content

google, apple, amazon, digital, content, ebooks

Here’s Another Way Digital Could Complement Print

As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most readers are comfortable with either format and that many prefer the convenience of switching between the two (e.g., reading the...

social media, authors, content

3 Keys for Producing Engaging Social Media Content

The goal of good social media content is interaction that leads to loyalty and trust. And the keys to good content are not a mystery. Marketing studies have been conducted on how people buy, what kinds of social media content they respond to, and why. To sell books on social media, you need to...

content, publishers, marketing, discovery, books

What Is the Content Trap?

A recent trip to a local brick-and-mortar bookstore helped me realize that even the best algorithms and email campaigns can’t replace in-person product discovery. On this trip, I noticed a book called The Content Trap sitting face-out on the shelf and couldn’t resist picking it up. Great title. Intriguing outline. Normally I’d make a...

content, publishers, marketing, discovery, books

‘The Content Trap’ Is the Must-Read Book of the Year

A recent trip to a local brick-and-mortar bookstore helped me realize that even the best algorithms and email campaigns can’t replace in-person product discovery. On this trip, I noticed a book called The Content Trap sitting face-out on the shelf and couldn’t resist picking it up. Great title. Intriguing outline. Normally I’d make a...

authors, pr, sales, books, marketing, indie authors, self-publishing

How Authors Can Step Up Their PR Efforts

Dana Kaye is the owner of Kaye Publicity, Inc. and author of the book, Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales. Dana is a frequent speaker on social media, branding, and publishing trends, and her commentary has been featured on websites like The Huffington Post, Little...

DBW, digital book world conference

5 Questions with Ken Brooks, COO, Macmillan Learning

Ken Brooks is the chief operating officer of Macmillan Learning, and before that he was senior vice president of global supply chain management at Cengage Learning. Ken is also a recognized and proven expert in aligning operational execution for competitive advantage, and has been instrumental in driving industry standards. Ken is a speaker at...

publishers, books, ebooks, sales, retailers

It’s Time for Publishers to Think Outside the Market

Over the last 12-18 months, after a challenging, industry-evolving 5-7 years, there is a growing sense of cautious positivity in many parts of the book world. Print book sales are rebounding (or at least not still sliding, depending on whom you listen to), and ebook sales are now on a more predictable, if slower,...

curation, publishers, books, readers, consumers

How Curation Is Helping Drive Discovery

We’re all drowning in content. From long-form writing on LinkedIn and Medium to snackable content in our Twitter and Instagram feeds, to the explosion of self-published books, we’re inundated with options. People try to use Google to navigate the flood. But that only works if you know what you’re looking for. Googling “Elon Musk...

curation, publishers, books, readers, consumers

The Power and Limits of Curation

We’re all drowning in content. From long-form writing on LinkedIn and Medium to snackable content in our Twitter and Instagram feeds, to the explosion of self-published books, we’re inundated with options. Eliot Peper said it well: Blogs made everyone a journalist. Self-publishing made everyone an author. YouTube made everyone a filmmaker. Itunes made everyone a...

publishers, customers, data, service

Big Data’s Power to Innovate Content and Enhance Reader Engagement

Consumption habits across industries, spanning different products and services, are evolving dramatically in the digital era. And the book publishing sector is not immune to these winds of change. Like film, music and other forms of content, books, too, are undergoing a major transformation in terms of both development and distribution, thanks to rapidly...

authors, website, blog, social media, marketing, pr

How Are You Connecting with Your Customers?

From a publisher’s point of view, the people who actually buy and read books are still mostly nameless and faceless individuals. This, despite the fact that there are plenty of opportunities for publishers to establish a direct relationship with consumers. I’m not necessarily talking about selling direct; I’m referring instead to the opportunity to...

authors, books, ebooks, content, brand, author platform

Create a Strong Author Platform with Free Content

Building a strong author platform can start with free content. Every word you write is a tool for promoting your brand and driving book sales. While it may sound counterintuitive, giving away your writing benefits you in the end. The main principle of marketing with free content is that all publicity is good publicity....

short form content, content, amazon, kindle, audible

The Short-Form Content Resurgence

I remember the first time I heard the phrase “info snacking,” back in 2007. It was when the Kindle launched and Jeff Bezos said his newfangled device would slow the info snacking trend and enable deeper engagement with content. The Kindle platform certainly launched the ebook revolution, but it’s interesting that it didn’t halt...

audiobooks, books, content, iphone

Audiobooks Make Me Feel Like I’m Cheating

Let’s get this out of the way: I love audiobooks. Since reluctantly trying them earlier this year, I have found I cannot get enough of them. I listen to them all the time. They have become part of my daily routine. But as I listen to more and more audiobooks—sometimes as many as two...

publishing, publishers, podcasts, content, books, subscription

Why Publishing Should Look More Like Podcasting

Did you make the same mistake I did and assume that podcasts are yesterday’s platform—that interest in them has plateaued (at best) and they’re not worth thinking about today? What seemed like a fad that’s dying off is actually showing nice growth. And I’m contributing to that growth, as I now listen to a...

How to Build a Successful Indie Press

How to Build a Successful Indie Press

Of all the independent publishers I’ve spoken to recently, Chris McVeigh of Fahrenheit Press stands out as one of the most outrageous. He won’t mind me saying that, I’m sure. “Indie Innovation” is about featuring smaller publishers that are doing things a bit differently, and when I heard about Fahrenheit Press’s mantra, it was...

How Siri, Alexa and Other IPAs Will Revolutionize Publishing

How Siri, Alexa and Other IPAs Will Revolutionize Publishing

For the past several years, I’ve been writing about how containers, such as books, newspapers and magazines, are slowly fading away. They’ll certainly be around for many years, but their relevance will slip into the background as personalized, digital content streams become more important. The more I think about the future, the more I...

marketing, youtube, data, analytics, publishers, books

The 2 Marketing Questions Every Author Should Ask

I’ve worked in the world of books for over a decade, mostly in marketing, from major houses like Wiley and FSG to Amazon to my current role at the start-up Inkshares, where I’m VP of Marketing & Operations. I’ve worked with hundreds of authors and have even been a part of getting a few...

Should Publishers See Themselves as Service Providers?

Should Publishers See Themselves as Service Providers?

Today’s publishers have it pretty rough compared to previous generations: they’ve seen the sequential rise of the Internet and ebook software upend their traditional business models, and in many cases have risen to the challenge admirably. Despite this shift, though, the last thing they want to hear is that more change is coming. Data...

books, ebooks, data, readers, publishers, authors

How to Make Reading Relevant to Today’s Consumer

In a world where users can access entertainment from their mobile devices anytime and anyplace, all forms of media are competing against each other for a resource that is quickly becoming scarce: user attention. Media consumption patterns are increasingly mobile, increasingly digital and often multi-platform. This evolution has created a “multi-tasking” form of consumption, in...

arcs, advance review copies, books, ebooks, authors, netgalley

Books Cannot Become Mere ‘Content’

I originally wanted to title this article “So What Is a Book Anyway?” as the last few years have seen a shift in what actually constitutes a book. Taking a step back, when we were children we were taught what a book was by being handed, naturally, a physical book. It had a cover...

Why I’m Not on the Amazon Echo Bandwagon… Yet

Why I’m Not on the Amazon Echo Bandwagon… Yet

I almost bought an Amazon Echo last November. It was on sale for $129 and I figured it was too good of a deal to pass up. Amazon promised two-day Prime delivery, but they got overwhelmed by all the orders and, like many others, they botched mine and said I might receive it by...

Digital Book World

5 Questions with Sanj Kharbanda, SVP, Digital Markets, HMH

Sanj Kharbanda is senior vice president of digital markets at Houghton Mifflin Harcourt, where he manages the publisher’s digital marketing strategy, including for trade publishing, K-12 and consumer markets. At Digital Book World 2016, Kharbanda will be moderating a panel called “Standing Out in the Stacks: Marketing That Works.” We recently spoke to Kharbanda about...

What’s Your Mobile, Snackable Content Strategy?

What’s Your Mobile, Snackable Content Strategy?

Last week I highlighted some of the more interesting findings reported in a document Google published called Micro-Moments: Your Guide to Winning the Shift to Mobile. This week I want to focus on a couple other important points in that document, as well as provide an example of how publishers need to leverage the...

Why Book Publishers Need to Produce Compelling Digital Content

Content – Fresh, Exciting and Inviting

In one of my blog posts for Digital Book World, “Your Content Is the Problem,” I pointed out that duplicate content can hurt your search engine rankings due to Google’s preference for unique content on your website pages. In the past few installments of this series of SEO guidelines for book publishers in the...

shutterstock_225749014

How Publishers Can Have Better Websites

“When you compare the online traffic of a news website against that of a publisher’s website, who do you think gets the most visitors?” DBW blogger Rob Eagar asks. “To almost no one’s surprise, it’s not even close: the news sites get much more traffic.” Both groups, though, create massive amounts of content that...

shutterstock_234489289

Why Smart Publishers Build Bad Websites

When you compare the online traffic of a news website against that of a publisher’s website, who do you think gets the most visitors? Think the New York Times or Fox News versus HarperCollins or Simon & Schuster. To almost no one’s surprise, it’s not even close: the news sites get much more traffic....

Publishers and the Fear of Data

“Change leads to anxiety, and there has been a lot of change in publishing in recent years,” writes Jellybooks Founder Andrew Rhomberg in his latest blog post for DBW. “There is one trend, though, that is striking more fears in publishers’ minds than any other. And that is the fear of data.” Rhomberg writes...

shutterstock_243590293

How Ebooks Are Changing the Way We Read

“With the coming of ebooks,” writes Paul Mason in The Guardian, “the world of the physical book, read so many times that your imagination can ‘inhabit’ individual pages, is dying.” One of the key ways that ebooks have shifted our reading habits is that they have helped to shorten our attention spans. Moreover, for...

How Analytics Will Change Publishing

“There’s a brave new world in book publishing,” writes Jellybooks founder Andrew Rhomberg, “and it’s being shaped by and around audience insights.” In the inaugural post of his new column for Digital Book World, “Audience+Insight,” Rhomberg details why code is so critical to the publishing industry and merits careful consideration and unpacking. Technology, according...

Is Peer-to-Peer Content Distribution on the Horizon?

What if you could instantly see a list of the popular ebooks being read around you, and if you were interested in one of them you could pull up a sample directly from someone else’s device onto yours? That’s just one of the questions Joe Wikert asks in his essay that considers the possibilities...