Analytics

business intelligence, data, analytics, publishers

Everything Publishers Need to Know About Business Intelligence

The concept behind this article was to share the experiences that I and others have had managing and implementing business intelligence (BI) and reporting solutions. To help out, I asked some former colleagues to contribute their thoughts. The contributors are Ralph Cetrulo, Vince Benenati and Joe Rodriguez. Their bios are below: • Ralph Cetrulo...

DBW, digital book world conference

5 Questions with DBW 2017’s Kempton Mooney

Kempton Mooney is the senior director of research and analytics at Nielsen Book, where he provides market information and research expertise for companies with strategic initiatives in the book market. Prior to Nielsen, he held positions at Abrams, Random House and Hachette, working in sales, inventory, operations, and strategic planning. Kempton holds a masters...

w3c, idpf, epub, ebooks

Book Marketing on YouTube and the Value of Reader Analytics

The 2016 Frankfurt Book Fair concluded Sunday, and I was lucky enough to attend the fair’s first four days. I previously reported on an in-depth rights session led by Jane Tappuni and Kris Kliemann, as well as Wiley CEO Mark Allin’s keynote address at The Markets, the one-day lead-in to the fair’s official opening...

Frankfurt Book Fair

Some Frankfurt Book Fair Notes

The 2016 Frankfurt Book Fair concluded Sunday, and I was lucky enough to attend the fair’s first four days. I previously reported on an in-depth rights session led by Jane Tappuni and Kris Kliemann, as well as Wiley CEO Mark Allin’s keynote address at The Markets, the one-day lead-in to the fair’s official opening...

machine learning, publishers, data, metadata, bestseller list

Machine Learning and Bestseller Prediction: More Than Words Can Say

There’s been much recent conjecture on whether book sales can be predicted by text analysis alone. My company, Kadaxis, has dedicated the past few years to machine learning research and product development for the publishing industry. In our early days, we set out to build an algorithm to predict bestsellers, and tested it in...

books, publishers, search, discovery, metadata

Topic (Keyword) Research & Analysis Insights for Publishers

In this article, you’re going to get an insider look at how to effectively research and analyze keywords for print and online publishing. The data that you have at your disposal is incredible, and it’s vital that a publisher extract all the knowledge it can from understanding how its target audience seeks out topics...

book publishing, publishers, books, ebooks, subscription services

Who’s Afraid of Reader Analytics?

There are authors and publishers who fear reader analytics. This has been a fact since my first presentation on “Project Crowberry” in spring 2014, since followed by Project Honeyberry, Project Apricot, Project Pomegranate and soon Project Honeydew. Reader analytics is going from strength to strength and has been featured in the New York Times...

seo, publishers, google, search, content

Will an Open Web Liberate Reading Data?

At last week’s BEA, it was announced that the IDPF, the standards body for ebooks and responsible for the current EPUB specification, is considering merging with the W3C, the standards body for the web at large. This would mean that instead of having its own standards body for digital books, the publishing industry would...

seo, publishers, google, search, content

Will an Open Web Liberate Reading Data?

At last week’s BEA, it was announced that the IDPF, the standards body for ebooks and responsible for the current EPUB specification, is considering merging with the W3C, the standards body for the web at large. This would mean that instead of having its own standards body for digital books, the publishing industry would...

So Who’s Afraid of Reader Analytics?

Why Reader Analytics Is No Silver Bullet

The title of this post may surprise some readers. Why is the author, who is the founder of a reader analytics company, saying that reader analytics is not a silver bullet that solves all the acquisition, discoverability, marketing and sales problems of publishers? Well, our company is based on the principles of openness, transparency...

So Who’s Afraid of Reader Analytics?

Reader Analytics Is No Silver Bullet

The title of this post may surprise some readers. Why is the author, who is the founder of reader analytics company Jellybooks, saying that reader analytics is not a silver bullet that solves all the acquisition, discoverability, marketing and sales problems of publishers? Well, Jellybooks is based on the principles of openness, transparency and...

Should Publishers Rely More on Data or Instinct?

Should Publishers Rely More on Data or Instinct?

“It might as well be time to address the elephant in the room,” writes Andrew Rhomberg in a blog post for Digital Book World. “The pachyderm that is causing fear, uncertainty and doubt among authors, agents and publishers is the prospect of how data, and reading data in particular, may affect the creative process...

Should Publishers Rely More on Data or Instinct?

Data Vs. Instinct – The Publisher’s Dilemma

It might as well be time to address the elephant in the room. The pachyderm that is causing fear, uncertainty and doubt among authors, agents and publishers is the prospect of how data, and reading data in particular, may affect the creative process of writing, editing and marketing books. My starting point shall be...

Jellybooks

Andrew Rhomberg: How and Why We Measure a Book’s Audience

In his workshop at Digital Book World 2016 titled “Data-Smart Publishing,” Jellybooks Founder Andrew Rhomberg described the process by which his company measures reader analytics, and also explained why publishers should be paying more attention to this growing field. The problem, Rhomberg said, is that authors and publishers cannot effectively measure reader engagement. “We...

Why Do People Buy Books?

The 8 Biggest Reasons People Buy Books

Over the past couple weeks, I’ve been reporting on observations that Jellybooks has made about readers after collecting data about when, where and how they read. Do readers rant or rave about books? Do they read fast or slow? Do they even finish the books they begin reading? One of the more unique phenomena...

8 Reasons Why People Buy Books

8 Reasons Why People Buy Books

Over the past couple weeks, I’ve been reporting on observations that Jellybooks has made about readers after collecting data about when, where and how they read. Do readers rant or rave about books? Do they read fast or slow? Do they even finish the books they begin reading? One of the more interesting phenomena...

social media, authors, sales, books, facebook, twitter

Data-Smart Publishing: New Ways of Working for Publishers

The recent slowdown in ebook sales has led some publishing observers to pronounce that the digital publishing revolution is over. The truth is, this is indeed the end, but merely the end of the beginning of how ebooks and online tools will affect publishing. We have now entered the next wave of publishing’s digital...

How Does Age Affect Reading Behavior?

How Does Your Age Affect Your Reading?

Last week I explored how reading behavior differs between men and women. The analysis was based on observations that Jellybooks made as part of reading analytics studies with publishers that recorded how people read ebooks. This week, we will take a closer look at how a different factor impacts reading: age. Do books have...

How Does Age Affect Reading Behavior?

How Does Age Affect Reading?

Last week I explored how reading behavior differs between men and women. The analysis was based on observations that Jellybooks made as part of reading analytics studies with publishers that recorded how people read ebooks. This week, we will take a closer look at how a different factor impacts reading: age. Do books have...

If You Sell the Book, Will They Read It?

At the IDPF/BE conference in May of this year, Kobo disclosed data that revealed only 60 percent of books purchased are ever opened. And that says nothing about whether they are even finished. Interestingly, the more expensive the book was, the more likely it was the reader would at least start it, though data...

Introducing DBW Spotlight

Digital Book World is proud to announce the launch of DBW Spotlight—a new way for you to dive deeper into the issues that are important to your business. Starting in September, our editors will devote each month to putting the spotlight on a topic essential to successful digital publishing. Over the course of the...

How Analytics Will Change Publishing

“There’s a brave new world in book publishing,” writes Jellybooks founder Andrew Rhomberg, “and it’s being shaped by and around audience insights.” In the inaugural post of his new column for Digital Book World, “Audience+Insight,” Rhomberg details why code is so critical to the publishing industry and merits careful consideration and unpacking. Technology, according...

mobile apps book publishers responsive web design

Are Mobile Apps for Publishers Overrated?

Not long ago, many publishers thought rising to the mobile challenge meant building apps. But as smartphone use expands and that first phase of experimentation recedes, “many publishers are finding that the revenue apps generate hardly ever covers the costs of development, let alone the overhead,” Felix Wenzel of Librios writes. At the same...

Five Reasons Social Media Will Always Sell More Books…

Peter McCarthy has more than 15 years experience in book marketing and is programming our upcoming marketing conference in in New York on September 26. Learn more about the conference here. Or, register today! …If one uses it wisely. Recently there has been a spate of research and opinion on social media and its...

Online Media and Analytics: Attracting and Engaging New Readers

The online publishing industry has been using analytics to convert available information about its readers from multiple sources into actionable insights. However, many publishers can use analytics to get deeper insights than they are currently getting. Book publishers can use the same principles to attract and engage readers. Firstly, let’s talk about the power...

DBW Weekly Roundup: 9/17/10

The most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.