Shatzkin: Three Marketing Mistakes Publishers Make

According to industry consultant and DBW partner Mike Shatzkin, even the largest publishers make big mistakes in digital marketing. Here are three he pointed out in his recent Shatzkin Files post: 1. Creating metadata for back-list titles within imprints and …

Why Are T-Shirts More Valuable Than Ebooks?

My brothers-in-law recently started a T-shirt sales website. Grizz Riley.com sells comfy, cool T-shirts for $25. I fully support their entrepreneurial launch. But I couldn’t help thinking about it in comparison to publishers, selling ebooks for a just couple of bucks. …

What Can Publishers Learn From a VC?

Having been through two funding rounds with a company in publishing, I actually think publishers and venture capitalists (VCs) have more in common than you would think: Both find a project (book/company) that they believe they can add value to …

Vertical Publisher Demos Launches Healthcare Portal to Attract Readers

Vertical healthcare publisher Demos Health has launched DemosHealth.com, a healthcare information and advice portal, in an attempt to attract readers. The publisher has decided to eschew spending resources on other marketing techniques that it deems less effective in the digital …

4 Easy Steps To An Irresistible Book Blurb

The blurb. The back-of-book description. The dust-cover copy. Whatever you call your book’s summary, it’s an important element of your marketing package. How to create a great book description? It comes down to four steps. Here is the formula: (1) …

Making Millions in the Digital Middle

The digital revolution brought forth a frenzied hoard of futurists who declared the publishing industry is dying. They say publishers simply can’t compete with authors who can self-publish or the growing dominance of Amazon. I disagree. I don’t think the …

Authors Connect With Live, Virtual Events

Standing alone on a stage in a nightclub, comedian Wali Collins understands the power of personal engagement. “My joke may succeed or fail, but at least I get immediate feedback,” he said. So when he wrote a self-help book, The …

The Four Types of Authors in the World – Part 1

Every publisher shares a peculiar similarity. From the big New York houses to the small independent startups, a variety of books are created by a variety of writers. Yet, every publisher deals with the same reality. There are only four …

10 Tips for Cost-Effective Multilingual Marketing

Digital publishing is by its nature an international venture. Reaching an international and multilingual readership with your content and marketing initiatives can present quite the challenge, however. Nicole Fonovich, president of Luca Lashes LLC knows about multilingual marketing. The company …

Adobe CEO Calls Publishing A “Consumption Environment”

[Press Release] Technology is Transforming Publishing, Supporting Consumption of Content on Every Device, Adobe CEO Shantanu Narayen Says -Shantanu Narayen, president and CEO of Adobe, presented at Utah Technology Council’s 2013 Hall of Fame Gala- October 15, 2013 SALT LAKE …