Wattpad: Digital Storytelling With a Social Twist

The digital marketplace has changed the rules for both readers and writers. Authors no longer need to be separated from their readers. Readers no longer have to wait for books to be complete before getting a peek at authors’ work. …

Want to Sell More Books? Understand Your Readers

Every self-published author wants to sell the most books possible. But not every book appeals to every reader—not even books that achieve best-seller status. The cold, hard fact is your book has unique characteristics that only interest a select group. The …

Mix of New and Familiar Players, Challenges at BISG Annual Meeting

New entrants and challenges are joining–but not necessarily upending–the old ones in today’s publishing landscape, according to speakers at the Book Industry Study Group (BISG)’s annual meeting in New York City today. The list of new initiatives BISG’s Executive Director Len Vlahos outlined …

An Author Website Checklist

For some publishing projects, it’s unclear who is responsible for what when it comes to marketing. Should the author or the publisher tweet and publish Facebook posts? Who answers reader emails? And, perhaps most importantly, who runs the author website? …

6 Steps to Overcoming Social Media Writer’s Block, Part 1

Part 1 in a 2-part series For self-published ebook authors, there’s one aspect of marketing that offers substantial exposure at a very low price: social media. It’s free, after all, and with social media, you can reach readers throughout the world. …

Four Ways to Rock Goodread’s New “Ask the Author” Feature

Building relationships with readers is a valuable way for an author to grow book sales. The Goodreads book recommendation site has recently extended its author tools with a new feature called “Ask The Author” that allows authors to answer fans’ questions. The way …

Book Email Marketing Start-up Bookbub Raises $3.8 Million in Funding

[Press Release] BookBub Raises $3.8 Million in Series A Funding BookBub today announced it has raised $3.8 million in Series A funding. Investors include NextView Ventures, Founder Collective, Avalon Ventures, and Bloomberg Beta. The company, which helps readers discover limited-time …

Shatzkin: Three Marketing Mistakes Publishers Make

According to industry consultant and DBW partner Mike Shatzkin, even the largest publishers make big mistakes in digital marketing. Here are three he pointed out in his recent Shatzkin Files post: 1. Creating metadata for back-list titles within imprints and …

Why Are T-Shirts More Valuable Than Ebooks?

My brothers-in-law recently started a T-shirt sales website. Grizz Riley.com sells comfy, cool T-shirts for $25. I fully support their entrepreneurial launch. But I couldn’t help thinking about it in comparison to publishers, selling ebooks for a just couple of bucks. …

What Can Publishers Learn From a VC?

Having been through two funding rounds with a company in publishing, I actually think publishers and venture capitalists (VCs) have more in common than you would think: Both find a project (book/company) that they believe they can add value to …