Marketing & Discovery

4 Steps to Build a Strong Author Platform

4 Steps to Build a Strong Author Platform

For some writers, building a strong author platform comes naturally, but for others, this extroverted activity of networking takes a lot of work. Whether it feels comfortable or not, the reality is that an author’s work needs to reach the right community of readers to be successful. This means that one of the most...

4 Steps to Build a Strong Author Platform

4 Steps to Build a Strong Author Platform

For some writers, building a strong author platform comes naturally, but for others, this extroverted activity of networking takes a lot of work. Whether it feels comfortable or not, the reality is that an author’s work needs to reach the right community of readers to be successful. This means that one of the most...

machine learning, publishers, data, big data

How Machine Learning Can Help Predict a Bestseller

Last month, Mike Shatzkin wrote a blog post titled “Full text examination by computer is very unlikely to predict bestsellers,” in which he described how the claims of the creation of an algorithm that predicts bestsellers, as outlined in a new book The Bestseller Code: Anatomy of the Blockbuster Novel, are impossible. While I...

ebooks, authors, sales, self-publishing, marketing

How Indie Authors Should Price a Book for Optimal Success

Sometimes the simplest thing you can do to give your book a boost is play around with the pricing. It’s one thing to have a book, but it’s quite another to have one that actually sells. You have probably heard this from other indie authors, or even experienced it yourself. Your book gets added to...

marketing, books, book marketing, publicity, authors

What Does Book Marketing Look Like Today?

Having run publishing businesses for 11 years, you would assume that I would know the answer to that seemingly basic question. But, speaking honestly, I’m not sure that I do. And I’m not sure that many other publishers do, either. This isn’t a criticism of publishers’ marketing campaigns—there are clearly some very successful ones—but...

marketing, books, book marketing, publicity, authors

What Is Book Marketing Anyway?

Having run publishing businesses for 11 years, you would assume that I would know the answer to that seemingly basic question. But, speaking honestly, I’m not sure that I do. And I’m not sure that many other publishers do, either. This isn’t a criticism of publishers’ marketing campaigns—there are clearly some very successful ones—but...

authors, self-publishing, books, ebooks, editing, covers, proofreading

3 Keys to Self-Publishing from a Space Shuttle Engineer

The journey to writing and launching that first book is one of the most challenging things anyone can do in their professional career. You’re constantly out of your comfort zone, having to learn a myriad of new things, and must wear every hat in the business realm. It’s no wonder that as many as...

self-publishing, authors, marketing, books, ebooks

How Self-Published Authors Should Market Their Books

This is part six of a six-part series. You’ve written your book, had it edited, sorted out the formatting and typesetting and done everything you can to make sure it’s as good as it possibly can be. Your cover design makes your book stand out to potential readers and you’ve polished the blurb until...

author, marketing, facebook, twitter, webinar, website

5 Online Marketing Trends Authors Should Consider

Recently I had two different companies come to the house for some home interior improvements. Both of these men pulled out their iPads and showed me samples of different designs to choose from. All I could think was: What did people do before iPads? And, how did we even get by growing up without...

author, marketing, facebook, twitter, webinar, website

5 Online Marketing Trends Authors Should Consider

Recently I had two different companies come to the house for some home interior improvements. Both of these men pulled out their iPads and showed me samples of different designs to choose from. All I could think was: What did people do before iPads? And, how did we even get by growing up without...

publishers, books, ebooks, sales, marketing, authors

How Publishers Can Improve Native Retailing

The evolution of book buying continues to progress from a physical, pick-and-pay method of retailing to a highly sophisticated form of a digital, buy-on-demand model. With the help of native retailing through platforms, like Aer.io, a seller is able to reach potential customers wherever they are and wherever they interact with a book. Publishers...

publishers, books, ebooks, sales, marketing, authors

The Digital Economy Makes Way for Native Retailing

The evolution of book buying continues to progress from a physical, pick-and-pay method of retailing to a highly sophisticated form of a digital, buy-on-demand model. With the help of native retailing through platforms, a seller is able to reach potential customers wherever they are and wherever they interact with a book. Publishers have traditionally...

How Authors Should Develop a Workable Marketing Plan

How Authors Should Develop a Workable Marketing Plan

In part 1 last week, we discussed the two basic questions that should drive any author’s marketing strategy. Below, we show how to turn that strategy into a workable plan. Step 1: Set your tactics Using all you’ve learned above, list every way in which you’ll reach your reader around publication. A classic marketing...

How Authors Should Develop a Workable Marketing Plan

The Author’s Guide to Book Marketing: Part 2

In part 1 last week, we discussed the two basic questions that should drive any author’s marketing strategy. Below, we show how to turn that strategy into a workable plan. Step 1: Set your tactics Using all you’ve learned above, list every way in which you’ll reach your reader around publication. A classic marketing...

How Authors Should Develop a Workable Marketing Plan

The 2 Marketing Questions Every Author Should Ask

I’ve worked in the world of books for over a decade, mostly in marketing, from major houses like Wiley and FSG to Amazon to my current role at the start-up Inkshares, where I’m VP of Marketing & Operations. I’ve worked with hundreds of authors and have even been a part of getting a few...

How Authors Should Develop a Workable Marketing Plan

The Author’s Guide to Book Marketing: Part 1

I’ve worked in the world of books for over a decade, mostly in marketing, from major houses like Wiley and FSG to Amazon to my current role at the start-up Inkshares, where I’m VP of Marketing & Operations. I’ve worked with hundreds of authors and have even been a part of getting a few...

How Authors Should Advertise on Facebook

Why You Should Consider Advertising to Your Own Fans on Facebook

The chatter about Facebook ads in book marketing circles these days is all about building massive email lists and selling books. And although I am in that corner, I also believe that there are many entry-level advertising opportunities for authors with smaller platforms and budgets to grow their fanbases and email lists without breaking...

3 Facebook Marketing Tools for Publishers and Authors

3 Facebook Marketing Tools for Publishers and Authors

With 1.44 billion monthly active users, according to a Pew report and Sprout Social, Facebook is the market leader for social networking sites. That statistic alone makes a compelling case for why publishers and authors should use Facebook to connect with their readership community and promote their books. Yet While Facebook ads are a...

3 Facebook Marketing Tools Publishers and Authors Must Use

3 Facebook Marketing Tools Publishers and Authors Must Use

With 1.44 billion monthly active users, according to a Pew report and Sprout Social, Facebook is the market leader for social networking sites. That statistic alone makes a compelling case for why publishers and authors should use Facebook to connect with their readership community and promote their books. Yet While Facebook ads are a...

How Reedsy Aims to Streamline Indie Publishing

How Reedsy Aims to Streamline Indie Publishing

Since Reedsy’s launch in November 2014, the company has made some interesting moves when it comes to developing its product. At its core, Reedsy—which was founded by Emmanuel Nataf, Matt Cobb, Ricardo Fayet and Vincent Durand—is an online marketplace that connects independent authors with marketing and design professionals. And now, with a new product...

author, indie author, self-publishing, indie publishing

Why Fiction Authors Benefit from Indie Publishing

Independent publishing has changed the way authors look at the industry, with many questioning whether it’s worthwhile to play the waiting game and pray for the payoff from a traditional publisher, or instead take their fate into their own hands. There are clearly benefits and pitfalls to either choice. What authors need to seriously...

The Author's Three-Step Test for Sellability

The Author’s Three-Step Test for Sellability

When it comes to choosing a social media channel for marketing, how often do we consider the channel’s selling potential? If our marketing goal is to build loyal fans and sell more books, a social media channel’s ability to actually sell books should be at the top of the list. And when it comes...

Fauzia Burke

Fauzia Burke Talks New Book on Author Branding

Fauzia Burke is the founding president of FSB Associates, an online publicity and marketing firm that helps build awareness for books and authors. Having started her career in the marketing departments at John Wiley & Sons and Henry Holt, Burke headed out on her own, in 1995, and founded FSB, one of the first...

A Look Forward and Back at Children’s Publishing

A Look Forward and Back at Children’s Publishing

February is a great time to talk about children’s books, in the aftermath of Toy Fair, Digital Kids, the MidWinter ALA and its accompanying Newbery, Caldecott and other awards, presented in January. While publishing for the adult market has its rewards and sense of community, children’s publishing has an infectious enthusiasm and sense of...

How to Understand Your Book’s Audience

How to Understand Your Book’s Audience

Peter McCarthy is the co-founder and chief creative officer of The Logical Marketing Agency. He is a technical marketing executive with more than 20 years experience in trade publishing, including in senior executive roles at Penguin and Random House, where he headed up marketing innovation efforts. In his role at The Logical Marketing Agency, McCarthy...

What Books Have the X-Factor?

What Books Have the X-Factor?

In 2003, business writer and strategist Fred Reicheld introduced the concept of the “Net Promoter Score” in the Harvard Business Review as the “one number you need to grow.” The score is a simple but highly effective tool for measuring customer satisfaction. The Net Promoter Score is based on a simple question: Would you...

Is Self-Publishing Coming of Age in the Digital World?

Is Self-Publishing Coming of Age in the Digital World?

Erotic novel Fifty Shades of Grey began life as a humble, self-published ebook, unable to satisfy the tastes of traditional publishers. Within a few years it had achieved domination on a global scale, spawning a series that has sold more than 125 million copies. E. L. James’s personal story has become a tantalizing fantasy...

How Amazon Could Open ‘Profitable’ Retail Stores

How Amazon Could Open ‘Profitable’ Retail Stores

A Wall Street Journal story has propelled a rumor that Amazon will open 400 or more stores in malls into industry discussion. Nobody really knows whether it is true and, as I write this, Amazon has not commented for the record. If it is true, then I certainly am guilty of one wrong prediction....