What makes an ebook successful? In a lot of ways, it’s the same stuff that makes print books successful: great writing and storytelling; attractive packaging; and smart and timely marketing. Current events and events in other media can also have an impact, most notable movie tie-ins. But for ebooks, unlike print books, a movie...
Tips for gaining new income from old titles, taking stock of the slowdown in digital growth, two problems libraries face from ebooks, Encyclopaedia Britannica expands and more.
Simon & Schuster's new venture in back-list marketing, hard times for Canada's niche booksellers, Ingram an buys e-textbook provider, BookBaby gives authors direct-to-consumer retail tools and more.
The opportunity to digitize and start selling back-list titles has given rise to an interesting trend: authors taking a second pass at old works, essentially creating something new.
When the cost of e-book conversion and distribution goes down, the prospect of making profit from a back-list of books goes up. But how do publishing companies, already taxed with promoting the front-list books that they are depending on to drive revenues for the year, advantageously allocate resources to promoting such books?