Google

google, google play, ebooks, data, amazon, kindle, apple, ibooks

How Did Google Screw Up Book Discovery?

Even though you probably never stray from Amazon’s Kindle reader app, I’d like to encourage you to expand your horizons. It’s a good idea to keep an eye on Apple iBooks and Google Play, for example, to explore other platforms and keep Amazon honest. After all, Amazon’s need to innovate diminishes if ebook platform...

google, google play, ebooks, data, amazon, kindle, apple, ibooks

Google Experiments and Fails with Book Discovery

Even though you probably never stray from Amazon’s Kindle reader app, I’d like to encourage you to expand your horizons. It’s a good idea to keep an eye on Apple iBooks and Google Play, for example, to explore other platforms and keep Amazon honest. After all, Amazon’s need to innovate diminishes if ebook platform...

books, publishers, search, discovery, metadata

Topic (Keyword) Research & Analysis Insights for Publishers

In this article, you’re going to get an insider look at how to effectively research and analyze keywords for print and online publishing. The data that you have at your disposal is incredible, and it’s vital that a publisher extract all the knowledge it can from understanding how its target audience seeks out topics...

publishers, bots, augmented reality, amazon, alexa

The Importance of SEO Training for Editorial Teams

Search engines typically represent one of the largest—if not the largest—traffic sources for websites and online publishers, in particular. And publishing houses’ editorial teams hold the keys to this traffic, so it only makes sense to align their efforts with a content strategy that is backed by keyword and topic search volume data. For...

Houghton Mifflin Harcourt

HMH and Google Launch VR Field Trips Program

Houghton Mifflin Harcourt announced today that, in partnership with Google, it is launching the first-ever curriculum-based virtual reality field trips. HMH Field Trips for Google Expeditions have been developed to integrate with the HMH curriculum. Relevant programs will contain free teacher guides for HMH customers, including student activities and lesson plans, which will enable...

How Siri, Alexa and Other IPAs Will Revolutionize Publishing

How Siri, Alexa and Other IPAs Will Revolutionize Publishing

For the past several years, I’ve been writing about how containers, such as books, newspapers and magazines, are slowly fading away. They’ll certainly be around for many years, but their relevance will slip into the background as personalized, digital content streams become more important. The more I think about the future, the more I...

Publishers Need to Question Everything

Publishers Need to Question Everything

I’ve given myself a few moments over the last month to look at some of the ventures I’ve been fortunate to be involved in, as well as the business plans that arrive in my email. In each case, I have instinctively tested them against basic business principles. I’ve also been reviewing my publishing businesses...

publishers, data, big data

How Publishers Can Improve Native Retailing

The evolution of book buying continues to progress from a physical, pick-and-pay method of retailing to a highly sophisticated form of a digital, buy-on-demand model. With the help of native retailing through platforms, like Aer.io, a seller is able to reach potential customers wherever they are and wherever they interact with a book. Publishers...

Why Is Text-to-Speech Only an Afterthought?

Why Is Text to Speech Only an Afterthought?

I spend a lot of time commuting to and from work in my car, and I try to use the time wisely. I cycle through a playlist of podcasts every week, but I feel like I’m missing out on other types of content. Regardless of your daily commute, I’ll bet you’d feel the same...

How Authors Should Advertise on Facebook

How Authors Should Advertise on Facebook

The chatter about Facebook ads in book marketing circles these days is all about building massive email lists and selling books. And although I am in that corner, I also believe that there are many entry-level advertising opportunities for authors with smaller platforms and budgets to grow their fanbases and email lists without breaking...

Authors Guild

Supreme Court Will Not Hear Authors Guild’s Appeal

The Supreme Court on Monday rejected a challenge from The Authors Guild to Google’s online book library. Previously, lower courts have said that Google can offer small portions of books online without violating copyright laws. This ends the Guild’s decade-long battle, which started in 2005. Here is a copy of the litigation’s timeline, courtesy...

We Must Stop Wasting Time in the Attention Economy

Stop Wasting Time in the Attention Economy

For many people, web browsers and phone screens have grown to become the main sources of information. To that end, there’s a constant and massive stream of media arriving on our screens. We live in a cutthroat attention economy. As a result, every product will get more persuasive over time. Facebook must become more...

aap, books, book sales, audiobooks, ebooks

Could Facebook Become the World’s Largest Bookstore?

A month or so ago, Facebook reported its earnings for the fourth quarter of 2015, and let’s just say they crushed the ball. Knocked the cover off. Pointed to the bleachers and then hit it out of the park. The big moneymaker was its burgeoning video ad business. Facebook states that people are watching...

Some More Tips to Make Your Ebook Look Great

Some More Tips to Make Your Ebook Look Great

In my previous post, I offered a few ideas on how to make ebooks feel unique by taking advantage of some visual design cues. But I neglected to mention one crucial step: test, test, test your EPUB and MOBI files on multiple devices and apps. A simple example: try using a very light blue...

How Apple, Amazon, Facebook and Google Are Changing Publishing

How Apple, Amazon, Facebook and Google Are Changing Publishing

“It’s these guys’ worlds. We just post in it and shop in it,” said New York University Professor Scott Galloway of Amazon, Apple, Facebook and Google at Digital Book World 2016. During a talk called “The Four Horsemen,” Galloway argued that these four companies are taking over the world and continually disrupting the publishing...

Digital Book World

How Amazon, Apple, Facebook and Google Are Changing Publishing

“It’s these guys’ worlds. We just post in it and shop in it,” said New York University Professor Scott Galloway of Amazon, Apple, Facebook and Google at Digital Book World 2016. During a talk called “The Four Horsemen,” Galloway argued that these four companies are taking over the world and continually disrupting the publishing ecosystem....

Digital Book World

Jonathan Taplin: Platform—Not Content—Is King

“Though I want to think content is king, I’m worried platform is king,” said Jonathan Taplin, University of Southern California professor and director of USC Annenberg Innovation Lab, at Digital Book World 2016. “I think the fact that there will be five billion smartphones and mobile devices by 2020 gives content platforms extraordinary power.”...

The Four Horsemen and the Future of Publishing

The Four Horsemen and the Future of Publishing

Scott Galloway is a clinical professor at the NYU Stern School of Business, where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Galloway was...

Digital Book World

The Four Horsemen and Publishing’s Future

Scott Galloway is a clinical professor at the NYU Stern School of Business, where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Galloway was...

How Amazon Could Open ‘Profitable’ Retail Stores

How Amazon Could Open ‘Profitable’ Retail Stores

A Wall Street Journal story has propelled a rumor that Amazon will open 400 or more stores in malls into industry discussion. Nobody really knows whether it is true and, as I write this, Amazon has not commented for the record. If it is true, then I certainly am guilty of one wrong prediction....

A Brief History of Sales Channels

A Brief History of Sales Channels

One definition I‘ve seen and like of a “sales channel” is “a method of distribution used by a business to sell its product.” The digital age we are currently in has certainly spawned a multitude of new sales channels, yet they still fall into two basic categories, whether you’re doing B2B or B2C: direct...

Exploiting the Full Potential of the EPUB3 Format

Why Publishers Are Missing out by Not Using EPUB3

If you are a publisher of books that are not strictly narrative, are your ebooks a mirror image of your print books? Or have you taken advantage of the capabilities that the EPUB3 format provides to offer readers an enhanced reading experience? If not, Larry Bennett argues in a blog post for Digital Book...

Pentian

Pentian CEO: ‘Publishing with a Purpose Is a Privilege’

In the latest entry in Digital Book World’s series Interviews in Innovation, we sat down with Enrique Parrilla, founder and CEO of the Spanish crowdfunding publisher Pentian. One trouble people find with crowdfunding projects is that once the donation is met, there is little incentive for backers to continue offering support. Pentian, however, has...

Amazon Killed the Bookstore. So It’s Opening a Bookstore

Amazon Killed the Bookstore. So It’s Opening a Bookstore

Bookstore owners already loathe Amazon for gutting the cost of books online and driving so many brick and mortar shops out of business. Now, the online retailer is both beating them and joining them, with the opening of its first physical bookstore in Seattle. Amazon Books, as the new store is called, will be...

Edtech’s Next Big Disruption Is the College Degree

Edtech’s Next Big Disruption Is the College Degree

For centuries, the college degree has been the global gold standard for assessing an individual entering the workforce. But after cornering the credentials market for nearly a millennium, the degree’s days alone at the top are most definitely numbered. By 2020, the traditional degree will have made room on its pedestal for a new...

Another Big SEO Factor for Publishers

Another Big SEO Factor for Publishers

When we talk about something being “meta,” we are aware of the self-referential nature of the object —a movie about a movie, a song about a song, etc. And when the prefix “meta” is used to talk about Search Engine Optimization (SEO), it is being self-referential in relation to your website. In this part...

Taste-Test Your Books: The Secret Sauce to Boost Sales

The Secret Sauce to Book Sales

“The publishing business is one of the few industries with the audacity to create a lot of new products without testing them on consumers first,” Rob Eagar writes in a blog post for Digital Book World. “Failing to test new products on consumers before launching them is a risky business move,” Eagar continues. “Yet...

shutterstock_270264614

How Authors Should Use Facebook

“Whether indie or traditionally published, most authors today can agree on one thing,” Teymour Shahabi writes in a blog post for DBW: “social media has helped redefine the way books are promoted and discovered.” But with a multitude of platforms and a maze of conflicting advice available online, what are the best social media...

Scribd

Scribd Adjusts Subscription Model under Strain

Scribd cuts an unspecified number of romance and erotica ebooks from its subscription-based catalog, apparently because paying its content partners based on readers’ activity in the genre is becoming too burdensome. “We’ve grown to such a point that we are beginning to adjust the proportion of titles across genres to ensure that we can...

Amazon Google mobile e-commerce direct-to-consumer ebook publishers

Why the Amazon Question Is Also a Mobile One

Not long after upgrading its search algorithm to give pride of place to mobile-optimized sites, Google develops a plan to add ‘buy’ buttons to certain search results appearing on mobile devices. The move is reportedly aimed at stemming the tide of shoppers who get irritated trying to make purchases through retailers’ cumbersome mobile sites...

Amazon Google mobile e-commerce direct-to-consumer ebook publishers

The Mobile Future Is Now and Amazon Is Winning It

No, I’m not talking about the Fire Phone. Two recent moves by Google drive home an e-commerce lesson many book publishers worried about Amazon’s market dominance are beginning to learn themselves—that a great deal depends on owning customer relationships with mobile users. Last month Google updated its search algorithm to give priority to mobile-responsive websites, and on Friday the Wall...

EPUB ebook publishers digital production workflow

One EPUB to Rule Them All?

There are those who question whether EPUB is the optimal format for publishers to adhere to in producing digital content. Indeed, some argue that standards themselves hold back innovation. In the meantime, there’s disagreement among ebook developers who work in EPUB whether to generate an individual file to deliver to all retailers or to...