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digital book world conference, dbw, books, marketing

7 Top Book Marketing Tips

Digital Book World held their annual conference on publishing and digital content strategies this week in New York City. For the first time, they hosted an entire track on book marketing, so we gathered many exciting takeaways we wanted to share with our readers. From building an author’s platform to improving a marketing campaign’s...

authors, social media, facebook, twitter, youtube

Why You Only Need to Sell Your Books on One Social Media Channel

There are hundreds of social media networking sites on the Internet. Of those, there are 10 or so that most people can identify. According to data from Smart Insight, there are around 2.3 billion people on social media worldwide. Five years ago, it was pretty easy to be found and followed on social media....

dbw, digital book world conference, publishing

On the Future of Publishing

Thad McIlroy is an electronic publishing analyst and author, and the president of The Future of Publishing, where he provides in-depth coverage of the book publishing industry. His most recent books are The Metadata Handbook (co-authored with Renée Register) and Mobile Strategies for Digital Publishing. Thad is also a speaker at DBW 2017, where...

authors, podcasts, marketing, sales

How Podcasts Let Authors Discover New Audiences

Launching an indie book can be a daunting endeavor. An author has so many options for marketing activities that it’s practically impossible to do all of them. Author Jenny Blake tried. But all that work took a toll. “I crashed three weeks before the book came out,” she said. So for her second book,...

DBW, digital book world conference

6 Questions with DBW 2017’s Rick Joyce

DBW returns to New York City January 17-19 with a reimagined program packed with new content, more real-world solutions, and fresh faces—among them Rick Joyce. Joyvce was the chief marketing officer for the Perseus Books Group until its sale to Hachette and Ingram in 2016, and was involved since 2004 in the growth and digital...

ebooks, apps, reading, games, books, audiobooks

Ebooks, Print Under Glass, Apps and the Future of Reading

Reading a book used to be considered a fairly straightforward experience. You opened the book (it was a print book) and you started reading. Today we have ebooks and audiobooks, which, to varying degrees, have changed our reading experiences. With an ebook, we can read that same print book on our phones, on our...

facebook, authors

How Authors Can Get Started Using Facebook

Love it or hate it, Facebook is a strong platform for authors, regardless of genre. With more than one billion users, you’re bound to find a community interested in your book(s). But before you get started, though, let’s talk about common Facebook terminology and best practices. Facebook Profile Versus Page When you sign up...

facebook, authors

Some Facebook Basics for Authors

Love it or hate it, Facebook is a strong platform for authors, regardless of genre. With more than one billion users, you’re bound to find a community interested in your book(s). But before you get started, though, let’s talk about common Facebook terminology and best practices. Facebook Profile Versus Page When you sign up...

social media, authors, sales, books, facebook, twitter

10 Things Authors Need to Stop Doing on Social Media Immediately

Almost every author has been told at some point, “You gotta get online and promote.” But only a small percentage of authors have actually been coached on social media best practices, resulting in hundreds of authors using social media completely wrong and turning readers off rather than attracting them. If you are guilty of...

content, publishers, marketing, discovery, books

Author Cori McCarthy Shares Her Book Marketing Strategies

Cori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016) and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into a movie. This is...

authors, facebook, marketing, books, sales

3 Facebook Changes Authors Need to Know About

The competition to be king of the social media hill is hotter than ever, and Facebook cannot coast just because it’s on top. Snapchat and Twitter are making changes regularly to try to woo users to their platforms. In order to stay on top, therefore, Facebook needs to constantly innovate. You can always expect...

authors, facebook, marketing, books, sales

3 Facebook Changes You Need to Know About

The competition to be king of the social media hill is hotter than ever, and Facebook cannot coast just because it’s on top. Snapchat and Twitter are making changes regularly to try to woo users to their platforms. In order to stay on top, therefore, Facebook needs to constantly innovate. You can always expect...

publishers, data, big data

How Publishers Can Improve Native Retailing

The evolution of book buying continues to progress from a physical, pick-and-pay method of retailing to a highly sophisticated form of a digital, buy-on-demand model. With the help of native retailing through platforms, like Aer.io, a seller is able to reach potential customers wherever they are and wherever they interact with a book. Publishers...

HarperCollins

HarperCollins Launches Facebook Live Daily Programming

HarperCollins announced today that it will schedule weekday programming exclusively through Facebook Live. Starting today, the publisher’s authors and employees will participate in daily sessions on the social media platform built around specific topics. Each session will last between 15-45 minutes. Authors will discuss their books and their writing processes, as well as take...

amazon, ebooks, publishers

Why Amazon Is Not Innovative

It’s 2016. We are landing rockets on floating platforms in the ocean. Engineers are developing high-speed transportation systems in which pressured capsules ride on air cushions facilitated by linear induction motors. A network of high-altitude Wi-Fi balloons is being designed to float on the edge of space so that everyone on the planet can...

How Authors Should Advertise on Facebook

Why You Should Consider Advertising to Your Own Fans on Facebook

The chatter about Facebook ads in book marketing circles these days is all about building massive email lists and selling books. And although I am in that corner, I also believe that there are many entry-level advertising opportunities for authors with smaller platforms and budgets to grow their fanbases and email lists without breaking...

How Authors Should Advertise on Facebook

How Authors Should Advertise on Facebook

The chatter about Facebook ads in book marketing circles these days is all about building massive email lists and selling books. And although I am in that corner, I also believe that there are many entry-level advertising opportunities for authors with smaller platforms and budgets to grow their fanbases and email lists without breaking...

Ingram on Finding the Right Ebook Pricing Strategy

Ingram on Finding the Right Ebook Pricing Strategy

What are effective ebook pricing strategies in today’s book business? Based on trends we observe at Ingram Content Group from both publishers and readers, we think about three general segments for ebooks: entertainment value, education value and marketing value. Entertainment Value Most trade ebooks generally fit into the entertainment value segment. The hard part...

We Must Stop Wasting Time in the Attention Economy

Stop Wasting Time in the Attention Economy

For many people, web browsers and phone screens have grown to become the main sources of information. To that end, there’s a constant and massive stream of media arriving on our screens. We live in a cutthroat attention economy. As a result, every product will get more persuasive over time. Facebook must become more...

authors, marketing, publicity

3 Facebook Marketing Tools for Publishers and Authors

With 1.44 billion monthly active users, according to a Pew report and Sprout Social, Facebook is the market leader for social networking sites. That statistic alone makes a compelling case for why publishers and authors should use Facebook to connect with their readership community and promote their books. Yet While Facebook ads are a...

3 Facebook Marketing Tools Publishers and Authors Must Use

3 Facebook Marketing Tools Publishers and Authors Must Use

With 1.44 billion monthly active users, according to a Pew report and Sprout Social, Facebook is the market leader for social networking sites. That statistic alone makes a compelling case for why publishers and authors should use Facebook to connect with their readership community and promote their books. Yet While Facebook ads are a...

aap, books, book sales, audiobooks, ebooks

Could Facebook Become the World’s Largest Bookstore?

A month or so ago, Facebook reported its earnings for the fourth quarter of 2015, and let’s just say they crushed the ball. Knocked the cover off. Pointed to the bleachers and then hit it out of the park. The big moneymaker was its burgeoning video ad business. Facebook states that people are watching...

indie authors, ebooks, bookstores

Facebook: The World’s Largest Bookstore?

A month or so ago, Facebook reported its earnings for the fourth quarter of 2015, and let’s just say they crushed the ball. Knocked the cover off. Pointed to the bleachers and then hit it out of the park. The big moneymaker was its burgeoning video ad business. Facebook states that people are watching...

bowker, dcl, digital publishing, publishers

How One Company Is Democratizing Ebook Retailing

Imagine a world in which anyone can sell ebooks and compete successfully with Amazon, Apple and Barnes & Noble. That’s the world Hummingbird Digital Media hopes to make a reality. Hummingbird, a subsidiary of American West Books, was born when Stephen Blake Mettee, Hummingbird’s president, and his colleagues became inspired at BookExpo America. “We...

The Author's Three-Step Test for Sellability

The Author’s Three-Step Test for Sellability

When it comes to choosing a social media channel for marketing, how often do we consider the channel’s selling potential? If our marketing goal is to build loyal fans and sell more books, a social media channel’s ability to actually sell books should be at the top of the list. And when it comes...

How Apple, Amazon, Facebook and Google Are Changing Publishing

How Apple, Amazon, Facebook and Google Are Changing Publishing

“It’s these guys’ worlds. We just post in it and shop in it,” said New York University Professor Scott Galloway of Amazon, Apple, Facebook and Google at Digital Book World 2016. During a talk called “The Four Horsemen,” Galloway argued that these four companies are taking over the world and continually disrupting the publishing...

Digital Book World

How Amazon, Apple, Facebook and Google Are Changing Publishing

“It’s these guys’ worlds. We just post in it and shop in it,” said New York University Professor Scott Galloway of Amazon, Apple, Facebook and Google at Digital Book World 2016. During a talk called “The Four Horsemen,” Galloway argued that these four companies are taking over the world and continually disrupting the publishing ecosystem....

Digital Book World

Jonathan Taplin: Platform—Not Content—Is King

“Though I want to think content is king, I’m worried platform is king,” said Jonathan Taplin, University of Southern California professor and director of USC Annenberg Innovation Lab, at Digital Book World 2016. “I think the fact that there will be five billion smartphones and mobile devices by 2020 gives content platforms extraordinary power.”...