DBW17

dbw, digital book world conference, design thinking

Designing Your Career in Publishing

Authors and publishers have been working in an environment of constant change for the last several years. New tools and technologies keep popping up. New sales options and strategies arise. Data has become important even to those without backgrounds in statistics. There’s always something new to learn, and many people have...

dbw, digital book world conference, design thinking

5 Ways to Redesign Your Career in Publishing

Authors and publishers have been working in an environment of constant change for the last several years. New tools and technologies keep popping up. New sales options and strategies arise. Data has become important even to those without backgrounds in statistics. There’s always something new to learn, and many people have found...

agents, authors, publishers, books

How Agent Life Is Changing in 2017

A panel of literary agents met at Digital Book World 2017 for a lively discussion about the issues and concerns surrounding agents today. The panel had expertise in a range of genres and target audiences, and included Ginger Clark, Brian DeFiore, Regina Brooks, Laura Nolan and Christy Fletcher. John Mutter moderated. Here is...

agents, authors, publishers, books

6 Insights into the Changing Role of Agents in 2017

A panel of literary agents met at Digital Book World 2017 for a lively discussion about the issues and concerns surrounding agents today. The panel had expertise in a range of genres and target audiences, and included Ginger Clark, Brian DeFiore, Regina Brooks, Laura Nolan and Christy Fletcher. John Mutter moderated. Here is...

data, metadata, books, sales, bookstores

Here Are 10 Best Practices for Using Bookseller Data

Books with the power to move readers are the result of artistry, craft and intellectual pursuits. Because it is a fundamentally creative industry, publishing has sometimes valued expertise, ingenuity and inspiration over data. Today, though, the publishing industry is awash with data. Data can offer valuable insights to help publishers connect...

books, ebooks, sales, publishers

The Impact of Pricing on Book Buying Behavior

A panel of publishing price strategists converged at Digital Book World 2017 to discuss how pricing affects consumer behavior. Peter Hildick-Smith, CEO of Codex Group, offered some insights that can be gleaned by acknowledging that for consumers, reading a book doesn’t always equate to buying a book, as consumers have a...

digital book world conference, dbw, books, marketing

7 Top Book Marketing Tips

Digital Book World held their annual conference on publishing and digital content strategies this week in New York City. For the first time, they hosted an entire track on book marketing, so we gathered many exciting takeaways we wanted to share with our readers. From building an author’s platform to improving...

DBW, digital book world

The Trade, Its Resilience, and Its Data

In its opening on Tuesday, the eighth annual Digital Book World conference in New York City attracted some 650 registrants. This year’s new structure included four distinct programming tracks and a “captain” for each: ● Laura Dail for Editors, Authors, and Agents; ● Bill Kasdorf for Production, Distribution, and Operations; ●...

w3c, idpf, epub, ebooks

What Are the Benefits of the IDPF-W3C Merger?

A self-appointed “Save the IDPF, Save EPUB” committee has recently formed to publicly attack the IDPF/W3C combination plan and announce a campaign of its own with the goal “to keep the IDPF going as a standalone trade organization.” This group sees the combination as a “threat to the long-term health of...

DBW, digital book world conference

5 Questions with George Kerscher, CIO, Daisy Consortium

George Kerscher is the chief innovations officer of Daisy Consortium, as well as a senior advisor for global literacy at Benetech, and president of the International Digital Publishing Forum (IDPF). George is a recognized international leader in document access, as well as an advocate for semantically rich content which can be...

authors, website, blog, social media, marketing, pr

How Authors Can Reboot Their Online Presence in the New Year

You’ve probably been hearing a lot of “New Year, New You” talk recently, from people looking to jumpstart a new, healthy lifestyle to those looking to rethink their finances. This January, I’d like to recommend that all current and aspiring authors apply the “New Year, New You” concept to their digital...

DBW, digital book world conference

5 Questions with Amanda D’Acierno, SVP, Publisher, PRH Audio

Amanda D’Acierno is a senior vice president and the publisher of Penguin Random House Audio, where she oversees both adult and children’s audio publishing. She is a longtime advocate for audiobooks, having led innovative efforts to spread the word about audio through regional and national awareness campaigns. Amanda is also a...

books, ebooks, sales, publishers

Getting to Yes: Converting Book Browsers to Book Buyers

Peter Hildick-Smith is the CEO of Codex-Group, where he leads book audience strategy research through large sample, quantitative pre-market testing. Prior to founding Codex, Peter was the chief marketing officer for GE Capital Global Consumer UK, and the SVP of customer management for GE Capital Retail Financial Services North America. He...

DBW, digital book world conference

5 Questions with Peter Hildick-Smith, CEO, Codex-Group

Peter Hildick-Smith is the CEO of Codex-Group, where he leads book audience strategy research through large sample, quantitative pre-market testing. Prior to founding Codex, Peter was the chief marketing officer for GE Capital Global Consumer UK, and the SVP of customer management for GE Capital Retail Financial Services North America. He...

google, apple, amazon, digital, content, ebooks

How We Can Better Merge Print and Digital

As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most readers are comfortable with either format and that many prefer the convenience of switching between the two...

DBW, digital book world conference

DBW Conference 2017 Hosts All-Star Media Panel

DBW 2017 All-Star Media Panel Includes The New York Times, Entertainment Weekly, CBS Sunday Morning and NPR DBW 2017 Takes Place Jan. 17 – 19 in N.Y.C.; Panel to Share How Publishers and Authors Can Work More Effectively with the Media NEW YORK (Jan. 9, 2017) — The 8th Annual Digital...

authors, publishers, dbw, digital book world

How to Effectively Work with the Media

Scott Manning is the CEO of Scott Manning & Associates. For more than 30 years, Scott has created and implemented public relations campaigns for a wide variety of authors and literary organizations. His experience includes special events planning and media placement via long-standing contacts with print and online journalists, book reviewers...

DBW, digital book world conference

5 Questions with DBW 2017’s Scott Manning

Scott Manning is the CEO of Scott Manning & Associates. For more than 30 years, Scott has created and implemented public relations campaigns for a wide variety of authors and literary organizations. His experience includes special events planning and media placement via long-standing contacts with print and online journalists, book reviewers...

dbw, digital book world conference

How to Invent Your Future in 2017

Back in 2001, I had the good fortune to work for a software startup where I gained a valuable insight into how different levels of working professionals view the future. I was receiving some intensive sales training from the CEO, who had spent many years leading B2B sales for one of...

dbw, digital book world conference

How to Invent Your Future in 2017

Back in 2001, I had the good fortune to work for a software startup where I gained a valuable insight into how different levels of working professionals view the future. I was receiving some intensive sales training from the CEO, who had spent many years leading B2B sales for one of...

dbw, digital book world conference, authors, self-publishing. digital marketing

Authors as Entrepreneurs: The Road from Amateur to Professional

Julie Trelstad is the director of digital rights at the literary agency Writers House, where she manages the agency’s self-publishing program and helps clients with online marketing. She previously held positions at John Wiley & Sons, The Taunton Press, Readers Digest and Sterling Publishing, and started her own publishing venture, The Plain...

DBW, digital book world conference

5 Questions with Writers House’s Julie Trelstad

Julie Trelstad is the director of digital rights at the literary agency Writers House, where she manages the agency’s self-publishing program and helps clients with online marketing. She previously held positions at John Wiley & Sons, The Taunton Press, Readers Digest and Sterling Publishing, and started her own publishing venture, The Plain...

sara nelson, harper, harpercollins, dbw, digital book world conference

Harper’s Sara Nelson Discusses the State of the Industry

Sara Nelson is a vice president, executive editor and special advisor to the publisher at Harper, an imprint of HarperCollins. Before joining the publisher, she was the editorial director for books and Kindle at Amazon, the books editor at O, Oprah’s magazine, and the editor-in-chief of Publishers Weekly. This year at...

DBW, digital book world conference

5 Questions with Sara Nelson, VP, Executive Editor, HarperCollins

Sara Nelson is a vice president, executive editor and special advisor to the publisher at Harper, an imprint of HarperCollins. Before joining the publisher, she was the editorial director for books and Kindle at Amazon, the books editor at O, Oprah’s magazine, and the editor-in-chief of Publishers Weekly. This year at...

dbw, digital book world, nielsen

Nielsen’s Kempton Mooney Talks Analysis and Reporting

Kempton Mooney is the senior director of research and analytics at Nielsen Book, where he provides market information and research expertise for companies with strategic initiatives in the book market. Prior to Nielsen, he held positions at Abrams, Random House and Hachette, working in sales, inventory, operations, and strategic planning. Kempton...

DBW, digital book world conference

5 Questions with DBW 2017’s Kempton Mooney

Kempton Mooney is the senior director of research and analytics at Nielsen Book, where he provides market information and research expertise for companies with strategic initiatives in the book market. Prior to Nielsen, he held positions at Abrams, Random House and Hachette, working in sales, inventory, operations, and strategic planning. Kempton...

influencer marketing, books, dbw, digital book world, publishers

What Does Influencer Marketing for Books Look Like?

Susan Ruszala is an experienced business consultant specializing in go-to-market strategies for new businesses and business lines. As the former president of NetGalley, Susan transformed the business from a failed start-up to a successful, well-established and growing B2B subscription business operating internationally. Susan is a frequent and well-known speaker within the industry, and...

DBW, digital book world conference

5 Questions with DBW 2017’s Susan Ruszala

Susan Ruszala is an experienced business consultant specializing in go-to-market strategies for new businesses and business lines. As the former president of NetGalley, Susan transformed the business from a failed start-up to a successful, well-established and growing B2B subscription business operating internationally. Susan is a frequent and well-known speaker within the industry,...