Ebooks

goodreads, authors, books, giveaway

What Authors Need to Know About Goodreads Giveaways

Authors looking to boost book promotion efforts should consider incorporating a presence on Goodreads. It’s an established site filled with potential to really boost book marketing plans. In fact, some authors have elevated this to an art form and have become Goodreads rock stars. Once you’ve established yourself on Goodreads, adding Goodreads giveaways to...

social media, authors, sales, books, facebook, twitter

Authors, Stop Doing These 10 Things on Social Media

Almost every author has been told at some point, “You gotta get online and promote.” But only a small percentage of authors have actually been coached on social media best practices, resulting in hundreds of authors using social media completely wrong and turning readers off rather than attracting them. If you are guilty of...

libraries, ebooks, app, publishers, authors

Library Loans Are a Double-Edged Sword

Denmark experienced rapid growth in digital lending from libraries between 2011 and 2015. At first this was a welcome source of new revenue for publishers. But by the middle of 2015, the digital lending market had grown even larger than the commercial market for digital book sales. Similar to the New York Public Library...

ebooks, libraries, overdrive

Celebrate International Read an Ebook Day Today

Ebooks provide a simple way to give readers instant access to what they want to read. And to celebrate digital reading, Overdrive is hosting its annual international Read an Ebook Day today, September 16. Throughout the day, readers have a chance to win a tablet by sharing what they’re reading, pictures of what they’re...

Read an Ebook Day, ebooks, overdrive, libraries, digital reading

Today Is International Read an Ebook Day

Ebooks provide a simple way to give readers instant access to what they want to read. And to celebrate digital reading, Overdrive is hosting its annual international Read an Ebook Day today, September 16. Throughout the day, readers have a chance to win a tablet by sharing what they’re reading, pictures of what they’re...

content, publishers, marketing, discovery, books

Author Cori McCarthy Shares Her Book Marketing Strategies

Cori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016) and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into a movie. This is...

authors, website, blog, social media, marketing, pr

How Well Are Publishers Connecting with Their Readers?

From a publisher’s point of view, the people who actually buy and read books are still mostly nameless and faceless individuals. This, despite the fact that there are plenty of opportunities for publishers to establish a direct relationship with consumers. I’m not necessarily talking about selling direct; I’m referring instead to the opportunity to...

ebooks, ebook pricing, publishers, metadata

How Publishers Can Develop Better Ebook Pricing

There is no shortage of opinion on ebook pricing—but if you publish academic, professional or technical material, then you will know that useful guidance is much harder to come by. Yet pricing is often the first issue raised by new clients of our ebook distribution service—even those with well-established digital publishing programs. So to...

sara nelson, harper, harpercollins, dbw, digital book world conference

What Agents Should Know About Ebooks Made from PDFs

Agents, here’s what you should know about ebooks made from PDFs: they’re not perfect. Knowing this will put you in a better position to protect your authors’ work. While an ebook made from a PDF is almost certainly better than one made from a scan (OCR), don’t fall into the trap of thinking that it...

sara nelson, harper, harpercollins, dbw, digital book world conference

What Agents Need to Know About Their Authors’ Ebooks

Agents, here’s what you should know about ebooks made from PDFs: they’re not perfect. Knowing this will put you in a better position to protect your authors’ work. While an ebook made from a PDF is almost certainly better than one made from a scan (OCR), don’t fall into the trap of thinking that...

ebooks, indexing, production, e-book

How Indexing Could Evolve with Ebooks

Earlier this year I shared some thoughts about how indexes seem to be a thing of the past, at least when it comes to ebooks. I’ve given more consideration to the topic and would like to offer a possible vision for the future. Long ago I learned the value an exceptional indexer can bring...

authors, books, ebooks, content, brand, author platform

What Authors Need to Know About Blog Tours

For every genre of ebook, there are hundreds of book bloggers—people who read books and post reviews on their sites. When ebook authors plan their book launches, many of them add blog tours to their marketing plans. A blog tour is series of pre-arranged blog posts, usually scheduled during the months just before and...

books, ebooks, sales, publishers

How Indie Authors Should Price a Book for Optimal Success

Sometimes the simplest thing you can do to give your book a boost is play around with the pricing. It’s one thing to have a book, but it’s quite another to have one that actually sells. You have probably heard this from other indie authors, or even experienced it yourself. Your book gets added to...

authors, books, ebooks, content, brand, author platform

4 Tips for a Successful Ebook Blog Tour

For every genre of ebook, there are hundreds of book bloggers—people who read books and post reviews on their sites. When ebook authors plan their book launches, many of them add blog tours to their marketing plans. A blog tour is series of pre-arranged blog posts, usually scheduled during the months just before and...

amazon, rapids, ebook, app, reading

Here’s Another Way to Monetize Ebooks

In today’s market there are typically two methods for ebook distribution: free and paid. I’ve said before that one day we’ll see an ad-subsidized model take hold. Purists generally reject that concept, saying they won’t let advertisements interfere with their reading experience. That’s fine. They can pay full price, but I’ll sometimes opt for the...

marketing, books, book marketing, publicity, authors

What Does Book Marketing Look Like Today?

Having run publishing businesses for 11 years, you would assume that I would know the answer to that seemingly basic question. But, speaking honestly, I’m not sure that I do. And I’m not sure that many other publishers do, either. This isn’t a criticism of publishers’ marketing campaigns—there are clearly some very successful ones—but...

publishing, publishers, podcasts, content, books, subscription

Why Publishing Should Look More Like Podcasting

Did you make the same mistake I did and assume that podcasts are yesterday’s platform—that interest in them has plateaued (at best) and they’re not worth thinking about today? What seemed like a fad that’s dying off is actually showing nice growth. And I’m contributing to that growth, as I now listen to a...

AAP, books, ebooks, sales, publishers

AAP: Ebooks Decline, Audio Grows and Publishers’ Sales Drop

The Association of American Publishers (AAP) released its new newest numbers this morning, which compare January 2016 to January 2015. Ebook sales took a big hit, according to the AAP’s numbers, dropping 24.9 percent to $99.9 million. Hardcover books didn’t do much better, falling 18.7 percent to $151.3 million. Paperback books, on the other...

ocr, optical character recognition, ebook, author, publisher, book

Why Authors Should Talk to Their Publishers About OCR

If you published a book before 2008, its ebook edition was probably created using optical character recognition (OCR). And if your ebook was created using OCR, it probably has typos in it. That’s the bad news. The good news: you don’t have to accept this situation. What’s special about the year 2008? Nothing, really....

ocr, optical character recognition, ebook, author, publisher, book

What Authors Should Know About OCR

If you published a book before 2008, its ebook edition was probably created using optical character recognition (OCR). And if your ebook was created using OCR, it probably has typos in it. That’s the bad news. The good news: you don’t have to accept this situation. What’s special about the year 2008? Nothing, really....

discovery, publishers, discoverability, metadata, books, readers

What Self-Published Authors Should Know About Hard Copies

This is part five of a six-part series. Ebooks might be cheap to produce and distribute, but many authors still choose to do a short print run or make their books available in stores on a print-on-demand basis. Readers still like printed books—they’re not going away any time soon! And even if you don’t...

books, ebooks, sales, publishers

Can Authors Sell More Books with Less Social Media?

A mind-boggling 78 percent of Americans have a social media profile. According to Statista, 2.72 billion people will be social media users worldwide by 2019. It is a given that authors can develop loyal audiences and sell more books with the help of social media. But as numbers of users rise, the pressure to...

What Authors Should Know About Ebook Distribution

What Authors Should Know About Ebook Distribution

This is part four of a six-part series. You’ve finished your book and you’re about to take the plunge and release it as an ebook. How can you make sure you’re fully prepared so that the process goes as smoothly as possible? Of course, you’ve already read the first three posts in this series,...

self-publishing, author, indie author, indie publishing, publishers

How to Prepare for Self-Publishing: Ebook Distribution

This is part four of a six-part series. You’ve finished your book and you’re about to take the plunge and release it as an ebook. How can you make sure you’re fully prepared so that the process goes as smoothly as possible? Of course, you’ve already read the first three posts in this series,...

authors, books, ebooks, website, content, newsletter

What Authors Should Know About Ebook Formatting

This is part three of a six-part series. You’ve got your finished manuscript in Microsoft Word and you’re ready to turn it into an ebook. You need to convert it into MOBI format (for Amazon Kindle) and EPUB (for everywhere else). There are various companies, tools and programs that can convert your file for...

self-publishing, author, indie author, indie publishing, publishers

How to Prepare for Self-Publishing: Ebook Formatting

This is part three of a six-part series. You’ve got your finished manuscript in Microsoft Word and you’re ready to turn it into an ebook. You need to convert it into MOBI format (for Amazon Kindle) and EPUB (for everywhere else). There are various companies, tools and programs that can convert your file for...

publishers, data, big data

How Publishers Can Improve Native Retailing

The evolution of book buying continues to progress from a physical, pick-and-pay method of retailing to a highly sophisticated form of a digital, buy-on-demand model. With the help of native retailing through platforms, like Aer.io, a seller is able to reach potential customers wherever they are and wherever they interact with a book. Publishers...