bookstores

dbw, digital book world conference, design thinking

Designing Your Career in Publishing

Authors and publishers have been working in an environment of constant change for the last several years. New tools and technologies keep popping up. New sales options and strategies arise. Data has become important even to those without backgrounds in statistics. There’s always something new to learn, and many people have found themselves taking...

digital book world conference, dbw, books, marketing

7 Top Book Marketing Tips

Digital Book World held their annual conference on publishing and digital content strategies this week in New York City. For the first time, they hosted an entire track on book marketing, so we gathered many exciting takeaways we wanted to share with our readers. From building an author’s platform to improving a marketing campaign’s...

book publishing, publishers, books, sales

How Did I Do on My 2016 Publishing Predictions?

Last December I wrote a blog post setting out my predictions for the publishing industry in 2016, and I promised to revisit them after 12 months. I always stress the importance of accepting accountability in business, and therefore I must also live—or fall—by the same rules. I have placed a score by each prediction....

content, publishers, marketing, discovery, books

‘The Content Trap’ Is the Must-Read Book of the Year

A recent trip to a local brick-and-mortar bookstore helped me realize that even the best algorithms and email campaigns can’t replace in-person product discovery. On this trip, I noticed a book called The Content Trap sitting face-out on the shelf and couldn’t resist picking it up. Great title. Intriguing outline. Normally I’d make a...

bowker, dcl, digital publishing, publishers

2016 Digital Publishing Survey Results

Data Conversion Laboratory, Inc. (DCL), which converts content into digital formats, and Bowker, the official U.S. provider of ISBNs, released the results of their 2016 Digital Publishing Survey. One of the primary takeaways is the worry over quality and consistency when content moves from print to digital. This year’s survey is the third joint...

indie authors, ebooks, bookstores

8 Tips for Indie Ebook Authors to Sell Print Books at Local Bookstores

Online stores are the most common venues for indie authors to sell their books, whether in digital or print format. And while digital publishing gives authors access to readers around the world, many self-published writers are also eager to get their books into neighborhood bookstores. So if you’re an indie author interested in getting...

social media, authors, marketing, books, sales, twitter, facebook

Why SEO Is Critical for Publishing’s Editorial Teams

Search engines typically represent one of the largest—if not the largest—traffic sources for websites and online publishers, in particular. And publishing houses’ editorial teams hold the keys to this traffic, so it only makes sense to align their efforts with a content strategy that is backed by keyword and topic search volume data. For...

data, metadata, books, sales, bookstores

Big Data Is Coming to the Publishing Industry

Publishers are increasingly using big data to help them sell their book rights internationally. As the ebook market has grown over the last few years, so has the amount of data available to online retailers and publishers. Traditionally, though, publishers have not been able to get exact user or reader statistics. The digitization of...

audiobooks, books, content, iphone

Why Audiobooks Are Not the Same Thing as Books

Let’s get this out of the way: I love audiobooks. Since reluctantly trying them earlier this year, I have found I cannot get enough of them. I listen to them all the time. They have become part of my daily routine. But as I listen to more and more audiobooks—sometimes as many as two...

agents, authors, publishers, books

How Big Data Can Improve Content and Reader Engagement

Consumption habits across industries, spanning different products and services, are evolving dramatically in the digital era. And the book publishing sector is not immune to these winds of change. Like film, music and other forms of content, books, too, are undergoing a major transformation in terms of both development and distribution, thanks to rapidly...

machine learning, publishers, data, metadata, bestseller list

The Limits of Using an Algorithm to Predict Book Sales

There’s been much recent conjecture on whether book sales can be predicted by text analysis alone. My company, Kadaxis, has dedicated the past few years to machine learning research and product development for the publishing industry. In our early days, we set out to build an algorithm to predict bestsellers, and tested it in...

social media, authors, marketing, books, sales, twitter, facebook

2016 Trend Report: What Publishers Need to Know

The Future Today Institute has created a terrific, free report summarizing key technology trends and what they mean for tomorrow. I’ve embedded the report below so you can quickly flip through it. I read the whole report and highlighted the most noteworthy elements for publishers below. That leads me (once again) to the topic...

indie authors, ebooks, bookstores

Will Franchise Bookstores Survive?

In 2010, the well-known movie rental franchise chain Blockbuster filed for bankruptcy—a sad ending to an otherwise very successful venture that, at its peak, in 2004, had more than 9.000 stores around the world. Unfortunately, some bookstores will suffer the same fate. But which ones will they be? Bookstores face inevitable challenges and changes...

indie authors, ebooks, bookstores

How Franchise Book Chains Can Survive Disruption

In 2010, the well-known movie rental franchise chain Blockbuster filed for bankruptcy—a sad ending to an otherwise very successful venture that, at its peak, in 2004, had more than 9.000 stores around the world. Unfortunately, some bookstores will suffer the same fate. But which ones will they be? Bookstores face inevitable challenges and changes...

data, metadata, books, sales, bookstores

Can We Actually Use Data to Predict Bestsellers?

The upcoming book The Bestseller Code is getting a great deal of buzz, forcing many of us to ask the question, Can one genuinely predict what kind of book will become a New York Times bestseller (typically considered the most prestigious bestseller list)? The promise of a formula for predicting a bestseller is getting...

ebooks, ebook pricing, publishers, metadata

How Publishers Can Develop Better Ebook Pricing

There is no shortage of opinion on ebook pricing—but if you publish academic, professional or technical material, then you will know that useful guidance is much harder to come by. Yet pricing is often the first issue raised by new clients of our ebook distribution service—even those with well-established digital publishing programs. So to...

authors, publishers, dbw, digital book world

How One Indie Publisher Is Innovating and Flourishing

For this latest Indie Innovation entry, I spoke to Joost Nijsen, the renowned founder and owner of successful Dutch independent publishing house, Podium. Having recently moved to the Netherlands myself, I wanted to explore the publishing industry in this small yet influential country. Since 1997, Nijsen has built a strong and enduring reputation in...

indie authors, ebooks, bookstores

Why Shop at a Brick-and-Mortar Bookstore?

Do you still shop at your local bookstore? I typically go once, maybe twice a year, and the last time for me was December 2015. This weekend, though, I made a rare summer visit to my local Barnes & Noble in search of books for my almost six-month-old grandson, Jasper. No matter how good...

publishers, data, big data

What the Panama Papers Tell Publishers About Big Data

The release of the Panama Papers earlier this year unveiled a global conspiracy of tax evasion and money laundering by some of the world’s most powerful politicians, officials and businesses. Just a month ago, new revelations showed that corrupt officials across Africa have used shell companies to hide profits from the sale of natural...

indie publishers

Welcome to the Golden Age of Indie Publishers

A number of years ago, I predicted the publishing and bookselling industries would follow a boutique model, with the large and small and little in between. Note: this also applies to other industries, in most part due to the digital age and today’s customer. Book sales would be split between higher priced print books,...

book cover, book design, designer, book jacket, books, publisher

How a Big Five Publisher Designs a Book Cover

It all starts with the pitch. I can actually find myself on the edge of my seat when our editors present each season’s new books. It’s the art department’s chance to vie for which titles speak to us the most—which books might work best with our particular styles and skillsets. After working at the...

bookstores, indie bookstores, curation, discovery, apps, recommendation

How Indie Bookstores Help Drive Book Discoverability

Every day, it seems, there are more and more ways to find that next great book to read. As book publishing has firmly planted itself in the digital realm, we now have websites and apps galore that feature recommendation engines, and even allow us to track what other people are reading and follow suit...

bookstores, indie bookstores, curation, discovery, apps, recommendation

Curation, Bookstores and Open-mindedness

Every day, it seems, there are more and more ways to find that next great book to read. As book publishing has firmly planted itself in the digital realm, we now have websites and apps galore that feature recommendation engines, and even allow us to track what other people are reading and follow suit based...

sara nelson, harper, harpercollins, dbw, digital book world conference

4 Steps to Build a Strong Author Platform

For some writers, building a strong author platform comes naturally, but for others, this extroverted activity of networking takes a lot of work. Whether it feels comfortable or not, the reality is that an author’s work needs to reach the right community of readers to be successful. This means that one of the most...

social media, authors, marketing, books, sales, twitter, facebook

The Ultimate SEO Guide for Book Publishers

Search engines typically represent one of the largest—if not the largest—traffic sources for websites and online publishers, in particular. And publishing houses’ editorial teams hold the keys to this traffic, so it only makes sense to align their efforts with a content strategy that is backed by keyword and topic search volume data. For...