Tag archive for ‘Marketing’
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DBW Weekly Roundup: 7/23/10
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eBook vs. Hardcover: Beyond the Headlines
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Defining Failure (Roundtable: 7/15/10)
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How to Measure the Value of Editors
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The “Fail Week” Challenge
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Dan Blank: Putting the “Social” in Social Media
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DBW Weekly Roundup: 7/2/10
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The Self-Publishing Opportunity (Roundtable: 7/1/10)
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Community vs. Commerce (Roundtable: 6/24/10)
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DBW Weekly Roundup: 6/18/10
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Digital Strategies: Learning from RPG Publishers
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Ron Hogan: Putting the Reader First
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BEA 2010: Chaotic, Hopeful, and Worthwhile
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F+W Media, Ingram in eCommerce Collaboration
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Blurring the Lines Between Fiction and Reality
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Live from BEA 2010 (Roundtable: 5/27/10)
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Kate Rados: Digital Ninja, Gadget Geek
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The Amazon Effect (Roundtable: 5/20/10)
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What Will Be the Big Digital Issues in January 2011?
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The Digital Author: New Challenges, Opportunities, Partners
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Is This the Death of Permission Marketing?
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What’s Not to “Like”? (Roundtable: 4/29/10)
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Gretchen Rubin: Social Media Happiness for Authors
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Closing the Gap Between Publishers and Readers
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DBW Conversations: Jane Friedman & Debbie Stier
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Why Don’t Publishers Market ALL of Their Books?
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Should Publishers “Like” Facebook’s Open Graph?
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How Do You Engage Online and Not Get Fired?
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Publishers Need to Fail Better, Cheaper, Faster
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Search 101: Practical SEO/SEM Tactics
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Editorial and Marketing 2.0: Thinking Digitally
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Laura Dawson: Metadata Evangelist
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The iPad, Transmedia, and the Future of Publishers




