4 Easy Steps To An Irresistible Book Blurb

The blurb. The back-of-book description. The dust-cover copy. Whatever you call your book’s summary, it’s an important element of your marketing package. How to create a great book description? It comes down to four steps. Here is the formula: (1) …

2 Ways Digital Books Benefit Kids, Research Shows

By Beth Bacon Ebooks aren’t so bad for children after all. New research by MeeGenius and LookTracker shows that when digital books with recoded narration and highlighted words are presented to children, the kids gaze at words longer and progress …

The Amazon Timeline

Amazon made two announcements this week that continues their ongoing commitment to innovating and solidifying their lead in book retailing and customer service. The first announcement was the latest version of the Kindle Paperwhite. The news overshadowed others and kept …

Are Ebooks Worse For Kids Than Paper Books?

by Beth Bacon Two recent surveys on children and digital books have generated headlines hinting at ebooks’ negative influence on kids. Are these reports two more sources of data proving that digital books are worse for children than paper books? Where, exactly, …

Digital Book Signings Help Grow Authors’ Careers

Part 1 in a 2-part series on digital book signing. See part 2 here. Book signings are an age-old tradition, but is it really necessary to extend this custom to ebooks? Today’s ebook signing services and apps not only make …

Want to know what’s next for ebooks? Ask a teen

Want to know what’s next for ebooks, tablets, e-readers, and mobile connectivity? Take a close look at teenagers’ behavior. “In many ways, teens represent the leading edge of mobile connectivity, and the patterns of their technology use often signal future …

7 Must-Consider Strategies for Ebook Pricing

Is there room for new thinking on ebook pricing strategies? The medium is still new, so customer expectations have not been set in stone. Now’s the time for publishers and authors to think strategically about the cost of e-books. I’ve looked …

Top 3 problems with tablets in the classroom

by Beth Bacon One million iPads. That’s the number of tablets Apple sold to schools and colleges in the year before the current school year. It’s roughly double the number sold in the education market during the previous year. In …

Kobo, and another two big players, landed in Brazil

December 5th, 7:00pm. Kobo lands in Brazil in a partnership with Livraria Cultura, one of the best bookstores in the country and a pioneer on the online book sales business. The launch was at Livraria Cultura’s main store, in the heart …

The Un-tapped Potential of Backlist

While I am very big on looking to the future, there is one area where I think publishing should look to the past.  Traditional publishers are sitting on top of a gold mine that they have traditionally never exploited except …

Not Dead Yet!

Always good to use a Python quote. I was wondering whether someone would respond. I titled the post a bit outrageously to get reactions and Jeremy Greenfield did in his post. When I say traditional publishing the focus is on …

The Publishing Mind Shift

The Publishing Mind Shift The biggest change in publishing is under our control—if we allow it. It is our own mind shift in how we approach things. This video was shared with me by a student in a publishing course. …

DBW Weekly Roundup: 2/25/11

The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.