As book marketers find new ways to reach readers, content outside of what is normally considered a “book” is being used effectively to tease and market books.
Don’t be surprised if the Macmillan booth at next year’s Book Expo America is set up in the courtroom of Judge Denise Cote. It happens that the date when the Department of Justice’s e-book price-fixing lawsuit is scheduled to commence, …
Following its recent announcement that it will be selling its e-books without DRM starting this summer, Macmillan’s Tor imprint has announced that it will be selling those e-books through its own store.
“If niche is truly the key to publishing survival, then there appears to be at least one division of Macmillan that’s well-positioned.”
By Jack McKeown || “The only real loser is Amazon in its monopolistic ambitions. But it too will benefit in the long term.”
Amazon capitulates, but offers a warning: “Kindle is a business for Amazon, and it is also a mission. We never expected it to be easy!”
“Macmillan is the first to draw a line in the sand but we expect not the last.” –Eric Simonoff, William Morris Endeavor
“We need to establish the same sort of business model, one that encourages new devices and new stores.” John Sargent, CEO, Macmillan
By Marian Schembari || “If bookstores continue to shut down left and right, readers have a limited ability to physically browse through books.”