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digital book world conference, dbw, books, marketing

7 Top Book Marketing Tips

Digital Book World held their annual conference on publishing and digital content strategies this week in New York City. For the first time, they hosted an entire track on book marketing, so we gathered many exciting takeaways we wanted to share with our readers. From building an author’s platform to improving a marketing campaign’s...

libraries, authors, self-publishing, ebooks, publishers

How Self-Published Authors Can Sell Their Books to Libraries

An author wants as many people to read her books as possible. But if you’re only published digitally, it can be difficult for people to find you—much less spend the money to read you—if they don’t already know what they’re looking for. Libraries are one place that people can find authors who are new...

Ratings Catcher

Ratings Catcher Helps Authors Monitor Reviews

Many authors have trouble keeping track of their book reviews, as companies like Amazon and Apple simply don’t present them all. Kindle only shows U.S. reviews, and iBooks only shows reviews from the author’s home country. But a new service called Ratings Catcher is trying to solve that problem for authors. Launched earlier this month, Ratings Catcher gathers...

Publishers Need to Question Everything

Publishers Need to Question Everything

I’ve given myself a few moments over the last month to look at some of the ventures I’ve been fortunate to be involved in, as well as the business plans that arrive in my email. In each case, I have instinctively tested them against basic business principles. I’ve also been reviewing my publishing businesses...

publishers, data, big data

How Publishers Can Improve Native Retailing

The evolution of book buying continues to progress from a physical, pick-and-pay method of retailing to a highly sophisticated form of a digital, buy-on-demand model. With the help of native retailing through platforms, like Aer.io, a seller is able to reach potential customers wherever they are and wherever they interact with a book. Publishers...

How Is Technology Changing the Way We Read?

How Is Technology Changing the Way We Read?

I’m always interested in learning about the state of reading today. Given that many of us now read more on digital devices than we do with physical books, I find myself wondering how that shift has affected our reading habits. Do we skim more and retain less? Does it matter what type of device...

Hummingbird, ebooks, retail, amazon, apple, barnes & noble, audiobooks

How Hummingbird Is Democratizing Ebook Retailing

Imagine a world in which anyone can sell ebooks and compete successfully with Amazon, Apple and Barnes & Noble. That’s the world Hummingbird Digital Media hopes to make a reality. Hummingbird, a subsidiary of American West Books, was born when Stephen Blake Mettee, Hummingbird’s president, and his colleagues became inspired at BookExpo America. “We recognized that three companies...

e-reader, e-reading, ebooks

Why I Want an iPhone-Sized E-Reader (But Not an iPhone)

There’s been some discussion lately around large-screen e-readers. Michael Kozlowski of Good E-Reader launched an Indiegogo campaign for a larger-than-normal e-reader—13.3 inches—and TeleRead offered a couple different takes on the hefty price point Kozlowski is proposing: $699. I should say up front that I don’t use e-readers as often as I’d like to. I...

How Apple, Amazon, Facebook and Google Are Changing Publishing

How Apple, Amazon, Facebook and Google Are Changing Publishing

“It’s these guys’ worlds. We just post in it and shop in it,” said New York University Professor Scott Galloway of Amazon, Apple, Facebook and Google at Digital Book World 2016. During a talk called “The Four Horsemen,” Galloway argued that these four companies are taking over the world and continually disrupting the publishing...

Digital Book World

How Amazon, Apple, Facebook and Google Are Changing Publishing

“It’s these guys’ worlds. We just post in it and shop in it,” said New York University Professor Scott Galloway of Amazon, Apple, Facebook and Google at Digital Book World 2016. During a talk called “The Four Horsemen,” Galloway argued that these four companies are taking over the world and continually disrupting the publishing ecosystem....

digital book world, dbw, digital book world conference, book publishing, digital

The Surprise Transformation in Our Industry

In the opening session of yesterday’s Launch Kids conference at Digital Book World 2016, Sourcebooks CEO and Publisher Dominique Raccah spoke to the innovations her company is making, as well as the greater trends in the children’s/young adult book publishing sector. “The surprise transformation in our industry,” Raccah said, “is the persistence of traditional...

Who Finishes More Books: Men or Women?

Who Finishes More Books: Men or Women?

Over the past couple months, Jellybooks has tested hundreds of books by embedding a piece of Javascript software called candy.js into ebook files. Readers received the ebooks free of charge in exchange for sharing their reading data with us and the publisher. The software recorded their reading data both online and off, and when...

The Four Horsemen and the Future of Publishing

The Four Horsemen and the Future of Publishing

Scott Galloway is a clinical professor at the NYU Stern School of Business, where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Galloway was...

Digital Book World

The Four Horsemen and Publishing’s Future

Scott Galloway is a clinical professor at the NYU Stern School of Business, where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Galloway was...

Why It’s Time to Focus on IP Rights

Why It’s Time to Focus on IP Rights

Copyright, intellectual property and licensing might not sound like the most colorful of subject matters, but that should certainly not deter from their importance, especially within the publishing industry. “Some may consider these areas of the market as being less flexible or less prone to change than others,” writes Tom Chalmers in a blog...

w3c, idpf, epub, ebooks

John Ingram on the State of Publishing

John Ingram, chairman and CEO of Ingram Content Group, has been leading the successful transformation of the company for some time now. And what was once primarily a book wholesaler has become a comprehensive, innovation-driven company that, founder and Ingram’s father, E. Bronson Ingram, may not recognize. John Ingram will be one of the...

publishers, content, mobile

How to Format the Table of Contents in an Ebook

Ebook developer Joshua Tallent has been using his Digital Book World column recently to discuss some best practices, ideas and opinions about ebook front matter. And in his latest installment, he concludes his deep dive into the table of contents. For many years, publishers and readers have complained that there are no page numbers...

Transformation and Life Among the Giants

Transformation and Life Among the Giants

The best super-early pricing for our seventh annual Digital Book World conference—moving from January to early March, still in New York City—expires today, November 9th. We are continuing to clear more speakers and panels for posting, including keynoter Virginia Heffernan, who will look at how the Internet and digital technologies have changed our fundamental...

Amazon Killed the Bookstore. So It’s Opening a Bookstore

Amazon Killed the Bookstore. So It’s Opening a Bookstore

Bookstore owners already loathe Amazon for gutting the cost of books online and driving so many brick and mortar shops out of business. Now, the online retailer is both beating them and joining them, with the opening of its first physical bookstore in Seattle. Amazon Books, as the new store is called, will be...

Edtech’s Next Big Disruption Is the College Degree

Edtech’s Next Big Disruption Is the College Degree

For centuries, the college degree has been the global gold standard for assessing an individual entering the workforce. But after cornering the credentials market for nearly a millennium, the degree’s days alone at the top are most definitely numbered. By 2020, the traditional degree will have made room on its pedestal for a new...

The Popularity of E-Readers Declines

The Popularity of E-Readers Declines

The Pew Research Center has a new report out on the demographics of device ownership in the United States. Nineteen percent of adults report owning an e-reader—a handheld device such as a Kindle or Nook primarily used for reading ebooks. This is a sizable drop from early 2014, when 32 percent of adults owned...

Ebook Production 101: The Copyright Page

Ebook Production 101: The Copyright Page

Ebook developer Joshua Tallent has been using his Digital Book World column recently to discuss some best practices, ideas and opinions about ebook front matter. And in his latest installment, he dives into the second part of his discussion of the copyright page, including everything you need to know about the colophon, the CIP...

Publishing's Biggest Educational Gathering Set for March

Publishing’s Biggest Educational Gathering Set for March

The first programming information for our seventh annual Digital Book World conference has been posted, and early registration is open now, with the best pricing available now through November 9th. Held in New York at the Hilton Midtown, please note that after six years of conferences in January, our timing has shifted a little...

Apple Ebooks Antitrust Monitor’s Term to End

Apple Ebooks Antitrust Monitor’s Term to End

A U.S. judge on Tuesday agreed to not extend the term of a court-appointed monitor assigned to review Apple Inc’s antitrust compliance program despite the difficult environment the monitor faced in dealing with the iPad maker. The decision from U.S. District Judge Denise Cote in Manhattan came a day after the U.S. Justice Department...

Amazon Is Dominating All Other Online Retailers

Amazon Is Dominating All Other Online Retailers

How dominant is Amazon becoming in online retail? More than four in 10 people turn to Amazon first when searching for products online, according to a survey commissioned by the e-commerce software startup BloomReach. In a survey of 2,000 online shoppers in the U.S., 44 percent of respondents said they go directly to Amazon...

The Evolution of US Digital Innovation in Publishing

How the US Innovates in Digital Publishing

“The United States has been at the forefront of digital publishing since the field’s inception,” writes Holger Volland, vice president of the Frankfurt Book Fair, in a blog post for Digital Book World. “And now, as digital is fully integrated into our daily publishing lives and the industry continues to expand the format of...

All About Ebook Production and Cover Images

All About Ebook Production and Cover Images

The front matter of a book communicates a lot of helpful and important information to readers. But publishers and authors often find themselves wondering how to handle that information in their ebook files. So in the next few installments of ebook developer Joshua Tallent’s column on Digital Book World, he will delve into some...

Will the Supreme Court Take Apple’s Ebook Appeal?

Will the Supreme Court Take Apple’s Ebook Appeal?

As expected, Apple attorneys confirmed that they will be seeking a Supreme Court review of Judge Denise Cote’s 2013 verdict finding them liable for a conspiracy to fix ebook prices. The question now is: will the Supreme Court take the case? “I think, and have always said, that the Supreme Court taking the case...

Social Media Marketing Is Backwards: Strategy Vs. Tactics

How to Define a Social Media Strategy

“The social media information highway is crowded and noisy,” Chris Syme writes in a blog post for Digital Book World. “There are more than 30 billion pieces of content shared on Facebook every month, and according to Twitter, there are 500 million tweets posted each day. What’s more, an average of 70 million images...

Taste-Test Your Books: The Secret Sauce to Boost Sales

The Secret Sauce to Book Sales

“The publishing business is one of the few industries with the audacity to create a lot of new products without testing them on consumers first,” Rob Eagar writes in a blog post for Digital Book World. “Failing to test new products on consumers before launching them is a risky business move,” Eagar continues. “Yet...

Why the Future Is Freelance

Smart outsourcing, according to John Bond, “helps bring about effective change as and when you need it, and it empowers your internal team.” Bond, the CEO of whitefox, a UK network of publishing freelancers, argues in this DBW post that when it comes to keeping everything in-house, “this particular ship has already sailed. The...