barnes & noble

google, apple, amazon, digital, content, ebooks

How We Can Better Merge Print and Digital

As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most readers are comfortable with either format and that many prefer the convenience of switching between the two...

authors, publishers, dbw, digital book world

How to Effectively Work with the Media

Scott Manning is the CEO of Scott Manning & Associates. For more than 30 years, Scott has created and implemented public relations campaigns for a wide variety of authors and literary organizations. His experience includes special events planning and media placement via long-standing contacts with print and online journalists, book reviewers...

authors, podcasts, marketing, sales

How Podcasts Let Authors Discover New Audiences

Launching an indie book can be a daunting endeavor. An author has so many options for marketing activities that it’s practically impossible to do all of them. Author Jenny Blake tried. But all that work took a toll. “I crashed three weeks before the book came out,” she said. So for...

Barnes & Noble

Barnes & Noble Offering 15% off BN.com on Cyber Monday

[Press Release] Barnes & Noble Announces Amazing Cyber Monday Deal: 15% off Your Entire Order Online at BN.com on November 28 Special Offers on Books, New NOOK®, Toys & Games, and More New York, New York – November 28, 2016 – Barnes & Noble, Inc. (NYSE: BKS), the nation’s largest retail...

authors, social media, twitter, facebook, sales

How Authors Can Sell More Books with Less Social Media

When I ask new email subscribers to tell me their number one book marketing challenge, the answer is overwhelmingly the conundrum that is social media: it takes too much time, and the results are difficult to measure. I agree. Without a solid understanding of how social media does and doesn’t work,...

social media, authors, sales, books, facebook, twitter

Authors, Stop Doing These 10 Things on Social Media

Almost every author has been told at some point, “You gotta get online and promote.” But only a small percentage of authors have actually been coached on social media best practices, resulting in hundreds of authors using social media completely wrong and turning readers off rather than attracting them. If you...

Barnes & Noble

B&N Introduces New 7″ Nook Tablet for $49.99

Barnes & Noble announced today that it will debut a new 7″ Nook tablet for $49.99 available in stores on November 25 (Black Friday). The e-reader is the least expensive device the company has created. The new Nook features front- and rear-facing cameras, Bluetooth compatibility, a soft-touch back, a quad-core processor,...

big data

Why Big Data Could Be Big Trouble

Equal parts mathematician and political activist, Cathy O’Neil has calculated the impact of algorithms on society. For the most part, she says, big data adds up to big trouble. When it comes to human activities, algorithms are expected to be models of objectivity, owing to their basis in mathematical formulae and...

amazon, app, reading, digital, children

Amazon’s Newest App Gives Kids Reading a Twist

Amazon announced yesterday that it has launched a new app for children called Rapids, which features “fun, engaging short stories told in a unique chat style.” The app is available for iOS, Android and Amazon Fire devices, and a subscription costs $2.99 a month. “Many kids already love using phones to...

content, publishers, marketing, discovery, books

How One Author Wrote 88 Books in 20 Months

Laurie Starkey is an indie author dynamo. She’s written 88 works of fiction in 20 months. Thirty of those 88 books were created as a ghostwriter. The other 50, she wrote and produced under several pen names, including Ali Parker, Kate Thomas and L. A. Starkey. Starkey writes in the Young...

Avoid These 7 Book Marketing Trends

Avoid These 7 Book Marketing Trends

One of the biggest certainties about marketing trends, including book marketing trends, is that they are always in a state of change. This has a lot to do with changing technology. In nearly every aspect of every day, someone is marketing something to each of us. Since I am in the...

ebooks, libraries, overdrive

Celebrate International Read an Ebook Day Today

Ebooks provide a simple way to give readers instant access to what they want to read. And to celebrate digital reading, Overdrive is hosting its annual international Read an Ebook Day today, September 16. Throughout the day, readers have a chance to win a tablet by sharing what they’re reading, pictures...

authors, marketing, publicity

How Authors Should Assemble Their Press Kits

As a self-published author (and these days, even if you’re a traditionally published author), you’ll likely be spending an insane amount of time on marketing. Having a robust press kit—specific to the needs of online marketing for authors—done in advance of your marketing push means maximum efficiency! Sample Press Kit Think...

data, metadata, books, sales, bookstores

Can We Actually Use Data to Predict Bestsellers?

The upcoming book The Bestseller Code is getting a great deal of buzz, forcing many of us to ask the question, Can one genuinely predict what kind of book will become a New York Times bestseller (typically considered the most prestigious bestseller list)? The promise of a formula for predicting a...

authors, self-publishing, publishers, books, sales

How Much Should Authors Charge for Their Books?

When you embark on the journey of getting a book published, there’s a lot to consider, and one of the things that should be on your priority list is how much you’re going to charge for your book. The editors of traditional publishing houses must fill out a profit and loss...

indie authors, ebooks, bookstores

Why Shop at a Brick-and-Mortar Bookstore?

Do you still shop at your local bookstore? I typically go once, maybe twice a year, and the last time for me was December 2015. This weekend, though, I made a rare summer visit to my local Barnes & Noble in search of books for my almost six-month-old grandson, Jasper. No...

big data, machine learning, chatbots, Digital Book World

What Publishers Can Learn from Pokemon Go

Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when it’s associated with a brand as large as Pokemon. By now you’ve undoubtedly heard all the Pokemon Go stories, and maybe you’ve even dodged a...

books, ebooks, sales, publishers

How Should Indie Authors Price Their Books?

Sometimes the simplest thing you can do to give your book a boost is play around with the pricing. It’s one thing to have a book, but it’s quite another to have one that actually sells. You have probably heard this from other indie authors, or even experienced it yourself. Your...

Barnes & Noble

Barnes & Noble Partners with Adaptive Studios

Barnes & Noble announced today that it has partnered with Adaptive Studios, a publisher that repurposes content across different platforms. Full press release below: Barnes & Noble Announces Exclusive Publishing Partnership with Adaptive Studios Innovative Publishing Gives B&N Customers Access to New Books from Reimagined & Reinvigorated Stories New York, NY...

amazon, rapids, ebook, app, reading

Here’s Another Way to Monetize Ebooks

In today’s market there are typically two methods for ebook distribution: free and paid. I’ve said before that one day we’ll see an ad-subsidized model take hold. Purists generally reject that concept, saying they won’t let advertisements interfere with their reading experience. That’s fine. They can pay full price, but I’ll sometimes...

barnes & noble, b&n, booksellers, authors, books, ebooks, self-publishing

Barnes & Noble Adds Print Feature to Nook Press

Barnes & Noble announced today the launch of a new print feature for its self-publishing platform, Nook Press, which will allow authors to turn their ebooks into print versions that can be sold in B&N stores and online at BN.com. The program is self-service and allows authors to create both hardcover...

Barnes & Noble

Barnes & Noble Adds Print Feature to Nook Press

Barnes & Noble announced today the launch of a new print feature for its self-publishing platform, Nook Press, which will allow authors to turn their ebooks into print versions that can be sold in B&N stores and online at BN.com. The program is self-service and allows authors to create both hardcover...

ocr, optical character recognition, ebook, author, publisher, book

Why Authors Should Talk to Their Publishers About OCR

If you published a book before 2008, its ebook edition was probably created using optical character recognition (OCR). And if your ebook was created using OCR, it probably has typos in it. That’s the bad news. The good news: you don’t have to accept this situation. What’s special about the year...

digital learning, e-textbooks, publishers, aap, students, classroom

What Are the Benefits of Digital Learning Platforms?

Students have used print textbooks for centuries, but in recent years higher education learning companies have made the concerted effort to shift from print materials to digital tools in the form of digital learning platforms. With this change, content has become more engaging and interactive, and the benefits are obvious. Digital...

audiobooks, amazon, kindle, audible

Amazon Is Pushing Audiobooks into the Mainstream

In reading DBW’s recent interview with Hugh Howey, I was surprised that he never mentioned audiobooks even though he obviously believes in the format. Howey has 37 audiobook titles on Audible.com, and he published at least 16 of them personally. Howey’s remarks about Amazon made me think about the company’s tremendous...