As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most readers are comfortable with either format and that many prefer the convenience of switching between the two (e.g., reading the...
In today’s market there are typically two methods for ebook distribution: free and paid. I’ve said before that one day we’ll see an ad-subsidized model take hold. Purists generally reject that concept, saying they won’t let advertisements interfere with their reading experience. That’s fine. They can pay full price, but I’ll sometimes opt for the...
Few publishers have marketing programs in place at every stage of a reader’s path toward making a book purchase. That’s partly because most publishers are still figuring out how to build meaningful relationships directly with their readers. But as marketing expert Murray Izenwasser and others have recently argued, a great discoverability strategy no longer...
Leaders at the two biggest ebook retailers to take the stage next week at Digital Book World 2015, Smaswords increases output, sizing up supply-and-demand in the digital market, Scribd raises $22 million, what's next for Nook and more.
Author and squidoo.com founder Seth Godin on why publishers need to figure out who their customers are, CBS head praises Simon & Schuster's Amazon deal, teen ebook buying lagging, Capstone Young Readers bundles print and ebooks and much more.
Scribd offers 30,000 audiobook titles to subscribers in a bid for Audible customers, Simon & Schuster pleased with ebook sales on subscription platforms, HarperCollins wins Open Road Media suit, Android developers make strides and more.
The ebook subscription service adds a shareable recommendation feature to drive discovery, emerging markets to power Google Play growth, children's publishers adopt Lexile metric, Sherlock Holmes enters public domain and more.
New features show Google Play differentiating e-reading UX by genre, a look at one of the growing mobile device maker Xiaomi, consumers prefer Fire Phone ads to Fire Phone, why Sony might be considering ebook resale and much more.
Kobo's Michael Tamblyn on why indie authors won't be spared Amazon's profit-improving tactics, Google Play's swift growth, gloomy forecast for global e-reader market, Amazon tests "Apple store concept" and more.
Comparing Amazon's new ebook subscription service to its competitors, selling ebooks through Facebook, the latest Author Earnings report, Google Play gets bigger, Apple's settlement and more.
Assessing the impact of authors' criticism, four lessons libraries can learn from Amazon, politics and reality in Common Core-aligned publishing, Google Play launches in Norway and much more.
A new poll suggests e-reading is more prevalent than does another recent study, Barnes & Noble's founder reduces his stake in the company, Samsung gets a custom Kindle app, Oyster teams up with Spritz and much more.
Amplify's new digital curriculum, Scholastic appoints an executive in charge of reader "experience," a video game bundler gets into ebooks, a tale of two Barnes & Nobles and more.