keywords

How Do Keywords Impact Sales?

The question I receive most often from publishers is: “How do keywords impact sales?” While adding keywords to book metadata is considered best-practice, publishing businesses are naturally more interested in whether the practice will increase revenue. Keywords in this context are ‘off-page’ keywords, which are sent to retailers in an ONIX...

Who’s Using the Keywords in Metadata?

Generate More Book Sales With a Keyword-Powered Blurb

The description of your book in an online store is a vital element of your digital book’s sales strategy. The description (commonly called a blurb) acts like a shop clerk in a digital bookstore. You want that clerk’s pitch to be as convincing as possible. The blurb, however, plays a second...

books, publishers, search, discovery, metadata

Topic (Keyword) Research & Analysis Insights for Publishers

In this article, you’re going to get an insider look at how to effectively research and analyze keywords for print and online publishing. The data that you have at your disposal is incredible, and it’s vital that a publisher extract all the knowledge it can from understanding how its target audience...