Ebooks

How One Small Publisher Is Tackling the Digital Space

How One Small Publisher Is Tackling the Digital Space

While larger publishers continue to play a major role in shaping our industry, it is the smaller independent publishing houses that are pushing the boundaries more than ever. Many critics suggest that the heavyweights have become risk-averse, focusing instead on sure-fire wins, such as sequels and established authors. What’s more, some would argue that...

The Lost Art of Indexes in Ebooks

The Lost Art of Indexes in Ebooks

When was the last time you used an index in an ebook? Maybe the better question is this: Have you ever used an index in an ebook? One of the challenges here is that most ebooks don’t have indexes—the result of the misguided notion that text search is a better solution. Every so often...

Scribd

Scribd Adds 6,000 Titles from Macmillan

Scribd announced today that it has added more than 6,000 titles from Macmillan. This is the third time the “Big Five” publisher has upped its number of titles available on the subscription service, and is the largest to date. The changes go into effect today. In a statement, Co-Founder and CEO of Scribd, Trip...

Digital Book World

Michael Cader on a ‘Really, Really Complex Marketplace’

On the final day of the 2016 Digital Book World Conference, Publisher’s Lunch Founder Michael Cader started the sessions by giving a brief overview of how the book publishing industry collects sales data. The primary takeaway? There’s a lot of confusion, or, as Cader said, this industry has a “really, really complex marketplace.” Moreover,...

Jellybooks

Andrew Rhomberg: How and Why We Measure a Book’s Audience

In his workshop at Digital Book World 2016 titled “Data-Smart Publishing,” Jellybooks Founder Andrew Rhomberg described the process by which his company measures reader analytics, and also explained why publishers should be paying more attention to this growing field. The problem, Rhomberg said, is that authors and publishers cannot effectively measure reader engagement. “We...

Digital Book World

What It Takes to Create Digital Learning Products for Kids

At a discussion at the Launch Kids conference at Digital Book World 2016, Ashley Anderson Zantop of Capstone and CJ Kettler of Houghton Mifflin Harcourt talked about what it takes to create innovative digital learning products for kids. While both speakers agreed that kids prefer physical books over ebooks, they argued that kids actually prefer...

Digital Book World 2016 Kicks Off

Digital Book World 2016 Starts Today!

Professionals from all over the publishing industry head to New York City today for the Digital Book World Conference + Expo. Now in its seventh year, the 2016 event showcases a variety of programming, including workshops, master classes, panels, Q&As and talks. Some of the most talked about sessions include Data Guy’s presentation and...

What Publishing Needs to Learn from Newer Industries

What Publishing Needs to Learn from Newer Industries

The publishing industry is more than 400 years old. To put that timeframe into context, in the UK, when the first printing press was developed, in 1634, Charles I was king shortly before being overthrown. Much has happened since then, and there is much to be proud of in what this key industry has...

Why Do People Buy Books?

The 8 Biggest Reasons People Buy Books

Over the past couple weeks, I’ve been reporting on observations that Jellybooks has made about readers after collecting data about when, where and how they read. Do readers rant or rave about books? Do they read fast or slow? Do they even finish the books they begin reading? One of the more unique phenomena...

8 Reasons Why People Buy Books

8 Reasons Why People Buy Books

Over the past couple weeks, I’ve been reporting on observations that Jellybooks has made about readers after collecting data about when, where and how they read. Do readers rant or rave about books? Do they read fast or slow? Do they even finish the books they begin reading? One of the more interesting phenomena...

The Benefits of an Amazon Giveaway for Kindle

The Benefits of an Amazon Giveaway for Kindle

Amazon Giveaways are now available for Kindle ebooks. No, I’m not talking about KDP Select free promos. I’m talking about Amazon Giveaways—contests hosted by Amazon on Amazon.com which until now have only been available for print books and other physical products. But now you no longer need to have a print edition to run...

Self-publishing, authors, books, ebooks

How to Get the Most out of Your Ebook Design

I got into the ebook development game when a typesetting client was seeing terrible results from their machine-made ebooks. Content was garbled and the books were ugly. It was impossible to open a book and tell what you were reading. So it became my mission to create ebooks that were nice-looking individuals, just like...

Self-publishing, authors, books, ebooks

How to Make Ebook Design Count

I got into the ebook development game when a typesetting client was seeing terrible results from their machine-made ebooks. Content was garbled and the books were ugly. It was impossible to open a book and tell what you were reading. So it became my mission to create ebooks that were nice-looking individuals, just like...

How Does Age Affect Reading Behavior?

How Does Your Age Affect Your Reading?

Last week I explored how reading behavior differs between men and women. The analysis was based on observations that Jellybooks made as part of reading analytics studies with publishers that recorded how people read ebooks. This week, we will take a closer look at how a different factor impacts reading: age. Do books have...

How Does Age Affect Reading Behavior?

How Does Age Affect Reading?

Last week I explored how reading behavior differs between men and women. The analysis was based on observations that Jellybooks made as part of reading analytics studies with publishers that recorded how people read ebooks. This week, we will take a closer look at how a different factor impacts reading: age. Do books have...

Digital Book World

5 Questions with Sanj Kharbanda, SVP, Digital Markets, HMH

Sanj Kharbanda is senior vice president of digital markets at Houghton Mifflin Harcourt, where he manages the publisher’s digital marketing strategy, including for trade publishing, K-12 and consumer markets. At Digital Book World 2016, Kharbanda will be moderating a panel called “Standing Out in the Stacks: Marketing That Works.” We recently spoke to Kharbanda about...

What Are the Benefits of Digital Learning Platforms?

What Are the Benefits of Digital Learning Platforms?

Students have used print textbooks for centuries, but in recent years higher education learning companies have made the concerted effort to shift from print materials to digital tools in the form of digital learning platforms. With this change, content has become more engaging and interactive, and the benefits are obvious. Digital learning platforms include...

Digital Book World

Why Ebook Pricing Is Elastic

Nathan Maharaj is the director of merchandising at Kobo, where he manages a team of digital booksellers across eight languages and more than a dozen countries. Maharaj is part of a panel at this year’s Digital Book World Conference titled “Elastic Ebook Pricing: Pricing in a Changing Ebook Marketplace.” Digital Book World recently released...

DBW’s Wide-Ranging Interview with Data Guy

DBW’s Wide-Ranging Interview with Data Guy

Who exactly is Data Guy? We know he’s the numbers wizard behind Author Earnings—a collaboration between himself and self-published mega-author Hugh Howey. And we know that he’s anonymous. But that’s pretty much it. In the past two years, Data Guy’s Author Earnings reports have become an increasingly popular resource for authors, shedding light on...

Data Guy

DBW Interview with Data Guy, Co-Founder, Author Earnings

Who exactly is Data Guy? We know he’s the numbers wizard behind Author Earnings—a collaboration between himself and self-published mega-author Hugh Howey. And we know that he’s anonymous. But that’s pretty much it. In the past two years, Data Guy’s Author Earnings reports have become an increasingly popular resource for authors, shedding light on...

A Vision for Making Ebooks More Engaging

A Vision for Making Ebooks More Engaging

I’m convinced we’re still in the very early stages of ebook evolution. The current print-under-glass model works great for some books, but long-form digital content has so much more potential. The market will ultimately move beyond the only option readers have today of consuming dumb content on smart devices. Content enrichment is one way...

Who Finishes More Books: Men or Women?

Who Finishes More Books: Men or Women?

Over the past couple months, Jellybooks has tested hundreds of books by embedding a piece of Javascript software called candy.js into ebook files. Readers received the ebooks free of charge in exchange for sharing their reading data with us and the publisher. The software recorded their reading data both online and off, and when...

Scribd

Scribd Announces Major Changes to Subscription Service

Scribd today announced major changes to its subscription service. As part of the re-structured service, all Scribd users will receive unlimited access to “Scribd Select” books and audiobooks, a rotating collection spread across a variety of genres. In addition, all users will have access to three books and one audiobook of their choice each...

Ebook Sample Subscriptions and Automation

Ebook Sample Subscriptions and Automation

Each time I finish a book, I end up going through the same inefficient process: I head to Amazon and a couple other sites to look for other titles on similar topics that might interest me. I usually find several candidates, and then I go through the equally inefficient process of requesting samples of...

How to Understand Your Book’s Audience

How to Understand Your Book’s Audience

Peter McCarthy is the co-founder and chief creative officer of The Logical Marketing Agency. He is a technical marketing executive with more than 20 years experience in trade publishing, including in senior executive roles at Penguin and Random House, where he headed up marketing innovation efforts. In his role at The Logical Marketing Agency, McCarthy...

What Books Have the X-Factor?

What Books Have the X-Factor?

In 2003, business writer and strategist Fred Reicheld introduced the concept of the “Net Promoter Score” in the Harvard Business Review as the “one number you need to grow.” The score is a simple but highly effective tool for measuring customer satisfaction. The Net Promoter Score is based on a simple question: Would you...

Is Self-Publishing Coming of Age in the Digital World?

Is Self-Publishing Coming of Age in the Digital World?

Erotic novel Fifty Shades of Grey began life as a humble, self-published ebook, unable to satisfy the tastes of traditional publishers. Within a few years it had achieved domination on a global scale, spawning a series that has sold more than 125 million copies. E. L. James’s personal story has become a tantalizing fantasy...

Why Amazon Is Doubling Down on Lobbying

Why Amazon Is Doubling Down on Lobbying

Amazon nearly doubled its lobbying expenditures in 2015 versus the previous year, spending $9.4 million dollars trying to sway Congress and executive agencies. The jump puts Amazon’s lobbying efforts in the same league as other tech giants like Microsoft and Facebook, and reflects how the company’s expanding business interests have raised the stakes of...

How “Send to Kindle” Can Help Neutralize Amazon

How “Send to Kindle” Can Help Neutralize Amazon

Publishers that sell ebooks direct to consumers typically do so in EPUB format. That’s because most publishers are still wedded to the false sense of security DRM provides, and EPUB offers a popular DRM solution. Contrast that with Amazon’s format, MOBI, in which Amazon is the only company that can apply and manage the...

How Amazon Could Open ‘Profitable’ Retail Stores

How Amazon Could Open ‘Profitable’ Retail Stores

A Wall Street Journal story has propelled a rumor that Amazon will open 400 or more stores in malls into industry discussion. Nobody really knows whether it is true and, as I write this, Amazon has not commented for the record. If it is true, then I certainly am guilty of one wrong prediction....

Books That Don’t Start Strong Will Lose the Reader

Books That Don’t Start Strong Will Lose the Reader

“In the first post in this series, I introduced the notion of the ‘Internet of Bookish Things’ to describe how (e)books were now nodes on the Internet that could record how books are being read,” writes Andrew Rhomberg in a blog post for Digital Book World. “And in last week’s post, ‘Reading Fast and...