audience research

How Analytics Will Change Publishing

“There’s a brave new world in book publishing,” writes Jellybooks founder Andrew Rhomberg, “and it’s being shaped by and around audience insights.” In the inaugural post of his new column for Digital Book World, “Audience+Insight,” Rhomberg details why code is so critical to the publishing industry and merits careful consideration and...

What Code Is Revealing About Readers

There’s a brave new world in book publishing, and it’s being shaped by and around audience insights. Not only are publishers becoming more adept at using data to work smarter, but code and algorithms are also getting better at gathering information and executing tasks without the help of humans. At Jellybooks,...

Penguin Random House ebooks publishing

Penguin Random House Revamps Web Presence

Most publishers, it’s been noted, don’t have especially strong relationships with their readers. Penguin Random House unveils a unified consumer-facing website designed to change that—in the words of CEO Markus Dohle, “one author, one book, and one reader at a time.” Like other recent editorially driven discovery efforts, the new site...

book marketing strategies readers Peter McCarthy

Audience Research Needn’t Be Costly or Time Consuming

The line between “conventional wisdom” and “misconception” is often thin, blurry and easy to stumble over. As the book marketing world sharpens its digital chops, misconceptions tend to result from insufficient experience with, and incomplete understanding of, a particular tactic. In my experience, it’s that holistic sort of nuance that makes all...