Macmillan Authors Rally Fans in Battle with Amazon

February 5, 2010 | Guy LeCharles Gonzalez | 9

“If niche is truly the key to publishing survival, then there appears to be at least one division of Macmillan that’s well-positioned.”

In Amazon vs. Macmillan, Amazon Is The Loser

February 2, 2010 | DBW | 20

By Jack McKeown || “The only real loser is Amazon in its monopolistic ambitions. But it too will benefit in the long term.”

January 31, 2010 | Guy LeCharles Gonzalez | 17

Amazon capitulates, but offers a warning: “Kindle is a business for Amazon, and it is also a mission. We never expected it to be easy!”

January 31, 2010 | Guy LeCharles Gonzalez | 21

“Macmillan is the first to draw a line in the sand but we expect not the last.” –Eric Simonoff, William Morris Endeavor

January 30, 2010 | Guy LeCharles Gonzalez | 5

“We need to establish the same sort of business model, one that encourages new devices and new stores.” John Sargent, CEO, Macmillan

January 30, 2010 | Marian Schembari | 30

By Marian Schembari || “If bookstores continue to shut down left and right, readers have a limited ability to physically browse through books.”