Libraries

publisher, micro-publisher, business, books, sales

An Inside Look at a Micro-Publisher

You’ve probably heard of indie publishers, but have you heard of micro-publishers? Author Shirin Bridges, owner of Goosebottom Books, calls her company a micro-publisher: a professional publishing organization that brings together a flexible workforce to produce a small number of highly targeted books. Because of the nature of micro-publishers as small,...

authors, self-publishing, books, blogs, podcasts

How Authors Should Strategize Their Blogs and Podcasts

If you’re a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and...

authors, podcasts, marketing, sales

How Podcasts Let Authors Discover New Audiences

Launching an indie book can be a daunting endeavor. An author has so many options for marketing activities that it’s practically impossible to do all of them. Author Jenny Blake tried. But all that work took a toll. “I crashed three weeks before the book came out,” she said. So for...

6 Tips for Authors to Create Engaging Library Programs

6 Tips for Authors to Create Engaging Library Programs

Libraries are community service powerhouses. A peek at any library’s calendar of events reveals one tough fact: author programs are a small fraction of a library’s lineup. Patrons often shun author programs in favor of knitting classes, business improvement courses, and movie nights. Why? Many modern library users see libraries as...

authors, libraries, books

6 Tips for Authors to Create Engaging Library Programs

Libraries are community service powerhouses. A peek at any library’s calendar of events reveals one tough fact: author programs are a small fraction of a library’s lineup. Patrons often shun author programs in favor of knitting classes, business improvement courses, and movie nights. Why? Many modern library users see libraries as...

libraries, authors, self-publishing, ebooks, publishers

Borrowing Trouble? Selling Digitally-Published Books to Libraries

An author wants as many people to read her books as possible. But if you’re only published digitally, it can be difficult for people to find you—much less spend the money to read you—if they don’t already know what they’re looking for. Libraries are one place that people can find authors...

book publishing, publishers, books, ebooks, subscription services

How the Film Industry Could Change Book Publishing

Since 2005, multiple business models have been flourishing in the Scandinavian ebook market. With Storytel’s acquisition of its Danish rival subscription service provider Mofibo earlier this year, the large Northern European player is leading the way for the next generation of subscription services in the book industry. However, as seen in...

libraries, ebooks, app, publishers, authors

Library Loans Are a Double-Edged Sword

Denmark experienced rapid growth in digital lending from libraries between 2011 and 2015. At first this was a welcome source of new revenue for publishers. But by the middle of 2015, the digital lending market had grown even larger than the commercial market for digital book sales. Similar to the New...

ebooks, libraries, overdrive

Celebrate International Read an Ebook Day Today

Ebooks provide a simple way to give readers instant access to what they want to read. And to celebrate digital reading, Overdrive is hosting its annual international Read an Ebook Day today, September 16. Throughout the day, readers have a chance to win a tablet by sharing what they’re reading, pictures...

Read an Ebook Day, ebooks, overdrive, libraries, digital reading

Today Is International Read an Ebook Day

Ebooks provide a simple way to give readers instant access to what they want to read. And to celebrate digital reading, Overdrive is hosting its annual international Read an Ebook Day today, September 16. Throughout the day, readers have a chance to win a tablet by sharing what they’re reading, pictures...

data, metadata, books, sales, bookstores

Can We Actually Use Data to Predict Bestsellers?

The upcoming book The Bestseller Code is getting a great deal of buzz, forcing many of us to ask the question, Can one genuinely predict what kind of book will become a New York Times bestseller (typically considered the most prestigious bestseller list)? The promise of a formula for predicting a...

Pew Research Center

Pew: Americans Express Positive Views on Local Libraries

The Pew Research Center released the results of a new survey today that asked Americans about their views on local libraries. Overall, most Americans view public libraries favorably, according to the survey, with 77 percent saying that their libraries provide them with the resources they need, and 66 percent saying that...

amazon, rapids, ebook, app, reading

Here’s Another Way to Monetize Ebooks

In today’s market there are typically two methods for ebook distribution: free and paid. I’ve said before that one day we’ll see an ad-subsidized model take hold. Purists generally reject that concept, saying they won’t let advertisements interfere with their reading experience. That’s fine. They can pay full price, but I’ll sometimes...

marketing, books, book marketing, publicity, authors

What Does Book Marketing Look Like Today?

Having run publishing businesses for 11 years, you would assume that I would know the answer to that seemingly basic question. But, speaking honestly, I’m not sure that I do. And I’m not sure that many other publishers do, either. This isn’t a criticism of publishers’ marketing campaigns—there are clearly some...

audiobooks, books, content, iphone

Why Audiobooks Are Not the Same Thing as Books

Let’s get this out of the way: I love audiobooks. Since reluctantly trying them earlier this year, I have found I cannot get enough of them. I listen to them all the time. They have become part of my daily routine. But as I listen to more and more audiobooks—sometimes as...

Publishers Need to Question Everything

Publishers Need to Question Everything

I’ve given myself a few moments over the last month to look at some of the ventures I’ve been fortunate to be involved in, as well as the business plans that arrive in my email. In each case, I have instinctively tested them against basic business principles. I’ve also been reviewing...

What Macmillan's Acquisition of Pronoun Means

What Macmillan’s Acquisition of Pronoun Means

Pronoun has an interesting history. It was incorporated seven years ago, in 2009, under the name “Vook,” a portmanteau of the words “video” and “book.” The fledgling company was started not long after the launch of the iPhone (2007), and Apple’s app market (2008) created excited speculation among publishing and technology...

Global Study Finds Institutional Library Budgets to Increase 1.4%

Publishers Communication Group, Ingenta’s publishing consultancy arm, announced today the results of a study that found that institutional library budgets across the globe will increase by 1.4 percent overall this year. The worldwide study interviewed senior librarians in 686 institutional libraries, Full press release below: Institutional library budgets set to increase, global...

Indie Author Day

SELF-e Helps Launch Indie Author Day

SELF-e, a joint venture between BiblioLabs and Library Journal, announced today the launch of the first annual Indie Author Day, which will be on October 8, 2016. Events will occur locally at libraries across North America, and there will also be a global digital gathering. Full press release below: FIRST ANNUAL...

So Who’s Afraid of Reader Analytics?

So Who’s Afraid of Reader Analytics?

Data has been a feature of book publishing for some time now. About 15 years ago, data became even more prominently used, as publishers could see sales data from competitors through then-new services like Nielsen Bookscan. The fundamental function of a publisher is to make a decision on what to publish...

National Readathon Day

National Readathon Day Campaign Now Includes Facebook Donate Option

Penguin Random House announced today that readers can now donate to National Readathon Day through Facebook. The publisher is working with the American Library Association (ALA) on the community-building initiative. National Readathon Day is this Saturday, May 21. Last year, National Readathon Day raised $100,000 that went to benefit the National Book...

Boopsie

Boopsie Releases Case Study on DC Library Collaboration

Boopsie today released a case study on its collaboration with the DC Public Library. The platform-as-a-service provider worked with the library to develop a customized app that provides access to the library’s services. Full press release below: DC Public Library Goes Mobile to Connect with its Diverse Community Newly released case...

audiobooks, print books

4 Reasons Authors Should Produce Audiobooks

Recently, an author commented in a writer’s forum that he was just starting to create audiobooks and felt like he was coming late to the party. I could understand why he’d feel that way. After all, news sites and other authors often discuss the explosive growth in the audiobook market, noting...