Audiobooks

audiobooks, authors, books, indie authors

Why Indie Authors Must Start Producing Audiobooks

One of the first questions that indie authors and small- to mid-size publishers ask me about audiobook production is, “How much does it cost?” My answer is always, “It depends.” Producing an audiobook is like building a house: your choices dictate your final cost. Each recording is custom-made rather than mass-produced. When people contact...

audiobooks, authors, books, indie authors

Authors, Can You Afford to Produce an Audiobook?

One of the first questions that indie authors and small- to mid-size publishers ask me about audiobook production is, “How much does it cost?” My answer is always, “It depends.” Producing an audiobook is like building a house: your choices dictate your final cost. Each recording is custom-made rather than mass-produced. When people contact...

marketing, books, authors

The Author’s Guide to Book Marketing

I’ve worked in the world of books for over a decade, mostly in marketing, from major houses like Wiley and FSG to Amazon to my current role at the start-up Inkshares, where I’m VP of Marketing & Operations. I’ve worked with hundreds of authors and have even been a part of getting a few...

audiobooks, print books

Why Audiobooks Are Better Than Print Books

I’m always surprised by the hesitancy with which some people approach audiobooks. Despite their ability to offer consumers a uniquely beneficial experience with the text, the format is frequently met with reservations. Last month, Daniel Berkowitz discussed some of those misgivings in his piece “Audiobooks Make Me Feel Like I’m Cheating” for this publication....

audiobooks, print books

Why Audio Is Better Than Print

I’m always surprised by the hesitancy with which some people approach audiobooks. Despite their ability to offer consumers a uniquely beneficial experience with the text, the format is frequently met with reservations. Last month, Daniel Berkowitz discussed some of those misgivings in his piece “Audiobooks Make Me Feel Like I’m Cheating” for this publication....

Hummingbird, ebooks, retail, amazon, apple, barnes & noble, audiobooks

Hummingbird Adds Audiobook-Only Capability to Platform

Hummingbird Digital Media announced today that its platform now supports retailers that want to sell only audiobooks. The new audiobook-only program includes an app for listening, as well as an intuitive web-based storefront for discovering and purchasing audiobooks. The app and the storefront both carry the brand identity of the retailer, which means the...

acx, audible. amazon, audiobooks

ACX University Offers Online Sessions Through Aug. 17

ACX (Audiobook Creation Exchange), Audible’s marketplace for audiobook creation, is currently running a six-week series of one-hour webinars. ACX University, which was previously a one-day, in-person event for roughly 70 narrators, and is now in its fifth year, has transitioned the entire program to digital. ACX University is free and is available through YouTube....

ebooks, authors, sales, self-publishing, marketing

How Should Indie Authors Price Their Books?

Sometimes the simplest thing you can do to give your book a boost is play around with the pricing. It’s one thing to have a book, but it’s quite another to have one that actually sells. You have probably heard this from other indie authors, or even experienced it yourself. Your book gets added...

eStories

eMusic Relaunches Audiobook Store as eStories

Online store eMusic announced today that it has relaunched its audiobook service as eStories. The “fully upgraded” service offers more than 80,000 titles and unlimited cloud storage. Full press release below: eMusic Audiobooks Relaunches as eStories eMusic unveils a premium audiobook service at low prices: eStories offers 80K titles, unlimited cloud storage, mobile apps,...

audiobooks, books, content, iphone

Why Audiobooks Are Not the Same Thing as Books

Let’s get this out of the way: I love audiobooks. Since reluctantly trying them earlier this year, I have found I cannot get enough of them. I listen to them all the time. They have become part of my daily routine. But as I listen to more and more audiobooks—sometimes as many as two...

audiobooks, books, content, iphone

Audiobooks Make Me Feel Like I’m Cheating

Let’s get this out of the way: I love audiobooks. Since reluctantly trying them earlier this year, I have found I cannot get enough of them. I listen to them all the time. They have become part of my daily routine. But as I listen to more and more audiobooks—sometimes as many as two...

publishing, publishers, podcasts, content, books, subscription

Why Publishing Should Look More Like Podcasting

Did you make the same mistake I did and assume that podcasts are yesterday’s platform—that interest in them has plateaued (at best) and they’re not worth thinking about today? What seemed like a fad that’s dying off is actually showing nice growth. And I’m contributing to that growth, as I now listen to a...

AAP, books, ebooks, sales, publishers

AAP: Ebooks Decline, Audio Grows and Publishers’ Sales Drop

The Association of American Publishers (AAP) released its new newest numbers this morning, which compare January 2016 to January 2015. Ebook sales took a big hit, according to the AAP’s numbers, dropping 24.9 percent to $99.9 million. Hardcover books didn’t do much better, falling 18.7 percent to $151.3 million. Paperback books, on the other...

ocr, optical character recognition, ebook, author, publisher, book

Why Authors Should Talk to Their Publishers About OCR

If you published a book before 2008, its ebook edition was probably created using optical character recognition (OCR). And if your ebook was created using OCR, it probably has typos in it. That’s the bad news. The good news: you don’t have to accept this situation. What’s special about the year 2008? Nothing, really....

audiobooks, amazon, kindle, audible

Amazon Is Pushing Audiobooks into the Mainstream

In reading DBW’s recent interview with Hugh Howey, I was surprised that he never mentioned audiobooks even though he obviously believes in the format. Howey has 37 audiobook titles on Audible.com, and he published at least 16 of them personally. Howey’s remarks about Amazon made me think about the company’s tremendous influence on the...

audiobooks, amazon, kindle, audible

How Amazon and Audible Are Pushing Audiobooks into the Mainstream

In reading DBW’s recent interview with Hugh Howey, I was surprised that he never mentioned audiobooks even though he obviously believes in the format. Howey has 37 audiobook titles on Audible.com, and he published at least 16 of them personally. Howey’s remarks about Amazon made me think about the company’s tremendous influence on the...

What Authors Should Know About Ebook Distribution

What Authors Should Know About Ebook Distribution

This is part four of a six-part series. You’ve finished your book and you’re about to take the plunge and release it as an ebook. How can you make sure you’re fully prepared so that the process goes as smoothly as possible? Of course, you’ve already read the first three posts in this series,...

Sync Audiobooks for Teens

SYNC Program for Teens Offers Free Weekly Audiobooks

SYNC Audiobooks for Teens is an annual summer program that gives away free audiobook downloads. Now in its seventh year, SYNC offers two free audiobooks aimed at teens every week of the summer. The titles are curated weekly thematic pairings of award-winning teen-focused titles and classics. The program is sponsored by AudioFile Magazine and...

Everything Self-Published Authors Need to Know

Everything Self-Published Authors Need to Know

More and more authors are self-publishing their books today, and many are finding the model to be more lucrative and sustainable than working with traditional publishers. But for authors trying to get started, the arena can be hard to break into—in part because of the sheer volume of editing, production, distribution and design services available....

Penguin Random House Audio

PRH Audio Gives Away Free AudioBook for Audiobook Month

Penguin Random House Audio announced that June is Audiobook Month, and to celebrate the publisher is giving away free audiobook versions of Jane Austen’s Pride and Prejudice. Starting June 24 at 10am ET, and lasting 24 hours, users can download their free copy through PRH Audio’s Facebook page or its Volumes app. PRH Audio...

audiobooks, india, market

All About the Audiobook Market in India

With a rising population of working executives regularly driving to work in India and spending long stretches of time on the road, reading has a new window of opportunity, and with that, so does publishing. Yet while a large part of this audience has already been captured by ebooks, there is a new format...

audiobooks, india, market

The Market for Audiobooks in India

With a rising population of working executives regularly driving to work in India and spending long stretches of time on the road, reading has a new window of opportunity, and with that, so does publishing. Yet while a large part of this audience has already been captured by ebooks, there is a new format...

author, marketing, facebook, twitter, webinar, website

5 Online Marketing Trends Authors Should Consider

Recently I had two different companies come to the house for some home interior improvements. Both of these men pulled out their iPads and showed me samples of different designs to choose from. All I could think was: What did people do before iPads? And, how did we even get by growing up without...

authors, writer, ebook, ebook formatting, self-publishing

What Authors Should Know About Ebook Formatting

This is part three of a six-part series. You’ve got your finished manuscript in Microsoft Word and you’re ready to turn it into an ebook. You need to convert it into MOBI format (for Amazon Kindle) and EPUB (for everywhere else). There are various companies, tools and programs that can convert your file for...

audiobooks, digital audiobooks, authors, publishers, self-publishing

How Can I Be a Part of the Audiobook Boom?

Audiobooks have long been operating in the digital space. Well before ebooks were gaining major popularity, digital audiobooks were helping audio publishing grow. With the introduction of the iPod at the turn of the century and the adoption of smartphones over the last decade, audiobooks have been booming: over the last five years, both...

audiobooks, digital audiobooks, authors, publishers, self-publishing

The Audiobook Boom: What’s Happening and How Can I Be Included?

Audiobooks have long been operating in the digital space. Well before ebooks were gaining major popularity, digital audiobooks were helping audio publishing grow. With the introduction of the iPod at the turn of the century and the adoption of smartphones over the last decade, audiobooks have been booming: over the last five years, both...

So Who’s Afraid of Reader Analytics?

So Who’s Afraid of Reader Analytics?

Data has been a feature of book publishing for some time now. About 15 years ago, data became even more prominently used, as publishers could see sales data from competitors through then-new services like Nielsen Bookscan. The fundamental function of a publisher is to make a decision on what to publish (curation). Like a...

self-publishing, author, indie author, indie publishing, publishers

How Self-Published Authors Work with Editors

This is part one of a six-part series. As a self-published author, it’s your responsibility to make sure your book is as high-quality as it can be, and an editor is an indispensable resource who can help make your book look professional instead of amateurish. Getting off to a Good Start Ask your peers—other...

audiobooks, print books

4 Reasons Authors Should Produce Audiobooks

Recently, an author commented in a writer’s forum that he was just starting to create audiobooks and felt like he was coming late to the party. I could understand why he’d feel that way. After all, news sites and other authors often discuss the explosive growth in the audiobook market, noting that this industry...