Business Model

Wattpad: Digital Storytelling With a Social Twist

The digital marketplace has changed the rules for both readers and writers. Authors no longer need to be separated from their readers. Readers no longer have to wait for books to be complete before getting a peek at authors’ work. The landscape for storytelling is changing and one of the leading innovations in this...

Digital Apps For Early Learning: A Glimpse At Kumon Publishing

Can digital tablets help children learn skills like penmanship? Can interactive apps foster appreciation for the sounds of language? Kumon Publishing North America is exploring these questions. The company that’s known for its educational learning centers has introduced two digital apps for kids. One, titled Uppercase ABC’s: Learn To Trace Letters, is a digital workbook...

20 Marketing Questions Self-Published Authors Must Answer

If you’re a self-published novelist, your line of books is your small business. Like any small business, you need a marketing strategy. There are lots of marketing activities that you can engage in to promote your book, but before you start doing any of them, take the time to think like a marketer by asking yourself...

Crowdfunding for Books: Pentian’s Self-Publishing Model Expands to U.S.

In the Spanish-speaking world, one digital publishing company has disrupted the traditional publishing process by creating an online platform that combines full-service self-publishing with crowdfunding. This platform allows authors to present their projects, lets backers pledge and support them and provides financial rewards to all involved once the books sell. The company is called...

The Written Word in Transition: An Interview With Lisa Gitelman

These days, it often feels like the publishing industry is at the crossroads where old technologies meet the new. But this transitional phase is not unique to our times. Over the years, writing formats have been in constant flux, from letterpress, to mimeograph, to PDFs and, now, digital books. Lisa Gitelman studies the history of documents at New York University....

Four Ways to Rock Goodread’s New “Ask the Author” Feature

Building relationships with readers is a valuable way for an author to grow book sales. The Goodreads book recommendation site has recently extended its author tools with a new feature called “Ask The Author” that allows authors to answer fans’ questions. The way Ask The Author works is that readers visit participating authors’ pages on Goodreads and...

Why Are T-Shirts More Valuable Than Ebooks?

My brothers-in-law recently started a T-shirt sales website. Grizz Riley.com sells comfy, cool T-shirts for $25. I fully support their entrepreneurial launch. But I couldn’t help thinking about it in comparison to publishers, selling ebooks for a just couple of bucks. It struck me as odd that our society values ebooks at a fraction of...

What Can Publishers Learn From a VC?

Having been through two funding rounds with a company in publishing, I actually think publishers and venture capitalists (VCs) have more in common than you would think: Both find a project (book/company) that they believe they can add value to and agree on appropriate terms. Often this is at a very early stage in...

Email Promotion Newsletters: Q and A With “The Fussy Librarian”

Email newsletters that promote digital books are one of the fastest growing methods of book marketing today. The Fussy Librarian is one of the new ebook promotion newsletters, started by Jeffrey Bruner in the fall of 2013. The newsletter has already acquired 10,300 subscribers and 1,925 authors and about 3,500 different books have been featured....

4 Easy Steps to an Irresistible Book Blurb

The book blurb. The back-of-book description. The dust-cover copy. Whatever you call your book summary, it’s an important element of your marketing package and for helping out with book reviews. How to create a great book description? It comes down to four steps. Here is the formula: (1) Situation. Every story has to start...

Making Millions in the Digital Middle

The digital revolution brought forth a frenzied hoard of futurists who declared the publishing industry is dying. They say publishers simply can’t compete with authors who can self-publish or the growing dominance of Amazon. I disagree. I don’t think the end is near. I think we’re looking in the wrong direction. Rather than look...

The 3 Pillars Of Selling More Books

by Beth Bacon In the digital book marketplace, individual authors fight in the same ring with legacy publishers. The big publishers have an advantage: the power of their reputations grabs the notice of readers. Indie authors and publishers struggle for any attention at all. The “little guys” can overcome this disadvantage if they build...

Barefoot Books Leaves Amazon

Barefoot Books made some noise last week when they announced they were pulling out of Amazon.  In her note, CEO Nancy Traversy writes: “We are committed to cultural and economic diversity; and this is reflected in both our publishing program and in our business model. With this philosophy at the heart of our company,...

Digital Book Signings Help Grow Authors’ Careers

Part 1 in a 2-part series on digital book signing. See part 2 here. Book signings are an age-old tradition, but is it really necessary to extend this custom to ebooks? Today’s ebook signing services and apps not only make digital signatures are possible, they show that digital autographs can be valuable relationship-building tools for authors....

7 Must-Consider Strategies for Ebook Pricing

Is there room for new thinking on ebook pricing strategies? The medium is still new, so customer expectations have not been set in stone. Now’s the time for publishers and authors to think strategically about the cost of e-books. I’ve looked at ways businesses in other fields charge for their services and come up with some...

Bootstrap: The Modular Subscription

This week, I have been thinking about business models. Specifically, how to construct a subscription model that works for today’s digital media customers and works for today’s media businesses. The truth is that subscriptions have been discussed as a “cutting-edge” business model in publishing for at least the past 4 years. And, yet, there...

It’s a Business– Is Amazon an Enemy? Or A Potential Ally?

One thing I advise writers to do is to understand they are entering the publishing business when they become authors.  They will be self-employed in that world. Whether they self-publish, go with a small publisher or go the traditional route, there are numerous career decisions they are going to have to make.  More than...

The Publishing Mind Shift

The Publishing Mind Shift The biggest change in publishing is under our control—if we allow it. It is our own mind shift in how we approach things. This video was shared with me by a student in a publishing course. What she gets that many established publishing professionals seem to struggle with is how...

Was March 2012 the month Traditional Publishing died?

I have come to the conclusion that March 2012 was the month traditional publishing died.  They just don’t know it yet. I tweeted this the other day.  All day I’d been reading blog posts, news articles, and discussing it with my wife, who is the smartest person I know (and always has the remote). ...