Carolyn McCray | Implementing a successful ebook giveaway and achieving four measurable marketing goals.
Carolyn McCray | Crafting an effective marketing strategy with four measurable goals
By Dan Blank | "Have the patience to create quality content, iterate your strategy and truly connect with individuals."
Topic: Community vs. Commerce || Roundtable: 6/24/10
By Marian Schembari || "I am confident that there are publishing companies forward-thinking enough to be responsive to communities of readers."
By Marian Schembari || "Fresh ideas certainly beat annoying the world with friend requests and promotional tweets."
"From Amazon and eBooks to new media, social media and transmedia, the landscape for authors has changed dramatically."
By Marian Schembari || "Being able to express myself under fictional guises allows me to comment on anything I want to, but the face isn't me."
A look at our top articles and referring sites, and a request for feedback.
By Joe Dolce || "Publishers don't have the time to think about it; and a lot of authors don't know what to ask for."
By Shiv Singh || "The Internet is going to become much more of a personalized experience. That can be a good and a bad thing."
By Marian Schembari || "If you’re waiting for permission, it's probably too late for you. You're already so far behind the curve."
"An overview of SEO/SEM strategy, along with specific tactics for publishers to put books in front of the right readers."
By Guy LeCharles Gonzalez || "The average reader would be hard-pressed to identify the editor of their favorite books or authors."
By Cecilia Tan || "With an ebook, there is no physical store, no physical shelf."
By Marian Schembari || "If you have talent and are wondering why you're broke, it’s because you don’t know how to market or sell yourself."
By Guy LeCharles Gonzalez || "Without a focus on analytics, social media can quickly become a worthless investment of your time."
By Marian Schembari || "The approach for each author must be unique; there's also a lot of misinformation out there."
By Alison Norrington || "Transmedia IP must be supported by a solid structure of strategy and can’t rely on a 'gut-instinct' or a 'roll of the dice'."
By Marian Schembari || "With intiatives like these, who could possibly worry about the future of publishing?"
By Iris Blasi || "I don’t know how to publish an author who will not engage online."
By Iris Blasi || Not everything from the web works; "It takes more art and timing to get it right than you might think."