Marketing & Discovery

publishers, data, big data

What the Panama Papers Tell Publishers About Big Data

The release of the Panama Papers earlier this year unveiled a global conspiracy of tax evasion and money laundering by some of the world’s most powerful politicians, officials and businesses. Just a month ago, new revelations showed that corrupt officials across Africa have used shell companies to hide profits from the sale of natural...

marketing, books, authors

The Author’s Guide to Book Marketing

I’ve worked in the world of books for over a decade, mostly in marketing, from major houses like Wiley and FSG to Amazon to my current role at the start-up Inkshares, where I’m VP of Marketing & Operations. I’ve worked with hundreds of authors and have even been a part of getting a few...

authors, facebook, marketing, books, sales

3 Facebook Changes Authors Need to Know About

The competition to be king of the social media hill is hotter than ever, and Facebook cannot coast just because it’s on top. Snapchat and Twitter are making changes regularly to try to woo users to their platforms. In order to stay on top, therefore, Facebook needs to constantly innovate. You can always expect...

authors, facebook, marketing, books, sales

3 Facebook Changes You Need to Know About

The competition to be king of the social media hill is hotter than ever, and Facebook cannot coast just because it’s on top. Snapchat and Twitter are making changes regularly to try to woo users to their platforms. In order to stay on top, therefore, Facebook needs to constantly innovate. You can always expect...

marketing, authors, books, sales, social media

11 Ways Authors Can Overcome Marketing Dread

I was with a group of authors the other day when the conversation took a turn toward marketing. The group was unanimous in the declaration that they loved to write but loathed to market their work. Whether they were self-published or worked with a more traditional publishing house, whether they sold most of their...

marketing, authors, books, sales, social media

11 Ways to Overcome Marketing Dread

I was with a group of authors the other day when the conversation took a turn toward marketing. The group was unanimous in the declaration that they loved to write but loathed to market their work. Whether they were self-published or worked with a more traditional publishing house, whether they sold most of their...

machine learning, publishers, data, search

Why Publishers Will Need to Embrace Machine Learning

Over the past few weeks, Mike Shatzkin, Neil Balthaser and Ali Albazaz have debated whether machine learning systems will be able to predict a bestseller. It’s been an interesting exchange about the value provided by today’s publishing organizations and the future of predictive analysis. That said, the growing deployment of machine learning systems raises...

ebooks, pdf, ocr, scan, agents, authors, publishers

4 Steps to Build a Strong Author Platform

For some writers, building a strong author platform comes naturally, but for others, this extroverted activity of networking takes a lot of work. Whether it feels comfortable or not, the reality is that an author’s work needs to reach the right community of readers to be successful. This means that one of the most...

ebooks, pdf, ocr, scan, agents, authors, publishers

4 Steps to Build a Strong Author Platform

For some writers, building a strong author platform comes naturally, but for others, this extroverted activity of networking takes a lot of work. Whether it feels comfortable or not, the reality is that an author’s work needs to reach the right community of readers to be successful. This means that one of the most...

machine learning, publishers, data, big data

How Machine Learning Can Help Predict a Bestseller

Last month, Mike Shatzkin wrote a blog post titled “Full text examination by computer is very unlikely to predict bestsellers,” in which he described how the claims of the creation of an algorithm that predicts bestsellers, as outlined in a new book The Bestseller Code: Anatomy of the Blockbuster Novel, are impossible. While I...

ebooks, authors, sales, self-publishing, marketing

How Indie Authors Should Price a Book for Optimal Success

Sometimes the simplest thing you can do to give your book a boost is play around with the pricing. It’s one thing to have a book, but it’s quite another to have one that actually sells. You have probably heard this from other indie authors, or even experienced it yourself. Your book gets added to...

marketing, books, book marketing, publicity, authors

What Does Book Marketing Look Like Today?

Having run publishing businesses for 11 years, you would assume that I would know the answer to that seemingly basic question. But, speaking honestly, I’m not sure that I do. And I’m not sure that many other publishers do, either. This isn’t a criticism of publishers’ marketing campaigns—there are clearly some very successful ones—but...

marketing, books, book marketing, publicity, authors

What Is Book Marketing Anyway?

Having run publishing businesses for 11 years, you would assume that I would know the answer to that seemingly basic question. But, speaking honestly, I’m not sure that I do. And I’m not sure that many other publishers do, either. This isn’t a criticism of publishers’ marketing campaigns—there are clearly some very successful ones—but...

authors, self-publishing, books, ebooks, editing, covers, proofreading

3 Keys to Self-Publishing from a Space Shuttle Engineer

The journey to writing and launching that first book is one of the most challenging things anyone can do in their professional career. You’re constantly out of your comfort zone, having to learn a myriad of new things, and must wear every hat in the business realm. It’s no wonder that as many as...

authors, books, ebooks, content, brand, author platform

How Self-Published Authors Should Market Their Books

This is part six of a six-part series. You’ve written your book, had it edited, sorted out the formatting and typesetting and done everything you can to make sure it’s as good as it possibly can be. Your cover design makes your book stand out to potential readers and you’ve polished the blurb until...

author, marketing, facebook, twitter, webinar, website

5 Online Marketing Trends Authors Should Consider

Recently I had two different companies come to the house for some home interior improvements. Both of these men pulled out their iPads and showed me samples of different designs to choose from. All I could think was: What did people do before iPads? And, how did we even get by growing up without...

author, marketing, facebook, twitter, webinar, website

5 Online Marketing Trends Authors Should Consider

Recently I had two different companies come to the house for some home interior improvements. Both of these men pulled out their iPads and showed me samples of different designs to choose from. All I could think was: What did people do before iPads? And, how did we even get by growing up without...

publishers, data, big data

How Publishers Can Improve Native Retailing

The evolution of book buying continues to progress from a physical, pick-and-pay method of retailing to a highly sophisticated form of a digital, buy-on-demand model. With the help of native retailing through platforms, like Aer.io, a seller is able to reach potential customers wherever they are and wherever they interact with a book. Publishers...

publishers, data, big data

The Digital Economy Makes Way for Native Retailing

The evolution of book buying continues to progress from a physical, pick-and-pay method of retailing to a highly sophisticated form of a digital, buy-on-demand model. With the help of native retailing through platforms, a seller is able to reach potential customers wherever they are and wherever they interact with a book. Publishers have traditionally...

marketing, books, authors

How Authors Should Develop a Workable Marketing Plan

In part 1 last week, we discussed the two basic questions that should drive any author’s marketing strategy. Below, we show how to turn that strategy into a workable plan. Step 1: Set your tactics Using all you’ve learned above, list every way in which you’ll reach your reader around publication. A classic marketing...

marketing, books, authors

The Author’s Guide to Book Marketing: Part 2

In part 1 last week, we discussed the two basic questions that should drive any author’s marketing strategy. Below, we show how to turn that strategy into a workable plan. Step 1: Set your tactics Using all you’ve learned above, list every way in which you’ll reach your reader around publication. A classic marketing...

marketing, books, authors

The 2 Marketing Questions Every Author Should Ask

I’ve worked in the world of books for over a decade, mostly in marketing, from major houses like Wiley and FSG to Amazon to my current role at the start-up Inkshares, where I’m VP of Marketing & Operations. I’ve worked with hundreds of authors and have even been a part of getting a few...

marketing, books, authors

The Author’s Guide to Book Marketing: Part 1

I’ve worked in the world of books for over a decade, mostly in marketing, from major houses like Wiley and FSG to Amazon to my current role at the start-up Inkshares, where I’m VP of Marketing & Operations. I’ve worked with hundreds of authors and have even been a part of getting a few...

How Authors Should Advertise on Facebook

Why You Should Consider Advertising to Your Own Fans on Facebook

The chatter about Facebook ads in book marketing circles these days is all about building massive email lists and selling books. And although I am in that corner, I also believe that there are many entry-level advertising opportunities for authors with smaller platforms and budgets to grow their fanbases and email lists without breaking...

3 Facebook Marketing Tools for Publishers and Authors

3 Facebook Marketing Tools for Publishers and Authors

With 1.44 billion monthly active users, according to a Pew report and Sprout Social, Facebook is the market leader for social networking sites. That statistic alone makes a compelling case for why publishers and authors should use Facebook to connect with their readership community and promote their books. Yet While Facebook ads are a...

3 Facebook Marketing Tools Publishers and Authors Must Use

3 Facebook Marketing Tools Publishers and Authors Must Use

With 1.44 billion monthly active users, according to a Pew report and Sprout Social, Facebook is the market leader for social networking sites. That statistic alone makes a compelling case for why publishers and authors should use Facebook to connect with their readership community and promote their books. Yet While Facebook ads are a...

How Reedsy Aims to Streamline Indie Publishing

How Reedsy Aims to Streamline Indie Publishing

Since Reedsy’s launch in November 2014, the company has made some interesting moves when it comes to developing its product. At its core, Reedsy—which was founded by Emmanuel Nataf, Matt Cobb, Ricardo Fayet and Vincent Durand—is an online marketplace that connects independent authors with marketing and design professionals. And now, with a new product...

author, indie author, self-publishing, indie publishing

Why Fiction Authors Benefit from Indie Publishing

Independent publishing has changed the way authors look at the industry, with many questioning whether it’s worthwhile to play the waiting game and pray for the payoff from a traditional publisher, or instead take their fate into their own hands. There are clearly benefits and pitfalls to either choice. What authors need to seriously...

The Author's Three-Step Test for Sellability

The Author’s Three-Step Test for Sellability

When it comes to choosing a social media channel for marketing, how often do we consider the channel’s selling potential? If our marketing goal is to build loyal fans and sell more books, a social media channel’s ability to actually sell books should be at the top of the list. And when it comes...