Authors

agents, authors, publishers, books

How Agent Life Is Changing in 2017

A panel of literary agents met at Digital Book World 2017 for a lively discussion about the issues and concerns surrounding agents today. The panel had expertise in a range of genres and target audiences, and included Ginger Clark, Brian DeFiore, Regina Brooks, Laura Nolan and Christy Fletcher. John Mutter moderated. Here is a snapshot of...

agents, authors, publishers, books

6 Insights into the Changing Role of Agents in 2017

A panel of literary agents met at Digital Book World 2017 for a lively discussion about the issues and concerns surrounding agents today. The panel had expertise in a range of genres and target audiences, and included Ginger Clark, Brian DeFiore, Regina Brooks, Laura Nolan and Christy Fletcher. John Mutter moderated. Here is a snapshot of...

data, metadata, books, sales, bookstores

Here Are 10 Best Practices for Using Bookseller Data

Books with the power to move readers are the result of artistry, craft and intellectual pursuits. Because it is a fundamentally creative industry, publishing has sometimes valued expertise, ingenuity and inspiration over data. Today, though, the publishing industry is awash with data. Data can offer valuable insights to help publishers connect authors with readers—and...

publisher, micro-publisher, business, books, sales

An Inside Look at a Micro-Publisher

You’ve probably heard of indie publishers, but have you heard of micro-publishers? Author Shirin Bridges, owner of Goosebottom Books, calls her company a micro-publisher: a professional publishing organization that brings together a flexible workforce to produce a small number of highly targeted books. Because of the nature of micro-publishers as small, custom organizations, no...

publisher, micro-publisher, business, books, sales

Micro-Publishing: An Inside Look at Goosebottom Books

You’ve probably heard of indie publishers, but have you heard of micro-publishers? Author Shirin Bridges, owner of Goosebottom Books, calls her company a micro-publisher: a professional publishing organization that brings together a flexible workforce to produce a small number of highly targeted books. Because of the nature of micro-publishers as small, custom organizations, no...

digital book world conference, dbw, books, marketing

7 Top Book Marketing Tips

Digital Book World held their annual conference on publishing and digital content strategies this week in New York City. For the first time, they hosted an entire track on book marketing, so we gathered many exciting takeaways we wanted to share with our readers. From building an author’s platform to improving a marketing campaign’s...

authors, self-publishing, books, blogs, podcasts

How Authors Should Strategize Their Blogs and Podcasts

If you’re a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and maintain a fan...

authors, self-publishing, books, blogs, podcasts

4 Steps to Create a Blog or Podcast That You and Your Readers Will Love

If you’re a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and maintain a fan...

authors, website, blog, social media, marketing, pr

How Authors Can Reboot Their Online Presence in the New Year

You’ve probably been hearing a lot of “New Year, New You” talk recently, from people looking to jumpstart a new, healthy lifestyle to those looking to rethink their finances. This January, I’d like to recommend that all current and aspiring authors apply the “New Year, New You” concept to their digital brand. The new...

authors, website, blog, social media, marketing, pr

Reboot Your Online Presence in the New Year

You’ve probably been hearing a lot of “New Year, New You” talk recently, from people looking to jumpstart a new, healthy lifestyle to those looking to rethink their finances. This January, I’d like to recommend that all current and aspiring authors apply the “New Year, New You” concept to their digital brand. The new...

books, ebooks, sales, publishers

Getting to Yes: Converting Book Browsers to Book Buyers

Peter Hildick-Smith is the CEO of Codex-Group, where he leads book audience strategy research through large sample, quantitative pre-market testing. Prior to founding Codex, Peter was the chief marketing officer for GE Capital Global Consumer UK, and the SVP of customer management for GE Capital Retail Financial Services North America. He also served as...

DBW, digital book world conference

5 Questions with Peter Hildick-Smith, CEO, Codex-Group

Peter Hildick-Smith is the CEO of Codex-Group, where he leads book audience strategy research through large sample, quantitative pre-market testing. Prior to founding Codex, Peter was the chief marketing officer for GE Capital Global Consumer UK, and the SVP of customer management for GE Capital Retail Financial Services North America. He also served as...

social media, authors, content

3 Keys for Producing Engaging Social Media Content

The goal of good social media content is interaction that leads to loyalty and trust. And the keys to good content are not a mystery. Marketing studies have been conducted on how people buy, what kinds of social media content they respond to, and why. To sell books on social media, you need to...

authors, publishers, dbw, digital book world

How to Effectively Work with the Media

Scott Manning is the CEO of Scott Manning & Associates. For more than 30 years, Scott has created and implemented public relations campaigns for a wide variety of authors and literary organizations. His experience includes special events planning and media placement via long-standing contacts with print and online journalists, book reviewers and broadcast producers....

DBW, digital book world conference

5 Questions with DBW 2017’s Scott Manning

Scott Manning is the CEO of Scott Manning & Associates. For more than 30 years, Scott has created and implemented public relations campaigns for a wide variety of authors and literary organizations. His experience includes special events planning and media placement via long-standing contacts with print and online journalists, book reviewers and broadcast producers....

dbw, digital book world conference, authors, self-publishing. digital marketing

Authors as Entrepreneurs: The Road from Amateur to Professional

Julie Trelstad is the director of digital rights at the literary agency Writers House, where she manages the agency’s self-publishing program and helps clients with online marketing. She previously held positions at John Wiley & Sons, The Taunton Press, Readers Digest and Sterling Publishing, and started her own publishing venture, The Plain White Press, which...

DBW, digital book world conference

5 Questions with Writers House’s Julie Trelstad

Julie Trelstad is the director of digital rights at the literary agency Writers House, where she manages the agency’s self-publishing program and helps clients with online marketing. She previously held positions at John Wiley & Sons, The Taunton Press, Readers Digest and Sterling Publishing, and started her own publishing venture, The Plain White Press, which...

DBW, digital book world conference

5 Questions with Sara Nelson, VP, Executive Editor, HarperCollins

Sara Nelson is a vice president, executive editor and special advisor to the publisher at Harper, an imprint of HarperCollins. Before joining the publisher, she was the editorial director for books and Kindle at Amazon, the books editor at O, Oprah’s magazine, and the editor-in-chief of Publishers Weekly. This year at DBW 2017, Sara...

dbw, digital book world, nielsen

Nielsen’s Kempton Mooney Talks Analysis and Reporting

Kempton Mooney is the senior director of research and analytics at Nielsen Book, where he provides market information and research expertise for companies with strategic initiatives in the book market. Prior to Nielsen, he held positions at Abrams, Random House and Hachette, working in sales, inventory, operations, and strategic planning. Kempton holds a masters...

book publishing, publishers, books, sales

How Did I Do on My 2016 Publishing Predictions?

Last December I wrote a blog post setting out my predictions for the publishing industry in 2016, and I promised to revisit them after 12 months. I always stress the importance of accepting accountability in business, and therefore I must also live—or fall—by the same rules. I have placed a score by each prediction....

audiobooks, authors, books, indie authors

Can Authors Afford to Produce an Audiobook?

One of the first questions that indie authors and small- to mid-size publishers ask me about audiobook production is, “How much does it cost?” My answer is always, “It depends.” Producing an audiobook is like building a house: your choices dictate your final cost. Each recording is custom-made rather than mass-produced. When people contact...

influencer marketing, books, dbw, digital book world, publishers

What Does Influencer Marketing for Books Look Like?

Susan Ruszala is an experienced business consultant specializing in go-to-market strategies for new businesses and business lines. As the former president of NetGalley, Susan transformed the business from a failed start-up to a successful, well-established and growing B2B subscription business operating internationally. Susan is a frequent and well-known speaker within the industry, and is also an...

DBW, digital book world conference

5 Questions with DBW 2017’s Susan Ruszala

Susan Ruszala is an experienced business consultant specializing in go-to-market strategies for new businesses and business lines. As the former president of NetGalley, Susan transformed the business from a failed start-up to a successful, well-established and growing B2B subscription business operating internationally. Susan is a frequent and well-known speaker within the industry, and is also...

authors, social media, facebook, twitter, youtube

Why You Only Need to Sell Your Books on One Social Media Channel

There are hundreds of social media networking sites on the Internet. Of those, there are 10 or so that most people can identify. According to data from Smart Insight, there are around 2.3 billion people on social media worldwide. Five years ago, it was pretty easy to be found and followed on social media....