Tag Archives: Marketing

Digital Book Signings Help Grow Authors’ Careers

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Part 1 in a 2-part series on digital book signing Book signings are an age-old tradition, but is it really necessary to extend this custom to ebooks? Today’s ebook signing services and apps not only make digital signatures are possible, …

Guccifer Hacks Candace Bushnell

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Candace Bushnell, creator of Sex and the City, had her email account hacked yesterday. The hacker Guccifer (who exposed George W. Bush – the painter) broke in and posted the first 50 pages of the book.  Max Read at Gawker …

7 Must-Consider Strategies for Ebook Pricing

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Is there room for new thinking on ebook pricing strategies? The medium is still new, so customer expectations have not been set in stone. Now’s the time for publishers and authors to think strategically about the cost of e-books. I’ve looked …

Self Publishing and the Perpetually Imminent Mid-List Migration

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The stories of self-publishing success—the Hockings, Howeys, Konraths and the like—are well known, as is the Publishing Industry is Dead viewpoint of New York Times bestseller (and self-pub advocate), Seth Godin. But what of the long-predicted mid-lister migration to self …

The Barnes & Noble Elephant in the Room at DBW 2013

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Digital Book World 2013 was, as always, brimming with possibility, cautious optimism, and the energy of an industry in full-sail transformation. Within that optimism though, was some troubling data presented by Codex Group CEO Peter Hildick-Smith, which suggested that, despite …

Size Doesn’t Matter in Publishing

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The announcement of a proposed merger between Random House and Penguin publishers has generated quite a stir, because it would create the largest publisher in America. Many people believe that this merger is meant to give the two publishers increased …

Discoverability Tools and the Writer’s “Fight for Time”

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The feedback and chatter from this week’s DBW Discoverability and Marketing Conference (including this post from Porter Anderson) is positive—if for no other reason than the conference exists. Any time publishing minds gather to specifically focus on better ways to …

The 10 Commandments of Book Marketing

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Behold, the 10 commandments of book marketing for authors and publishers. Are you breaking any? Thou shalt: 1. Tell people about the results your books create, not just the topics you write about. 2. Test your manuscript on focus groups and …

New Start-Up Aims to Be Google Analytics for E-Books

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Big brother booksellers are watching readers, according to a recent report in the Wall Street Journal, and they may soon be joined by publishers. A new start-up backed by the vaunted Y-Combinator start-up incubator aims to give publishers the ability to track who is reading e-books and when and how they read them.

I Don’t Buy Penelope Trunk’s Story

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This week, Penelope Trunk made a splash in the publishing industry with this blog post about how she was so fed up with her traditional publishing company’s inability to market her book effectively that she decided to leave the company …

HarperCollins CMO Angela Tribelli: The Outsider

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It might just take a publishing industry outsider to solve the current marketing challenges facing publishers. We spoke with Angela Tribelli, the new HarperCollins chief marketing officer who comes from outside the industry, about marketing analytics, the recent sales reorganization at HarperCollins, and why publishers need to think more like direct marketers.

Knight: Agents Need to Become Marketers (Video)

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As the tectonic plates of publishing continue to shift in the e-book era, one common theme is marketing. How does it look today? Who is responsible for marketing? What results can be expected? Agents need to become marketers, at least according to one agent.

The Publishing Mind Shift

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The Publishing Mind Shift The biggest change in publishing is under our control—if we allow it. It is our own mind shift in how we approach things. This video was shared with me by a student in a publishing course. …