Want to Sell More Books? Understand Your Readers

Every self-published author wants to sell the most books possible. But not every book appeals to every reader—not even books that achieve best-seller status. The cold, hard fact is your book has unique characteristics that only interest a select group. The …

Should Self-Published Authors Slow Down?

The mixed blessings of self-publishing’s speed to market, another great week for Penguin Random House best-sellers, value-added taxes on European ebooks, HarperCollins helps indies during the holidays and more.

Nook on the Brink?

Tracking Nook’s steady decline and forecasting what comes next, two new iPhones ideal for e-reading but no Apple mention of ebooks, Rakuten pushes intol the U.S. market, an upset on the ebook best-seller list, trade sales dip at Wiley and much more.

6 Steps to Overcoming Social Media Writer’s Block, Part 1

Part 1 in a 2-part series For self-published ebook authors, there’s one aspect of marketing that offers substantial exposure at a very low price: social media. It’s free, after all, and with social media, you can reach readers throughout the world. …

Best-Sellers Power Penguin Random House

Young-adult hits drive the publisher’s half-year earnings, getting into China’s booming book market, the latest on the ebook pricing debate, analyzing Amazon’s Twitch buy and new Japan playbook and more.

Four Ways to Rock Goodread’s New “Ask the Author” Feature

Building relationships with readers is a valuable way for an author to grow book sales. The Goodreads book recommendation site has recently extended its author tools with a new feature called “Ask The Author” that allows authors to answer fans’ questions. The way …

Hachette Books Discounted, Penguin Random House Still on Top of Best-Sellers List

Penguin Random House is still on top of the Digital Book World Ebook Best-Seller list this week with another strong performance from The Fault in Our Stars, the John Green hit that hits theaters as a movie in early June. It may not have needed the boost, but the book was discounted to $4.99 from $7.40. Meanwhile, updates on Hachette ebook discounts and an Amazon best-seller.

Hachette Loses Grip on No. 1 Ebook Best-Seller Spot, Prices Drop

Hachette has lost its grip on the No. 1 ebook best-seller spot as David Baldacci’s The Target fell to No. 7 on our weekly best-seller list. And for the first time this year Penguin Random House is No. 1 on the list with John Green’s The Fault in Our Stars, which is riding publicity from an upcoming film, which hits theaters June 6.