Co-Creating Value with Audiences – 7th Son: Obsidian June 21, 2011 | DBW | 11 Scott Walker | It does not require a large budget to make the connection between creator and audience. Here’s how one author did it.
Breaking the Translation Bottleneck January 3, 2011 | Emily Williams | 3 Emily Williams | “Every other aspect of publishing is being opened up to new models of creation and distribution.”
JFK: 50 Days – Building an App December 1, 2010 | DBW | 5 By Peter Costanzo | “The structure of the ’50 days’ concept helped keep us focused since there was so much archival footage to watch.”
Life at the Bleeding Edge of Collaboration November 15, 2010 | Emily Williams | 7 By Emily Williams | “Yes, behind this share-and-share-alike doctrine is a real business model.”
See Jack Die: Chronicling a Transmedia Production November 2, 2010 | David Marlett | 4 By David Marlett | “Good transmedia projects have story-game from page one.”
Enabling a Global Marketing Strategy October 26, 2010 | DBW | 6 By Evan Schnittman | “It is incredibly important to market a title coherently and wisely with a single brand and publish everywhere at the same time.”
How to Measure the Value of Editors July 14, 2010 | DBW | 90 By James Mathewson | “What would 30 percent better engagement do to your bottom line?”
From Print to ePUB: Exporting Sidebars July 6, 2010 | Colleen Cunningham | 7 By Colleen Cunningham | “Are there better ways to set off sidebar content in an ePUB file besides text size, indents, and white space?”
The Power of Now: Analyzing iPhone App Revenue May 17, 2010 | Guy LeCharles Gonzalez | 2 By Guy LeCharles Gonzalez || “A rather modest incremental revenue stream… assuming development costs were similarly modest.”
Publishers Need to Fail Better, Cheaper, Faster April 16, 2010 | DBW | 15 By Rebecca Smart || “Those closest to the consumers are those best-equipped to come up with the ideas for future experiments.”
Discoverability: Still A Book’s Biggest Problem April 8, 2010 | DBW | 42 By Cecilia Tan || “With an ebook, there is no physical store, no physical shelf.”
What Happens to Book Sales if Digital Versions are Given Away? March 5, 2010 | DBW | 21 By John Hilton III and David Wiley || “The Short-Term Influence of Free Digital Versions of Books on Print Sales”
Learning from Ellora’s Cave February 16, 2010 | DBW | 16 By Tim Brandhorst || “The laughter was gradually replaced by an awed silence as Raelene Gorlinsky described with perfect clarity how Ellora’s Cave has evolved.”
The $75 eBook: A True Story February 1, 2010 | DBW | 13 By Aaron Wall || “If people do not pay for information they tend not to respect it enough to act on it.”
Digital Book World