Unlike every other publisher in the world that distributes its books to e-booksellers like Amazon and Barnes & Noble which then sell them to consumers, Pottermore sells the books directly to consumers with those big booksellers driving readers to the site for the purpose. The model can work for other brands, according to Pottermore CEO Charlie Redmayne, who was interviewed by PaidContent reporter Laura Hazard Owen at the PaidContent 2012 conference in New York today. The key is creating a strong brand.