Four Ways to Rock Goodread’s New “Ask the Author” Feature

Building relationships with readers is a valuable way for an author to grow book sales. The Goodreads book recommendation site has recently extended its author tools with a new feature called “Ask The Author” that allows authors to answer fans’ questions. The way …

Book Email Marketing Start-up Bookbub Raises $3.8 Million in Funding

[Press Release] BookBub Raises $3.8 Million in Series A Funding BookBub today announced it has raised $3.8 million in Series A funding. Investors include NextView Ventures, Founder Collective, Avalon Ventures, and Bloomberg Beta. The company, which helps readers discover limited-time …

Shatzkin: Three Marketing Mistakes Publishers Make

According to industry consultant and DBW partner Mike Shatzkin, even the largest publishers make big mistakes in digital marketing. Here are three he pointed out in his recent Shatzkin Files post: 1. Creating metadata for back-list titles within imprints and …

Why Are T-Shirts More Valuable Than Ebooks?

My brothers-in-law recently started a T-shirt sales website. Grizz Riley.com sells comfy, cool T-shirts for $25. I fully support their entrepreneurial launch. But I couldn’t help thinking about it in comparison to publishers, selling ebooks for a just couple of bucks. …

What Can Publishers Learn From a VC?

Having been through two funding rounds with a company in publishing, I actually think publishers and venture capitalists (VCs) have more in common than you would think: Both find a project (book/company) that they believe they can add value to …

Vertical Publisher Demos Launches Healthcare Portal to Attract Readers

Vertical healthcare publisher Demos Health has launched DemosHealth.com, a healthcare information and advice portal, in an attempt to attract readers. The publisher has decided to eschew spending resources on other marketing techniques that it deems less effective in the digital …

4 Easy Steps To An Irresistible Book Blurb

The blurb. The back-of-book description. The dust-cover copy. Whatever you call your book’s summary, it’s an important element of your marketing package. How to create a great book description? It comes down to four steps. Here is the formula: (1) …

Making Millions in the Digital Middle

The digital revolution brought forth a frenzied hoard of futurists who declared the publishing industry is dying. They say publishers simply can’t compete with authors who can self-publish or the growing dominance of Amazon. I disagree. I don’t think the …