When it comes to their kids and e-reading, parents are prepared to spend this holiday season, an upcoming study has found. Nearly 40% of parents with children aged 2-to-13 who read ebooks plan to purchase a new e-reading device for their children, according to the study from New York-based children’s research firm PlayScience and Digital Book World. The study will be released in full exclusively at the Digital Book World Conference + Expo in New York on Jan. 16.
A new survey from the Joan Ganz Cooney Center, a New York-based non-profit dedicated to studying and promoting children’s reading, asked 1,200 parents who read with their children on what platform they preferred doing so and what platform they thought their children preferred. A majority answered “print” to both questions.
