As book marketers find new ways to reach readers, content outside of what is normally considered a “book” is being used effectively to tease and market books.
Don’t be surprised if the Macmillan booth at next year’s Book Expo America is set up in the courtroom of Judge Denise Cote. It happens that the date when the Department of Justice’s e-book price-fixing lawsuit is scheduled to commence, …
Following its recent announcement that it will be selling its e-books without DRM starting this summer, Macmillan’s Tor imprint has announced that it will be selling those e-books through its own store.
