Anatomy of a Successful Ebook Giveaway, Continued March 25, 2011 | Carolyn McCray | 12 Carolyn McCray | Implementing a successful ebook giveaway and achieving four measurable marketing goals.
The Anatomy of a Successful Ebook Giveaway March 22, 2011 | Carolyn McCray | 18 Carolyn McCray | Crafting an effective marketing strategy with four measurable goals
The Key to an Effective Engagement Strategy: PATIENCE November 15, 2010 | Dan Blank | 4 By Dan Blank | “Have the patience to create quality content, iterate your strategy and truly connect with individuals.”
Community vs. Commerce (Roundtable: 6/24/10) June 23, 2010 | DBW | 0 Topic: Community vs. Commerce || Roundtable: 6/24/10 Community vs. Commerce [ 35:11 ]
Ron Hogan: Putting the Reader First June 16, 2010 | Marian Schembari | 2 By Marian Schembari || “I am confident that there are publishing companies forward-thinking enough to be responsive to communities of readers.”
Blurring the Lines Between Fiction and Reality June 1, 2010 | Marian Schembari | 1 By Marian Schembari || “Fresh ideas certainly beat annoying the world with friend requests and promotional tweets.”
The Digital Author: New Challenges, Opportunities, Partners May 4, 2010 | DBW | 1 “From Amazon and eBooks to new media, social media and transmedia, the landscape for authors has changed dramatically.”
Joseph Phillip Illidge: A Different Kind of Social April 29, 2010 | Marian Schembari | 0 By Marian Schembari || “Being able to express myself under fictional guises allows me to comment on anything I want to, but the face isn’t me.”
Three Months Later… How Are We Doing? April 26, 2010 | Guy LeCharles Gonzalez | 10 A look at our top articles and referring sites, and a request for feedback.
Gretchen Rubin: Social Media Happiness for Authors April 26, 2010 | DBW | 10 By Joe Dolce || “Publishers don’t have the time to think about it; and a lot of authors don’t know what to ask for.”
Should Publishers “Like” Facebook’s Open Graph? April 22, 2010 | DBW | 3 By Shiv Singh || “The Internet is going to become much more of a personalized experience. That can be a good and a bad thing.”
How Do You Engage Online and Not Get Fired? April 20, 2010 | Marian Schembari | 9 By Marian Schembari || “If you’re waiting for permission, it’s probably too late for you. You’re already so far behind the curve.”
Search 101: Practical SEO/SEM Tactics April 13, 2010 | DBW | 0 “An overview of SEO/SEM strategy, along with specific tactics for publishers to put books in front of the right readers.”
Editorial and Marketing 2.0: Thinking Digitally April 12, 2010 | Guy LeCharles Gonzalez | 5 By Guy LeCharles Gonzalez || “The average reader would be hard-pressed to identify the editor of their favorite books or authors.”
Discoverability: Still A Book’s Biggest Problem April 8, 2010 | DBW | 30 By Cecilia Tan || “With an ebook, there is no physical store, no physical shelf.”
Freelance Jobs in Publishing: Taking Advantage of Outsourcing March 22, 2010 | Marian Schembari | 10 By Marian Schembari || “If you have talent and are wondering why you’re broke, it’s because you don’t know how to market or sell yourself.”
Three Analytics Tools to Maximize Social Media ROI March 19, 2010 | Guy LeCharles Gonzalez | 11 By Guy LeCharles Gonzalez || “Without a focus on analytics, social media can quickly become a worthless investment of your time.”
Ryan Chapman, Marketing Optimist March 12, 2010 | Marian Schembari | 2 By Marian Schembari || “The approach for each author must be unique; there’s also a lot of misinformation out there.”
Transmedia: Gatekeeping the Story, Not the Page March 10, 2010 | DBW | 4 By Alison Norrington || “Transmedia IP must be supported by a solid structure of strategy and can’t rely on a ‘gut-instinct’ or a ‘roll of the dice’.”
Synergizing the Book and Web: The Future…? March 4, 2010 | Marian Schembari | 1 By Marian Schembari || “With intiatives like these, who could possibly worry about the future of publishing?”
Getting Noticed: Everyone’s an Online Marketer February 19, 2010 | DBW | 0 By Iris Blasi || “I don’t know how to publish an author who will not engage online.”
The New Farm System: From Blog to Book February 12, 2010 | DBW | 16 By Iris Blasi || Not everything from the web works; “It takes more art and timing to get it right than you might think.”
