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Here’s Another Way Digital Could Complement Print

As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most readers are comfortable with either format and that many prefer the convenience of switching between the two (e.g., reading the...

Another Way to Monetize Ebooks

Another Way to Monetize Ebooks

In today’s market there are typically two methods for ebook distribution: free and paid. I’ve said before that one day we’ll see an ad-subsidized model take hold. Purists generally reject that concept, saying they won’t let advertisements interfere with their reading experience. That’s fine. They can pay full price, but I’ll sometimes opt for the...

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Closing the Gaps in Readers’ Sales Journeys

Few publishers have marketing programs in place at every stage of a reader’s path toward making a book purchase. That’s partly because most publishers are still figuring out how to build meaningful relationships directly with their readers. But as marketing expert Murray Izenwasser and others have recently argued, a great discoverability strategy no longer...

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Talking Ebooks with Apple and Amazon

Leaders at the two biggest ebook retailers to take the stage next week at Digital Book World 2015, Smaswords increases output, sizing up supply-and-demand in the digital market, Scribd raises $22 million, what's next for Nook and more.

Publishers, Who’s Your Customer?

Author and squidoo.com founder Seth Godin on why publishers need to figure out who their customers are, CBS head praises Simon & Schuster's Amazon deal, teen ebook buying lagging, Capstone Young Readers bundles print and ebooks and much more.

Scribd Adds Audiobooks

Scribd offers 30,000 audiobook titles to subscribers in a bid for Audible customers, Simon & Schuster pleased with ebook sales on subscription platforms, HarperCollins wins Open Road Media suit, Android developers make strides and more.

Oyster Goes Social for Discovery

The ebook subscription service adds a shareable recommendation feature to drive discovery, emerging markets to power Google Play growth, children's publishers adopt Lexile metric, Sherlock Holmes enters public domain and more.

Google Play Rethinks Nonfiction Ebooks

New features show Google Play differentiating e-reading UX by genre, a look at one of the growing mobile device maker Xiaomi, consumers prefer Fire Phone ads to Fire Phone, why Sony might be considering ebook resale and much more.

Will Amazon Pressure Indie Authors?

Kobo's Michael Tamblyn on why indie authors won't be spared Amazon's profit-improving tactics, Google Play's swift growth, gloomy forecast for global e-reader market, Amazon tests "Apple store concept" and more.

How Kindle Unlimited Stacks Up

Comparing Amazon's new ebook subscription service to its competitors, selling ebooks through Facebook, the latest Author Earnings report, Google Play gets bigger, Apple's settlement and more.

Most Americans Now Reading Ebooks?

A new poll suggests e-reading is more prevalent than does another recent study, Barnes & Noble's founder reduces his stake in the company, Samsung gets a custom Kindle app, Oyster teams up with Spritz and much more.