Marketing & Discovery

How Amazon Could Open ‘Profitable’ Retail Stores

How Amazon Could Open ‘Profitable’ Retail Stores

A Wall Street Journal story has propelled a rumor that Amazon will open 400 or more stores in malls into industry discussion. Nobody really knows whether it is true and, as I write this, Amazon has not commented for the record. If it is true, then I certainly am guilty of one wrong prediction....

Books That Don’t Start Strong Will Lose the Reader

Books That Don’t Start Strong Will Lose the Reader

“In the first post in this series, I introduced the notion of the ‘Internet of Bookish Things’ to describe how (e)books were now nodes on the Internet that could record how books are being read,” writes Andrew Rhomberg in a blog post for Digital Book World. “And in last week’s post, ‘Reading Fast and...

A Look at How Three Publishers Are Doing It

Three Brilliant Publishers Doing Things Differently

The publishing industry has encountered plenty of change in the past decade, most acutely due to the consumers’ mass adoption of digital content, which has been widely reported. Accordingly, the old stalwarts have been forced to adapt in a competitive environment, and this has opened up opportunities for smaller, more agile publishing groups to...

What’s Your Mobile, Snackable Content Strategy?

What’s Your Mobile, Snackable Content Strategy?

Last week I highlighted some of the more interesting findings reported in a document Google published called Micro-Moments: Your Guide to Winning the Shift to Mobile. This week I want to focus on a couple other important points in that document, as well as provide an example of how publishers need to leverage the...

What Goes into a Successful Marketing Plan?

What Goes into a Successful Marketing Plan?

Today’s readers and book buyers are savvy. Ads are not enough to get a potential customer’s attention, and being bombarded daily with emails, texts, posts, tweets, shares, images and videos makes it incredibly easy, and more likely, for people to ignore ads. In fact, people are going out of their way to avoid ads,...

10 Industry Predictions for 2016

10 Industry Predictions for 2016

When trends become clear—from self-publishing to writer events to the boutique model of the industry to the re-growth of print sales and large publisher consolidation—I regularly point out in the office that I predicted them two or three years ago. Given that I’m generally met with bemused looks, I thought I would make an...

Why Authors and Publishers Should Embrace Automation

Why Authors and Publishers Should Embrace Automation

Publishing houses have long complained about feeling the squeeze as the industry evolves. This is the reason they cite for lower advances, slashed marketing budgets, taking on less manuscripts and an overall drought of available resources. The industry has changed, which is old news, but what hasn’t is the approach to the problem. We...

5 Tools That Can Double Your Ebook Sales

5 Tools That Can Double Your Ebook Sales

Thousands of writers use our sales tool, Selz, to sell their ebooks, so we analyzed the sales of those in the top 10th percentile to find out how they are so successful. Here are the five most common tools used by our top sellers to drive sales. Tool #1: Abandoned Cart Ebook buyers put...

Taste-Test Your Books: The Secret Sauce to Boost Sales

Taste-Test Your Books: The Secret Sauce to Boost Sales

The publishing business is one of the few industries with the audacity to create a lot of new products without testing them on consumers first. Imagine running a restaurant and never taste-testing new recipes before serving them to customers. Or imagine automobile companies trying to sell cars without test-driving the vehicle first. What if Hollywood...

Social Media Marketing Must Be Relevant

How to Reach the Right Audience on Social Media

In her fourth post in a five-part series for Digital Book World on social media marketing, Chris Syme stresses the importance of delivering relevant content in order to drive sales. “Relevance is not about being cutting edge or participating in the latest fad,” Syme writes. “When it comes to social media, relevance is about...

Social Media Marketing Must Be Relevant

Social Media Marketing Must Be Relevant

We often confuse relevance with creativity. Relevance is not about being cutting edge or participating in the latest fad. When it comes to social media, relevance is about delivering the right message to the right person at the right time through the right channel. Sometimes it’s actually easier to understand relevance by looking at...

This Is How You Use Facebook to Sell Books

This Is How You Use Facebook to Sell Books

Digital Book World has been hosting a discussion over the last two weeks about the effectiveness of authors using Facebook to try to sell their books. One author said the platform should be an author’s marketing base. Another said it was a complete waste of time and money. Mark Dawson, a best-selling self-published author,...

This Is How You Use Facebook to Sell Books

This Is How You Use Facebook to Sell Books

I read the recent DBW piece “Why Facebook Cannot Help You Sell Books” with surprise, and I respectfully disagree with its contentions. I’m pretty much the definition of a midlist author: I write full-time, I’ve hit a few Amazon best-seller lists over the last couple years, and readers seem to enjoy my books. I...

How Publishers Need to Rethink Marketing

How Publishers Need to Rethink Marketing

“There have been two enduring realities about the marketing publishers have always done for their books,” Mike Shatzkin writes in a blog post for DBW. Marketing copy was written by somebody with knowledge of what was inside the book. “The conviction,” Shatzkin writes, “has always been that intimate knowledge of what is in a...

How Publishers Need to Rethink Marketing

How Publishers Need to Rethink Marketing

There have been two enduring realities about the marketing publishers have always done for their books. Marketing copy, starting with the descriptions of books publishers created for all purposes, was done by somebody with real knowledge of what was inside the book. The conviction has always been that intimate knowledge of what is in...

Social Media Marketing Must Be Audience-Specific

Social Media Marketing Must Be Audience-Specific

Social media marketing functions best when audience dictates channel and message. Today, though, much of our marketing efforts are backwards. We think a channel such as Facebook will deliver an audience, but a channel merely delivers a message to an audience we have already built. Your audience is a critical asset, and social media...

Why Facebook Cannot Help You Sell Books

Why Facebook Will Not Help You Sell Books

“As an author, book marketer and social media specialist, I cannot think of a single more wasteful thing an author can do for book sales than to market on Facebook,” writes Michael Alvear in a blog post for DBW, arguing against a recent post in favor of the platform. “Put simply,” Alvear continues, “there...

Why Facebook Cannot Help You Sell Books

Why Facebook Cannot Help You Sell Books

As an author, book marketer and social media specialist, I cannot think of a single more wasteful thing an author can do for book sales than to market on Facebook. Put simply, there is no evidence that Facebook can sell books, unless you’re a celebrity with a mass following. There is, however, plenty of...

What’s Needed to Make a Good Author Marketing Platform

In a blog post for DBW, Reedsy founder Emmanuel Nataf writes that “discoverability is a space Reedsy hasn’t entered… And there are good reasons why.” “Readers don’t have a discoverability problem: everyone and everything from friends to family to newsletters are there to give you ideas for your next read,” Nataf writes. “It’s on...

What We Need to Make a Good Author Marketing Platform

As a founder of Reedsy, I am constantly thinking about how publishing and the publishing community are evolving and innovating. A recurring theme (or buzz word, depending on whom you ask) is “discoverability”—a metric of how easily and efficiently an author’s work is found by new readers. Discoverability is a space Reedsy hasn’t entered...

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DBW Spotlight Launches Today

Digital Book World is proud to announce the launch of DBW Spotlight—a new way for you to dive deeper into the issues that are important to your business. Starting today, our editors will begin devoting each month to putting the spotlight on a topic essential to successful digital publishing. Over the course of the...

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How an Author Should Manage Social Media Marketing

All most authors want to do is write their book. Rarely do they want to actually market it, let alone use social media to do so. One of the key reasons for this, according to Chris Syme in her latest DBW blog post, is that “social media marketing can be a big time suck...

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Introducing DBW Spotlight

Digital Book World is proud to announce the launch of DBW Spotlight—a new way for you to dive deeper into the issues that are important to your business. Starting in September, our editors will devote each month to putting the spotlight on a topic essential to successful digital publishing. Over the course of the...

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Authors’ Social Media Marketing Must Be Sustainable

As an author, “if you have an aversion to social media, it probably stems from an aversion to marketing in general,” writes Chris Syme in a blog post for DBW. Marketing research, though, tells us social media plays a key role in buying decisions, with 71 percent of consumers saying they’re likely to make...

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Social Media Marketing Must Be Sustainable

In How to Market a Book, Joanna Penn writes, “The first job of an author is, of course, to write great books, but these days, their second job is to market them.” Penn goes on to address the misunderstanding many authors have about marketing: I know the very word can be off-putting, but marketing...

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How to Reach Millennial Readers

For book publishers, millennials can be a tricky bunch. They appear to favor print as well as offline, word-of-mouth book recommendations on the one hand, while driving an enormous share of social media activity on the other. Meanwhile, publishers’ marketing resources remain limited, and many are struggling to build relationships with readers where such...

Book Marketing the Old Way Versus the Way That Works Today—Part 3: Ignore the Expensive Launch

Effective book marketing today is a different game than it used to be. This post continues my recent series comparing traditional book marketing methods with newer, more effective strategies. This article (the third installment) focuses on the strategic decision forego a big launch at a book’s introduction into the market. Traditional book publishing once put...

Wattpad: Digital Storytelling With a Social Twist

The digital marketplace has changed the rules for both readers and writers. Authors no longer need to be separated from their readers. Readers no longer have to wait for books to be complete before getting a peek at authors’ work. The landscape for storytelling is changing and one of the leading innovations in this...

Want to Sell More Books? Understand Your Readers

Every self-published author wants to sell the most books possible. But not every book appeals to every reader—not even books that achieve best-seller status. The cold, hard fact is your book has unique characteristics that only interest a select group. The good news is you don’t need to appeal to everyone to experience brisk sales....

Mix of New and Familiar Players, Challenges at BISG Annual Meeting

New entrants and challenges are joining–but not necessarily upending–the old ones in today’s publishing landscape, according to speakers at the Book Industry Study Group (BISG)’s annual meeting in New York City today. The list of new initiatives BISG’s Executive Director Len Vlahos outlined for the coming year reflect that mix of new and familiar terrain: new, more frequent research...

Webcast: Reaching Readers Through Tumblr—How to Leverage the Platform’s Marketing Power

Join Digital Book World on Tuesday, September 30 at 12:00pm ET / 9:00am PT / 5:00pm GMT for a webcast where you will learn how authors and publishers can incorporate Tumblr into a successful book marketing strategy. Authors and book marketing professionals are well aware of the opportunities—and the limitations—of platforms like Facebook and Twitter when it...

6 Steps to Overcoming Social Media Writer’s Block, Part 2

Part 2 in a 2-part series. If you’re an author who currently avoids social media, don’t be embarrassed. Take comfort in knowing you’re not alone. In my work helping authors promote their brands, I’ve only known a couple of writers who are naturals at social media. (Their books sell well, by the way—coincidence? I...