On Digital Natives, Analog Marketing and Branding September 23, 2010 | Guy LeCharles Gonzalez | 14 By Guy LeCharles Gonzalez | “If books are ‘social objects,’ what happens when ereaders become the center of attention?”
Bridges Of Virtue: Indie Publishers As The Golden Mean September 21, 2010 | DBW | 25 By Paolo Chikiamco | “The Internet also allows an Independent Publisher to collaborate with the most important partner of all – the readers.”
Marketing, Marketing, Marketing (Roundtable: 9/9/10) September 8, 2010 | DBW | 2 Topic: Marketing, Marketing, Marketing | Roundtable: 9/9/10 Marketing, Marketing, Marketing [ 0:01 ]
Your Brand is NOT a Community September 7, 2010 | Guy LeCharles Gonzalez | 11 By Guy LeCharles Gonzalez | “Publishers’ lack of a direct relationship with readers leaves them vulnerable to disruption and disintermediation.”
Open Leadership: Must-Read For Ethical Marketers September 2, 2010 | DBW | 2 By DJ Francis | “Social technologies and open leadership simply allows broader activation of the leader’s (your) personal values.”
The Godin Situation: Content, Context, Community August 25, 2010 | Guy LeCharles Gonzalez | 19 By Guy LeCharles Gonzalez | “While he’s not short on ego, his platform isn’t all about him; his focus is on serving his community.”
Why Books? 9 Reasons to be Optimistic August 5, 2010 | Guy LeCharles Gonzalez | 34 By Guy LeCharles Gonzalez | “The man who does not read good books has no advantage over the man who can’t read them.”
DBW Weekly Roundup: 7/16/10 July 16, 2010 | DBW | 1 The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
Dan Blank: Putting the “Social” in Social Media July 6, 2010 | Marian Schembari | 9 By Marian Schembari | “If all you care about is protecting an established business model, then you are missing the point.”
Introducing the DBW 2011 Conference Council June 28, 2010 | DBW | 2 By Mike Shatzkin | “We have presidents and CEOs, senior level executives, agents, industry consultants and commentators.”
Digital Strategies: Learning from Comics Publishers June 23, 2010 | DBW | 10 WEBcast: Innovative approaches to digital comics, windowing, and the pros and cons of having a highly engaged readership.
Community vs. Commerce (Roundtable: 6/24/10) June 23, 2010 | DBW | 4 Topic: Community vs. Commerce || Roundtable: 6/24/10 Community vs. Commerce [ 35:11 ]
Digital Strategies: Learning from RPG Publishers June 17, 2010 | DBW | 20 WEBcast: Innovative approaches to eBooks and POD, and the pros and cons of having a highly engaged readership.
DBW Weekly Roundup: 6/11/10 June 11, 2010 | DBW | 0 The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.
BEA 2010: Chaotic, Hopeful, and Worthwhile June 4, 2010 | DBW | 4 By Babette Ross || “More people reading more books in the manner of their choosing? Yes, please!”
Debbie Stier: Publishing’s Optimist Prime June 1, 2010 | Marian Schembari | 11 By Marian Schembari || “I am inspired by people who make stuff happen… This is definitely an exciting time.”
Was BEA 2010 a Win for Publishing? May 28, 2010 | Guy LeCharles Gonzalez | 22 By Guy LeCharles Gonzalez || “Has the industry turned a corner, now taking a more proactive role in shaping its destiny?”
Kate Rados: Digital Ninja, Gadget Geek May 21, 2010 | Marian Schembari | 3 By Marian Schembari || “I was lucky enough, and ninja-nerd enough, to pounce on the opportunity.”
The Digital Author: New Challenges, Opportunities, Partners May 4, 2010 | DBW | 8 “From Amazon and eBooks to new media, social media and transmedia, the landscape for authors has changed dramatically.”
Is This the Death of Permission Marketing? April 29, 2010 | Guy LeCharles Gonzalez | 14 By Guy LeCharles Gonzalez || “Facebook shut down Beacon two years after it launched, but they apparently didn’t learn anything from it.”
Gretchen Rubin: Social Media Happiness for Authors April 26, 2010 | DBW | 35 By Joe Dolce || “Publishers don’t have the time to think about it; and a lot of authors don’t know what to ask for.”
Closing the Gap Between Publishers and Readers April 23, 2010 | DBW | 19 By Tim Brandhorst || “If Facebook is willing to offer some unbelievably useful data to publishers, will Amazon and Apple rethink their approach?”
How Do You Engage Online and Not Get Fired? April 20, 2010 | Marian Schembari | 13 By Marian Schembari || “If you’re waiting for permission, it’s probably too late for you. You’re already so far behind the curve.”
Editorial and Marketing 2.0: Thinking Digitally April 12, 2010 | Guy LeCharles Gonzalez | 8 By Guy LeCharles Gonzalez || “The average reader would be hard-pressed to identify the editor of their favorite books or authors.”
OpenSky Seeks to Add Value to Author Platforms April 7, 2010 | Marian Schembari | 15 By Marian Schembari || “Open up shop and recommend/sell your favorite crafty products; make some more money; write another book.”
SXSW Interactive Takeaways (Roundtable: 3/18/10) March 17, 2010 | DBW | 0 Roundtable Topic: #SXSW Interactive Takeaways || Date: 3/18/2010 #SXSW Interactive Takeaways [ 34:29 ]
The End of Publishing Gets Flipped March 17, 2010 | Guy LeCharles Gonzalez | 2 “It’s always refreshing to come across an optimistic take on things, especially when it’s grounded in simple truths.”
Five Highlights from SXSW Interactive March 16, 2010 | Guy LeCharles Gonzalez | 5 “A chaotic mix of truly inspired presentations, thinly veiled sales pitches, over-the-top demagoguery and/or self-promotion.”
JOB: Event Marketing Manager, Writer’s Digest and Digital Book World March 12, 2010 | DBW | 8 Do you love books? Are you passionate about publishing? If so, we just might have a job for you!
Ryan Chapman, Marketing Optimist March 12, 2010 | Marian Schembari | 8 By Marian Schembari || “The approach for each author must be unique; there’s also a lot of misinformation out there.”
Transmedia: Gatekeeping the Story, Not the Page March 10, 2010 | DBW | 7 By Alison Norrington || “Transmedia IP must be supported by a solid structure of strategy and can’t rely on a ‘gut-instinct’ or a ‘roll of the dice’.”
New Think for Old Publishers: SXSWi for the Bookish March 9, 2010 | Guy LeCharles Gonzalez | 10 By Guy LeCharles Gonzalez || “If you’re attending SXSW, what are you looking forward to?”
Review: You Are Not A Gadget, Jaron Lanier March 8, 2010 | DBW | 12 By Stephanie Anderson || “Who gains from the current and coming technological changes, and what do they gain?”
Digital Book World
Digital Book World