Marketing

Book Marketing the Old Way Versus the Way That Works Today—Part 3: Ignore the Expensive Launch

Effective book marketing today is a different game than it used to be. This post continues my recent series comparing traditional book marketing methods with newer, more effective strategies. This article (the third installment) focuses on the strategic decision forego a big launch at a book’s introduction into the market. Traditional book publishing once put...

Wattpad: Digital Storytelling With a Social Twist

The digital marketplace has changed the rules for both readers and writers. Authors no longer need to be separated from their readers. Readers no longer have to wait for books to be complete before getting a peek at authors’ work. The landscape for storytelling is changing and one of the leading innovations in this...

Want to Sell More Books? Understand Your Readers

Every self-published author wants to sell the most books possible. But not every book appeals to every reader—not even books that achieve best-seller status. The cold, hard fact is your book has unique characteristics that only interest a select group. The good news is you don’t need to appeal to everyone to experience brisk sales....

Mix of New and Familiar Players, Challenges at BISG Annual Meeting

New entrants and challenges are joining–but not necessarily upending–the old ones in today’s publishing landscape, according to speakers at the Book Industry Study Group (BISG)’s annual meeting in New York City today. The list of new initiatives BISG’s Executive Director Len Vlahos outlined for the coming year reflect that mix of new and familiar terrain: new, more frequent research...

Webcast: Reaching Readers Through Tumblr—How to Leverage the Platform’s Marketing Power

Join Digital Book World on Tuesday, September 30 at 12:00pm ET / 9:00am PT / 5:00pm GMT for a webcast where you will learn how authors and publishers can incorporate Tumblr into a successful book marketing strategy. Authors and book marketing professionals are well aware of the opportunities—and the limitations—of platforms like Facebook and Twitter when it...

6 Steps to Overcoming Social Media Writer’s Block, Part 2

Part 2 in a 2-part series. If you’re an author who currently avoids social media, don’t be embarrassed. Take comfort in knowing you’re not alone. In my work helping authors promote their brands, I’ve only known a couple of writers who are naturals at social media. (Their books sell well, by the way—coincidence? I...

An Author Website Checklist

For some publishing projects, it’s unclear who is responsible for what when it comes to marketing. Should the author or the publisher tweet and publish Facebook posts? Who answers reader emails? And, perhaps most importantly, who runs the author website? Because many authors are published by several publishers — and many self-publish their own...

6 Steps to Overcoming Social Media Writer’s Block, Part 1

Part 1 in a 2-part series For self-published ebook authors, there’s one aspect of marketing that offers substantial exposure at a very low price: social media. It’s free, after all, and with social media, you can reach readers throughout the world. But when it comes to promoting their brands via social media, many authors freeze...

20 Marketing Questions Self-Published Authors Must Answer

If you’re a self-published novelist, your line of books is your small business. Like any small business, you need a marketing strategy. There are lots of marketing activities that you can engage in to promote your book, but before you start doing any of them, take the time to think like a marketer by asking yourself...

Social Media Marketing, for Novelists, Is Relationship Building

What is social media marketing for an author? If you’re fairly introverted, humble, or shy, you may not like the idea marketing your own work.  But social media marketing does not have to mean getting on a loudspeaker and booming out self-lauding messages. That model for promotion is not necessary. Instead, think about marketing as building...

Four Ways to Rock Goodread’s New “Ask the Author” Feature

Building relationships with readers is a valuable way for an author to grow book sales. The Goodreads book recommendation site has recently extended its author tools with a new feature called “Ask The Author” that allows authors to answer fans’ questions. The way Ask The Author works is that readers visit participating authors’ pages on Goodreads and...

Macmillan Launches Predictive Marketing Dashboard Using Social and Consumer Behavior Data

[Press Release] MACMILLAN PUBLISHERS LAUNCHES INNOVATIVE MARKETING DASHBOARD Macmillan Publishers, in collaboration with Next Big Sound, announced today the development of an innovative business intelligence dashboard called Next Big Book, signifying a monumental step forward for book marketers in the digital era. The tool draws sales, publicity, events, social media, web traffic, and web...

Macmillan Partners With Swagbucks to Offer Readers Rewards for Sharing Book Marketing, Buying Books

[Press Release] ST. MARTIN’S PRESS FIRST TO PARTNER WITH SWAGBUCKS TO LAUNCH ONLINE READING DISCOVERY PLATFORM New Rewards-Driven Discovery Model Delivers Increased Readership and Author Visibility St. Martin’s Press has partnered with Swagbucks (www.swagbucks.com), the web’s most rewarding content discovery community, for a new digital literature channel called READ. Featuring major titles from popular...

Penguin Random House Creates Company-Wide Consumer Marketing Department

Penguin Random House has created company-wide consumer marketing group that will both support title- and author-based marketing efforts and spur marketing innovation in the company’s U.S. publishing groups. The new group will be led by Amanda Close as senior vice president and director*. She will report to chief operating officer Madeline McIntosh. More publishers...

How to Build a Contact List to Grow a Relationship With Your Readers

The grand rule of marketing for authors is to build a relationship with your readers. But how can you build a relationship when you don’t know who’s buying your book? Amazon and Apple don’t disclose their customers’ contact information to authors, and neither do traditional bookstores. But authors can get to know their readers...

Book Email Marketing Start-up Bookbub Raises $3.8 Million in Funding

[Press Release] BookBub Raises $3.8 Million in Series A Funding BookBub today announced it has raised $3.8 million in Series A funding. Investors include NextView Ventures, Founder Collective, Avalon Ventures, and Bloomberg Beta. The company, which helps readers discover limited-time deals on acclaimed ebooks, has tripled in size since early last year and is...

Mike Shatzkin and Peter McCarthy Launch New Book Marketing Services Firm

Related: — Mike Shatzkin programs the Digital Book World conference. Check out dozens of individual conference videos or the entire conference in one bundle. — Read Peter McCarthy’s marketing insights on Digital Book World. [Press Release] PETER MCCARTHY AND MIKE SHATZKIN  ANNOUNCE NEW DIGITAL MARKETING SERVICES FOR PUBLISHERS Peter McCarthy and Mike Shatzkin have...

Shatzkin: Three Marketing Mistakes Publishers Make

According to industry consultant and DBW partner Mike Shatzkin, even the largest publishers make big mistakes in digital marketing. Here are three he pointed out in his recent Shatzkin Files post: 1. Creating metadata for back-list titles within imprints and not systematizing it. This is what many publishers with large back-lists do and they...

Why Are T-Shirts More Valuable Than Ebooks?

My brothers-in-law recently started a T-shirt sales website. Grizz Riley.com sells comfy, cool T-shirts for $25. I fully support their entrepreneurial launch. But I couldn’t help thinking about it in comparison to publishers, selling ebooks for a just couple of bucks. It struck me as odd that our society values ebooks at a fraction of...

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What Can Publishers Learn From a VC?

Having been through two funding rounds with a company in publishing, I actually think publishers and venture capitalists (VCs) have more in common than you would think: Both find a project (book/company) that they believe they can add value to and agree on appropriate terms. Often this is at a very early stage in...

Email Promotion Newsletters: Q and A With “The Fussy Librarian”

Email newsletters that promote digital books are one of the fastest growing methods of book marketing today. The Fussy Librarian is one of the new ebook promotion newsletters, started by Jeffrey Bruner in the fall of 2013. The newsletter has already acquired 10,300 subscribers and 1,925 authors and about 3,500 different books have been featured....

First, Do No Harm: How to Expand Book Sales Channels by Going Direct-to-Consumers

The challenge for book publishers creating direct-to-consumer marketing platforms is in opening up new retail channels without disrupting old ones. It can be done, Chantal Restivo-Alessi, chief digital officer at HarperCollins, and Randy Petway, COO of Publishing Technology, agreed in a webcast hosted by Digital Book World this afternoon. “We want to encourage sales...

Chick Lit Authors Give Away Bubble Bath To Promote Their Books

Authors today must run their own promotions, including raffles and giveaways. In December, chick-lit author Gale Martin ran a giveaway. Here’s a Q&A Case Study of her marketing program. Beth Bacon: Please describe your holiday promotion, what exactly what was your offer and to whom? Gale Martin: Three Booktrope “chick lit” authors—Meredith Schorr, Laura...

Webcast: Reaching Readers Through Direct-to-Consumer Sales and Marketing

Join us Thursday, January 30 at 12:00 PM ET / 9:00 AM PT / 5:00 PM GMT for a webcast where you will learn about the most effective strategies for connecting with readers through direct-to-consumer sales and marketing. In an age of closing bookstores and self-publishing success stories, publishers’ familiar retail channels aren’t always...