Editorial

seo, publishers, keywords, editorial

The Importance of SEO Training for Editorial Teams

Search engines typically represent one of the largest—if not the largest—traffic sources for websites and online publishers, in particular. And publishing houses’ editorial teams hold the keys to this traffic, so it only makes sense to align their efforts with a content strategy that is backed by keyword and topic search volume data. For...

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Ebook Developers Need a Seat at the Planning Table

When was the last time you invited an ebook developer to an acquisitions meeting? I venture to say that it’s the rare publisher who thinks that far in advance. The in-house crew responsible for the ebook will have a perspective that’s different than the editor’s, the sales manager’s, or the marketing team’s. Planning for...