and Sprout Social, Facebook is the market leader for social networking sites. That statistic alone makes a compelling case for why publishers and authors should use Facebook to connect with their readership community and promote their books. Yet While Facebook ads are a...

3 Facebook Marketing Tools Publishers and Authors Must Use

3 Facebook Marketing Tools Publishers and Authors Must Use

With 1.44 billion monthly active users, according to a Pew report and Sprout Social, Facebook is the market leader for social networking sites. That statistic alone makes a compelling case for why publishers and authors should use Facebook to connect with their readership community and promote their books. Yet While Facebook ads are a...

How Reedsy Aims to Streamline Indie Publishing

How Reedsy Aims to Streamline Indie Publishing

Since Reedsy’s launch in November 2014, the company has made some interesting moves when it comes to developing its product. At its core, Reedsy—which was founded by Emmanuel Nataf, Matt Cobb, Ricardo Fayet and Vincent Durand—is an online marketplace that connects independent authors with marketing and design professionals. And now, with a new product...

author, indie author, self-publishing, indie publishing

Why Fiction Authors Benefit from Indie Publishing

Independent publishing has changed the way authors look at the industry, with many questioning whether it’s worthwhile to play the waiting game and pray for the payoff from a traditional publisher, or instead take their fate into their own hands. There are clearly benefits and pitfalls to either choice. What authors need to seriously...

The Author's Three-Step Test for Sellability

The Author’s Three-Step Test for Sellability

When it comes to choosing a social media channel for marketing, how often do we consider the channel’s selling potential? If our marketing goal is to build loyal fans and sell more books, a social media channel’s ability to actually sell books should be at the top of the list. And when it comes...

Fauzia Burke

Fauzia Burke Talks New Book on Author Branding

Fauzia Burke is the founding president of FSB Associates, an online publicity and marketing firm that helps build awareness for books and authors. Having started her career in the marketing departments at John Wiley & Sons and Henry Holt, Burke headed out on her own, in 1995, and founded FSB, one of the first...

A Look Forward and Back at Children’s Publishing

A Look Forward and Back at Children’s Publishing

February is a great time to talk about children’s books, in the aftermath of Toy Fair, Digital Kids, the MidWinter ALA and its accompanying Newbery, Caldecott and other awards, presented in January. While publishing for the adult market has its rewards and sense of community, children’s publishing has an infectious enthusiasm and sense of...

How to Understand Your Book’s Audience

How to Understand Your Book’s Audience

Peter McCarthy is the co-founder and chief creative officer of The Logical Marketing Agency. He is a technical marketing executive with more than 20 years experience in trade publishing, including in senior executive roles at Penguin and Random House, where he headed up marketing innovation efforts. In his role at The Logical Marketing Agency, McCarthy...

What Books Have the X-Factor?

What Books Have the X-Factor?

In 2003, business writer and strategist Fred Reicheld introduced the concept of the “Net Promoter Score” in the Harvard Business Review as the “one number you need to grow.” The score is a simple but highly effective tool for measuring customer satisfaction. The Net Promoter Score is based on a simple question: Would you...

Is Self-Publishing Coming of Age in the Digital World?

Is Self-Publishing Coming of Age in the Digital World?

Erotic novel Fifty Shades of Grey began life as a humble, self-published ebook, unable to satisfy the tastes of traditional publishers. Within a few years it had achieved domination on a global scale, spawning a series that has sold more than 125 million copies. E. L. James’s personal story has become a tantalizing fantasy...

How Amazon Could Open ‘Profitable’ Retail Stores

How Amazon Could Open ‘Profitable’ Retail Stores

A Wall Street Journal story has propelled a rumor that Amazon will open 400 or more stores in malls into industry discussion. Nobody really knows whether it is true and, as I write this, Amazon has not commented for the record. If it is true, then I certainly am guilty of one wrong prediction....

Books That Don’t Start Strong Will Lose the Reader

Books That Don’t Start Strong Will Lose the Reader

“In the first post in this series, I introduced the notion of the ‘Internet of Bookish Things’ to describe how (e)books were now nodes on the Internet that could record how books are being read,” writes Andrew Rhomberg in a blog post for Digital Book World. “And in last week’s post, ‘Reading Fast and...

A Look at How Three Publishers Are Doing It

Three Brilliant Publishers Doing Things Differently

The publishing industry has encountered plenty of change in the past decade, most acutely due to the consumers’ mass adoption of digital content, which has been widely reported. Accordingly, the old stalwarts have been forced to adapt in a competitive environment, and this has opened up opportunities for smaller, more agile publishing groups to...

What’s Your Mobile, Snackable Content Strategy?

What’s Your Mobile, Snackable Content Strategy?

Last week I highlighted some of the more interesting findings reported in a document Google published called Micro-Moments: Your Guide to Winning the Shift to Mobile. This week I want to focus on a couple other important points in that document, as well as provide an example of how publishers need to leverage the...

What Goes into a Successful Marketing Plan?

What Goes into a Successful Marketing Plan?

Today’s readers and book buyers are savvy. Ads are not enough to get a potential customer’s attention, and being bombarded daily with emails, texts, posts, tweets, shares, images and videos makes it incredibly easy, and more likely, for people to ignore ads. In fact, people are going out of their way to avoid ads,...

Who’s Afraid of Reader Analytics?

10 Industry Predictions for 2016

When trends become clear—from self-publishing to writer events to the boutique model of the industry to the re-growth of print sales and large publisher consolidation—I regularly point out in the office that I predicted them two or three years ago. Given that I’m generally met with bemused looks, I thought I would make an...

Why Authors and Publishers Should Embrace Automation

Why Authors and Publishers Should Embrace Automation

Publishing houses have long complained about feeling the squeeze as the industry evolves. This is the reason they cite for lower advances, slashed marketing budgets, taking on less manuscripts and an overall drought of available resources. The industry has changed, which is old news, but what hasn’t is the approach to the problem. We...

5 Tools That Can Double Your Ebook Sales

5 Tools That Can Double Your Ebook Sales

Thousands of writers use our sales tool, Selz, to sell their ebooks, so we analyzed the sales of those in the top 10th percentile to find out how they are so successful. Here are the five most common tools used by our top sellers to drive sales. Tool #1: Abandoned Cart Ebook buyers put...

Taste-Test Your Books: The Secret Sauce to Boost Sales

Taste-Test Your Books: The Secret Sauce to Boost Sales

The publishing business is one of the few industries with the audacity to create a lot of new products without testing them on consumers first. Imagine running a restaurant and never taste-testing new recipes before serving them to customers. Or imagine automobile companies trying to sell cars without test-driving the vehicle first. What if Hollywood...

Social Media Marketing Must Be Relevant

How to Reach the Right Audience on Social Media

In her fourth post in a five-part series for Digital Book World on social media marketing, Chris Syme stresses the importance of delivering relevant content in order to drive sales. “Relevance is not about being cutting edge or participating in the latest fad,” Syme writes. “When it comes to social media, relevance is about...