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Matt MacInnis Inkling book publishing digital publishers innovation

Training to Win as the Publishing Game Changes

Inkling’s Matt MacInnis has had some strong words for publishers lately. He’s argued that their key product—the book—is losing its value to consumers and that, as a result, “the software industry is eating publishing for breakfast.” But by his own account, there’s more to that story. “Every established publisher has pockets of innovation,” MacInnis...

Matt MacInnis Inkling book publishing digital publishers innovation

How to Win at Publishing

As founder and CEO at Inkling, I’ve spent nearly six years working across the publishing industry at every level. In my first two posts in this three-part series, I discussed changing customer expectations then turned to examine the corporate culture challenges many publishers face. In this third and final post, I’ll explore the strategies that...

digital publishing strategies book editors Inkling Matt MacInnis

Tipping the Editorial Apple Cart

As founder and CEO at Inkling, I’ve spent nearly six years working across the publishing industry at every level. In my first post in this three-part series, I discussed a few key ways the market has changed. In this second post, I’ll share my tech-centric perspective on the challenges publishers face in transforming themselves. In...

Inkling digital publishing start-ups innovation Matt MacInnis

How Book Publishers Can Outlast Book Publishing

“The book was a very sensible solution to a lot of problems for a long time, until it wasn’t,” says Inkling founder and CEO Matt MacInnis. “Today it increasingly isn’t.” MacInnis is among those who believe the traditional publishing model is under threat from “fast-changing customer expectations” to which publishers can’t always adapt quickly...

Inkling digital publishing start-ups innovation

How to Survive the Death of the Book

As founder and CEO of Inkling, I’ve spent nearly six years working across the publishing industry at every level. In this three-part series, I’ll share my tech-centric perspective on the industry. This first post addresses the changes I’ve seen in the book market and the key trends driving them. Second, I’ll discuss the challenges I’ve observed...

Do Publishers Innovate Too Slowly? Can Start-ups Help?

“Books gestate very slowly,” veteran publishing entrepreneur Richard Nash observed at IDPF’s Digital Book 2015 conference at BookExpo America in New York City yesterday. “But the life-cycles of start-ups are much shorter.” When it comes to driving innovation, Nash asked, is that mismatch a problem, an advantage or something else altogether? Start-up leaders who joined Nash on yesterday’s panel couldn’t answered that question...

Inkling digital innovation ebook publishers higher education

How Not to Innovate

One thing standing in the way of innovation at most big publishers? Finance departments. That’s according to Matt MacInnis, Founder and CEO of the digital content platform Inkling. In larger organizations, finance departments strive to optimize businesses in ways that aren’t typically conducive to seeding innovations. Nevertheless, MacInnis believes publishers are still likely to...

edtech education publishing Inkling Pearson innovation

What Drives Innovation in Education Publishing (and What Doesn’t)

Big companies aren’t always great innovators. But how come? Clancy Marshall, VP of Global Core Platforms at Pearson, posed that question to Inkling founder and CEO Matt MacInnis at the Book Industry Study Group (BISG)’s “Adapt, Innovate, Learn” conference on higher education in New York City this morning and received this two-word answer: finance...

Gareth Cuddy digital disruption ebooks publishing Vearsa Sinofsky

Why There Might Be (Much) More Disruption Coming

One digital publishing expert recently back from the London Book Fair perceived a “collective sigh of relief” that the print-digital market is finally stabilizing. But it might be too soon to take comfort. According to Gareth Cuddy, CEO of the newly rebranded Vearsa, “for anyone to think that the digital disruption book publishing has...

Inkling digital publishing CMS ebooks Ixxus Alfresco

Inkling Partners with Ixxus on Alfresco Content Management Tools

[Press Release] Inkling and Ixxus Announce Partnership to Deliver Off-the-Shelf Inkling-Alfresco Integration Ixxus, leading provider of publishing solutions, becomes Inkling’s Global Systems Integration partner London, UK — April 23, 2015 — Inkling, creators of the world’s only integrated cloud content platform, today announced a new technology partnership with Ixxus, the leading global provider of publishing solutions. The...

Inkling Ebooks to Be Bundled With Wolters Kluwer Health Print Titles

[Press Release] Wolters Kluwer Health to Bundle Inkling-Powered eBooks with Print Titles Targeting Medical Professionals One of the First Large Publishers to Adopt One-Price Print and Digital Book Bundling for Medical Practice Market Wolters Kluwer Health, a leading global provider of information and point-of-care solutions for the healthcare industry, today became one of the...

Inkling Launches Android App

[Press Release] Inkling Releases Inkling for Android Inkling’s premium digital reading experience now available on all devices Inkling, the premier platform for interactive digital books, today announced the availability of its award-winning digital reader for Android. The addition of Android, coupled with Inkling’s existing web and iOS support, completes Inkling’s vision to be a...

Five Myths About Book Apps

I recently surveyed my colleagues at the Book App Alliance to find out what myths they hear most often about book apps. Here’s a look at five of the most common. Related: Register for Karen Robertson’s DBW U course on how to create a book app.    1. You can tell the difference between...

Challenges Remain in Digital Content Development

Developing digital solutions for non-narrative content is still a challenge for publishers, according to experts taking part in a discussion of those issues at Digital Book World 2014 in New York this afternoon. That’s true despite significant technological advances. Nathan Myhrvold’s The Modernist Cuisine was one of Inkling Habitat’s big successes for the interactive...

Inkling Acquires Ebook Brands From Open Air

Inkling ebook and Open Air Publishing have both been winners at the Digital Book Awards. Join them in excellence. Enter today! [Press Release] Inkling Acquires Leading Digital Book Brands from Open Air Publishing San Francisco, October 21 – Inkling, the new standard for interactive e-books, announced today the acquisition of the Betterbook and Ready,...

Publishers: Do You Own the Bragging Rights for Your Ebooks and Apps?

There are only two-and-a-half weeks left to get in the running for the 2014 Digital Book Awards and have your ebooks and apps considered for one of the most coveted digital publishing awards. Past winners have been covered widely in both trade and mainstream press, including the Los Angeles Times, Publishers Weekly, Publishers Marketplace,...

Inkling Raises $16 Million, Signs Deals With Pearson, Elsevier

Digital publishing and sales platform Inkling raised $16 million in Series C funding and signed new deals with publishers Pearson and Elsevier. To date, the company has raised a reported $33 million in funding in two rounds as well as $20 million in debt (the amount it raised in its August 2010 Series A...

Inkling to Turn Google Into Storefront, Take Run at Amazon

The most trafficked ebook store in the world today is Amazon. Very soon, that might not be the case. Illustrated ebook store and ebook production management start-up Inkling has found a way to make Google Search a storefront for its ebooks, where readers can discover, browse and buy. It's called the Inkling Content Discovery...