Esther Lim: Interactive Narratives and the Future of Storytelling April 12, 2011 | Yvette M. Chin | 10 Esther Lim | The future of storytelling needs organic choices about social media and narrative.
Anatomy of a Successful Ebook Giveaway, Continued March 25, 2011 | Carolyn McCray | 17 Carolyn McCray | Implementing a successful ebook giveaway and achieving four measurable marketing goals.
The Anatomy of a Successful Ebook Giveaway March 22, 2011 | Carolyn McCray | 23 Carolyn McCray | Crafting an effective marketing strategy with four measurable goals
One CEO’s View of the Future of Publishing January 4, 2011 | David Nussbaum | 9 David Nussbaum | “We learn more about consumers of our content — what they buy, when and why — each and every day.”
The Five Pillars of Online Content Strategy December 20, 2010 | Dan Blank | 6 Dan Blank | “A content strategy is ALL about serving the needs of your audience.”
Electric Literature and the Digital Future December 20, 2010 | Guy LeCharles Gonzalez | 6 Guy LeCharles Gonzalez | “If your core pitch is your ‘innovative’ business model and not what you publish and for whom, your 15 minutes are almost up.”
DBW Weekly Roundup: 12/3/10 December 3, 2010 | DBW | 2 The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
Great Migrations in Storytelling December 2, 2010 | David Marlett | 4 By David Marlett | “The love story etched in stone was perhaps limited by the medium, but remained unlimited in the imagination of the reader.”
What Can Publishers Learn From an ARG? December 2, 2010 | Guy LeCharles Gonzalez | 0 By Guy LeCharles Gonzalez | “You mustn’t be afraid to dream a little bigger, darling.”
JFK: 50 Days – Building an App December 1, 2010 | DBW | 5 By Peter Costanzo | “The structure of the ’50 days’ concept helped keep us focused since there was so much archival footage to watch.”
Collaborative Communities: Transmedia Evolved November 5, 2010 | Emily Williams | 18 By Emily Williams | “If you bring your audience in, you are no longer competing against them.”
Content Strategy 101 for Publishers and Authors November 1, 2010 | DBW | 5 WEBcast: What content strategy means for publishers and authors when “the book” is only one of many potential vehicles to “publish” a story.
Ebook 102: From Print to Enhanced Ebooks/Apps October 14, 2010 | DBW | 6 WEBcast: A walkthrough of the development and production process from print to enhanced ebooks and apps.
Convergence Culture: Only The Tools Are New September 27, 2010 | David Marlett | 5 By David Marlett | “No more new than it ever was, only now the tools go beep, baw, blap and boom.”
Bridges Of Virtue: Indie Publishers As The Golden Mean September 21, 2010 | DBW | 21 By Paolo Chikiamco | “The Internet also allows an Independent Publisher to collaborate with the most important partner of all – the readers.”
Publishers: Control IP, Develop Transmedia Brands September 15, 2010 | DBW | 9 By Simon Pulman | “Publishers must cease thinking of themselves as merely book – or even eBook – publishers.”
Transmedia 101 for Publishers and Authors September 14, 2010 | DBW | 16 Transmedia 101 for Publishers and Authors will be webcast live on Tuesday, October 12th @ 1pm EDT / 10am PDT
Transfatty Media September 14, 2010 | David Marlett | 2 By David Marlett | “How much ‘trans’ is good for the media? How much is too much?”
Marketing, Marketing, Marketing (Roundtable: 9/9/10) September 8, 2010 | DBW | 2 Topic: Marketing, Marketing, Marketing | Roundtable: 9/9/10 Marketing, Marketing, Marketing [ 0:01 ]
Your Brand is NOT a Community September 7, 2010 | Guy LeCharles Gonzalez | 9 By Guy LeCharles Gonzalez | “Publishers’ lack of a direct relationship with readers leaves them vulnerable to disruption and disintermediation.”
DBW Weekly Roundup: 7/23/10 July 23, 2010 | DBW | 4 The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
How to Measure the Value of Editors July 14, 2010 | DBW | 90 By James Mathewson | “What would 30 percent better engagement do to your bottom line?”
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